Az\u0259rbaycanda audiovizual industriya subyektl\u0259rinin v\u0259ziyy\u0259tinin daha t\u0259fsilatl\u0131 analizi g\u00f6st\u0259rir ki, bu sah\u0259nin inki\u015faf templ\u0259ri son ill\u0259r Az\u0259rbaycanda m\u00fc\u015fahid\u0259 olunan sosial-iqtisadi inki\u015faf\u0131n \u00fcmumi templ\u0259rin\u0259 uy\u011fun g\u0259lmir.<\/p>\n
ARANTV.AZ\u00a0<\/strong>\u00a0Trend<\/a>-\u0259 istinad\u0259n bildirir ki,\u00a0bu bar\u0259d\u0259 “Az\u0259rbaycanda audiovizual industriya: 2019-cu ilin g\u00f6st\u0259ricil\u0259rinin analizi, haz\u0131rki v\u0259ziyy\u0259t, proqnozlar v\u0259 v\u0259zif\u0259l\u0259r” adl\u0131 hesabatda deyilir.<\/p>\n \u0130ndustriyann inki\u015faf\u0131n\u0131 m\u0259hdudla\u015fd\u0131ran ciddi faktorlardan biri k\u00f6hn\u0259lmi\u015f qanunvericilik bazas\u0131d\u0131r ki, onun yenil\u0259nm\u0259si \u00fcz\u0259rind\u0259 i\u015f Milli Televiziya v\u0259 Radio \u015euras\u0131n\u0131n (MTR\u015e) 2020-ci il \u00fc\u00e7\u00fcn \u0259sas v\u0259zif\u0259l\u0259rind\u0259ndir.<\/p>\n Televiziya reytinql\u0259rinin keyfiyy\u0259tli \u00f6l\u00e7m\u0259l\u0259rinin v\u0259 radio kanallar\u0131n f\u0259aliyy\u0259tinin \u00f6l\u00e7m\u0259 mexanizml\u0259rinin \u00fcmum\u0259n olmamas\u0131 da sah\u0259nin inki\u015faf\u0131na neqativ t\u0259sir edir.<\/p>\n 2019-cu ild\u0259 \u00f6lk\u0259d\u0259 t\u0259sbit olunan reklam bazar\u0131n\u0131n h\u0259cmi Az\u0259rbaycanda istehlak s\u0259viyy\u0259sin\u0259 nisb\u0259td\u0259 m\u00fcqayis\u0259 olunmayacaq d\u0259r\u0259c\u0259d\u0259 a\u015fa\u011f\u0131, eyni istehlak bazar\u0131 olan \u00f6lk\u0259l\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 is\u0259 \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 a\u015fa\u011f\u0131d\u0131r. Bundan ba\u015fqa, COV\u0130D-19 pandemiyas\u0131 n\u0259tic\u0259sind\u0259 \u0259halinin iqtisadi f\u0259all\u0131\u011f\u0131n\u0131n azalmas\u0131 karantin t\u0259dbirl\u0259rinin davaml\u0131l\u0131\u011f\u0131ndan as\u0131l\u0131 olaraq 2020-ci il \u00fc\u00e7\u00fcn televiziya v\u0259 radio reklam\u0131 bazar\u0131n\u0131n 15%-d\u0259n 30%-d\u0259k t\u0259n\u0259zz\u00fcl\u00fc g\u00f6zl\u0259nilir.<\/p>\n \u00d6d\u0259ni\u015fli televiziya xidm\u0259ti sektorunda abonent bazas\u0131n\u0131n c\u00fczi azalmas\u0131 trendi m\u00fc\u015fahid\u0259 olunur. Bunun \u0259sas s\u0259b\u0259bl\u0259ri xarici kanallar\u0131n peyk antennalar\u0131 vasit\u0259sil\u0259 \u00f6d\u0259ni\u015fsiz bax\u0131lmas\u0131n\u0131n geni\u015f yay\u0131lmas\u0131, sah\u0259nin tam t\u0259nziml\u0259nm\u0259m\u0259si s\u0259b\u0259bind\u0259n \u00f6d\u0259ni\u015fli televiziya xidm\u0259ti g\u00f6st\u0259r\u0259n qeyri-leqal provayderl\u0259rin aktivliyi, ayr\u0131-ayr\u0131 hallarda siqnal\u0131n son istifad\u0259\u00e7iy\u0259 \u00e7atd\u0131r\u0131lmas\u0131nda m\u0259nzil-tikinti kooperativl\u0259ri (MTK) t\u0259r\u0259find\u0259n yarad\u0131lan texniki probleml\u0259rin m\u00f6vcudlu\u011fudur.<\/p>\n \u0130ndustriyan\u0131n \u0259n az inki\u015faf etmi\u015f seqmenti is\u0259, serial istehsal\u0131 istisna olmaqla, m\u00fcst\u0259qil prod\u00fcser qruplar\u0131 t\u0259r\u0259find\u0259n televiziya m\u0259zmununun istehsal\u0131d\u0131r. Sektorun z\u0259if inki\u015faf\u0131n\u0131n \u0259sas s\u0259b\u0259bi uzun ill\u0259r efir vaxt\u0131n\u0131n prod\u00fcser qruplar\u0131 t\u0259r\u0259find\u0259n al\u0131nmas\u0131 kimi neqativ praktikan\u0131n olmas\u0131d\u0131r.<\/p>\n 2018-2020-ci ill\u0259rd\u0259 h\u0259yata ke\u00e7iril\u0259n iqtisadi islahatlar\u0131n n\u0259tic\u0259si kimi \u0259m\u0259kda\u015flar il\u0259 \u015firk\u0259tl\u0259r aras\u0131nda \u0259m\u0259k m\u00fcnasib\u0259tl\u0259rinin, h\u0259m\u00e7inin, kommersiya g\u0259lirl\u0259rinin leqalla\u015fd\u0131r\u0131lmas\u0131 2019-2020-ci ill\u0259rd\u0259 industriyada m\u00fc\u015fahid\u0259 olunan m\u00fcsb\u0259t trenddir.<\/p>\n Yuxar\u0131da qeyd olunan probleml\u0259rin h\u0259lli demoqrafik v\u0259 sosial-iqtisadi c\u0259h\u0259td\u0259n Az\u0259rbaycanla m\u00fcqayis\u0259 oluna bil\u0259c\u0259k \u00f6lk\u0259l\u0259rd\u0259 sektorun inki\u015faf\u0131n\u0131n m\u00fcsb\u0259t t\u0259cr\u00fcb\u0259sinin \u00f6yr\u0259nilm\u0259sin\u0259 \u0259saslanan operativ, kompleks v\u0259 pe\u015f\u0259kar yana\u015fman\u0131 t\u0259l\u0259b edir. Bununla yana\u015f\u0131, beyn\u0259lxalq t\u0259cr\u00fcb\u0259nin t\u0259tbiqi m\u00fctl\u0259q sur\u0259td\u0259 yerli spesifikan\u0131 n\u0259z\u0259r\u0259 al\u0131nmas\u0131 il\u0259, m\u0259rh\u0259l\u0259li \u015f\u0259kild\u0259 v\u0259 d\u00f6vl\u0259tin d\u0259st\u0259yi il\u0259 h\u0259yata ke\u00e7irilm\u0259lidir.<\/p>\n Milli Televiziya v\u0259 Radio \u015euras\u0131 Az\u0259rbaycanda audiovizual industriyan\u0131n davaml\u0131 inki\u015faf\u0131na nail olmaq m\u0259qs\u0259dil\u0259 qeyd olunan probleml\u0259rin h\u0259lli istiqam\u0259tind\u0259 ciddi f\u0259aliyy\u0259t g\u00f6st\u0259rir.<\/p>\n Qeyd ed\u0259k ki, Az\u0259rbaycan\u0131n audiovizual industriyas\u0131nda 120-d\u0259n \u00e7ox subyekt f\u0259aliyy\u0259t g\u00f6st\u0259rir. Onlar\u0131n b\u011flg\u00fcs\u00fc a\u015fa\u011f\u0131dak\u0131 kimidir: 25 televiziya kanal\u0131, 16 radio kanal\u0131, 15 f\u0259al reklam agentliyi, televiziya sah\u0259sind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n, h\u0259m\u00e7inin, radio proqram v\u0259 internet istifad\u0259\u00e7il\u0259ri \u00fc\u00e7\u00fcn video m\u0259zmun haz\u0131rlayan 14 prod\u00fcser qrupu, \u00f6d\u0259ni\u015fli televiziya xidm\u0259ti g\u00f6st\u0259r\u0259n 49 lisenziyala\u015fd\u0131r\u0131lm\u0131\u015f operator.<\/p>\n","protected":false},"excerpt":{"rendered":" Az\u0259rbaycanda audiovizual industriya subyektl\u0259rinin v\u0259ziyy\u0259tinin daha t\u0259fsilatl\u0131 analizi g\u00f6st\u0259rir ki, bu sah\u0259nin inki\u015faf templ\u0259ri son ill\u0259r Az\u0259rbaycanda m\u00fc\u015fahid\u0259 olunan sosial-iqtisadi inki\u015faf\u0131n \u00fcmumi templ\u0259rin\u0259 uy\u011fun g\u0259lmir. ARANTV.AZ\u00a0\u00a0Trend-\u0259 istinad\u0259n bildirir ki,\u00a0bu bar\u0259d\u0259 “Az\u0259rbaycanda audiovizual industriya: 2019-cu ilin g\u00f6st\u0259ricil\u0259rinin analizi, haz\u0131rki v\u0259ziyy\u0259t, proqnozlar v\u0259 v\u0259zif\u0259l\u0259r” adl\u0131 hesabatda deyilir. \u0130ndustriyann inki\u015faf\u0131n\u0131 m\u0259hdudla\u015fd\u0131ran ciddi faktorlardan biri k\u00f6hn\u0259lmi\u015f qanunvericilik bazas\u0131d\u0131r ki, onun yenil\u0259nm\u0259si \u00fcz\u0259rind\u0259 i\u015f Milli Televiziya v\u0259 Radio \u015euras\u0131n\u0131n (MTR\u015e) 2020-ci il \u00fc\u00e7\u00fcn \u0259sas v\u0259zif\u0259l\u0259rind\u0259ndir. Televiziya reytinql\u0259rinin keyfiyy\u0259tli \u00f6l\u00e7m\u0259l\u0259rinin v\u0259 radio kanallar\u0131n f\u0259aliyy\u0259tinin \u00f6l\u00e7m\u0259 mexanizml\u0259rinin \u00fcmum\u0259n olmamas\u0131 da sah\u0259nin inki\u015faf\u0131na neqativ t\u0259sir edir. 2019-cu ild\u0259…<\/p>\n","protected":false},"author":2,"featured_media":182933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[26],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521-150x150.jpg",150,150,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521-300x225.jpg",300,225,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",640,480,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2020\/06\/pult_0521.jpg",800,600,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"Sosial<\/a>","rttpg_excerpt":"Az\u0259rbaycanda audiovizual industriya subyektl\u0259rinin v\u0259ziyy\u0259tinin daha t\u0259fsilatl\u0131 analizi g\u00f6st\u0259rir ki, bu sah\u0259nin inki\u015faf templ\u0259ri son ill\u0259r Az\u0259rbaycanda m\u00fc\u015fahid\u0259 olunan sosial-iqtisadi inki\u015faf\u0131n \u00fcmumi templ\u0259rin\u0259 uy\u011fun g\u0259lmir. ARANTV.AZ\u00a0\u00a0Trend-\u0259 istinad\u0259n bildirir ki,\u00a0bu bar\u0259d\u0259 “Az\u0259rbaycanda audiovizual industriya: 2019-cu ilin g\u00f6st\u0259ricil\u0259rinin analizi, haz\u0131rki v\u0259ziyy\u0259t, proqnozlar v\u0259 v\u0259zif\u0259l\u0259r” adl\u0131 hesabatda deyilir. \u0130ndustriyann inki\u015faf\u0131n\u0131 m\u0259hdudla\u015fd\u0131ran ciddi faktorlardan biri k\u00f6hn\u0259lmi\u015f qanunvericilik bazas\u0131d\u0131r ki,…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/182932"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182932"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/182932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/182933"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}