{"id":25098,"date":"2018-11-26T15:37:45","date_gmt":"2018-11-26T12:37:45","guid":{"rendered":"http:\/\/arantv.az\/?p=25098"},"modified":"2018-11-26T15:37:45","modified_gmt":"2018-11-26T12:37:45","slug":"n%c9%99y%c9%99-gor%c9%99-sadliq-sarayi-yox-palas-usaq-dukani-yox-baby-shop-dilcilik-institutundan-c%c9%99rim%c9%99-t%c9%99klifi","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=25098","title":{"rendered":"N\u0259y\u0259 g\u00f6r\u0259 “\u015fadl\u0131q saray\u0131” yox, “palas”, “U\u015faq d\u00fckan\u0131” yox, “Baby shop”?” – Dil\u00e7ilik \u0130nstitutundan C\u018fR\u0130M\u018f T\u018fKL\u0130F\u0130"},"content":{"rendered":"

“Art\u0131q dilimizin qorunmas\u0131 sah\u0259sind\u0259 radikal add\u0131mlar at\u0131lmal\u0131, yeni yarad\u0131lacaq Monitorinq M\u0259rk\u0259zin\u0259 inzibati c\u0259rim\u0259l\u0259r t\u0259tbiq etm\u0259k s\u0259lahiyy\u0259ti verilm\u0259lidir”.<\/strong><\/p>\n

ARANTV.AZ<\/strong> x\u0259b\u0259r verir ki, bunu trend-\u0259 Az\u0259rbaycan Milli Elml\u0259r Akademiyas\u0131n\u0131n N\u0259simi ad\u0131na Dil\u00e7ilik \u0130nstitutunun elmi i\u015fl\u0259r \u00fczr\u0259 direktor m\u00fcavini, filologiya \u00fczr\u0259 f\u0259ls\u0259f\u0259 doktoru, dosent\u00a0Baba M\u0259h\u0259rr\u0259mli<\/strong>\u00a0deyib.<\/p>\n

Alimin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, bu g\u00fcn respublikam\u0131z\u0131n \u0259razisind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u015fadl\u0131q saraylar\u0131n\u0131n \u0259ks\u0259riyy\u0259tinin ad\u0131nda “palas” s\u00f6z\u00fc i\u015fl\u0259dilir:<\/p>\n

“N\u0259y\u0259 g\u00f6r\u0259 “\u015fadl\u0131q saray\u0131” yox, m\u0259hz “palas” i\u015fl\u0259dilm\u0259lidir? Art\u0131q rayonlarda da \u015fadl\u0131q saraylar\u0131n\u0131n adlar\u0131n\u0131 ingilis dilind\u0259n g\u0259l\u0259n “palas” s\u00f6z\u00fc b\u0259z\u0259yir. Bel\u0259 adlar y\u00fczl\u0259rl\u0259dir. N\u0259y\u0259 g\u00f6r\u0259 “U\u015faq d\u00fckan\u0131” yox, “Baby shop”, “G\u00f6z\u0259llik salonu” yox, “Beauty salon”, “U\u015faq oyuncaqlar\u0131” yox, “Baby toys”, “U\u015faq al\u0259mi” yerin\u0259 “Kids world” yaz\u0131lmal\u0131d\u0131r? Ana dilind\u0259 ifad\u0259 v\u0259 s\u00f6zl\u0259rin yerin\u0259 ya t\u00fcrk, ya ingilis, ya da rus dilin\u0259 m\u0259xsus s\u00f6zl\u0259rin i\u015fl\u0259dilm\u0259si he\u00e7 d\u0259 m\u00fcasirlik deyil”.<\/p>\n

B.M\u0259h\u0259rr\u0259mli qeyd edib ki, bu g\u00fcn Bak\u0131 \u015f\u0259h\u0259rinin ist\u0259nil\u0259n k\u00fc\u00e7\u0259sind\u0259 Az\u0259rbaycan dilinin normalar\u0131n\u0131n pozulmas\u0131n\u0131 \u00e7ox asanl\u0131qla m\u00fc\u015fahid\u0259 etm\u0259k olar. D\u00f6vl\u0259t Reklam Agentliyi, Bak\u0131 \u015e\u0259h\u0259r \u0130cra Hakimiyy\u0259ti bu m\u0259s\u0259l\u0259l\u0259r\u0259 diqq\u0259tli yana\u015fmal\u0131d\u0131r.<\/p>\n

Dil\u00e7i alim \u0259lav\u0259 edib ki, “D\u00f6vl\u0259t dili haqq\u0131nda” qanunun m\u00fcvafiq madd\u0259sin\u0259 g\u00f6r\u0259, Az\u0259rbaycan \u0259razisind\u0259 b\u00fct\u00fcn xidm\u0259t sah\u0259l\u0259rind\u0259, reklam v\u0259 elanlarda d\u00f6vl\u0259t dili i\u015fl\u0259nilir. \u018fcn\u0259bil\u0259r\u0259 xidm\u0259t g\u00f6st\u0259rilm\u0259si il\u0259 ba\u011fl\u0131 m\u00fcvafiq xidm\u0259t sah\u0259l\u0259rind\u0259 d\u00f6vl\u0259t dili il\u0259 yana\u015f\u0131, dig\u0259r dill\u0259r d\u0259 t\u0259tbiq oluna bil\u0259r. Z\u0259ruri hallarda elanlarda (l\u00f6vh\u0259l\u0259rd\u0259, tablolarda, plakatlarda v\u0259 sair) d\u00f6vl\u0259t dili il\u0259 yana\u015f\u0131, dig\u0259r dill\u0259rd\u0259n d\u0259 istifad\u0259 oluna bil\u0259r. Lakin onlar\u0131n tutdu\u011fu sah\u0259 Az\u0259rbaycan dilind\u0259ki qar\u015f\u0131l\u0131\u011f\u0131n\u0131n tutdu\u011fu sah\u0259d\u0259n b\u00f6y\u00fck olmamal\u0131 v\u0259 Az\u0259rbaycan dilind\u0259ki yaz\u0131dan sonra g\u0259lm\u0259lidir. Reklamvericinin t\u0259l\u0259bin\u0259 \u0259sas\u0259n reklam qur\u011fular\u0131nda yerl\u0259\u015fdiril\u0259n reklam\u0131n m\u0259tnind\u0259 d\u00f6vl\u0259t dili il\u0259 yana\u015f\u0131, dig\u0259r dill\u0259rd\u0259n istifad\u0259 oluna bil\u0259r. Bu halda xarici dild\u0259 olan m\u0259tn d\u00f6vl\u0259t dilind\u0259 olan m\u0259tnd\u0259n sonra yerl\u0259\u015fdirilm\u0259li, d\u00f6vl\u0259t dilind\u0259 olan m\u0259tnin tutdu\u011fu sah\u0259d\u0259n ki\u00e7ik olmal\u0131 v\u0259 reklam\u0131n yerl\u0259\u015fdiyi \u00fcmumi sah\u0259nin \u00fc\u00e7d\u0259 birind\u0259n \u00e7ox olmamal\u0131d\u0131r.<\/p>\n

\u0130nstitutun direktor m\u00fcavini bildirib ki, 2015-ci il 15 iyulda q\u0259bul olunmu\u015f “Reklam haqq\u0131nda qanun”un 4.7-ci madd\u0259sind\u0259 d\u0259 h\u0259min m\u00fcdd\u0259a \u00f6z \u0259ksini tap\u0131b:<\/p>\n

“Ancaq k\u00fc\u00e7\u0259l\u0259rd\u0259 bu qanunlar\u0131n pozulmas\u0131n\u0131 h\u0259r add\u0131mda g\u00f6r\u00fcr\u00fck. Bu is\u0259 \u00fcr\u0259ka\u00e7an hal deyil. Bir \u00e7ox reklam l\u00f6vh\u0259l\u0259rinin dili ancaq \u0259cn\u0259bi dill\u0259rd\u0259dir. Televiziyalarda verili\u015f adlar\u0131ndan tutmu\u015f g\u00f6z\u0259llik salonlar\u0131n\u0131n, d\u00fckanlar\u0131n, m\u00fcxt\u0259lif xidm\u0259t sah\u0259l\u0259rinin adlar\u0131n\u0131n ingilis dilind\u0259 verilm\u0259si m\u00fc\u015fahid\u0259 olunur. Dild\u0259 d\u0259b\u0259 qa\u00e7maq olmaz, h\u0259r hans\u0131 bir m\u00fc\u0259ssis\u0259nin, xidm\u0259t sah\u0259sinin, d\u00fckan\u0131n, \u015fadl\u0131q saray\u0131n\u0131n ad\u0131n\u0131n ingilisc\u0259 yaz\u0131lmas\u0131 onun brend\u0259 \u00e7evrilm\u0259si deyil. \u0130nan\u0131r\u0131q ki, Prezidentin 1 noyabr 2018-ci ild\u0259 “Az\u0259rbaycan dilinin safl\u0131\u011f\u0131n\u0131n qorunmas\u0131 v\u0259 d\u00f6vl\u0259t dilind\u0259n istifad\u0259nin daha da t\u0259kmill\u0259\u015fdirilm\u0259si il\u0259 ba\u011fl\u0131 t\u0259dbirl\u0259r plan\u0131 haqq\u0131nda” verdiyi f\u0259rman \u0259sas\u0131nda D\u00f6vl\u0259t Dil Komissiyas\u0131 yan\u0131nda yarad\u0131lacaq Monitorinq M\u0259rk\u0259zi “D\u00f6vl\u0259t dili haqq\u0131nda” qanun, “Az\u0259rbaycan dilinin qloballa\u015fma \u015f\u0259raitind\u0259 zaman\u0131n t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun istifad\u0259sin\u0259 v\u0259 \u00f6lk\u0259d\u0259 dil\u00e7iliyin inki\u015faf\u0131na dair D\u00f6vl\u0259t Proqram\u0131” v\u0259 dig\u0259r qanunvericilik aktlar\u0131n\u0131n ana dili il\u0259 ba\u011fl\u0131 m\u00fcdd\u0259alar\u0131na uy\u011fun olaraq, d\u00f6vl\u0259t dilinin m\u00fcxt\u0259lif xidm\u0259t sah\u0259l\u0259rind\u0259 t\u0259tbiqin\u0259 kompleks n\u0259zar\u0259tin h\u0259yata ke\u00e7irilm\u0259sini t\u0259min ed\u0259c\u0259k. \u00dcmid edirik ki, Monitorinq M\u0259rk\u0259zi \u00f6z f\u0259aliyy\u0259tini T\u0259hsil v\u0259 \u018fdliyy\u0259 nazirlikl\u0259ri, D\u00f6vl\u0259t \u0130mtahan M\u0259rk\u0259zi, D\u00f6vl\u0259t Reklam Agentliyi, M\u0259tbuat \u015euras\u0131, Milli Televiziya v\u0259 Radio \u015euras\u0131, Bilik Fondu, T\u0259rc\u00fcm\u0259 M\u0259rk\u0259zi v\u0259 dig\u0259r m\u00fcvafiq qurumlarla s\u0131x \u0259m\u0259kda\u015fl\u0131q \u015f\u0259raitind\u0259 quracaq”.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Art\u0131q dilimizin qorunmas\u0131 sah\u0259sind\u0259 radikal add\u0131mlar at\u0131lmal\u0131, yeni yarad\u0131lacaq Monitorinq M\u0259rk\u0259zin\u0259 inzibati c\u0259rim\u0259l\u0259r t\u0259tbiq etm\u0259k s\u0259lahiyy\u0259ti verilm\u0259lidir”. ARANTV.AZ x\u0259b\u0259r verir ki, bunu trend-\u0259 Az\u0259rbaycan Milli Elml\u0259r Akademiyas\u0131n\u0131n N\u0259simi ad\u0131na Dil\u00e7ilik \u0130nstitutunun elmi i\u015fl\u0259r \u00fczr\u0259 direktor m\u00fcavini, filologiya \u00fczr\u0259 f\u0259ls\u0259f\u0259 doktoru, dosent\u00a0Baba M\u0259h\u0259rr\u0259mli\u00a0deyib. Alimin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, bu g\u00fcn respublikam\u0131z\u0131n \u0259razisind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u015fadl\u0131q saraylar\u0131n\u0131n \u0259ks\u0259riyy\u0259tinin ad\u0131nda “palas” s\u00f6z\u00fc i\u015fl\u0259dilir: “N\u0259y\u0259 g\u00f6r\u0259 “\u015fadl\u0131q saray\u0131” yox, m\u0259hz “palas” i\u015fl\u0259dilm\u0259lidir? Art\u0131q rayonlarda da \u015fadl\u0131q saraylar\u0131n\u0131n adlar\u0131n\u0131 ingilis dilind\u0259n g\u0259l\u0259n “palas” s\u00f6z\u00fc b\u0259z\u0259yir. Bel\u0259 adlar y\u00fczl\u0259rl\u0259dir. N\u0259y\u0259 g\u00f6r\u0259 “U\u015faq d\u00fckan\u0131” yox, “Baby shop”, “G\u00f6z\u0259llik salonu”…<\/p>\n","protected":false},"author":2,"featured_media":25099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188-150x150.jpg",150,150,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188-300x225.jpg",300,225,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",640,480,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2018\/11\/707188.jpg",800,600,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"“Art\u0131q dilimizin qorunmas\u0131 sah\u0259sind\u0259 radikal add\u0131mlar at\u0131lmal\u0131, yeni yarad\u0131lacaq Monitorinq M\u0259rk\u0259zin\u0259 inzibati c\u0259rim\u0259l\u0259r t\u0259tbiq etm\u0259k s\u0259lahiyy\u0259ti verilm\u0259lidir”. ARANTV.AZ x\u0259b\u0259r verir ki, bunu trend-\u0259 Az\u0259rbaycan Milli Elml\u0259r Akademiyas\u0131n\u0131n N\u0259simi ad\u0131na Dil\u00e7ilik \u0130nstitutunun elmi i\u015fl\u0259r \u00fczr\u0259 direktor m\u00fcavini, filologiya \u00fczr\u0259 f\u0259ls\u0259f\u0259 doktoru, dosent\u00a0Baba M\u0259h\u0259rr\u0259mli\u00a0deyib. Alimin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, bu g\u00fcn respublikam\u0131z\u0131n \u0259razisind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u015fadl\u0131q saraylar\u0131n\u0131n \u0259ks\u0259riyy\u0259tinin ad\u0131nda…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/25098"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25098"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/25098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/25099"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}