Median\u0131n \u0130nki\u015faf\u0131 Agentliyinin \u00e7ap medias\u0131 il\u0259 yana\u015f\u0131, onlayn media resurslar\u0131n\u0131n da d\u00f6vl\u0259tin d\u0259st\u0259yind\u0259n b\u0259hr\u0259l\u0259nm\u0259sin\u0259 geni\u015f imkanlar yaratmas\u0131 sa\u011flam r\u0259qab\u0259t m\u00fchitinin formala\u015fmas\u0131na, iqtisadi m\u00fcst\u0259qilliyin t\u0259min olunmas\u0131na stimuldur<\/p>\n
H\u0259yat yerind\u0259 durmur, islahatlar h\u0259d\u0259fl\u0259r\u0259 hesablan\u0131r<\/strong><\/p>\n Az\u0259rbaycan inki\u015faf\u0131n\u0131n yeni m\u0259rh\u0259l\u0259sin\u0259 q\u0259d\u0259m qoyub. Art\u0131q 30 il\u0259 yax\u0131n davam ed\u0259n, h\u00fccum diplomatiyas\u0131n\u0131n g\u00fccl\u0259ndirilm\u0259sini daim aktualla\u015fd\u0131ran Da\u011fl\u0131q Qaraba\u011f m\u00fcnaqi\u015f\u0259sinin tarix\u0259 qovu\u015fmas\u0131 il\u0259 \u00f6lk\u0259mizin h\u0259yat\u0131nda yeni d\u00f6vr ba\u015flay\u0131b. Yeni d\u00f6vr\u00fcn dikt\u0259 etdiyi yeni reall\u0131qlara uy\u011fun add\u0131mlar\u0131n at\u0131lmas\u0131 kompleks t\u0259dbirl\u0259ri z\u0259rur\u0259t\u0259 \u00e7evirir. Hakimiyy\u0259tin h\u0259r \u00fc\u00e7 qolunda-icra, qanunvericilik v\u0259 m\u0259hk\u0259m\u0259-h\u00fcquq sistemind\u0259 yenil\u0259\u015fm\u0259, t\u0259kmill\u0259\u015fm\u0259, yeni texnologiyalar\u0131n s\u00fcr\u0259tli inki\u015faf\u0131, s\u0259m\u0259r\u0259liliyin, \u015f\u0259ffafl\u0131\u011f\u0131n t\u0259min edilm\u0259sind\u0259 m\u00fch\u00fcm amil\u0259 \u00e7evrilm\u0259si t\u0259bii ki, \u00f6z n\u00f6vb\u0259sind\u0259 reall\u0131qlar\u0131m\u0131z\u0131n t\u0259bli\u011fat\u00e7\u0131s\u0131, c\u0259miyy\u0259tin g\u00fczg\u00fcs\u00fc, d\u00f6rd\u00fcnc\u00fc hakimiyy\u0259t kimi d\u0259y\u0259rl\u0259ndiril\u0259n m\u0259tbuat\u0131m\u0131z\u0131n da t\u0259kmill\u0259\u015fm\u0259sin\u0259 \u00e7a\u011f\u0131r\u0131\u015flar etdi. Bir daha bu reall\u0131q \u00f6z\u00fcn\u00fc t\u0259sdiql\u0259yir ki, q\u0259r\u0259zsizlik, t\u0259r\u0259fsizlik, obyektivlik, milli \u015f\u00fcur, v\u0259t\u0259np\u0259rv\u0259rlik m\u0259tbuat\u0131n \u0259sas prinsipl\u0259ri olaraq b\u00fct\u00fcn d\u00f6vrl\u0259r \u00fc\u00e7\u00fcn \u00f6z aktuall\u0131\u011f\u0131n\u0131 qorumal\u0131d\u0131r.<\/p>\n D\u00f6vl\u0259t ba\u015f\u00e7\u0131s\u0131 \u0130lham \u018fliyevin 12 yanvar 2021-ci il tarixli “Az\u0259rbaycan Respublikas\u0131nda media sah\u0259sind\u0259 islahatlar\u0131n d\u0259rinl\u0259\u015fdirilm\u0259si haqq\u0131nda” F\u0259rman\u0131 \u00f6z\u00fcnd\u0259 b\u00fct\u00fcn h\u0259d\u0259fl\u0259ri v\u0259 onlara \u00e7atmaq yollar\u0131n\u0131 ehtiva edir. N\u0259z\u0259r\u0259 alsaq ki, imzalanan F\u0259rman v\u0259 s\u0259r\u0259ncamlar bu v\u0259 ya dig\u0259r sah\u0259l\u0259rin inki\u015faf\u0131 \u00fc\u00e7\u00fcn yol x\u0259rit\u0259sidir, o zaman \u0259sas olan bu x\u0259rit\u0259nin d\u00fczg\u00fcn \u00f6yr\u0259nilm\u0259si v\u0259 d\u00fczg\u00fcn d\u0259y\u0259rl\u0259ndirilm\u0259si, v\u0259zif\u0259l\u0259r\u0259 uy\u011fun olaraq f\u0259aliyy\u0259t istiqam\u0259tl\u0259rinin d\u0259qiq m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259sidir. C\u0259nab \u0130lham \u018fliyevin m\u0259lum F\u0259rman\u0131 \u0259sas\u0131nda Az\u0259rbaycan Respublikas\u0131n\u0131n Prezidenti yan\u0131nda K\u00fctl\u0259vi \u0130nformasiya Vasit\u0259l\u0259rinin \u0130nki\u015faf\u0131na D\u00f6vl\u0259t D\u0259st\u0259yi Fondunun \u0259sas\u0131nda “Az\u0259rbaycan Respublikas\u0131n\u0131n Median\u0131n \u0130nki\u015faf\u0131 Agentliyi” publik h\u00fcquqi \u015f\u0259xsin yarad\u0131lmas\u0131 media s\u0259h\u0259sin\u0259 yeni bir ab-hava g\u0259tirdi. Median\u0131n inki\u015faf\u0131n\u0131n d\u0259st\u0259kl\u0259nm\u0259si, bu sah\u0259d\u0259 institusional quruculuq i\u015fl\u0259rinin davam etdirilm\u0259si, yeni informasiya-kommunikasiya texnologiyalar\u0131n\u0131n v\u0259 innovasiyalar\u0131n t\u0259tbiqinin stimulla\u015fd\u0131r\u0131lmas\u0131 m\u0259qs\u0259dil\u0259 bel\u0259 bir s\u0259n\u0259din imzalanmas\u0131 media ictimaiyy\u0259ti t\u0259r\u0259find\u0259n b\u00f6y\u00fck r\u0259\u011fb\u0259tl\u0259 qar\u015f\u0131land\u0131, yeni g\u00f6zl\u0259ntil\u0259r\u0259 yol a\u00e7d\u0131. G\u00f6r\u00fcnd\u00fcy\u00fc kimi, ad\u0131nda m\u0259qs\u0259d v\u0259 m\u0259ram\u0131n\u0131 ifad\u0259 ed\u0259n Median\u0131n \u0130nki\u015faf\u0131 Agentliyi (MED\u0130A Agentliyi) yax\u0131n g\u00fcnl\u0259rd\u0259 f\u0259aliyy\u0259t\u0259 ba\u015flamas\u0131n\u0131n 6-c\u0131 ay\u0131n\u0131 tamamlayacaq. \u00d6t\u0259n 6 ay zaman bax\u0131m\u0131ndan \u00e7ox q\u0131sa, h\u0259tta m\u00fcqayis\u0259y\u0259 g\u0259tirilm\u0259y\u0259c\u0259k q\u0259d\u0259r ki\u00e7ik bir zaman k\u0259siyi olsa da ilk andan at\u0131lan add\u0131mlar, m\u00fc\u0259yy\u0259nl\u0259\u015fdiril\u0259n h\u0259d\u0259fl\u0259r n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259d\u0259 g\u00f6r\u00fcl\u0259c\u0259k i\u015fl\u0259rin miqyas\u0131na ayd\u0131nl\u0131q g\u0259tirm\u0259kl\u0259 yana\u015f\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn \u0259sas \u00e7a\u011f\u0131r\u0131\u015f\u0131 olan media resurslar\u0131n\u0131n iqtisadi m\u00fcst\u0259qilliyinin stimulla\u015fd\u0131r\u0131lmas\u0131, K\u0130V sah\u0259sind\u0259 \u015f\u0259ffafl\u0131\u011f\u0131n t\u0259min edilm\u0259si, \u0259n \u0259sas\u0131 jurnalistikan\u0131n, media m\u00fchitinin sa\u011flamla\u015fd\u0131r\u0131lmas\u0131, “reket jurnalistika”ya qar\u015f\u0131 m\u00fcbariz\u0259 t\u0259dbirl\u0259rinin g\u0259l\u0259c\u0259kd\u0259 hans\u0131 n\u0259tic\u0259l\u0259r\u0259 yol a\u00e7aca\u011f\u0131 kimi sual do\u011furan m\u0259qamlara i\u015f\u0131q sal\u0131r.<\/p>\n Media ictimaiyy\u0259tinin g\u00f6zl\u0259ntil\u0259rin\u0259 yol a\u00e7an \u0259saslar…<\/strong><\/p>\n Yax\u0131n g\u00fcnl\u0259rd\u0259 milli m\u0259tbuat\u0131m\u0131z\u0131n 146-c\u0131 ild\u00f6n\u00fcm\u00fcn\u00fc qeyd ed\u0259c\u0259yik. 146 ya\u015f\u0131 olan m\u0259tbuat\u0131m\u0131z\u0131n eni\u015fli-yoxu\u015flu yol ke\u00e7\u0259r\u0259k, daim \u00f6z prinsipl\u0259rin\u0259 sadiq qald\u0131\u011f\u0131n\u0131 geni\u015f \u015f\u0259rh etm\u0259y\u0259 ehtiyac yoxdur. Mediadan g\u00f6zl\u0259diyimiz bug\u00fcn\u00fcm\u00fcz\u00fcn ger\u00e7\u0259klikl\u0259rini dol\u011fun \u0259ks etdirm\u0259k, t\u0259kmil islahatlar h\u0259yata ke\u00e7irm\u0259k, yenilikl\u0259r\u0259 daim a\u00e7\u0131q olmaq kimi keyfiyy\u0259tl\u0259r dig\u0259r sah\u0259l\u0259r kimi, m\u0259tbuatda da m\u00f6hk\u0259m t\u0259m\u0259lin m\u00f6vcudlu\u011fundan ir\u0259li g\u0259lir. M\u0259tbuat\u0131m\u0131z\u0131n m\u00fcst\u0259qillik tarixi ulu \u00f6nd\u0259r Heyd\u0259r \u018fliyevin ad\u0131 il\u0259 ba\u011fl\u0131d\u0131r. \u00dcmummilli Liderin c\u0259miyy\u0259tin g\u00fczg\u00fcs\u00fc kimi d\u0259y\u0259rl\u0259ndirdiyi m\u0259tbuat\u0131n inki\u015faf\u0131nda yeni m\u0259rh\u0259l\u0259 dahi r\u0259hb\u0259rin 1998-ci ild\u0259 imzalad\u0131\u011f\u0131 F\u0259rman \u0259sas\u0131nda senzuran\u0131n l\u0259\u011fvi il\u0259 qoyulub. H\u0259min m\u00fct\u0259r\u0259qqi v\u0259 humanist add\u0131mdan sonra median\u0131n f\u0259aliyy\u0259tini t\u0259nziml\u0259y\u0259n m\u00fct\u0259r\u0259qqi qanunvericilik bazas\u0131 formala\u015fd\u0131r\u0131l\u0131b, redaksiyalar\u0131n davaml\u0131 inki\u015faf\u0131, onlar\u0131n iqtisadi m\u00fcst\u0259qilliyinin g\u00fccl\u0259ndirilm\u0259si, jurnalistl\u0259rin s\u0259rb\u0259st f\u0259aliyy\u0259tinin t\u0259min edilm\u0259si m\u0259qs\u0259dil\u0259 ard\u0131c\u0131l t\u0259dbirl\u0259r g\u00f6r\u00fcl\u00fcb. D\u00fcnya informasiya m\u0259kan\u0131na inteqrasiya istiqam\u0259tind\u0259 m\u00fch\u00fcm add\u0131mlar at\u0131l\u0131b. Az\u0259rbaycan m\u0259tbuat\u0131 \u00f6lk\u0259mizd\u0259 v\u0259 d\u00fcnyada ba\u015f ver\u0259n hadis\u0259l\u0259rl\u0259 ba\u011fl\u0131 c\u0259miyy\u0259tin m\u0259lumatland\u0131r\u0131lmas\u0131, xalq\u0131m\u0131z\u0131n haqq s\u0259sinin d\u00fcnya ictimaiyy\u0259tin\u0259 \u00e7atd\u0131r\u0131lmas\u0131 istiqam\u0259tind\u0259 m\u0259qs\u0259dy\u00f6nl\u00fc f\u0259aliyy\u0259t g\u00f6st\u0259rib. Milli m\u0259tbuat\u0131m\u0131z\u0131n ist\u0259r 1993-2003-c\u00fc ill\u0259r, ist\u0259rs\u0259 d\u0259 2003-c\u00fc ild\u0259n bu g\u00fcn\u0259d\u0259k olan d\u00f6vr\u00fc m\u00fch\u00fcm hadis\u0259l\u0259rl\u0259 z\u0259ngindir. Bu da t\u0259bii ki, median\u0131n missiyas\u0131n\u0131n v\u0259 funksiyas\u0131n\u0131n \u0259hat\u0259liliyind\u0259n ir\u0259li g\u0259lir. \u015e\u00fcbh\u0259siz, \u0259vv\u0259ld\u0259 d\u0259 qeyd etdiyimiz kimi, Az\u0259rbaycanda c\u0259miyy\u0259t h\u0259yat\u0131n\u0131n h\u0259r bir sah\u0259sini \u0259hat\u0259 ed\u0259n k\u00f6kl\u00fc islahatlar\u0131n h\u0259yata ke\u00e7irildiyi, habel\u0259 b\u00fct\u00fcn d\u00fcnyan\u0131 \u0259hat\u0259 ed\u0259n vahid informasiya m\u0259kan\u0131nda yenilikl\u0259rin intensiv xarakter ald\u0131\u011f\u0131, kommunikasiya vasit\u0259l\u0259rinin s\u00fcr\u0259tl\u0259 inki\u015faf etdiyi, m\u00fct\u0259r\u0259qqi texnologiyalar\u0131n, i\u015f metodlar\u0131n\u0131n t\u0259tbiq olundu\u011fu m\u00fcasir d\u00f6vrd\u0259 media sah\u0259sind\u0259 keyfiyy\u0259t d\u0259yi\u015fiklikl\u0259rin\u0259 ehtiyac vard\u0131r.<\/p>\n MED\u0130A Agentliyi yeni f\u0259aliyy\u0259t modelini ideal q\u0259bul etm\u0259y\u0259r\u0259k m\u00fczakir\u0259l\u0259r\u0259 a\u00e7\u0131q oldu\u011funu bildirir<\/strong><\/p>\n T\u0259bii ki, h\u0259r bir sah\u0259d\u0259 u\u011furlu n\u0259tic\u0259 pe\u015f\u0259karl\u0131qdan v\u0259 m\u0259suliyy\u0259t hissind\u0259n as\u0131l\u0131d\u0131r. Haz\u0131rk\u0131 d\u00f6vrd\u0259, y\u0259ni Median\u0131n \u0130nki\u015faf\u0131 Agentliyinin f\u0259aliyy\u0259t\u0259 ba\u015flad\u0131\u011f\u0131 zamanlarda \u00e7ap medias\u0131 il\u0259 yana\u015f\u0131, onlayn mediaya (informasiya agentlikl\u0259ri, x\u0259b\u0259r saytlar\u0131) d\u00f6vl\u0259t d\u0259st\u0259yind\u0259n b\u0259hr\u0259l\u0259nm\u0259k \u00fc\u00e7\u00fcn imkanlar yarad\u0131lmas\u0131 iqtisadi m\u00fcst\u0259qillikl\u0259rini stimulla\u015fd\u0131r\u0131r. Median\u0131n \u0130nki\u015faf\u0131 Agentliyinin icra\u00e7\u0131 direktoru \u018fhm\u0259d \u0130smay\u0131lov iyulun 2-d\u0259 ke\u00e7irdiyi m\u0259tbuat konfrans\u0131nda K\u0130V-\u0259 maliyy\u0259 d\u0259st\u0259yinin m\u0259qs\u0259dy\u00f6nl\u00fc oldu\u011funu bildir\u0259r\u0259k \u0259lav\u0259 edib ki, \u0259sas m\u0259qs\u0259d h\u0259min media subyektl\u0259rinin iqtisadi m\u00fcst\u0259qillikl\u0259rinin t\u0259min olunmas\u0131d\u0131r. Qeyd edilib ki, bu m\u0259qs\u0259dl\u0259 m\u00fcsabiq\u0259nin qalibl\u0259ri il\u0259 g\u00f6r\u00fc\u015fl\u0259r t\u0259\u015fkil olunacaq v\u0259 onlarla m\u00fcqavil\u0259 imzaland\u0131qdan sonra maliyy\u0259l\u0259\u015fm\u0259 h\u0259yata ke\u00e7iril\u0259c\u0259k. Apar\u0131lacaq monitorinql\u0259r zaman\u0131 yard\u0131m\u0131n t\u0259yinat\u0131 \u00fczr\u0259 istifad\u0259 olunmad\u0131\u011f\u0131 m\u00fc\u0259yy\u0259n edil\u0259rs\u0259, o zaman maliyy\u0259 yard\u0131m\u0131 dayand\u0131r\u0131lacaq.<\/p>\n Media subyektl\u0259ri \u00fc\u00e7\u00fcn t\u0259\u015fkil edil\u0259n m\u00fcsabiq\u0259l\u0259rin qaydalar\u0131n\u0131n t\u0259kmill\u0259\u015fdirilm\u0259si d\u0259 bu t\u0259rkibd\u0259ndir. M\u00fcsabiq\u0259l\u0259rin ke\u00e7irilm\u0259sind\u0259 \u0259sas m\u0259qs\u0259d h\u0259min media subyektl\u0259rinin inki\u015faf\u0131na nail olmaqd\u0131r. Layih\u0259l\u0259rin davaml\u0131 olaca\u011f\u0131 bildirilir.<\/p>\n \u0130nternet resurslar\u0131n\u0131n h\u0259yat\u0131m\u0131z\u0131n bir par\u00e7as\u0131na \u00e7evrildiyi haz\u0131rk\u0131 d\u00f6vrd\u0259 jurnalist pe\u015f\u0259karl\u0131\u011f\u0131 v\u0259 m\u0259suliyy\u0259ti \u0259n ba\u015fl\u0131ca amill\u0259rd\u0259n biridir. D\u0259qiql\u0259\u015fdirilm\u0259y\u0259n, fakta s\u00f6yk\u0259nm\u0259y\u0259n informasiyan\u0131n do\u011furdu\u011fu \u0259ks-s\u0259dan\u0131 t\u0259s\u0259vv\u00fcr\u0259 g\u0259tirm\u0259k bel\u0259 ist\u0259m\u0259zdik. \u0130st\u0259r hans\u0131sa bir d\u00f6vl\u0259t m\u0259muru il\u0259, v\u0259zif\u0259li \u015f\u0259xsl\u0259, ist\u0259rs\u0259 d\u0259 \u00f6lk\u0259d\u0259 v\u0259 xaricd\u0259 ba\u015f ver\u0259nl\u0259rl\u0259 ba\u011fl\u0131 d\u0259qiql\u0259\u015fdirilm\u0259y\u0259n m\u0259lumat\u0131n t\u0259krar-t\u0259krar informasiya m\u0259kan\u0131na daxil olmas\u0131 sonda c\u0259miyy\u0259td\u0259 mediaya inams\u0131zl\u0131q m\u00fchitinin yaranmas\u0131na s\u0259b\u0259b olur. M\u0259nim fikrimc\u0259, bu bax\u0131mdan MED\u0130A Agentliyinin yeni keyfiyy\u0259td\u0259 informasiya m\u00fchiti forma\u015fd\u0131rmaq ist\u0259yi v\u0259 buna nail olmaq \u00fc\u00e7\u00fcn ortaya qoydu\u011fu model t\u0259qdir\u0259layiqdir. Bu model daim g\u00fcn\u00fcm\u00fcz\u00fcn \u00e7a\u011f\u0131r\u0131\u015f\u0131 olan “R\u0259qab\u0259tli media m\u00fchitinin yarad\u0131lmas\u0131 \u0259sas t\u0259l\u0259b olmal\u0131d\u0131r” tezisinin realla\u011fa \u00e7evrilm\u0259sini \u015f\u0259rtl\u0259ndirir. Yen\u0259 d\u0259 \u0259sas t\u0259l\u0259b jurnalist pe\u015f\u0259karl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131d\u0131r. Bu is\u0259 \u00f6z n\u00f6vb\u0259sind\u0259 ixtisasla\u015fman\u0131n rolunu aktualla\u015fd\u0131r\u0131r.<\/p>\n Median\u0131n \u0130nki\u015faf\u0131 Agentliyinin icra\u00e7\u0131 direktoru \u018fhm\u0259d \u0130smay\u0131lov ilk g\u00fcnd\u0259n bildirdi ki, “Jurnalist” v\u0259 “Jurnalistin statusu” anlay\u0131\u015flar\u0131na h\u00fcquqi bazada ayd\u0131nl\u0131q g\u0259tirilm\u0259lidir. Bu m\u0259s\u0259l\u0259y\u0259 ayd\u0131nl\u0131\u011f\u0131n g\u0259tirilm\u0259si media subyektl\u0259ri, jurnalistl\u0259rl\u0259 ba\u011fl\u0131 iqtisadi, texniki v\u0259 metodiki d\u0259st\u0259k layih\u0259l\u0259rini h\u0259yata ke\u00e7irm\u0259y\u0259 imkan ver\u0259c\u0259k.<\/p>\n Agentliyin jurnalist pe\u015f\u0259karl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn bu sah\u0259y\u0259 yeni g\u0259l\u0259nl\u0259r \u00fc\u00e7\u00fcn pe\u015f\u0259 haz\u0131rl\u0131\u011f\u0131 t\u0259drisini t\u0259\u015fkil etm\u0259si d\u0259 m\u00fch\u00fcm add\u0131mlar s\u0131ras\u0131ndad\u0131r. Jurnalistl\u0259rin ixtisas\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131n t\u0259min olunmas\u0131 \u00fc\u00e7\u00fcn h\u0259m \u00f6lk\u0259nin m\u00f6vcud kadr v\u0259 infrastruktur potensial\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 i\u015fl\u0259rin g\u00f6r\u00fclm\u0259si, eyni zamanda, xaricd\u0259n m\u00fct\u0259x\u0259ssisl\u0259rin c\u0259lb edilm\u0259si il\u0259 bu t\u0259liml\u0259rin v\u0259 t\u0259drisin ke\u00e7irilm\u0259si, xaricd\u0259ki t\u0259dris subyektl\u0259ri il\u0259 \u0259laq\u0259l\u0259rin geni\u015fl\u0259ndirilm\u0259si n\u0259z\u0259rd\u0259 tutulur. \u015e\u00fcbh\u0259 yoxdur ki, b\u00fct\u00fcn d\u00f6vrl\u0259r \u00fc\u00e7\u00fcn aktual h\u0259d\u0259fl\u0259rd\u0259n olan media subyektl\u0259rinin iqtisadi m\u00fcst\u0259qilliyinin t\u0259min edilm\u0259si Agentliyin \u0259sas istiqam\u0259tl\u0259rind\u0259n biri olmaqla, K\u0130V-l\u0259rin d\u00f6vl\u0259t v\u0259saitl\u0259rind\u0259n as\u0131l\u0131l\u0131qlar\u0131n\u0131 azaldacaq.<\/p>\n <\/p>\n