– Elektron kitabxana \u201cBookmate\u201d mobil t\u0259tbiqli il\u0259 ba\u011fl\u0131 layih\u0259y\u0259 ba\u015flayark\u0259n qar\u015f\u0131m\u0131zda x\u00fcsusil\u0259 bu g\u00fcn mobil cihazlardan f\u0259al \u015f\u0259kild\u0259 istifad\u0259 ed\u0259n g\u0259ncl\u0259r aras\u0131nda m\u00fctali\u0259nin populyarla\u015fd\u0131r\u0131lmas\u0131 m\u0259qs\u0259di dayan\u0131rd\u0131. Formala\u015fm\u0131\u015f stereotipl\u0259r\u0259 \u0259sas\u0259n, bu cihazlar t\u0259hsil v\u0259 m\u0259d\u0259ni irs kimi m\u00f6vzularla o q\u0259d\u0259r d\u0259 uzla\u015fm\u0131r v\u0259 daha \u00e7ox kommunikasiya v\u0259 \u0259yl\u0259nc\u0259 vasit\u0259si kimi \u00e7\u0131x\u0131\u015f edir. Smartfonlar oyunlar, q\u0131sa videolara baxmaq, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 vaxt ke\u00e7irm\u0259k, biznes-kommunikasiya v\u0259 s. \u00fc\u00e7\u00fcn istifad\u0259 olunur. Biz d\u0259 mobil cihazlarda m\u00fctali\u0259 m\u0259d\u0259niyy\u0259ti elementini formala\u015fd\u0131rmaq ist\u0259dik. El\u0259 ed\u0259k ki, g\u0259ncl\u0259r n\u0259yi v\u0259 harada oxuyacaqlar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fckd\u0259 a\u011f\u0131llar\u0131na, \u0259n \u0259l\u00e7atan bir vasit\u0259 kimi, \u00f6z smartfonlar\u0131 g\u0259lsin. Birincisi, bu, rahatd\u0131r, \u00e7\u00fcnki bir mobil cihazda \u201cBookmate\u201d mobil t\u0259tbiqi vasit\u0259sil\u0259 d\u00fcnyan\u0131n dem\u0259k olar ki, b\u00fct\u00fcn dill\u0259rind\u0259 iki milyon kitab \u0259ld\u0259 ed\u0259 bil\u0259rsiniz. Bu ill\u0259r \u0259rzind\u0259 biz \u201cBookmate\u201d kitabxanas\u0131na Az\u0259rbaycan dilind\u0259 1000-d\u0259n \u00e7ox kitab y\u00fckl\u0259mi\u015fik. Bundan \u0259lav\u0259, biz audiokitab kimi daha da populyarla\u015fan formata x\u00fcsusi diqq\u0259t yetirdik. Bu g\u00fcn biz Az\u0259rbaycan dilind\u0259 300-d\u0259n \u00e7ox audiokitab s\u0259sl\u0259ndir\u0259r\u0259k y\u00fckl\u0259mi\u015fik. Elektron kitablar\u0131 g\u00fcn\u00fcn ist\u0259nil\u0259n vaxt\u0131nda v\u0259 d\u00fcnyan\u0131n ist\u0259nil\u0259n n\u00f6qt\u0259sind\u0259, yolda v\u0259 ya evd\u0259 oxumaq v\u0259 dinl\u0259m\u0259k m\u00fcmk\u00fcnd\u00fcr. \u0130kincisi, biz h\u0259r il daha b\u00f6y\u00fck auditoriyan\u0131 c\u0259lb ed\u0259n bu mobil t\u0259tbiq vasit\u0259sil\u0259 Az\u0259rbaycan m\u0259d\u0259niyy\u0259tini v\u0259 \u0259d\u0259biyyat\u0131n\u0131 d\u00fcnyada tan\u0131tmaq v\u0259 t\u0259bli\u011f etm\u0259k m\u0259qs\u0259dini g\u00fcd\u00fcrd\u00fck. Geni\u015f imkanlara malik olan m\u00fcasir r\u0259q\u0259msal platformadan istifad\u0259ni n\u0259z\u0259rd\u0259 tutan bu m\u0259qs\u0259dl\u0259r mobil operatorun siyas\u0259ti il\u0259 tamamil\u0259 \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n
\u201cBookmate\u201d il\u0259 \u0259m\u0259kda\u015fl\u0131\u011f\u0131m\u0131zda daha bir element d\u0259 var idi – Az\u0259rbaycan\u0131n g\u0259nc yaz\u0131\u00e7\u0131lar\u0131na d\u0259st\u0259k g\u00f6st\u0259rm\u0259k. \u201cAzercell\u201d t\u0259r\u0259find\u0259n 60 \u0259s\u0259r \u0259sas\u0131nda haz\u0131rlanm\u0131\u015f ilk audiokitablar toplusuna t\u0259kc\u0259 d\u00fcnya v\u0259 Az\u0259rbaycan \u0259d\u0259biyyat\u0131n\u0131n klassikas\u0131 deyil, h\u0259m d\u0259 m\u00fcasir m\u00fc\u0259llifl\u0259rin \u0259s\u0259rl\u0259ri daxil edilmi\u015fdir. Bundan ba\u015fqa, biz g\u0259nc yaz\u0131\u00e7\u0131larla birlikd\u0259 bu platforma il\u0259 i\u015fin el\u0259 bir modelini yaratm\u0131\u015f\u0131q ki, biz orada yaln\u0131z vasit\u0259\u00e7i kimi \u00e7\u0131x\u0131\u015f edirik. Biz onlar\u0131 birba\u015fa \u201cBookmate\u201d il\u0259 \u0259laq\u0259l\u0259ndirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q ki, orada onlar\u0131n \u00f6z \u0259s\u0259rl\u0259rini yerl\u0259\u015fdirm\u0259k, onlar\u0131 geni\u015f k\u00fctl\u0259l\u0259r\u0259 \u00e7atd\u0131rmaq v\u0259 \u0259lb\u0259tt\u0259 ki, pul qazanmaq imkan\u0131 olsun. Bu layih\u0259 \u201cAzercell\u201d \u00fc\u00e7\u00fcn g\u0259lirli layih\u0259 deyil, h\u0259r\u00e7\u0259nd mobil t\u0259tbiq\u0259 abun\u0259 olmaq \u00fc\u00e7\u00fcn simvolik abun\u0259 haqq\u0131 var. Biz bu layih\u0259y\u0259 b\u00fct\u00f6vl\u00fckd\u0259 m\u0259hz sosial layih\u0259 kimi yana\u015f\u0131r\u0131q v\u0259 f\u0259xr ed\u0259 bil\u0259rik ki, abun\u0259\u00e7il\u0259rimizin say\u0131 g\u00fcnd\u0259n-g\u00fcn\u0259 art\u0131r v\u0259 bu yax\u0131nlarda \u00f6lk\u0259mizd\u0259 100 min\u0259 \u00e7at\u0131b.<\/p>\n
– Bununla bel\u0259, elektron kitabxana platformas\u0131nda siz \u201cNizami G\u0259nc\u0259vi \u0130li\u201dn\u0259 h\u0259sr olunmu\u015f kifay\u0259t q\u0259d\u0259r geni\u015fmiqyasl\u0131 layih\u0259 h\u0259yata ke\u00e7irmisiniz\u2026<\/strong><\/p>\n – \u201cAzercell\u201d h\u0259r zaman m\u0259d\u0259ni irsimizin t\u0259bli\u011fi il\u0259 ba\u011fl\u0131 t\u0259dbirl\u0259rd\u0259 f\u0259al i\u015ftirak edir. \u018flb\u0259tt\u0259 ki, Prezidentin s\u0259r\u0259ncam\u0131 il\u0259 dahi \u015fair v\u0259 m\u00fct\u0259f\u0259kkirin 880 illiyi m\u00fcnasib\u0259til\u0259 elan edilmi\u015f \u201cNizami G\u0259nc\u0259vi \u0130li\u201d kimi t\u0259dbir d\u0259 istisna olmad\u0131. Qeyd edim ki, elektron kitabxana v\u0259 audiokitab layih\u0259y\u0259 hans\u0131sa konkret hadis\u0259l\u0259rl\u0259 ba\u011fl\u0131 t\u0259\u015f\u0259bb\u00fcs g\u00f6st\u0259rilm\u0259yib. D\u00f6vl\u0259t s\u0259viyy\u0259sind\u0259 ke\u00e7iril\u0259n t\u0259dbirl\u0259r biz\u0259 bu v\u0259 ya dig\u0259r d\u00f6vr \u0259rzind\u0259 m\u00fcxt\u0259lif \u0259h\u0259miyy\u0259tli m\u0259d\u0259ni hadis\u0259l\u0259r\u0259 qat\u0131lma\u011fa k\u00f6m\u0259k edir. M\u0259s\u0259l\u0259n, 2019-cu ild\u0259 biz Az\u0259rbaycan\u0131n \u0259n g\u00f6rk\u0259mli \u015fairl\u0259rind\u0259n olan \u0130mad\u0259ddin N\u0259siminin 650 illik yubileyi m\u00fcnasib\u0259til\u0259 \u201cBookmate\u201d mobil t\u0259tbiqin\u0259 \u015fairin se\u00e7ilmi\u015f q\u0259z\u0259ll\u0259rini \u00fc\u00e7 dild\u0259 s\u0259sl\u0259ndir\u0259r\u0259k audiokitab format\u0131nda daxil etmi\u015fik. \u00d6t\u0259n il xalq\u0131m\u0131z\u0131n m\u0259d\u0259ni irsinin qorunmas\u0131 m\u0259qs\u0259dil\u0259 v\u0259t\u0259np\u0259rv\u0259rlik v\u0259 q\u0259hr\u0259manl\u0131q tariximizi \u0259ks etdir\u0259n \u201cKoro\u011flu\u201d dastan\u0131n\u0131 da audiokitab format\u0131nda \u201cBookmate\u201d istifad\u0259\u00e7il\u0259rin\u0259 t\u0259qdim etmi\u015fik. Maraql\u0131d\u0131r ki, dastan\u0131n 10 boyunu tan\u0131nm\u0131\u015f jurnalist v\u0259 s\u0259yyah-bloqer Az\u0259r Q\u0259rib s\u0259sl\u0259ndirib, yaz\u0131lar eyni zamanda V\u00fcsal Rzasoyun ekskl\u00fcziv musiqi kompozisiyalar\u0131 il\u0259 m\u00fc\u015fayi\u0259t olunub. Bundan ba\u015fqa, \u201cKoro\u011flu\u201d audiokitab\u0131, \u00fcz\u0259rind\u0259 g\u0259nc r\u0259ssamlar B\u0259xtiyar Zaidzad\u0259nin v\u0259 Z\u0259hra \u018fzimzad\u0259nin i\u015fl\u0259diyi b\u0259dii ill\u00fcstrasiyalarla t\u0259rtib olunub. V\u0259t\u0259n m\u00fcharib\u0259si d\u00f6vr\u00fcnd\u0259 apar\u0131lan v\u0259 B\u00f6y\u00fck Q\u0259l\u0259b\u0259d\u0259n sonra ba\u015fa \u00e7atd\u0131r\u0131lan dastan \u00fcz\u0259rind\u0259 i\u015fl\u0259 yana\u015f\u0131, Az\u0259rbaycan Milli Kitabxanas\u0131 il\u0259 birlikd\u0259 Qaraba\u011f haqq\u0131nda m\u00fcxt\u0259lif m\u0259qal\u0259l\u0259r, elmi materiallar v\u0259 o\u00e7erkl\u0259ri r\u0259q\u0259msal formata ke\u00e7irdik. Bu g\u00fcn siz onlar\u0131 d\u00fcnyan\u0131n ist\u0259nil\u0259n n\u00f6qt\u0259sind\u0259 \u201cBookmate\u201d elektron kitabxanas\u0131nda *.pdf format\u0131nda \u0259ld\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n 2021-ci ilin Nizami G\u0259nc\u0259vi ili elan olunmas\u0131 m\u00fcnasib\u0259til\u0259 is\u0259 biz elektron kitabxanan\u0131n z\u0259nginl\u0259\u015fdirilm\u0259si v\u0259 Az\u0259rbaycan m\u0259d\u0259niyy\u0259tinin incisi olan Nizami irsinin beyn\u0259lxalq elektron platformada tan\u0131d\u0131lmas\u0131 \u00fc\u00e7\u00fcn daha bir layih\u0259 h\u0259yata ke\u00e7irdik. \u015e\u0259rqin \u0259n m\u0259\u015fhur orta \u0259sr \u015fairl\u0259rind\u0259n v\u0259 filosoflar\u0131ndan birinin \u0259s\u0259rl\u0259rini r\u0259q\u0259msal formatda v\u0259 be\u015f dild\u0259 d\u00fcnya ictimaiyy\u0259tin\u0259 t\u0259qdim etm\u0259k bizim \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u015f\u0259r\u0259f oldu. M\u0259n bu m\u0259qamda h\u0259l\u0259 iki il bundan \u0259vv\u0259l N\u0259siminin q\u0259z\u0259ll\u0259ri il\u0259 ba\u011fl\u0131 audiokitablar \u00fcz\u0259rind\u0259 i\u015f prosesind\u0259 b\u00f6y\u00fck pe\u015f\u0259karl\u0131q n\u00fcmayi\u015f etdir\u0259n v\u0259 Nizami G\u0259nc\u0259vinin \u0259s\u0259rl\u0259rinin d\u0259 audiokitab format\u0131na sal\u0131nmas\u0131nda biz\u0259 partnyorluq ed\u0259n t\u0259r\u0259fda\u015f\u0131m\u0131z Teymur N\u0259c\u0259fzad\u0259 v\u0259 onun r\u0259hb\u0259rlik etdiyi \u201cColorIT\u201d Yarad\u0131c\u0131l\u0131q Emalatxanas\u0131na t\u0259\u015f\u0259kk\u00fcr\u00fcm\u00fc bildirir\u0259m. \u00d6lm\u0259z Nizaminin 40-dan \u00e7ox \u0259s\u0259rinin s\u0259sl\u0259ndirilm\u0259sind\u0259 bilavasit\u0259 dil da\u015f\u0131y\u0131c\u0131lar\u0131 v\u0259 pe\u015f\u0259kar aktyorlar i\u015ftirak edibl\u0259r. \u018fs\u0259rl\u0259ri rus dilind\u0259 Konstantin Qay\u00e7uk, frans\u0131z dilind\u0259 David D\u00fcklo, ingilis dilind\u0259 Stiven Kinq, t\u00fcrk dilind\u0259 is\u0259 Batur \u00d6zdemir s\u0259sl\u0259ndirib. Ana dilimizd\u0259 olan \u0259s\u0259rl\u0259r is\u0259 S\u0259m\u0259d H\u0259t\u0259movun ifas\u0131nda s\u0259sl\u0259nib.<\/p>\n Bu audiokitablar\u0131n haz\u0131rlanmas\u0131n\u0131n s\u0259ciyy\u0259vi x\u00fcsusiyy\u0259tl\u0259rind\u0259n biri d\u0259 onlar\u0131n orijinal fon musiqisi il\u0259 t\u0259qdim edilm\u0259si oldu. Ud, tar v\u0259 kaman\u00e7a s\u0259dalar\u0131 alt\u0131nda, dil da\u015f\u0131y\u0131c\u0131lar\u0131 t\u0259r\u0259find\u0259n s\u0259sl\u0259ndiril\u0259n poeziya n\u00fcmun\u0259l\u0259ri yeni h\u0259yat qazand\u0131. Yeri g\u0259lmi\u015fk\u0259n, bu d\u0259f\u0259 biz audiokitablara komiksl\u0259r d\u0259 daxil etm\u0259k q\u0259rar\u0131na g\u0259lmi\u015fik. H\u0259l\u0259lik \u201cBookmate\u201d mobil t\u0259tbiqind\u0259 bu konsepsiyada Nizami G\u0259nc\u0259vinin \u201cK\u0259rpick\u0259s\u0259n qocan\u0131n hekay\u0259ti\u201d v\u0259 \u201cAdil Nu\u015fir\u0259van il\u0259 v\u0259zirin hekay\u0259ti\u201d kimi \u0259s\u0259rl\u0259ri Az\u0259rbaycan, rus v\u0259 ingilis dill\u0259rind\u0259 m\u00f6vcuddur, lakin biz komiksl\u0259rin haz\u0131rlanmas\u0131 v\u0259 \u015fairin dig\u0259r \u0259s\u0259rl\u0259rinin r\u0259q\u0259msal formata k\u00f6\u00e7\u00fcr\u00fclm\u0259si \u00fcz\u0259rind\u0259 i\u015fi davam etdirm\u0259k ist\u0259yirik. Qeyd etdiyim kimi, bu yana\u015fma biz\u0259 g\u0259nc n\u0259sild\u0259 klassik \u0259d\u0259biyyata qar\u015f\u0131 maraq oyatma\u011fa \u015f\u0259rait yarad\u0131r.<\/p>\n – Niy\u0259 m\u0259hz audiokitablara x\u00fcsusi diqq\u0259t yetirirsiniz?<\/strong><\/p>\n – \u018fslind\u0259, bizim vacib hesab etdiyimiz v\u0259zif\u0259mizd\u0259n biri Az\u0259rbaycan dilind\u0259 keyfiyy\u0259tli m\u0259zmunun \u00fcmumi h\u0259cmini art\u0131rmaqd\u0131r \u2014 h\u0259m *.pdf, h\u0259m d\u0259 audio formatda. Qeyd etdiyim kimi, bu g\u00fcn \u201cBookmate\u201d mobil t\u0259tbiqind\u0259 Az\u0259rbaycan dilind\u0259 1300-d\u0259n \u00e7ox m\u00fcxt\u0259lif formatl\u0131 kitab y\u00fckl\u0259mi\u015fik. Audiokitablara g\u0259ldikd\u0259 is\u0259, bu, tamamil\u0259 f\u0259rqli bir d\u00fcnya, tamamil\u0259 f\u0259rqli emosiyalar v\u0259 kitabdan tamamil\u0259 f\u0259rqli t\u0259\u0259ss\u00fcratlar dem\u0259kdir. Burada m\u00fctali\u0259nin bizd\u0259 oyatd\u0131\u011f\u0131 v\u0259rdi\u015f etdiyimiz hissl\u0259r\u0259 bir ne\u00e7\u0259 yeni amil d\u0259 qo\u015fulur ki, bu amill\u0259ri insan adi informasiya q\u0259bulu zaman\u0131 \u0259ld\u0259 etmir. M\u0259s\u0259l\u0259n, qira\u0259t\u00e7inin s\u0259si v\u0259 intonasiyas\u0131, musiqi m\u00fc\u015fayi\u0259ti v\u0259 l\u0259p\u0259l\u0259rin s\u0259si v\u0259 ya ya\u011fan ya\u011f\u0131\u015f \u015f\u0259klind\u0259 h\u0259r hans\u0131 s\u0259s effekti. Audiokitab \u00e7oxs\u0259hif\u0259li s\u0259n\u0259din quru format\u0131ndan k\u00f6kl\u00fc \u015f\u0259kild\u0259 f\u0259rql\u0259n\u0259n bir t\u0259cr\u00fcb\u0259dir. M\u0259hz audiokitab\u0131n istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn rahat m\u0259zmun n\u00f6v\u00fc oldu\u011fu m\u00fcasir h\u0259yat\u0131n artan dinamikas\u0131n\u0131 n\u0259z\u0259r\u0259 alaraq, biz h\u0259m klassik, h\u0259m d\u0259 m\u00fcasir Az\u0259rbaycan m\u00fc\u0259llifl\u0259rinin \u0259s\u0259rl\u0259rinin r\u0259q\u0259msalla\u015fd\u0131r\u0131lmas\u0131 v\u0259 bu formata k\u00f6\u00e7\u00fcr\u00fclm\u0259si i\u015fi il\u0259 m\u0259mnuniyy\u0259tl\u0259 m\u0259\u015f\u011ful oluruq. M\u0259n \u00e7ox \u015fadam ki, biz \u00f6z\u00fcm\u00fcz \u00fc\u00e7\u00fcn bel\u0259 bir \u0259n\u0259n\u0259 yaratm\u0131\u015f\u0131q v\u0259 \u0259d\u0259biyyat\u0131m\u0131z\u0131 tan\u0131tmaq, yeni r\u0259q\u0259msal platformalarda onun \u00f6mr\u00fcn\u00fc uzatmaq v\u0259 zamanla ayaqla\u015fan m\u00fcasir c\u0259miyy\u0259t \u00fc\u00e7\u00fcn daha \u0259l\u00e7atan etm\u0259k istiqam\u0259tind\u0259 h\u0259r il bir add\u0131m ir\u0259li at\u0131l\u0131r\u0131q. \u0130nan\u0131lmaz informasiya ax\u0131nlar\u0131 il\u0259 m\u00fc\u015fayi\u0259t olunan v\u0259 bu q\u0259d\u0259r s\u00fcr\u0259tl\u0259 d\u0259yi\u015f\u0259n r\u0259q\u0259msal d\u00fcnyada biz bug\u00fcnk\u00fc c\u0259miyy\u0259tin ehtiyaclar\u0131na uy\u011fun olaraq transformasiya olunmal\u0131y\u0131q.<\/p>\n Yeri g\u0259lmi\u015fk\u0259n, Nizami G\u0259nc\u0259viy\u0259 h\u0259sr edilmi\u015f layih\u0259 d\u0259f\u0259l\u0259rl\u0259 \u201cBookmate\u201d il\u0259 \u0259m\u0259kda\u015fl\u0131\u011f\u0131m\u0131z\u0131n \u00e7\u0259r\u00e7iv\u0259sind\u0259n k\u0259nara \u00e7\u0131x\u0131b. \u201cAzercell\u201d t\u0259r\u0259find\u0259n bu klassikin yarad\u0131c\u0131l\u0131\u011f\u0131na h\u0259sr olunmu\u015f x\u00fcsusi \u0259lifba dizayn\u0131 haz\u0131rlan\u0131b. \u018flifban\u0131n h\u0259rfl\u0259ri \u015fairin \u201cX\u0259ms\u0259\u201d \u0259lyazmas\u0131na daxil olmu\u015f poemalar\u0131n q\u0259hr\u0259manlar\u0131n\u0131, onun \u0259s\u0259rl\u0259rinin m\u0259\u015fhur obrazlar\u0131n\u0131 v\u0259 \u015fairin h\u0259yat\u0131nda x\u00fcsusi rol oynam\u0131\u015f insanlar\u0131 \u0259ks etdirir. Nizaminin \u015feirl\u0259rind\u0259n par\u00e7alar v\u0259 m\u0259\u015fhur sitatlar m\u00fct\u0259madi olaraq sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259ki hesablar\u0131m\u0131zda d\u0259rc edilib, \u015fairin yarad\u0131c\u0131l\u0131\u011f\u0131 il\u0259 ba\u011fl\u0131 m\u00fcsabiq\u0259l\u0259r ke\u00e7irilib. B\u00fct\u00fcn bu t\u0259\u015f\u0259bb\u00fcsl\u0259r auditoriyam\u0131z t\u0259r\u0259find\u0259n sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 b\u00f6y\u00fck ruh y\u00fcks\u0259kliyi il\u0259 qar\u015f\u0131lan\u0131b.<\/p>\n – Bel\u0259 t\u0259\u0259ss\u00fcrat yaran\u0131r ki, m\u0259d\u0259ni irsin r\u0259q\u0259msal formata k\u00f6\u00e7\u00fcr\u00fclm\u0259si kimi t\u0259\u015f\u0259bb\u00fcsl\u0259r \u00f6z\u0259l \u015firk\u0259tl\u0259rin \u00fcz\u0259rin\u0259 d\u00fc\u015f\u0259n i\u015fdir? D\u00f6vl\u0259t bu c\u00fcr layih\u0259l\u0259rin h\u0259yata ke\u00e7irilm\u0259sind\u0259 siz\u0259 d\u0259st\u0259k g\u00f6st\u0259rirmi?<\/strong><\/p>\n – Bilir\u0259m ki, d\u00f6vl\u0259t bu istiqam\u0259td\u0259 miqyas\u0131na g\u00f6r\u0259 bunlardan he\u00e7 d\u0259 ki\u00e7ik olmayan layih\u0259l\u0259r h\u0259yata ke\u00e7irir v\u0259 burada biznesin d\u00f6vl\u0259tl\u0259 t\u0259r\u0259fda\u015fl\u0131\u011f\u0131 \u00e7ox g\u00f6z\u0259l elementdir v\u0259, yeri g\u0259lmi\u015fk\u0259n, biz bu istiqam\u0259td\u0259 d\u0259 f\u0259al i\u015fl\u0259yirik. Ancaq bu suala cavab olaraq Con Kennedinin \u201cSoru\u015fma ki, s\u0259nin \u00f6lk\u0259n s\u0259nin \u00fc\u00e7\u00fcn n\u0259 edib, \u00f6z\u00fcnd\u0259n soru\u015f ki, s\u0259n \u00f6z \u00f6lk\u0259n \u00fc\u00e7\u00fcn n\u0259 ed\u0259 bil\u0259rs\u0259n\u201d ifad\u0259sini xat\u0131rlatmaq ist\u0259rdim. M\u0259n d\u00fc\u015f\u00fcnm\u00fcr\u0259m ki, b\u00fct\u00fcn t\u0259\u015f\u0259bb\u00fcsl\u0259rin yaln\u0131z d\u00f6vl\u0259t t\u0259r\u0259find\u0259n ir\u0259li s\u00fcr\u00fclm\u0259sini g\u00f6zl\u0259m\u0259k d\u00fczg\u00fcn deyil. \u201cAzercell\u201d \u00f6z v\u0259zif\u0259sini yax\u015f\u0131 bil\u0259n, bazarda g\u00fccl\u00fc r\u0259q\u0259msal oyun\u00e7u v\u0259 Az\u0259rbaycanda mobil rabit\u0259 bazar\u0131n\u0131n lideri olan \u015firk\u0259tik. Biz bu c\u00fcr m\u00f6vqel\u0259ri tutark\u0259n \u00f6lk\u0259 \u00fc\u00e7\u00fcn n\u0259 ed\u0259 bil\u0259c\u0259yimiz\u0259 dair b\u00f6y\u00fck m\u0259suliyy\u0259t hiss edirik. Ona g\u00f6r\u0259 d\u0259 bu g\u00fcn \u0259n yax\u015f\u0131 bacard\u0131\u011f\u0131m\u0131z bir i\u015fi g\u00f6rm\u0259y\u0259, texnoloji innovasiyalar v\u0259 r\u0259q\u0259msall\u0131q vasit\u0259sil\u0259 ya\u015fam\u0131 asanla\u015fd\u0131rma\u011fa \u00e7al\u0131\u015f\u0131r\u0131q. Bizim yeni m\u0259qs\u0259dimiz d\u0259 bel\u0259 s\u0259sl\u0259nir \u201cBa\u011flant\u0131n\u0131 asanla\u015fd\u0131r\u0131r, h\u0259yat\u0131 daha dol\u011fun edirik\u201d. Bu yax\u0131nlarda biz \u00f6z\u00fcm\u00fcz M\u0259d\u0259niyy\u0259t Nazirliyi v\u0259 Az\u0259rbaycan Milli Kitabxanas\u0131 il\u0259 \u0259d\u0259bi irsimizin r\u0259q\u0259msal formata k\u00f6\u00e7\u00fcr\u00fclm\u0259si m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 dan\u0131\u015f\u0131qlarda t\u0259\u015f\u0259bb\u00fcskar kimi \u00e7\u0131x\u0131\u015f etdik. Bu, c\u0259miyy\u0259timiz t\u0259r\u0259find\u0259n qiym\u0259tl\u0259ndirils\u0259 v\u0259 q\u0259bul edils\u0259, \u201cAzercell\u201d buna ancaq sevin\u0259r.<\/p>\n – B\u0259s regionun dig\u0259r \u00f6lk\u0259l\u0259rinin mobil operatorlar\u0131n\u0131n bu c\u00fcr layih\u0259l\u0259rin h\u0259yata ke\u00e7irilm\u0259sind\u0259 o q\u0259d\u0259r d\u0259 f\u0259al olmamas\u0131n\u0131n s\u0259b\u0259bini izah ed\u0259 bil\u0259rsinizmi? Qon\u015fu \u00f6lk\u0259l\u0259rin bazarlar\u0131na n\u0259z\u0259r salsaq, g\u00f6r\u0259rik ki, orada Sosial M\u0259suliyy\u0259t\u0259 o q\u0259d\u0259r d\u0259 \u00e7ox diqq\u0259t yetirilmir.<\/strong><\/p>\n – Avrasiya bazar\u0131nda mobil rabit\u0259 operatorlar\u0131 il\u0259 i\u015f \u00fczr\u0259 15 ild\u0259n art\u0131q t\u0259cr\u00fcb\u0259y\u0259 malik oldu\u011fum \u00fc\u00e7\u00fcn dey\u0259 bil\u0259r\u0259m ki, onlar\u0131n ham\u0131s\u0131 \u00f6z sosial proqramlar\u0131n\u0131 h\u0259yata ke\u00e7irirl\u0259r, lakin \u201cAzercell\u201d bu sah\u0259d\u0259 h\u0259mi\u015f\u0259 daha f\u0259al olub. Biz\u0259 d\u0259 \u00e7ox xo\u015fdur ki, \u201cAzercell\u201din t\u0259\u015f\u0259bb\u00fcs v\u0259 xidm\u0259tl\u0259ri beyn\u0259lxalq s\u0259viyy\u0259d\u0259 m\u00fct\u0259madi olaraq qiym\u0259tl\u0259ndirilir. \u015eirk\u0259t d\u0259f\u0259l\u0259rl\u0259 n\u00fcfuzlu beyn\u0259lxalq m\u00fckafatlara layiq g\u00f6r\u00fcl\u00fcb, onlardan biri STEVIE Beyn\u0259lxalq Biznes M\u00fckafat\u0131d\u0131r. Bu, b\u00fct\u00fcn d\u00fcnyada holdinql\u0259rin v\u0259 korporasiyalar\u0131n r\u0259hb\u0259rl\u0259rind\u0259n ibar\u0259t m\u00fcnsifl\u0259r hey\u0259ti t\u0259r\u0259find\u0259n veril\u0259n tam \u015f\u0259ffaf m\u00fckafatd\u0131r.<\/p>\n Az\u0259rbaycanda ilk Korporativ Sosial M\u0259suliyy\u0259t (KSM) \u015f\u00f6b\u0259l\u0259rind\u0259n biri 2006-c\u0131 ild\u0259 \u201cAzercell\u201dd\u0259 yarad\u0131l\u0131b v\u0259 \u015firk\u0259timiz \u00f6lk\u0259d\u0259 KSM-ni \u00f6z siyas\u0259tinin bir hiss\u0259si kimi t\u0259bli\u011f etm\u0259y\u0259 ba\u015flayan ilk \u015firk\u0259tl\u0259rd\u0259n biri olub. 2008-ci ild\u0259 biz Bak\u0131da KSM sah\u0259sind\u0259 ilk konfrans t\u0259\u015fkil etdik v\u0259 bu g\u00fcn m\u0259n, he\u00e7 vaxt olmad\u0131\u011f\u0131 q\u0259d\u0259r, inan\u0131ram ki, b\u00fct\u00fcn bu i\u015fl\u0259r d\u00fczg\u00fcn \u015f\u0259kild\u0259 g\u00f6r\u00fcl\u00fcb. Ax\u0131 indi birba\u015fa marketinq mesaj\u0131 istifad\u0259\u00e7il\u0259rin reaksiyas\u0131na s\u0259b\u0259b olmur. Biznes sferas\u0131nda olan v\u0259 beyn\u0259lxalq v\u0259 yerli t\u0259cr\u00fcb\u0259 il\u0259 tan\u0131\u015f olan bir insan kimi, ba\u015f ver\u0259n d\u0259yi\u015fiklikl\u0259ri m\u00fc\u015fahid\u0259 edir\u0259m. M\u0259s\u0259l\u0259n, m\u0259n \u00f6z\u00fcnd\u0259 hans\u0131sa d\u0259y\u0259r da\u015f\u0131yan \u015firk\u0259tl\u0259rin m\u0259hsullar\u0131ndan istifad\u0259 etm\u0259y\u0259 \u00fcst\u00fcnl\u00fck verir\u0259m. \u018fg\u0259r m\u0259hsulu keyfiyy\u0259tin\u0259, qiym\u0259tin\u0259 v\u0259 h\u0259r hans\u0131 dig\u0259r g\u00f6st\u0259ricil\u0259rin\u0259 g\u00f6r\u0259 se\u00e7m\u0259li olsam, onda m\u0259hz obraz\u0131, f\u0259aliyy\u0259ti, m\u0259d\u0259niyy\u0259ti v\u0259 c\u0259miyy\u0259t\u0259 \u00f6t\u00fcrd\u00fckl\u0259ri d\u0259y\u0259rl\u0259r\u0259 g\u00f6r\u0259 r\u0259\u011fb\u0259t b\u0259sl\u0259diyim \u015firk\u0259tl\u0259rin t\u0259klifl\u0259rin\u0259 g\u00f6r\u0259 \u00fcst\u00fcnl\u00fck verm\u0259y\u0259 haz\u0131ram. Bu g\u00fcn eyni hal i\u015f\u0259g\u00f6t\u00fcr\u0259n \u015firk\u0259tin se\u00e7ilm\u0259sin\u0259 d\u0259 \u015famil olunur. M\u00fcasir d\u00fcnyada birba\u015fa marketinq \u015f\u00fcarlar\u0131 art\u0131q o q\u0259d\u0259r d\u0259 effektiv deyil v\u0259 b\u0259z\u0259n he\u00e7 d\u0259 s\u0259mimi s\u0259sl\u0259nmir.<\/p>\n Sosial m\u0259suliyy\u0259t daha d\u0259rin bir anlay\u0131\u015fd\u0131r. Bu, t\u0259kc\u0259 v\u0259 he\u00e7 d\u0259 marketinq namin\u0259 h\u0259yata t\u0259tbiq edilmir. Bu, g\u0259l\u0259c\u0259k \u00fc\u00e7\u00fcn, \u015firk\u0259t\u0259 etimad\u0131n art\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn t\u0259tbiq edilir. Bundan ba\u015fqa, sosial \u00f6hd\u0259lik kimi bir anlay\u0131\u015f da var. Y\u0259ni, \u0259g\u0259r \u015firk\u0259t c\u0259miyy\u0259td\u0259n pul qazan\u0131rsa, o, bu c\u0259miyy\u0259t \u00fc\u00e7\u00fcn yax\u015f\u0131 bir \u015fey etm\u0259k \u00f6hd\u0259liyi da\u015f\u0131y\u0131r. \u201cAzercell\u201d olaraq, biz bu f\u0259ls\u0259f\u0259y\u0259 inan\u0131r\u0131q v\u0259 c\u0259miyy\u0259t \u00fc\u00e7\u00fcn h\u0259qiq\u0259t\u0259n d\u0259y\u0259rli bir \u015fey etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q. Ona g\u00f6r\u0259 biz \u00f6z\u00fcm\u00fcz\u0259 daha yax\u0131n v\u0259 tan\u0131\u015f olan r\u0259q\u0259msal sah\u0259d\u0259 yeni layih\u0259l\u0259r h\u0259yata ke\u00e7irm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q. Buraya h\u0259m audiokitablar\u0131n haz\u0131rlanmas\u0131, h\u0259m kibert\u0259hl\u00fck\u0259sizlik \u00fczr\u0259 t\u0259liml\u0259rin ke\u00e7irilm\u0259si, h\u0259m d\u0259 bir \u00e7ox dig\u0259r r\u0259q\u0259msal layih\u0259l\u0259rin h\u0259yata ke\u00e7irilm\u0259si daxildir. Bu sah\u0259y\u0259 r\u0259q\u0259msal v\u0259 telekommunikasiya layih\u0259sinin g\u00f6z\u0259l n\u00fcmun\u0259si olan \u201cU\u015faq Qaynar X\u0259tti\u201d xidm\u0259tini d\u0259 aid etm\u0259k olar. Biz \u0259limizd\u0259 olan t\u0259sir mexanizml\u0259ri vasit\u0259sil\u0259 u\u015faqlar\u0131m\u0131z, c\u0259miyy\u0259timiz v\u0259 abun\u0259\u00e7il\u0259rimizin h\u0259yat keyfiyy\u0259tini yax\u015f\u0131la\u015fd\u0131rma\u011fa \u00e7al\u0131\u015f\u0131r\u0131q.<\/p>\n","protected":false},"excerpt":{"rendered":" COVID-19 pandemiyas\u0131 istehlak\u00e7\u0131 davran\u0131\u015f\u0131 \u00fczr\u0259 \u0259sas tendensiyalar\u0131n transformasiyas\u0131 \u00fc\u00e7\u00fcn ba\u015flan\u011f\u0131c n\u00f6qt\u0259si oldu. Bu tendensiyalar \u0259sas\u0259n mobil cihazlara olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 daha da d\u0259rinl\u0259\u015fdirdi v\u0259 sosial aktivliy\u0259 t\u0259sir etdi. \u018fyl\u0259nc\u0259 m\u0259rk\u0259zl\u0259rinin f\u0259aliyy\u0259tinin m\u00fcv\u0259qq\u0259ti dayand\u0131r\u0131lmas\u0131 il\u0259 ba\u011fl\u0131 b\u00fct\u00fcn d\u00fcnyada mobil t\u0259tbiql\u0259rin y\u00fckl\u0259nm\u0259si 45 % artd\u0131, bununla birlikd\u0259 is\u0259 elektron \u0259d\u0259biyyat bazar\u0131 da inki\u015faf etdi. R\u0259q\u0259msal transformasiya prosesl\u0259rinin s\u00fcr\u0259tl\u0259ndirilm\u0259si il\u0259 bilavasit\u0259 ba\u011fl\u0131 olan yeni reall\u0131q Az\u0259rbaycan\u0131n lider mobil operatorunun sosial layih\u0259l\u0259rinin format\u0131na da \u00f6z t\u0259sirini g\u00f6st\u0259rib. \u201cAzercell\u201d \u015firk\u0259tinin \u201cBookmate\u201d platformas\u0131 v\u0259 dig\u0259r r\u0259q\u0259msal h\u0259ll\u0259ri vasit\u0259sil\u0259 Az\u0259rbaycan \u0259d\u0259biyyat\u0131n\u0131n d\u00fcnyada tan\u0131d\u0131lmas\u0131na v\u0259 t\u0259bli\u011fin\u0259 y\u00f6n\u0259lmi\u015f layih\u0259l\u0259ri nec\u0259…<\/p>\n","protected":false},"author":2,"featured_media":424692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[26],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/esas-1.jpg",620,352,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"Sosial<\/a>","rttpg_excerpt":"COVID-19 pandemiyas\u0131 istehlak\u00e7\u0131 davran\u0131\u015f\u0131 \u00fczr\u0259 \u0259sas tendensiyalar\u0131n transformasiyas\u0131 \u00fc\u00e7\u00fcn ba\u015flan\u011f\u0131c n\u00f6qt\u0259si oldu. 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R\u0259q\u0259msal transformasiya prosesl\u0259rinin s\u00fcr\u0259tl\u0259ndirilm\u0259si…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/424690"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=424690"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/424690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/424692"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=424690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=424690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=424690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n
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