{"id":424719,"date":"2022-01-11T19:00:51","date_gmt":"2022-01-11T16:00:51","guid":{"rendered":"http:\/\/arantv.az\/?p=424719"},"modified":"2022-01-11T19:00:51","modified_gmt":"2022-01-11T16:00:51","slug":"m%c9%99shur-sokolad-novl%c9%99ri-nec%c9%99-yaranib","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=424719","title":{"rendered":"M\u0259\u015fhur \u015fokolad n\u00f6vl\u0259ri nec\u0259 yaran\u0131b?"},"content":{"rendered":"

\u201cNutella\u201dn\u0131n maraql\u0131 tarix\u00e7\u0259si<\/strong><\/p>\n

M\u0259\u015fhur \u015fokolad markas\u0131 olan “Nutella” ki\u00e7ikli-b\u00f6y\u00fckl\u00fc h\u0259r k\u0259sin, x\u00fcsus\u0259n d\u0259 u\u015faqlar\u0131n sevdiyi \u015fokolad markas\u0131d\u0131r. S\u0259n dem\u0259, “Nutella” m\u0259\u015fhur italyan markas\u0131d\u0131r. Yarad\u0131c\u0131s\u0131 is\u0259 \u201cFerrero Spa\u201d \u015firk\u0259tinin sahibi\u00a0Mi\u015fel Ferrero\u00a0adl\u0131 \u015f\u0259xsdir. \u015eokolad\u0131n yaranma s\u0259b\u0259bi is\u0259 \u0130kinci D\u00fcnya m\u00fcharib\u0259sin\u0259 q\u0259d\u0259r gedib \u00e7\u0131x\u0131r.<\/p>\n

M\u00fcharib\u0259 s\u0259b\u0259bi il\u0259 ya\u015fanan kakao tozu \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 \u015fokolad istehsal\u0131n\u0131 azaltd\u0131\u011f\u0131ndan Ferrero Piedmont b\u00f6lg\u0259sind\u0259 bol olan f\u0131nd\u0131q v\u0259 kakaodan istifad\u0259 ed\u0259r\u0259k nutellan\u0131n ilk versiyas\u0131 olan “Giandujot”u meydana g\u0259tirir.<\/p>\n

Lakin 1949-cu ild\u0259\u00a0 \u00e7ox maraql\u0131 bir hadis\u0259 ba\u015f verir. Bel\u0259 ki, g\u00fcn\u0259\u015fin alt\u0131nda qalan \u201cNutella\u201d \u015fokolad\u0131\u00a0 bankada \u0259rim\u0259y\u0259 ba\u015flay\u0131r v\u0259 h\u0259lim v\u0259ziyy\u0259t\u0259 g\u0259lir. Bununla da u\u015faqlar \u015fokolad\u0131 rahatl\u0131qla \u00e7\u00f6r\u0259y\u0259 \u00e7\u0259kib yey\u0259 bilirdil\u0259r. Bundan sonra Ferrero t\u0259rkib\u0259 d\u0259yi\u015fiklik ed\u0259r\u0259k \u015fokolad\u0131 daha yum\u015faq halda istehsal etm\u0259y\u0259 ba\u015flay\u0131r.\u00a0 \u00d6z n\u00f6vb\u0259sind\u0259 “Nutella” ad\u0131n\u0131n meydana \u00e7\u0131xmas\u0131 is\u0259 t\u0259sad\u00fcfi deyil. “Nut”-f\u0131nd\u0131q, “Ella” is\u0259- sevimli m\u0259nas\u0131n\u0131 verir. Bu s\u0259b\u0259bl\u0259 Ferrero bu ad\u0131 qoyub, onu tan\u0131tma\u011fa ba\u015flay\u0131r. \u00a0\u0130ngilt\u0259r\u0259, Fransa bazarlar\u0131 rekord sayda m\u0259hsul sat\u0131\u015f\u0131n\u0131 h\u0259yata ke\u00e7irirdi.<\/p>\n

Bununla da “Nutella” q\u0131sa m\u00fcdd\u0259td\u0259 t\u0259k ad\u0131\u00e7\u0259kil\u0259n \u00f6lk\u0259l\u0259rd\u0259 deyil, h\u0259m\u00e7inin b\u00fct\u00fcn Avropan\u0131n sevil\u0259n markas\u0131na \u00e7evrildi. Hal-haz\u0131rda\u00a0 s\u0259h\u0259r yem\u0259kl\u0259rinin \u0259v\u0259zolunmaz qidas\u0131na \u00e7evril\u0259n “Nutella” x\u00fcsusil\u0259 u\u015faqlar\u0131n sevimlisidir.<\/p>\n

Markan\u0131n haz\u0131rk\u0131 sahibi Ciovanni Ferrero d\u00fcnyan\u0131n 40-c\u0131, \u0130taliyan\u0131n is\u0259 \u0259n z\u0259ngin adam\u0131d\u0131r.<\/p>\n

Qeyd ed\u0259k ki, Mi\u015fel Ferreronun r\u0259hb\u0259rliyi alt\u0131na, h\u0259m\u00e7inin m\u0259\u015fhur “Nutella”, “Kinder Chocolate”, “Kinder Surprise”, “Rafaello”, “Ferrero Rocher”, “Tic-Tac” kimi m\u0259\u015fhur \u00a0brendl\u0259r yaran\u0131b.<\/p>\n

\u201cSnickers\u201d\u00a0 haqq\u0131nda bilm\u0259dikl\u0259rimiz<\/strong><\/p>\n

\u201cMars, Incorporated\u201d \u015firk\u0259tinin istehsal\u0131 olan \u201csnickers\u201dd\u0259n daha m\u0259\u015fhur \u015fokolad t\u0259s\u0259vv\u00fcr etm\u0259k \u00e7\u0259tindir. \u015eokolad\u0131n t\u0259rkibi 1930-cu ild\u0259n bu g\u00fcn\u0259 q\u0259d\u0259r d\u0259yi\u015fm\u0259z qal\u0131b v\u0259 y\u00fcks\u0259k kalorili olmas\u0131na baxmayaraq b\u00f6y\u00fckd\u0259n ki\u00e7iy\u0259 q\u0259d\u0259r b\u00f6y\u00fck populyarl\u0131qla istifad\u0259 edilir. Bu populyarl\u0131\u011fa bir s\u0259b\u0259b d\u0259 \u015firk\u0259tin u\u011furla h\u0259yata ke\u00e7irdiyi reklam siyas\u0259tidir.<\/p>\n

Bel\u0259 hesab edilir ki, Snickers ad\u0131 Mars ail\u0259sinin sahib oldu\u011fu sevimli atlar\u0131n\u0131n ad\u0131ndan g\u00f6t\u00fcr\u00fcl\u00fcb. Yeri g\u0259lmi\u015fk\u0259n, iddialara g\u00f6r\u0259 at \u015fokoladlar\u0131n ilk n\u00fcmun\u0259l\u0259ri burax\u0131ld\u0131\u011f\u0131ndan bir ne\u00e7\u0259 ay sonra h\u0259lak olmu\u015fdur. \u018fg\u0259r bu hadis\u0259 ba\u015f verm\u0259s\u0259ydi y\u0259qin ki \u015fokolad ba\u015fqa c\u00fcr adlanacaqd\u0131. \u0130lk\u00a0 istehsal edil\u0259n \u201cSnickers\u201dl\u0259rin biri 20 sent\u0259 sat\u0131l\u0131rd\u0131 v\u0259 onlar\u0131n x\u00fcsusi ba\u011flamalar\u0131 x\u00fcsusi olaraq Wal-Mart supermarketl\u0259r \u015f\u0259b\u0259k\u0259l\u0259ri \u00fc\u00e7\u00fcn haz\u0131rlanm\u0131\u015fd\u0131.<\/p>\n

H\u0259r bir \u015fokolad batonu \u00fc\u00e7\u00fcn h\u0259mi\u015f\u0259 16 araxis istifad\u0259 edilirdi. \u00a0Bunu \u0259lav\u0259 ed\u0259k ki, bu yax\u0131nlarda yeni istehsal \u00a0olan \u015fokoladlarda araxis badam il\u0259 \u0259v\u0259z edilib.<\/p>\n

Maraql\u0131d\u0131r ki, B\u00f6y\u00fck Britaniya v\u0259 \u0130rlandiya \u0259razisind\u0259 batonlar \u201cMarathon\u201d ad\u0131 il\u0259 sat\u0131l\u0131rd\u0131. Bu \u0259n\u0259n\u0259 1990-c\u0131 il\u0259 q\u0259d\u0259r davam etdi v\u0259 1990-c\u0131 ild\u0259 \u201cMars\u201d \u015firk\u0259ti ad\u0131n\u0131 d\u0259yi\u015fm\u0259k fikrin\u0259 g\u0259ldi. \u201cSnickers\u201d art\u0131q uzun m\u00fcdd\u0259tdir ki, sad\u0259c\u0259 \u015fokolad deyil, h\u0259m d\u0259 pop-m\u0259d\u0259niyy\u0259tin bir hiss\u0259si olaraq, simvola \u00e7evrilmi\u015fdir. \u201cDayanma, snikersl\u0259\u201d ifad\u0259si is\u0259 \u00e7ox i\u015fl\u0259n\u0259n v\u0259 ham\u0131ya m\u0259lum bir c\u00fcml\u0259y\u0259 \u00e7evrilmi\u015fdir. Hesablamalara g\u00f6r\u0259, t\u0259k bir \u201csnickers\u201din sat\u0131\u015f\u0131 \u201cMars, Incorporated\u201d \u015firk\u0259tin\u0259 illik d\u00f6vriyy\u0259d\u0259 2 milyard dollar qazand\u0131r\u0131r.<\/p>\n

Kinder-Surprise \u015fokolad\u0131n\u0131n yaranmas\u0131<\/strong><\/p>\n

H\u0259r birimiz\u0259 \u00e7ox yax\u015f\u0131 tan\u0131\u015f olan \u201cKinder-S\u00fcrprise\u201din yaranma tarixi Turin \u015f\u0259h\u0259rind\u0259 Pietro Ferrero ail\u0259sin\u0259 gedib \u00e7\u0131x\u0131r.
\nQeyd ed\u0259k ki, ilk \u201cs\u00fcrprizl\u0259r\u201din i\u00e7ind\u0259 bal v\u0259 l\u0259p\u0259 olub. 1946-c\u0131 ild\u0259 Pietro, sonralar Ferrero q\u0259nnad\u0131 fabrikin\u0259 \u00e7evril\u0259n laboratoriya yarad\u0131r. M\u0259h\u015fur \u201cKinder-S\u00fcrprise\u201d ideyas\u0131 is\u0259 o\u011flu Mi\u015fel\u0259 m\u0259xsus olur.
\nU\u015faq vaxt\u0131 s\u00fcd sevm\u0259y\u0259n Mi\u015fel\u00a0 yar\u0131s\u0131 s\u00fcdd\u0259n olan xo\u015f dada v\u0259 qoxuya malik bir m\u0259hsul yaratmaq arzusu il\u0259 ya\u015fay\u0131b.
\n1974-c\u00fc ild\u0259 ham\u0131m\u0131za tan\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u0259 malik \u201cKinder-S\u00fcrprise\u201d meydana g\u0259lir.\u00a0Onun konsepsiyas\u0131 o zamandan b\u0259ri h\u0259l\u0259 d\u0259 d\u0259yi\u015fm\u0259yib.
\n\u201cS\u00fcrprizl\u0259r\u201din ilk partiyas\u0131 bir saat i\u00e7ind\u0259 sat\u0131ld\u0131. Onu n\u0259inki u\u015faqlar, h\u0259tta onlar\u0131n valideynl\u0259ri d\u0259 g\u00f6zl\u0259yirdil\u0259r. Mi\u015fel q\u0259tiyy\u0259tli biri olmaqla yana\u015f\u0131 h\u0259m d\u0259 \u00e7ox kreativ v\u0259 yarad\u0131c\u0131 idi. Ona g\u00f6r\u0259 d\u0259 kinder-\u015fokolad\u0131 s\u00fcrpriz oyuncaqlar seriyas\u0131 il\u0259 tamamlamaq q\u0259rar\u0131na g\u0259lir. Onun ideyas\u0131n\u0131 dizayner Henry Rotu realla\u015fd\u0131r\u0131r.
\n\u0130ll\u0259r sonra\u00a0 Ferrero yeni u\u015faq konfetl\u0259ri seriyas\u0131n\u0131 haz\u0131rlay\u0131r: isti \u00f6lk\u0259l\u0259r \u00fc\u00e7\u00fcn \u2013 \u201cKinder Joy\u201d, t\u0259rkibind\u0259 s\u00fcd\u00fcn miqdar\u0131 \u00e7ox olan \u201cKinder MaxiKing\u201d v\u0259\u201d Kinder Pingui\u201d konfetl\u0259ri.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNutella\u201dn\u0131n maraql\u0131 tarix\u00e7\u0259si M\u0259\u015fhur \u015fokolad markas\u0131 olan “Nutella” ki\u00e7ikli-b\u00f6y\u00fckl\u00fc h\u0259r k\u0259sin, x\u00fcsus\u0259n d\u0259 u\u015faqlar\u0131n sevdiyi \u015fokolad markas\u0131d\u0131r. S\u0259n dem\u0259, “Nutella” m\u0259\u015fhur italyan markas\u0131d\u0131r. Yarad\u0131c\u0131s\u0131 is\u0259 \u201cFerrero Spa\u201d \u015firk\u0259tinin sahibi\u00a0Mi\u015fel Ferrero\u00a0adl\u0131 \u015f\u0259xsdir. \u015eokolad\u0131n yaranma s\u0259b\u0259bi is\u0259 \u0130kinci D\u00fcnya m\u00fcharib\u0259sin\u0259 q\u0259d\u0259r gedib \u00e7\u0131x\u0131r. M\u00fcharib\u0259 s\u0259b\u0259bi il\u0259 ya\u015fanan kakao tozu \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 \u015fokolad istehsal\u0131n\u0131 azaltd\u0131\u011f\u0131ndan Ferrero Piedmont b\u00f6lg\u0259sind\u0259 bol olan f\u0131nd\u0131q v\u0259 kakaodan istifad\u0259 ed\u0259r\u0259k nutellan\u0131n ilk versiyas\u0131 olan “Giandujot”u meydana g\u0259tirir. Lakin 1949-cu ild\u0259\u00a0 \u00e7ox maraql\u0131 bir hadis\u0259 ba\u015f verir. Bel\u0259 ki, g\u00fcn\u0259\u015fin alt\u0131nda qalan \u201cNutella\u201d \u015fokolad\u0131\u00a0 bankada \u0259rim\u0259y\u0259 ba\u015flay\u0131r v\u0259 h\u0259lim v\u0259ziyy\u0259t\u0259…<\/p>\n","protected":false},"author":2,"featured_media":424720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[24],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169-660x365.jpg",660,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169-840x465.jpg",640,354,true],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/01\/729c688816419062772999387391037169.jpg",975,540,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"Maraql\u0131<\/a>","rttpg_excerpt":"\u201cNutella\u201dn\u0131n maraql\u0131 tarix\u00e7\u0259si M\u0259\u015fhur \u015fokolad markas\u0131 olan “Nutella” ki\u00e7ikli-b\u00f6y\u00fckl\u00fc h\u0259r k\u0259sin, x\u00fcsus\u0259n d\u0259 u\u015faqlar\u0131n sevdiyi \u015fokolad markas\u0131d\u0131r. S\u0259n dem\u0259, “Nutella” m\u0259\u015fhur italyan markas\u0131d\u0131r. Yarad\u0131c\u0131s\u0131 is\u0259 \u201cFerrero Spa\u201d \u015firk\u0259tinin sahibi\u00a0Mi\u015fel Ferrero\u00a0adl\u0131 \u015f\u0259xsdir. \u015eokolad\u0131n yaranma s\u0259b\u0259bi is\u0259 \u0130kinci D\u00fcnya m\u00fcharib\u0259sin\u0259 q\u0259d\u0259r gedib \u00e7\u0131x\u0131r. M\u00fcharib\u0259 s\u0259b\u0259bi il\u0259 ya\u015fanan kakao tozu \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 \u015fokolad istehsal\u0131n\u0131 azaltd\u0131\u011f\u0131ndan Ferrero Piedmont b\u00f6lg\u0259sind\u0259 bol…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/424719"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=424719"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/424719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/424720"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=424719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=424719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=424719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}