Reklam \u2013 biznes f\u0259aliyy\u0259tinin ayr\u0131lmaz hiss\u0259sidir. M\u0259hsulun d\u00fczg\u00fcn reklam edilm\u0259si, istehlak\u00e7\u0131da maraq oyatmas\u0131, reklam\u0131n onu inand\u0131rmas\u0131 \u00e7ox vacibdir. Reklam m\u0259hsulun s\u00fcr\u0259tl\u0259 sat\u0131lmas\u0131na birba\u015fa t\u0259sir g\u00f6st\u0259rir. Y\u0259ni reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, onun bar\u0259sind\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131 h\u0259r hans\u0131 fikir formala\u015fd\u0131rmaqla m\u0259hsula t\u0259l\u0259bat yaratmal\u0131d\u0131r. \u00c7\u00fcnki\u00a0 reklam m\u0259hsul v\u0259 ya \u015firk\u0259t haqq\u0131nda inand\u0131r\u0131c\u0131 informasiya vasit\u0259sidir.<\/p>\n
\u0130qtisadiyyat\u0131n inki\u015faf\u0131, m\u00fcasir informasiya vasit\u0259l\u0259rinin meydana g\u0259lm\u0259si reklam bazar\u0131n\u0131n da geni\u015fl\u0259nm\u0259sin\u0259 \u015f\u0259rait yarad\u0131b. Bel\u0259 olan halda da b\u0259z\u0259n qanunsuz reklam \u00fcsullar\u0131ndan istifad\u0259 edilir, haqs\u0131z, qeyri-d\u0259qiq v\u0259 gizli reklamlara yol verilir. \u018fslind\u0259 reklam istehlak\u00e7\u0131lar\u0131n se\u00e7imini stimulla\u015fd\u0131rmal\u0131, onlar\u0131 aldatmamal\u0131, \u00e7a\u015fq\u0131nl\u0131q hissi yaratmamal\u0131, r\u0259qibl\u0259rinin istehsal v\u0259 reklam etdiyi m\u0259hsul il\u0259 eyni, yaxud onun \u0259v\u0259zedicisi olan ba\u015fqa m\u0259hsul kimi t\u0259qdim edilm\u0259m\u0259lidir. Y\u0259ni r\u0259qibin bazar n\u00fcfuzuna x\u0259l\u0259l g\u0259tirm\u0259m\u0259lidir. A\u015fa\u011f\u0131dak\u0131 reklamlar\u0131n yay\u0131mlanmas\u0131 istehlak\u00e7\u0131lar\u0131 \u00e7a\u015fd\u0131rma\u011fa yaxud aldatma\u011fa y\u00f6n\u0259ldilmi\u015f h\u0259r\u0259k\u0259tl\u0259r hesab edilir.<\/p>\n
– \u0259mt\u0259\u0259nin m\u0259n\u015f\u0259yi, haz\u0131rlanma \u00fcsulu v\u0259 texnologiyas\u0131, istifad\u0259 \u00fc\u00e7\u00fcn yararl\u0131l\u0131\u011f\u0131, keyfiyy\u0259ti, \u00e7\u0259kisi, qiym\u0259ti v\u0259 ba\u015fqa xass\u0259l\u0259ri, habel\u0259 t\u0259s\u0259rr\u00fcfat subyekti v\u0259 ya onun sahibkarl\u0131q f\u0259aliyy\u0259tinin x\u00fcsusiyy\u0259ti bar\u0259d\u0259 istehlak\u00e7\u0131n\u0131 \u00e7a\u015fd\u0131ra v\u0259 ya aldada bil\u0259n h\u0259r hans\u0131 m\u0259lumatlardan istifad\u0259 edilm\u0259si;<\/p>\n
– \u0259mt\u0259\u0259nin sat\u0131\u015f\u0131, yaxud s\u00f6vd\u0259l\u0259\u015fm\u0259 zaman\u0131 istehlak\u00e7\u0131n\u0131n s\u0259rb\u0259st se\u00e7im h\u00fcququna t\u0259sir g\u00f6st\u0259r\u0259n qanunsuz reklam \u00fcsullar\u0131ndan istifad\u0259 olunmas\u0131;<\/p>\n
– istehlak\u00e7\u0131n\u0131 \u00e7a\u015fd\u0131ra bil\u0259n t\u0259rzd\u0259 \u00f6z \u0259mt\u0259\u0259sinin r\u0259qibin \u0259mt\u0259\u0259si il\u0259 m\u00fcqayis\u0259 edilm\u0259si, habel\u0259 bu m\u00fcqayis\u0259nin reklam v\u0259 ya informasiya material\u0131 kimi t\u0259qdim olunmas\u0131;<\/p>\n
– \u0259mt\u0259\u0259nin istehlak xass\u0259l\u0259ri v\u0259 dig\u0259r m\u00fch\u00fcm x\u00fcsusiyy\u0259tl\u0259ri bar\u0259d\u0259 h\u0259qiq\u0259t\u0259 uy\u011fun olmayan g\u00f6st\u0259ricil\u0259rl\u0259 (o c\u00fcml\u0259d\u0259n f\u0259rql\u0259ndirici ni\u015fan v\u0259 ya marka il\u0259) t\u0259chiz edilm\u0259si v\u0259 bununla \u0259laq\u0259dar reklam\u0131n verilm\u0259si;<\/p>\n
– m\u00fc\u0259yy\u0259n edilmi\u015f standartlara uy\u011fun olmayan \u0259mt\u0259\u0259nin t\u0259klif edilm\u0259si, yaxud \u0259mt\u0259\u0259nin \u00f6z t\u0259yinat\u0131na v\u0259 ya ona qoyulan t\u0259l\u0259bl\u0259r\u0259 uy\u011fun olmad\u0131\u011f\u0131n\u0131n gizl\u0259dilm\u0259si.<\/p>\n
\u00d6lk\u0259mizd\u0259 m\u00f6vcud olan reklam qanunvericiliyin\u0259 \u0259sas\u0259n istehlak\u00e7\u0131lar\u0131 \u00e7a\u015fd\u0131rma\u011fa yaxud aldatma\u011fa y\u00f6n\u0259ldilmi\u015f bu c\u00fcr reklamlar v\u0259 ya haqs\u0131z, qeyri-d\u0259qiq v\u0259 gizli reklamlar\u0131n yay\u0131mlanmas\u0131 n\u0259tic\u0259sind\u0259 haqs\u0131z r\u0259qab\u0259t yol verilm\u0259sin\u0259 g\u00f6r\u0259 ciddi maliyy\u0259 sanksiyalar\u0131 v\u0259 inzibati m\u0259suliyy\u0259t t\u0259dbirl\u0259ri n\u0259z\u0259rd\u0259 tutulur.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reklam \u2013 biznes f\u0259aliyy\u0259tinin ayr\u0131lmaz hiss\u0259sidir. M\u0259hsulun d\u00fczg\u00fcn reklam edilm\u0259si, istehlak\u00e7\u0131da maraq oyatmas\u0131, reklam\u0131n onu inand\u0131rmas\u0131 \u00e7ox vacibdir. Reklam m\u0259hsulun s\u00fcr\u0259tl\u0259 sat\u0131lmas\u0131na birba\u015fa t\u0259sir g\u00f6st\u0259rir. Y\u0259ni reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, onun bar\u0259sind\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131 h\u0259r hans\u0131 fikir formala\u015fd\u0131rmaqla m\u0259hsula t\u0259l\u0259bat yaratmal\u0131d\u0131r. \u00c7\u00fcnki\u00a0 reklam m\u0259hsul v\u0259 ya \u015firk\u0259t haqq\u0131nda inand\u0131r\u0131c\u0131 informasiya vasit\u0259sidir. \u0130qtisadiyyat\u0131n inki\u015faf\u0131, m\u00fcasir informasiya vasit\u0259l\u0259rinin meydana g\u0259lm\u0259si reklam bazar\u0131n\u0131n da geni\u015fl\u0259nm\u0259sin\u0259 \u015f\u0259rait yarad\u0131b. Bel\u0259 olan halda da b\u0259z\u0259n qanunsuz reklam \u00fcsullar\u0131ndan istifad\u0259 edilir, haqs\u0131z, qeyri-d\u0259qiq v\u0259 gizli reklamlara yol verilir. \u018fslind\u0259 reklam istehlak\u00e7\u0131lar\u0131n se\u00e7imini stimulla\u015fd\u0131rmal\u0131, onlar\u0131…<\/p>\n","protected":false},"author":2,"featured_media":499075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/07\/FotoJet-2022-07-27T173039.417.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Reklam \u2013 biznes f\u0259aliyy\u0259tinin ayr\u0131lmaz hiss\u0259sidir. M\u0259hsulun d\u00fczg\u00fcn reklam edilm\u0259si, istehlak\u00e7\u0131da maraq oyatmas\u0131, reklam\u0131n onu inand\u0131rmas\u0131 \u00e7ox vacibdir. Reklam m\u0259hsulun s\u00fcr\u0259tl\u0259 sat\u0131lmas\u0131na birba\u015fa t\u0259sir g\u00f6st\u0259rir. Y\u0259ni reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, onun bar\u0259sind\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131 h\u0259r hans\u0131 fikir formala\u015fd\u0131rmaqla m\u0259hsula t\u0259l\u0259bat yaratmal\u0131d\u0131r. \u00c7\u00fcnki\u00a0 reklam m\u0259hsul v\u0259 ya \u015firk\u0259t haqq\u0131nda inand\u0131r\u0131c\u0131 informasiya vasit\u0259sidir. \u0130qtisadiyyat\u0131n…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/499074"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=499074"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/499074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/499075"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=499074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=499074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=499074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}