Az\u0259rbaycan\u0131n quru s\u0259rh\u0259dl\u0259rinin h\u0259l\u0259 d\u0259 ba\u011fl\u0131 olmas\u0131 yay g\u00fcnl\u0259rind\u0259 \u0259halini \u0259sas\u0259n yerli turizm obyektl\u0259rin\u0259 \u00fcz tutma\u011fa m\u0259cbur etdi.<\/p>\n
Bunu daxili turizmin inki\u015faf\u0131 bax\u0131m\u0131ndan m\u00fcsb\u0259t qiym\u0259tl\u0259ndirm\u0259k olar. Amma eyni zamanda yaranm\u0131\u015f v\u0259ziyy\u0259t bu sah\u0259d\u0259 olan probleml\u0259ri daha qabar\u0131q \u015f\u0259kild\u0259 g\u00f6rm\u0259yimiz\u0259 d\u0259 yard\u0131m\u00e7\u0131 oldu.<\/p>\n
Bu turizm m\u00f6vs\u00fcm\u00fc d\u0259 bu sah\u0259d\u0259 \u00e7al\u0131\u015fan personal\u0131n daha \u00e7ox bacar\u0131qs\u0131zl\u0131\u011f\u0131n\u0131n, na\u015f\u0131l\u0131\u011f\u0131n\u0131n, b\u0259zi hallarda is\u0259 h\u0259tta kobudlu\u011funun \u00fcz\u0259 \u00e7\u0131xmas\u0131na v\u0259sil\u0259 oldu. T\u0259\u0259ss\u00fcf ki, bu problem yeni deyil v\u0259 ill\u0259rdir haqq\u0131nda dan\u0131\u015f\u0131l\u0131r. H\u0259tta onun aradan qald\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn uy\u011fun ixtisaslar\u0131n t\u0259dris olundu\u011fu ali m\u0259kt\u0259b a\u00e7\u0131l\u0131b, xarici kadrlar\u0131n c\u0259lbin\u0259 v\u0259 t\u0259liml\u0259r\u0259 c\u0259hdl\u0259r g\u00f6st\u0259rilib. Amma g\u00f6r\u00fcn\u00fcr, h\u0259l\u0259lik bu add\u0131mlar o q\u0259d\u0259r d\u0259 u\u011furlu deyil. Bel\u0259 olmasayd\u0131, \u0259halimiz yerli turizm obyektl\u0259rin\u0259 x\u0259rcl\u0259diyi pula g\u00f6r\u0259 bu q\u0259d\u0259r heyfisl\u0259nm\u0259zdi.<\/p>\n
Bu sektorun problemi \u0259n primitiv \u015f\u0259kild\u0259 bel\u0259 \u00f6z\u00fcn\u00fc g\u00f6st\u0259rir. Bel\u0259 ki, b\u0259zi turizm obyekl\u0259ri reklamlar\u0131 \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 bel\u0259 potensial m\u00fc\u015ft\u0259ril\u0259ri il\u0259 qeyri-adekvat davran\u0131rlar. Qeyri-d\u0259qiq informasiyalar\u0131n verilm\u0259sind\u0259n kobud r\u0259ftara q\u0259d\u0259r davran\u0131\u015flar s\u0259rgil\u0259y\u0259n istirah\u0259t m\u0259rk\u0259zl\u0259rinin sosial media menecerl\u0259ri yaratd\u0131qlar\u0131 ilkin t\u0259\u0259ss\u00fcrat\u0131n onlar\u0131n imicin\u0259 n\u0259 q\u0259d\u0259r z\u0259rb\u0259 vuraca\u011f\u0131ndan sanki x\u0259b\u0259rsizdirl\u0259r. Bu m\u0259rh\u0259l\u0259ni q\u0259bul edib, h\u0259qiq\u0259t\u0259n h\u0259min istirah\u0259t m\u0259rk\u0259zin\u0259 yollanan turisti is\u0259 n\u00f6vb\u0259ti xo\u015f olmayan s\u00fcrprizl\u0259r g\u00f6zl\u0259yir: ona g\u00f6nd\u0259ril\u0259n \u015f\u0259rtl\u0259r\u0259 uy\u011fun olmayan servis, art\u0131qlamas\u0131 il\u0259 al\u0131nan pul v\u0259 qar\u015f\u0131l\u0131\u011f\u0131nda s\u0131f\u0131ra b\u0259rab\u0259r xidm\u0259t. Bu halda turist n\u0259 etm\u0259lidir? Taleyi il\u0259 bar\u0131\u015f\u0131b xidm\u0259tin bel\u0259 d\u0259 olmas\u0131n\u0131 q\u0259bul etm\u0259li, yoxsa etiraz s\u0259sini qald\u0131rmal\u0131d\u0131r? Etiraz olunursa, bunun \u00fc\u00e7\u00fcn hara m\u00fcraci\u0259t etm\u0259k laz\u0131md\u0131r?<\/p>\n
\u201cAz\u0259rbaycan Hotell\u0259r v\u0259 Restoranlar Assosiasiyas\u0131\u201d \u0130ctimai Birliyinin \u0130dar\u0259 Hey\u0259tinin s\u0259dri Samir D\u00fcb\u0259ndi bununla ba\u011fl\u0131 \u201cReport\u201da bildirib ki, m\u00fc\u015ft\u0259ri \u0259vv\u0259lc\u0259 ona qar\u015f\u0131 hans\u0131 kobudlu\u011fun edildiyini formala\u015fdlrmal\u0131d\u0131r ki, ondan sonra hans\u0131 quruma \u015fikay\u0259t etm\u0259k laz\u0131m oldu\u011funu bilsin: \u201c\u018fg\u0259r m\u00fcqavil\u0259 il\u0259 v\u0259 ya bir ne\u00e7\u0259 saatl\u0131q hoteld\u0259 qal\u0131rsa (y\u0259ni m\u00fcqavil\u0259siz) onda ara\u015fd\u0131rmaq laz\u0131md\u0131r.<\/p>\n
\u0130stehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131n\u0131n m\u00fchafiz\u0259si c\u0259miyy\u0259tl\u0259ri var, o c\u00fcml\u0259d\u0259n \u0130qtisadiyyat Nazirliyinin yan\u0131nda m\u00fcxt\u0259lif qurumlar var ki, ora m\u00fcraci\u0259t ed\u0259 bil\u0259r. Bundan ba\u015fqa, D\u00f6vl\u0259t Turizm Agentliyin\u0259, h\u0259min \u0259razid\u0259 olan icra hakimiyy\u0259tin\u0259, Hotell\u0259r v\u0259 Restoranlar Assosiasiyas\u0131 olaraq biz\u0259 d\u0259 m\u00fcraci\u0259t ed\u0259 bil\u0259rl\u0259r\u201d.<\/p>\n
S.D\u00fcb\u0259ndi ba\u015fqa problem\u0259 d\u0259 toxunub: \u201cAz\u0259rbaycanda hotell\u0259rin icar\u0259 verilm\u0259sind\u0259 t\u0259nziml\u0259m\u0259 mexanizmi yoxdur. Bazarda bel\u0259 hallar olur ki, sahibkar bir bina tikir, amma he\u00e7 bilmir ki, ora hotel olacaq. \u018fvv\u0259lc\u0259 onlar u\u015faqlar\u0131 \u00fc\u00e7\u00fcn m\u00fclk tikirl\u0259r, sonra klinikaya \u00e7evirm\u0259k ist\u0259yirl\u0259r, ax\u0131rda da hotel olur. Onda da hotel \u00fc\u00e7\u00fcn bina uy\u011funsuz olur. N\u0259z\u0259r\u0259 al\u0131nmayan m\u00fcxt\u0259lif t\u0259l\u0259bl\u0259r g\u0259l\u0259c\u0259kd\u0259 problem yarad\u0131r. El\u0259 bundan ir\u0259li g\u0259lir ki, m\u00fc\u015ft\u0259ril\u0259rl\u0259 problem ya\u015fan\u0131r, kobudluqlar ortaya \u00e7\u0131x\u0131r. \u00c7\u00fcnki h\u0259min adam\u0131n turizm sektorundan ba\u015f\u0131 \u00e7\u0131xm\u0131r. Bel\u0259 hallara g\u00f6r\u0259 \u00f6lk\u0259 turizmi haqq\u0131nda xo\u015fag\u0259lm\u0259z fikirl\u0259r yaran\u0131r. \u00c7\u00fcnki xarici turist g\u0259l\u0259nd\u0259 o b\u00fct\u00fcn \u00f6lk\u0259ni g\u0259zmir, bir yerd\u0259 qal\u0131r, orda da bel\u0259 kobudluq g\u00f6r\u0259nd\u0259 el\u0259 bilir ki, ham\u0131 bel\u0259dir. Bel\u0259 m\u0259s\u0259l\u0259l\u0259r ciddi t\u0259nziml\u0259nm\u0259lidir. Hoteli icar\u0259y\u0259 g\u00f6t\u00fcr\u0259n sahibkarlar avtomatik olaraq hotelin ba\u015f meneceri v\u0259zif\u0259sind\u0259 olur. Ona g\u00f6r\u0259 d\u0259 m\u00fcxt\u0259lif imtahanlar, kvalifikasiyalar olmal\u0131d\u0131r. Kvalifikasiya hotelin b\u00fct\u00fcn i\u015f\u00e7il\u0259ri \u00fc\u00e7\u00fcn t\u0259sdiql\u0259nm\u0259lidir. Onda da bel\u0259 hallar \u00e7ox nadir halda ola bil\u0259r. Hotell\u0259r Assosiasiyas\u0131 olaraq biz ist\u0259r Bak\u0131, ist\u0259rs\u0259 d\u0259 regionlarda olan hotell\u0259rin, icar\u0259d\u0259 olan hotell\u0259rin personal\u0131na t\u0259lim ke\u00e7m\u0259y\u0259 haz\u0131r\u0131q. Bizim ist\u0259nil\u0259n region \u00fc\u00e7\u00fcn \u00f6z t\u0259lim proqramlar\u0131m\u0131z var. Turizm sah\u0259sind\u0259 biznes qurmaq ist\u0259y\u0259n v\u0259 \u00e7al\u0131\u015fan adamlar \u00fc\u00e7\u00fcn s\u0131naq imtahanlar\u0131 ke\u00e7irm\u0259k laz\u0131md\u0131r. \u0130nc\u0259s\u0259n\u0259t, r\u0259ssaml\u0131q sah\u0259l\u0259rind\u0259 s\u0131naq imtahanlar\u0131 oldu\u011fu kimi, burada da olmal\u0131d\u0131r\u201d.<\/p>\n
\u00d6lk\u0259d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n turizm \u015firk\u0259tl\u0259rind\u0259n birinin r\u0259hb\u0259ri \u018fziz \u015eiriyev problemin k\u00f6k\u00fcn\u00fc regionlarda kadr \u00e7at\u0131\u015fmamazl\u0131\u011f\u0131 il\u0259 \u0259laq\u0259l\u0259ndirir:<\/p>\n
\u201cBu g\u00fcn i\u015f\u00e7i axtaran da var, i\u015f axtaran da. Biz haz\u0131rda k\u00f6rp\u00fc rolunday\u0131q. \u0130\u015f\u00e7il\u0259ri yeti\u015fdiririk v\u0259 i\u015f axtaranlara – hotell\u0259r\u0259, restoranlara, turizm \u015firk\u0259tl\u0259rin\u0259 t\u0259qdim edirik. Bak\u0131dan regiona i\u015f\u00e7i aparmaq \u00e7ox bahad\u0131r. Hotell\u0259r Bak\u0131dan sat\u0131\u015f menecerl\u0259ri, marketoloqlar\u0131, apar\u0131rlar. Dig\u0259r i\u015f\u00e7il\u0259ri is\u0259 apara bilmirl\u0259r.<\/p>\n
\u00c7\u00fcnki he\u00e7 kim paytaxtdan regiona gedib, 500 manata i\u015fl\u0259m\u0259z. 1500-2000 manat maa\u015f verilm\u0259lidir ki, Bak\u0131dan ora i\u015f\u0259 getsinl\u0259r. Bu da sahibkar\u0131 qane etmir. Sahibkarlar\u0131n pandemiya vaxt\u0131 x\u0259rcl\u0259ri \u00e7ox oldu, indi d\u0259 maksimum o x\u0259rcl\u0259ri ba\u011flamaq ist\u0259yirl\u0259r. Bu zaman da regiondan olan g\u0259ncl\u0259ri i\u015f\u0259 g\u00f6t\u00fcr\u00fcrl\u0259r.<\/p>\n
Bu halda da m\u00fc\u015ft\u0259ril\u0259rl\u0259 probleml\u0259r ya\u015fan\u0131r. Kimins\u0259 dan\u0131\u015f\u0131q qabiliyy\u0259ti yoxdur, kimins\u0259 d\u00fcnyag\u00f6r\u00fc\u015f\u00fc yoxdur. Y\u0259ni t\u0259cr\u00fcb\u0259 olmad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn xo\u015fag\u0259lm\u0259z hadis\u0259l\u0259r ba\u015f verir.<\/p>\n
\u018fslind\u0259 is\u0259 \u0259vv\u0259lc\u0259 \u201cCheck-up\u201d olmal\u0131d\u0131r. Bak\u0131dan pe\u015f\u0259kar bir komanda hotel\u0259 getm\u0259lidir. H\u0259min i\u015f\u00e7il\u0259r\u0259 bir m\u00fcdd\u0259t t\u0259lim ke\u00e7ilm\u0259lidir. Qonaqp\u0259rv\u0259rlik t\u0259limi b\u00fct\u00fcn i\u015f\u00e7il\u0259r\u0259 ke\u00e7ilm\u0259lidir. Qonaq nec\u0259 q\u0259bul olunmal\u0131d\u0131r, nec\u0259 dan\u0131\u015fmaq laz\u0131md\u0131r, g\u00fcl\u0259r\u00fcz personal nec\u0259 olur m\u00f6vzular\u0131n\u0131 d\u0259rind\u0259n \u00f6yr\u0259nm\u0259lidirl\u0259r.<\/p>\n
H\u0259r k\u0259sin problemi olur. \u0130stirah\u0259t ed\u0259n adam problemini unudub ora g\u0259lir, orada da ona qar\u015f\u0131 kobudluq edil\u0259nd\u0259 v\u0259 ya g\u00fcl\u0259r\u00fcz personal olmayanda h\u0259min hotel\u0259 bir d\u0259 m\u00fc\u015ft\u0259ri getm\u0259k ist\u0259mir. Bu bax\u0131mndan T\u00fcrkiy\u0259 v\u0259 ya dig\u0259r Avropa \u00f6lk\u0259l\u0259rind\u0259 yax\u015f\u0131 t\u0259cr\u00fcb\u0259 var. Onlar\u0131n hotell\u0259rin\u0259 bu s\u0259b\u0259bd\u0259n \u00e7ox adam gedir.<\/p>\n
H\u0259tta m\u00fc\u015ft\u0259ri bel\u0259 \u00f6z\u00fcn\u00fc yax\u015f\u0131 aparmayanda, ona qar\u015f\u0131 da kobud olmaq laz\u0131m deyil. O hallara da haz\u0131rl\u0131ql\u0131 olmaq laz\u0131md\u0131r. F\u0259rqi yoxdur, qonaq m\u0259\u015fhurdur, ya yox, ham\u0131 il\u0259 mehriban olmaq laz\u0131md\u0131r\u201d.<\/p>\n
Ekspert hesab edir ki, bel\u0259 hallar\u0131n olmas\u0131 bu sektorda t\u0259cr\u00fcb\u0259si olmayan sahibkarlar\u0131n olmas\u0131 s\u0259b\u0259bind\u0259ndir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Az\u0259rbaycan\u0131n quru s\u0259rh\u0259dl\u0259rinin h\u0259l\u0259 d\u0259 ba\u011fl\u0131 olmas\u0131 yay g\u00fcnl\u0259rind\u0259 \u0259halini \u0259sas\u0259n yerli turizm obyektl\u0259rin\u0259 \u00fcz tutma\u011fa m\u0259cbur etdi. Bunu daxili turizmin inki\u015faf\u0131 bax\u0131m\u0131ndan m\u00fcsb\u0259t qiym\u0259tl\u0259ndirm\u0259k olar. Amma eyni zamanda yaranm\u0131\u015f v\u0259ziyy\u0259t bu sah\u0259d\u0259 olan probleml\u0259ri daha qabar\u0131q \u015f\u0259kild\u0259 g\u00f6rm\u0259yimiz\u0259 d\u0259 yard\u0131m\u00e7\u0131 oldu. Bu turizm m\u00f6vs\u00fcm\u00fc d\u0259 bu sah\u0259d\u0259 \u00e7al\u0131\u015fan personal\u0131n daha \u00e7ox bacar\u0131qs\u0131zl\u0131\u011f\u0131n\u0131n, na\u015f\u0131l\u0131\u011f\u0131n\u0131n, b\u0259zi hallarda is\u0259 h\u0259tta kobudlu\u011funun \u00fcz\u0259 \u00e7\u0131xmas\u0131na v\u0259sil\u0259 oldu. T\u0259\u0259ss\u00fcf ki, bu problem yeni deyil v\u0259 ill\u0259rdir haqq\u0131nda dan\u0131\u015f\u0131l\u0131r. H\u0259tta onun aradan qald\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn uy\u011fun ixtisaslar\u0131n t\u0259dris olundu\u011fu ali m\u0259kt\u0259b a\u00e7\u0131l\u0131b, xarici kadrlar\u0131n c\u0259lbin\u0259 v\u0259 t\u0259liml\u0259r\u0259…<\/p>\n","protected":false},"author":2,"featured_media":501000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/FotoJet-2022-08-01T181151.010.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Az\u0259rbaycan\u0131n quru s\u0259rh\u0259dl\u0259rinin h\u0259l\u0259 d\u0259 ba\u011fl\u0131 olmas\u0131 yay g\u00fcnl\u0259rind\u0259 \u0259halini \u0259sas\u0259n yerli turizm obyektl\u0259rin\u0259 \u00fcz tutma\u011fa m\u0259cbur etdi. Bunu daxili turizmin inki\u015faf\u0131 bax\u0131m\u0131ndan m\u00fcsb\u0259t qiym\u0259tl\u0259ndirm\u0259k olar. Amma eyni zamanda yaranm\u0131\u015f v\u0259ziyy\u0259t bu sah\u0259d\u0259 olan probleml\u0259ri daha qabar\u0131q \u015f\u0259kild\u0259 g\u00f6rm\u0259yimiz\u0259 d\u0259 yard\u0131m\u00e7\u0131 oldu. Bu turizm m\u00f6vs\u00fcm\u00fc d\u0259 bu sah\u0259d\u0259 \u00e7al\u0131\u015fan personal\u0131n daha \u00e7ox bacar\u0131qs\u0131zl\u0131\u011f\u0131n\u0131n, na\u015f\u0131l\u0131\u011f\u0131n\u0131n, b\u0259zi…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/500999"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=500999"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/500999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/501000"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=500999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=500999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=500999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}