Na\u015firl\u0259r etiraf edirl\u0259r ki, kitab\u0131n qiym\u0259ti orta ayl\u0131q m\u0259vacib\u0259 g\u00f6r\u0259 bahad\u0131r. Amma onlar bunun bir s\u0131ra s\u0259b\u0259bl\u0259rinin oldu\u011funu da bildirirl\u0259r. \u018fDV g\u00f6t\u00fcr\u00fcls\u0259 d\u0259, ka\u011f\u0131z\u0131n qiym\u0259ti durmadan art\u0131r.<\/p>\n
M\u00f6vzuyla ba\u011fl\u0131\u00a0\u201cKaspi\u201d<\/strong><\/a>\u00a0q\u0259zetinin m\u0259qal\u0259sini t\u0259qdim edirik:<\/p>\n Bu g\u00fcn informasiya texnologiyalar\u0131n\u0131n \u00e7ox geni\u015f v\u00fcs\u0259t ald\u0131\u011f\u0131 v\u0259 h\u0259tta h\u0259yat\u0131m\u0131z\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrildiyi bir vaxtda sanki kitaba maraq yenid\u0259n canlan\u0131b. Amma m\u00fctali\u0259 h\u0259v\u0259si artsa da, kitab sat\u0131\u015f\u0131nda m\u00fc\u0259yy\u0259n probleml\u0259r var.<\/p>\n Artan ka\u011f\u0131z qiym\u0259ti<\/strong><\/p>\n \u201cM\u00fccr\u00fc\u201d n\u0259\u015friyyat\u0131n direktoru, yaz\u0131\u00e7\u0131 M\u00fc\u015ffiq Xan deyir ki, kitab sektorunda \u0259n a\u011fr\u0131l\u0131, \u0259n nag\u00fcman, \u0259n \u00fcmidsiz yer ka\u011f\u0131z\u0131n qiym\u0259tidir:<\/p>\n \u201cKitab \u00fcz\u0259rind\u0259n \u018fDV g\u00f6t\u00fcr\u00fcld\u00fc, d\u00fc\u015f\u00fcnd\u00fck ki, xeyrimiz\u0259 olar. Amma v\u0259ziyy\u0259t daha da pisl\u0259\u015fdi. \u00d6lk\u0259miz\u0259 g\u0259tiril\u0259n ka\u011f\u0131z\u0131n qiym\u0259ti dayanmadan art\u0131r. Ka\u011f\u0131z v\u0259 \u00e7ap \u00fc\u00e7\u00fcn l\u0259vazimatlar\u0131n yerli istehsal\u0131 olmad\u0131\u011f\u0131, xaricd\u0259n g\u0259tirildiyi \u00fc\u00e7\u00fcn qiym\u0259tl\u0259r \u00e7ox bahad\u0131r. Bu da ona g\u0259tirib \u00e7\u0131xard\u0131r ki, kitablar\u0131n qiym\u0259ti orta statistik az\u0259rbaycanl\u0131n\u0131n b\u00fcdc\u0259sin\u0259 uy\u011fun g\u0259lmir. Ham\u0131 gileyl\u0259nir, amma biz bunun qar\u015f\u0131s\u0131n\u0131 ala bilmirik. Buna g\u00f6r\u0259 d\u0259, yax\u015f\u0131 t\u0259rc\u00fcm\u0259\u00e7il\u0259rl\u0259 i\u015fl\u0259m\u0259y\u0259 t\u0259r\u0259dd\u00fcd edirik. \u0130\u015fl\u0259m\u0259k ist\u0259yirik, amma yax\u015f\u0131 qonorar ver\u0259 bilm\u0259diyimiz\u0259 g\u00f6r\u0259 al\u0131nm\u0131r. N\u0259\u015friyyatlar qeyri-pe\u015f\u0259karlarla, g\u0259nc kadrlarla i\u015fl\u0259m\u0259y\u0259 m\u0259cbur olur \u00e7ox vaxt. Bu da n\u0259tic\u0259d\u0259 xarici \u0259d\u0259biyyat\u0131n t\u0259rc\u00fcm\u0259sind\u0259 oxucunun m\u00fctali\u0259 z\u00f6vq\u00fcn\u0259 uy\u011fun olmayan bir keyfiyy\u0259td\u0259 kitab ortal\u0131\u011fa \u00e7\u0131xmas\u0131na s\u0259b\u0259b olur. Bu da kitab d\u00f6vriyy\u0259sin\u0259 t\u0259sir edir, \u0259lb\u0259tt\u0259 ki. Bunun da n\u0259tic\u0259sind\u0259 ikinci \u0259l kitablar\u0131n sat\u0131\u015f\u0131 v\u0259 ya bir kitab\u0131n \u00f6t\u00fcrha\u00f6t\u00fcr prinsipi il\u0259 oxunu\u015fu daha \u00e7ox ir\u0259li ke\u00e7ir\u201d.<\/p>\n D\u00f6vl\u0259t d\u0259st\u0259yin\u0259 ehtiyac var<\/strong><\/p>\n M\u00fc\u015ffiq Xan ba\u015fqa probleml\u0259r\u0259 d\u0259 ayd\u0131nl\u0131q g\u0259tirdi:<\/p>\n \u201cBir ba\u015fqa problemimiz kitab s\u0259rgil\u0259ri, yarmarkalar\u0131 idi. Bu il bu i\u015fd\u0259 xeyli ir\u0259lil\u0259yi\u015f oldu. M\u0259d\u0259niyy\u0259t Nazirliyinin t\u0259\u015fkilat\u00e7\u0131l\u0131\u011f\u0131 il\u0259 Yeddinci kitab s\u0259rgi-yarmarkas\u0131 t\u0259\u015fkil olundu. Deyil\u0259n\u0259 g\u00f6r\u0259, bu t\u0259dbir iki ild\u0259n bir yox, h\u0259r il ba\u015f tutacaq. Dekabr ay\u0131nda ikinci d\u0259f\u0259 Milli kitab sat\u0131\u015f s\u0259rgisi ke\u00e7irildi. B\u00fct\u00fcn bunlar kitab sat\u0131\u015f\u0131, kitab yay\u0131m\u0131 \u00fc\u00e7\u00fcn m\u00fcsb\u0259t notlard\u0131r. Bundan ba\u015fqa, \u201cSoyuq \u0259ll\u0259r, isti \u00fcr\u0259kl\u0259r\u201dd\u0259 d\u0259 dig\u0259r \u0259mt\u0259\u0259l\u0259rl\u0259 yana\u015f\u0131, kitab sat\u0131\u015f\u0131 da oldu. Bizim d\u0259 s\u0259yyar kitab s\u0259rgi-yarmarkas\u0131 layih\u0259miz var.<\/p>\n Bunu \u0259vv\u0259ll\u0259r Bak\u0131 \u015f\u0259h\u0259r M\u0259d\u0259niyy\u0259t v\u0259 Turizm \u0130dar\u0259si il\u0259 birg\u0259 etmi\u015fdik. \u0130ndi yenid\u0259n h\u0259yata ke\u00e7irm\u0259k fikrimiz var. \u00d6lk\u0259mizin m\u00fcxt\u0259lif \u015f\u0259h\u0259r v\u0259 rayonlar\u0131nda, o c\u00fcml\u0259d\u0259n Bak\u0131n\u0131n ayr\u0131-ayr\u0131 k\u0259ndl\u0259rind\u0259 s\u0259rgi-yarmarkalar\u0131 ke\u00e7irm\u0259k niyy\u0259tind\u0259yik. B\u00f6lg\u0259l\u0259rd\u0259 yeni kitablarla ba\u011fl\u0131 \u00e7ox az m\u0259lumat var. M\u0259qs\u0259dimiz m\u00fc\u0259llifl\u0259rin, \u0259s\u0259rl\u0259rin t\u0259bli\u011fat\u0131 v\u0259 eyni zamanda da, sat\u0131\u015f\u0131d\u0131r. N\u0259tic\u0259d\u0259 yeni kitablar \u00e7ap etm\u0259k v\u0259 yerli m\u00fc\u0259llifl\u0259rin kitablar\u0131n\u0131 da \u00f6lk\u0259 xaricin\u0259 \u00e7\u0131xarmaqd\u0131r. Bununla \u0259laq\u0259dar art\u0131q Avropa \u00f6lk\u0259l\u0259ri il\u0259 iki layih\u0259ni h\u0259yata ke\u00e7irm\u0259k \u00fczr\u0259yik. Birini art\u0131q Portuqaliya il\u0259 ger\u00e7\u0259kl\u0259\u015fdirmi\u015fik. \u0130ki ya\u015fl\u0131 n\u0259\u015friyyat \u00fc\u00e7\u00fcn h\u0259l\u0259 ki bunlar\u0131 ed\u0259 bilmi\u015fik. Baxmayaraq ki, n\u0259\u015friyyat\u0131m\u0131z\u0131n ya\u015f\u0131 azd\u0131r, amma biz \u00f6z\u00fcm\u00fcz bu sah\u0259yl\u0259 art\u0131q 16-17 ildir ki, m\u0259\u015f\u011fuluq.<\/p>\n \u00dcmidl\u0259rimiz b\u00f6y\u00fckd\u00fcr, t\u0259bii ki, d\u00f6vl\u0259t d\u0259st\u0259yin\u0259 \u00e7ox ciddi ehtiyac\u0131m\u0131z var. \u201cM\u00fccr\u00fc\u201d\u00a0iki illik f\u0259aliyy\u0259tind\u0259 he\u00e7 bir d\u00f6vl\u0259t d\u0259st\u0259yi g\u00f6rm\u0259yib, d\u00fc\u015f\u00fcn\u00fcr\u0259m ki, el\u0259 bizim kimi dig\u0259r n\u0259\u015friyyatlar da g\u00f6rm\u0259yib. C\u0259mi birc\u0259 d\u0259f\u0259 bu il M\u0259d\u0259niyy\u0259t Nazirliyi kitab kollektorlar\u0131na kitab al\u0131nmas\u0131n\u0131 h\u0259yata ke\u00e7irib. Bu\u00a0 da bir d\u0259st\u0259kdir. \u018fn az\u0131ndan\u00a0 kitabxanalar, oxucular n\u0259\u015friyyatlar\u0131n hans\u0131 i\u015fl\u0259r g\u00f6rd\u00fcy\u00fcnd\u0259n x\u0259b\u0259r tutacaqlar\u201d.<\/p>\n N\u0259 n\u0259\u015friyyat laz\u0131m olar, n\u0259 d\u0259 d\u00fckan<\/strong><\/p>\n \u201cBir \u00e7ox n\u0259\u015friyyatlar\u0131n kitab d\u00fckan\u0131 yoxdur, el\u0259 \u201cM\u00fccr\u00fc\u201dn\u00fcn d\u0259. 80-d\u0259n \u00e7ox sat\u0131\u015f yerind\u0259 kitablar\u0131m\u0131z sat\u0131l\u0131r. N\u0259\u015friyyat b\u00fct\u00fcn x\u0259rcl\u0259ri hesablay\u0131b kitaba arxa qapaqda qiym\u0259t qoyur. Topdan satanlar kitablar\u0131 n\u0259\u015friyyatdan 40-45-50 faiz endiriml\u0259 al\u0131r. N\u0259\u015friyyatlar\u0131n sat\u0131\u015f n\u00f6qt\u0259l\u0259ri a\u00e7\u0131b, kitablar\u0131 bilavasit\u0259 \u00f6z\u00fcn\u00fcn apar\u0131b satmaq imkan\u0131 yoxdur. Bunun n\u0259qliyyat v\u0259 t\u0259\u015fkilati i\u015fl\u0259ri var. Ona g\u00f6r\u0259 bu i\u015fi topdan satanlarla g\u00f6rm\u0259y\u0259 m\u0259cburdur. Hesab etmir\u0259m ki, kitab sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olanlar bu i\u015fd\u0259 pul qazana bilmir. Y\u0259ni kitab\u0131n g\u0259lirinin 40 faizi\u00a0 sat\u0131\u015f\u0131 t\u0259\u015fkil ed\u0259n\u0259 d\u00fc\u015f\u00fcrs\u0259, m\u0259nc\u0259, az deyil.<\/p>\n Ma\u011fazalar \u0259n \u00e7ox t\u0259l\u0259b\u0259l\u0259r\u0259 etdiyimiz endirimd\u0259n naraz\u0131l\u0131q edirl\u0259r. M\u0259s\u0259l\u0259n, onlara 40 faiz endiriml\u0259 veririks\u0259, 60-70 faiz endirim t\u0259l\u0259b\u0259l\u0259r \u00fc\u00e7\u00fcn edirik. Biz ist\u0259yirik ki, ki\u00e7ik b\u00fcdc\u0259li t\u0259l\u0259b\u0259l\u0259r d\u0259 kitab oxusun. T\u0259bii ki, hans\u0131sa ma\u011faza g\u0259lib ondan bir ne\u00e7\u0259 \u0259d\u0259d ala bilm\u0259z. D\u0259f\u0259l\u0259rl\u0259 olub ki, c\u0259hd g\u00f6st\u0259ribl\u0259r, qar\u015f\u0131s\u0131n\u0131 alm\u0131\u015f\u0131q. \u00c7\u00fcnki bu endirim ancaq t\u0259l\u0259b\u0259l\u0259r \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulub. Amma bir m\u0259s\u0259l\u0259 d\u0259 var ki, bu i\u015f z\u0259ncirvari bir i\u015fdir. Ma\u011fazalar olmasa, n\u0259\u015friyyatlar\u0131n i\u015fi yar\u0131m\u00e7\u0131q qalar, oxucular olmasa, \u00fcmumiyy\u0259tl\u0259, n\u0259 n\u0259\u015friyyat laz\u0131m olar, n\u0259 d\u0259 d\u00fckan\u201d, – deyir M\u00fc\u015ffiq b\u0259y.<\/p>\n Valideyn yana\u015fmas\u0131<\/strong><\/p>\n \u201cLibraff\u201d ma\u011fazalar \u015f\u0259b\u0259k\u0259sinin sat\u0131nalma \u00fczr\u0259 m\u00fct\u0259x\u0259ssisi Cavid Hac\u0131zad\u0259 is\u0259 kitab sat\u0131\u015f\u0131nda azalman\u0131 daha \u00e7ox texnologiya il\u0259 ba\u011fl\u0131 g\u00f6r\u00fcr:<\/p>\n \u201cTexnologiya d\u00f6vr\u00fcnd\u0259 ya\u015fay\u0131r\u0131q, insanlar kitablar\u0131 \u00e7ox vaxt elektron variantda y\u00fckl\u0259yib oxuyurlar. Bu da, t\u0259bii olaraq kitab sat\u0131\u015f\u0131na t\u0259sir edir. Bundan\u00a0 ba\u015fqa, kitablar\u0131n qiym\u0259tinin m\u00fcnasib olmamas\u0131, y\u0259ni orta ayl\u0131q \u0259m\u0259khaqq\u0131na g\u00f6r\u0259 bir q\u0259d\u0259r baha olmas\u0131 da sat\u0131\u015fa m\u0259nfi t\u0259sir edir. Bir az da valideyn yana\u015fmas\u0131 b\u00f6y\u00fck rol oynay\u0131r. Valideynl\u0259r g\u0259r\u0259k erk\u0259n ya\u015flar\u0131ndan u\u015faqlar\u0131 kitab oxuma\u011fa-m\u00fctali\u0259y\u0259 al\u0131\u015fd\u0131rs\u0131nlar. Ki\u00e7ik ya\u015flar\u0131ndan ba\u015flayan bu v\u0259rdi\u015f b\u00f6y\u00fckl\u00fckd\u0259 d\u0259 davam ed\u0259c\u0259k. V\u0259 onlar da \u00f6z \u00f6vladlar\u0131na bunu a\u015f\u0131layacaq. V\u0259 bel\u0259likl\u0259, m\u00fctali\u0259 ed\u0259n insanlar\u0131n say\u0131 artacaq, analoji olaraq da kitab sat\u0131\u015f\u0131 artacaq.<\/p>\n \u018fDV-nin g\u00f6t\u00fcr\u00fclm\u0259si yax\u015f\u0131d\u0131r, amma kitablar\u0131n qiym\u0259ti yen\u0259 d\u0259 insanlar\u0131n b\u00fcdc\u0259sin\u0259 uy\u011fun deyil. Bununla ba\u011fl\u0131 m\u00fc\u0259yy\u0259n i\u015fl\u0259r g\u00f6r\u00fcls\u0259, yax\u015f\u0131 olar. \u0130ndi daha \u00e7ox \u201c44 f\u0259sil\u201d, \u201c44 g\u00fcn anbaan\u201d, \u201cX\u0259ms\u0259\u201d, h\u0259m\u00e7inin psixoloji v\u0259 motivasiya kitablar\u0131 sat\u0131l\u0131r. U\u015faq \u0259d\u0259biyyat\u0131na g\u0259linc\u0259 is\u0259 0-3 ya\u015f aras\u0131 kitablar v\u0259 bir d\u0259 klassik u\u015faq \u0259d\u0259biyyat\u0131na t\u0259l\u0259bat \u00e7oxdur. \u201cTom Soyerin mac\u0259ralar\u0131\u201d, \u201cD\u0259fin\u0259l\u0259r adas\u0131\u201d v\u0259 s. \u0259s\u0259rl\u0259r daha \u00e7ox al\u0131n\u0131r\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":" Na\u015firl\u0259r etiraf edirl\u0259r ki, kitab\u0131n qiym\u0259ti orta ayl\u0131q m\u0259vacib\u0259 g\u00f6r\u0259 bahad\u0131r. Amma onlar bunun bir s\u0131ra s\u0259b\u0259bl\u0259rinin oldu\u011funu da bildirirl\u0259r. \u018fDV g\u00f6t\u00fcr\u00fcls\u0259 d\u0259, ka\u011f\u0131z\u0131n qiym\u0259ti durmadan art\u0131r. M\u00f6vzuyla ba\u011fl\u0131\u00a0\u201cKaspi\u201d\u00a0q\u0259zetinin m\u0259qal\u0259sini t\u0259qdim edirik: Bu g\u00fcn informasiya texnologiyalar\u0131n\u0131n \u00e7ox geni\u015f v\u00fcs\u0259t ald\u0131\u011f\u0131 v\u0259 h\u0259tta h\u0259yat\u0131m\u0131z\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrildiyi bir vaxtda sanki kitaba maraq yenid\u0259n canlan\u0131b. Amma m\u00fctali\u0259 h\u0259v\u0259si artsa da, kitab sat\u0131\u015f\u0131nda m\u00fc\u0259yy\u0259n probleml\u0259r var. Artan ka\u011f\u0131z qiym\u0259ti \u201cM\u00fccr\u00fc\u201d n\u0259\u015friyyat\u0131n direktoru, yaz\u0131\u00e7\u0131 M\u00fc\u015ffiq Xan deyir ki, kitab sektorunda \u0259n a\u011fr\u0131l\u0131, \u0259n nag\u00fcman, \u0259n \u00fcmidsiz yer ka\u011f\u0131z\u0131n qiym\u0259tidir: \u201cKitab \u00fcz\u0259rind\u0259n \u018fDV g\u00f6t\u00fcr\u00fcld\u00fc, d\u00fc\u015f\u00fcnd\u00fck…<\/p>\n","protected":false},"author":2,"featured_media":508209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/08\/kitab.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Na\u015firl\u0259r etiraf edirl\u0259r ki, kitab\u0131n qiym\u0259ti orta ayl\u0131q m\u0259vacib\u0259 g\u00f6r\u0259 bahad\u0131r. Amma onlar bunun bir s\u0131ra s\u0259b\u0259bl\u0259rinin oldu\u011funu da bildirirl\u0259r. \u018fDV g\u00f6t\u00fcr\u00fcls\u0259 d\u0259, ka\u011f\u0131z\u0131n qiym\u0259ti durmadan art\u0131r. M\u00f6vzuyla ba\u011fl\u0131\u00a0\u201cKaspi\u201d\u00a0q\u0259zetinin m\u0259qal\u0259sini t\u0259qdim edirik: Bu g\u00fcn informasiya texnologiyalar\u0131n\u0131n \u00e7ox geni\u015f v\u00fcs\u0259t ald\u0131\u011f\u0131 v\u0259 h\u0259tta h\u0259yat\u0131m\u0131z\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrildiyi bir vaxtda sanki kitaba maraq yenid\u0259n canlan\u0131b. Amma m\u00fctali\u0259…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/508208"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=508208"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/508208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/508209"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=508208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=508208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=508208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}