\u201cBu g\u00fcn televiziya r\u0259qab\u0259t\u0259d\u00f6z\u00fcml\u00fc olmal\u0131d\u0131r, \u00e7\u00fcnki indi pult tama\u015fa\u00e7\u0131n\u0131n \u0259lind\u0259dir v\u0259 onun kanal\u0131 d\u0259yi\u015fm\u0259yi \u00fc\u00e7\u00fcn bir saniy\u0259 kifay\u0259tdir\u201d.<\/p>\n
Bu fikirl\u0259ri ARB-24 kanal\u0131na m\u00fcsahib\u0259sind\u0259 \u201cX\u0259z\u0259r\u201d Media M\u0259rk\u0259zinin Ba\u015f direktoru Murad Dada\u015fov deyib. Qanunveriliciyin t\u0259l\u0259bl\u0259rinin televiziyalar \u00fc\u00e7\u00fcn daha ciddi oldu\u011funu s\u00f6yl\u0259y\u0259n Murad Dada\u015fov sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 bu m\u0259suliyy\u0259tin olmad\u0131\u011f\u0131n\u0131 v\u0259 m\u0259lumat\u0131n d\u0259qiqliyinin \u015f\u00fcbh\u0259 do\u011fura bil\u0259c\u0259y\u0259ni deyib.<\/p>\n
M\u0259rk\u0259zin r\u0259hb\u0259ri haz\u0131rda mediada apar\u0131lan islahatlar\u0131n n\u0259tic\u0259l\u0259ri bar\u0259d\u0259 d\u0259 dan\u0131\u015f\u0131b:<\/p>\n
\u201cYeni ild\u0259n biz art\u0131q median\u0131n yeni \u00f6l\u00e7\u00fc sisteminin i\u015finin b\u0259hr\u0259sini g\u00f6r\u0259c\u0259yik. \u018fvv\u0259lki reytinql\u0259rin \u00f6l\u00e7\u00fc sisteminin f\u0259aliyy\u0259ti ona g\u0259tirib \u00e7\u0131xard\u0131 ki, biz \u0259ks\u0259riyy\u0259t tama\u015fa\u00e7\u0131m\u0131z\u0131 televiziyam\u0131zdan k\u00fcsd\u00fcrd\u00fck v\u0259 televiziyalar o q\u0259d\u0259r d\u0259 t\u0259l\u0259bkar olmayan tama\u015fa\u00e7\u0131 auditoriyas\u0131n\u0131n ixtiyar\u0131nda qald\u0131. \u0130ntellektual verili\u015fl\u0259r arxa plana ke\u00e7di. \u018fslind\u0259, b\u00fct\u00fcn d\u00fcnyada haz\u0131rda v\u0259ziyy\u0259t bel\u0259dir. Televiziya biz\u0259 \u0259n\u0259n\u0259vi proqram verir, telefon say\u0259sind\u0259 is\u0259 n\u0259y\u0259 baxaca\u011f\u0131m\u0131z\u0131 \u00f6z\u00fcm\u00fcz m\u00fc\u0259yy\u0259nl\u0259\u015fdiririk\u201d.<\/p>\n
Murad Dada\u015fov reytinq\u0259 \u0259saslanaraq f\u0259aliyy\u0259t g\u00f6st\u0259rm\u0259yin \u00e7\u0259tinliyind\u0259n b\u0259hs edib:<\/p>\n
\u201cBu g\u00fcn televiziyalar\u0131n idar\u0259\u00e7il\u0259ri \u00fc\u00e7\u00fcn \u0259sas m\u0259s\u0259l\u0259 h\u0259m reytinq, h\u0259m maarifl\u0259ndirm\u0259, h\u0259m d\u0259 informasiyan\u0131 tama\u015fa\u00e7\u0131ya \u00e7atd\u0131rmaq aras\u0131nda balans\u0131 tutmaqd\u0131r. Reytinq\u0259 qalsa, biz tamamil\u0259 ba\u015fqa verili\u015fl\u0259r g\u00f6st\u0259rm\u0259liyik. Bizim sah\u0259nin co\u011frafi bax\u0131mdan \u00e7\u0259tinliyi odur ki, tama\u015fa\u00e7\u0131m\u0131z rusca, ingilisc\u0259, t\u00fcrkc\u0259 verili\u015fl\u0259r\u0259 baxa bilir. Bu s\u0259b\u0259bd\u0259n d\u0259 Az\u0259rbaycan televiziyalar\u0131 reklam bazar\u0131n\u0131 h\u0259m d\u0259 burada itirir. Amma yerli kanallar\u0131n istehsal etdiyi keyfiyy\u0259tli m\u0259hsul, proqramlar\u00a0v\u0259 seriallar\u00a0yen\u0259 d\u0259 bax\u0131l\u0131r\u201d.<\/p>\n
\u201cX\u0259z\u0259r\u201d Televiziyas\u0131nda f\u0259aliyy\u0259tinin \u00e7\u0259tin d\u00f6vr\u0259 t\u0259sad\u00fcf etdiyini vur\u011fulayan Murad Dada\u015fovun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, vizual d\u0259yi\u015fikliyi g\u00f6rm\u0259k \u00fc\u00e7\u00fcn h\u0259l\u0259 ki tezdir:<\/p>\n
\u201c\u018fslind\u0259, m\u0259n komanda ruhlu insanam. \u201cX\u0259z\u0259r\u201d TV-y\u0259 r\u0259hb\u0259r t\u0259yin olunandan q\u0131sa m\u00fcdd\u0259t sonra pandemiya ba\u015flad\u0131, sonra da V\u0259t\u0259n m\u00fcharib\u0259si oldu v\u0259 kanal\u0131n \u0259sas g\u0259lir g\u0259tir\u0259n format\u0131, y\u0259ni \u0259yl\u0259nc\u0259li-musiqili verili\u015fl\u0259r arxa planda qald\u0131. O d\u00f6vr \u0259rzind\u0259 kollektivin maa\u015f fondunun zaman\u0131nda y\u0131\u011f\u0131lmas\u0131, \u00e7at\u0131\u015fmayan avadanl\u0131qlar\u0131 almaq, internet platformas\u0131n\u0131 geni\u015fl\u0259ndirm\u0259k qar\u015f\u0131mda b\u00f6y\u00fck v\u0259zif\u0259 idi. Vaxtil\u0259 \u201cX\u0259z\u0259r\u201d telekanal\u0131 \u00e7ox n\u00fcfuzlu x\u0259b\u0259r kanal\u0131 idi, amma m\u0259n g\u0259l\u0259nd\u0259 bura daha \u00e7ox \u0259yl\u0259nc\u0259li kanal kimi tan\u0131nm\u0131\u015fd\u0131. Art\u0131q biz \u201cX\u0259z\u0259r\u201d \u0130nformasiya Agentliyi yaratmaq istiqam\u0259tind\u0259 i\u015fl\u0259r g\u00f6r\u00fcr\u00fck, m\u00fcxt\u0259lif platformalarda keyfiyy\u0259tli filml\u0259rimiz d\u0259 n\u00fcmayi\u015f olunur. Daha bir filmimiz is\u0259 8 noyabr tarixind\u0259 tama\u015fa\u00e7\u0131lara t\u0259qdim olunacaq\u201d.<\/p>\n
Murad Dada\u015fov c\u0259miyy\u0259td\u0259 radioya m\u00fcnasib\u0259tl\u0259 ba\u011fl\u0131 yanl\u0131\u015f t\u0259s\u0259vv\u00fcrl\u0259rin oldu\u011funu deyib:<\/p>\n
\u201cReytinq monitorinqi olmad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn biz\u0259 el\u0259 g\u0259lir ki, Az\u0259rbaycanda radionu ancaq s\u00fcr\u00fcc\u00fcl\u0259r dinl\u0259yirl\u0259r. Lakin bu, bel\u0259 deyil. Biz bu g\u00fcn n\u0259inki radionu, h\u0259m d\u0259 r\u0259q\u0259msal platformalar\u0131 n\u0259z\u0259r\u0259 almal\u0131y\u0131q. B\u00fct\u00fcn bunlar ham\u0131s\u0131 informasiyan\u0131\u00a0auditoriyaya \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcnd\u00fcr. Bu g\u00fcn tematik radiolar\u0131n olmas\u0131 \u00e7ox vacibdir\u201d.<\/p>\n
M.Dada\u015fov son olaraq ilin sonunda \u201cX\u0259z\u0259r\u201d Media M\u0259rk\u0259zind\u0259 maraql\u0131 yeniliyin olaca\u011f\u0131n\u0131 da a\u00e7\u0131qlay\u0131b. M\u0259rk\u0259z r\u0259hb\u0259ri bu yenilikd\u0259n t\u0259f\u0259rr\u00fcat\u0131 il\u0259 ilk olaraq m\u0259hz tama\u015fa\u00e7\u0131lar\u0131m\u0131z\u0131n x\u0259b\u0259r tutaca\u011f\u0131na da i\u015far\u0259 verdi.<\/p>\n