{"id":548079,"date":"2022-12-21T15:16:08","date_gmt":"2022-12-21T12:16:08","guid":{"rendered":"https:\/\/arantv.az\/?p=548079"},"modified":"2022-12-21T15:16:08","modified_gmt":"2022-12-21T12:16:08","slug":"alkoqollu-icki-v%c9%99-tutun-m%c9%99mulatinin-reklaminda-hansi-qaydalara-riay%c9%99t-edilm%c9%99lidir","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=548079","title":{"rendered":"Alkoqollu i\u00e7ki v\u0259 t\u00fct\u00fcn m\u0259mulat\u0131n\u0131n reklam\u0131nda hans\u0131 qaydalara riay\u0259t edilm\u0259lidir?"},"content":{"rendered":"

Reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, mal, i\u015f v\u0259 xidm\u0259t bar\u0259d\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131, fikir formala\u015fd\u0131rmal\u0131, t\u0259l\u0259bat yaratmal\u0131d\u0131r. Amma b\u0259zi m\u0259hsullar var ki, onlar\u0131n reklam edilm\u0259sind\u0259 x\u00fcsusi qaydalar m\u00f6vcuddur. Spirtli i\u00e7ki, t\u00fct\u00fcn m\u0259mulatlar\u0131 da m\u0259hz bu kateqoriyaya aiddir. Alkoqollu i\u00e7kil\u0259rin istehsal\u0131 v\u0259 sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan t\u0259s\u0259rr\u00fcfat subyektl\u0259rinin b\u0259z\u0259n \u201cReklam haqq\u0131nda\u201d Qanunun t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259dikl\u0259ri \u00fcz\u0259 \u00e7\u0131x\u0131r.<\/p>\n

ARANTV.AZ <\/strong>\u00a0x\u0259b\u0259r verir ki, \u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti t\u0259r\u0259find\u0259n reklam bazar\u0131nda apar\u0131lan monitorinql\u0259r zaman\u0131 m\u0259lum olub ki, bir s\u0131ra hallarda alkoqollu i\u00e7kid\u0259n istifad\u0259 ed\u0259n \u015f\u0259xsin ictimai n\u00fcfuz qazanaca\u011f\u0131, m\u00fcxt\u0259lif sah\u0259l\u0259rd\u0259 u\u011furlar \u0259ld\u0259 ed\u0259c\u0259yi, \u0259hval\u0131n\u0131n yax\u015f\u0131la\u015faca\u011f\u0131 bar\u0259d\u0259 fikirl\u0259r yer al\u0131r. Alkoqollu i\u00e7kil\u0259rd\u0259n istifad\u0259nin ziyans\u0131z v\u0259 ya insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn xeyirli, m\u00fcalic\u0259vi xass\u0259l\u0259r\u0259 malik olmas\u0131 bar\u0259d\u0259 r\u0259yl\u0259r\u0259 d\u0259 rast g\u0259linir. M\u00f6vcud qanunvericiliy\u0259 \u0259sas\u0259n, reklamlarda bu kimi hallara yol verilmir.<\/p>\n

<\/div>\n

Qanuna \u0259sas\u0259n, reklam edil\u0259n \u0259mt\u0259\u0259nin sa\u011flaml\u0131\u011fa v\u0259 \u0259traf m\u00fchit\u0259 m\u0259nfi t\u0259siri bar\u0259d\u0259 m\u0259lumatlar q\u0259sd\u0259n gizl\u0259dildikd\u0259\u00a0bu, haqs\u0131z reklam hesab olunur. Qeyd olunanlar\u0131 n\u0259z\u0259r\u0259 alaraq s\u00f6z\u00fcged\u0259n m\u0259hsullar\u0131n reklam\u0131nda m\u00fc\u0259yy\u0259n olunan qada\u011falara riay\u0259t edilm\u0259lidir:<\/p>\n

– alkoqollu i\u00e7kid\u0259n istifad\u0259 n\u0259tic\u0259sind\u0259 \u015f\u0259xsin ictimai n\u00fcfuz qazanaca\u011f\u0131, pe\u015f\u0259d\u0259, idmanda v\u0259 ya dig\u0259r sah\u0259l\u0259rd\u0259 \u015f\u0259xsi u\u011furlar \u0259ld\u0259 ed\u0259c\u0259yi, fiziki v\u0259 ya emosional durumunu yax\u015f\u0131la\u015fd\u0131raca\u011f\u0131 bar\u0259d\u0259 r\u0259y formala\u015fd\u0131r\u0131lmamal\u0131;<\/p>\n

– alkoqollu i\u00e7kil\u0259rd\u0259n istifad\u0259 etm\u0259y\u0259nl\u0259r n\u00fcfuzdan sal\u0131nmamal\u0131;<\/p>\n

– alkoqollu i\u00e7kil\u0259rd\u0259n istifad\u0259nin ziyans\u0131z v\u0259 ya insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn xeyirli, m\u00fcalic\u0259vi xass\u0259l\u0259r\u0259 malik olmas\u0131 bar\u0259d\u0259 r\u0259y formala\u015fd\u0131r\u0131lmamal\u0131;<\/p>\n

– t\u00fcndl\u00fck d\u0259r\u0259c\u0259si y\u00fcks\u0259ldikc\u0259\u00a0alkoqollu i\u00e7kil\u0259rin keyfiyy\u0259tinin y\u00fcks\u0259lm\u0259si bar\u0259d\u0259 fikir yarad\u0131lmamal\u0131, susuzlu\u011fu yat\u0131rmaq vasit\u0259si kimi t\u0259qdim edilm\u0259m\u0259li;<\/p>\n

– u\u015faqlar \u00fc\u00e7\u00fcn verili\u015fl\u0259rd\u0259 v\u0259 dini proqramlarda alkoqollu i\u00e7kil\u0259r reklam edilm\u0259m\u0259li;<\/p>\n

– c\u0259miyy\u0259td\u0259 tan\u0131nm\u0131\u015f olan \u015f\u0259xsl\u0259rin, kino v\u0259 animasiya filml\u0259ri q\u0259hr\u0259manlar\u0131n\u0131n, heyvanlar\u0131n t\u0259svirl\u0259rind\u0259n istifad\u0259 edilm\u0259m\u0259li;<\/p>\n

– Teleradio proqramlar\u0131nda t\u00fcndl\u00fcy\u00fc 5 faizd\u0259n yuxar\u0131 olan alkoqollu i\u00e7kil\u0259rin reklam\u0131 saat 07:00-dan 23:00-d\u0259k yay\u0131mlanmamal\u0131d\u0131r.<\/p>\n

Qeyd ed\u0259k ki, b\u0259zi reklam da\u015f\u0131y\u0131c\u0131lar\u0131nda – d\u00f6vri m\u0259tbu n\u0259\u015frin \u00fcz v\u0259 arxa qab\u0131\u011f\u0131nda, yetkinlik ya\u015f\u0131na \u00e7atmayanlar \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015f m\u0259tbu n\u0259\u015frl\u0259rd\u0259, audio v\u0259 videomateriallarda, n\u0259qliyyat vasit\u0259l\u0259rinin \u00fcz\u0259rind\u0259 v\u0259 s. alkoqollu i\u00e7kil\u0259rin reklam\u0131 yerl\u0259\u015fdiril\u0259 bilm\u0259z. T\u00fcndl\u00fcy\u00fc 5 faizd\u0259n yuxar\u0131 olan alkoqollu i\u00e7kil\u0259rin reklam\u0131nda ondan h\u0259dd\u0259n art\u0131q istifad\u0259nin sa\u011flaml\u0131q \u00fc\u00e7\u00fcn z\u0259r\u0259rli olmas\u0131 bar\u0259d\u0259 x\u0259b\u0259rdarl\u0131q \u00f6z \u0259ksini tapmal\u0131d\u0131r. Bu x\u0259b\u0259rdarl\u0131\u011fa reklam sah\u0259sinin 10 faizind\u0259n az olmayaraq yer ayr\u0131lmal\u0131d\u0131r.<\/p>\n

\u00d6lk\u0259mizd\u0259 a\u00e7\u0131q m\u0259kanda reklam istisna olmaqla, reklam f\u0259aliyy\u0259tin\u0259 d\u00f6vl\u0259t n\u0259zar\u0259tini \u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti h\u0259yata ke\u00e7irir. \u0130stehlak\u00e7\u0131lar haqs\u0131z, qeyri-d\u0259qiq v\u0259 gizli reklam hallar\u0131 il\u0259 \u00fczl\u0259\u015fdikd\u0259 D\u00f6vl\u0259t Xidm\u0259tin\u0259 \u201c195-1\u201d \u00c7a\u011fr\u0131 M\u0259rk\u0259zi, elektron po\u00e7t (office@competition.gov.az) v\u0259 r\u0259smi internet s\u0259hif\u0259si (https:\/\/competition.gov.az\/az\/page\/muraciet\/erize-sikayet-teklif) vasit\u0259sil\u0259 m\u00fcraci\u0259t ed\u0259 bil\u0259rl\u0259r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, mal, i\u015f v\u0259 xidm\u0259t bar\u0259d\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131, fikir formala\u015fd\u0131rmal\u0131, t\u0259l\u0259bat yaratmal\u0131d\u0131r. Amma b\u0259zi m\u0259hsullar var ki, onlar\u0131n reklam edilm\u0259sind\u0259 x\u00fcsusi qaydalar m\u00f6vcuddur. Spirtli i\u00e7ki, t\u00fct\u00fcn m\u0259mulatlar\u0131 da m\u0259hz bu kateqoriyaya aiddir. Alkoqollu i\u00e7kil\u0259rin istehsal\u0131 v\u0259 sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan t\u0259s\u0259rr\u00fcfat subyektl\u0259rinin b\u0259z\u0259n \u201cReklam haqq\u0131nda\u201d Qanunun t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259dikl\u0259ri \u00fcz\u0259 \u00e7\u0131x\u0131r. ARANTV.AZ \u00a0x\u0259b\u0259r verir ki, \u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti t\u0259r\u0259find\u0259n reklam bazar\u0131nda apar\u0131lan monitorinql\u0259r zaman\u0131 m\u0259lum olub ki, bir s\u0131ra hallarda alkoqollu i\u00e7kid\u0259n istifad\u0259 ed\u0259n \u015f\u0259xsin ictimai n\u00fcfuz…<\/p>\n","protected":false},"author":2,"featured_media":548080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2022\/12\/icki-siqaret.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Reklam istehlak\u00e7\u0131n\u0131n diqq\u0259tini \u0259mt\u0259\u0259y\u0259 c\u0259lb etm\u0259li, mal, i\u015f v\u0259 xidm\u0259t bar\u0259d\u0259 m\u0259lumat verm\u0259kl\u0259 yana\u015f\u0131, fikir formala\u015fd\u0131rmal\u0131, t\u0259l\u0259bat yaratmal\u0131d\u0131r. Amma b\u0259zi m\u0259hsullar var ki, onlar\u0131n reklam edilm\u0259sind\u0259 x\u00fcsusi qaydalar m\u00f6vcuddur. Spirtli i\u00e7ki, t\u00fct\u00fcn m\u0259mulatlar\u0131 da m\u0259hz bu kateqoriyaya aiddir. Alkoqollu i\u00e7kil\u0259rin istehsal\u0131 v\u0259 sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan t\u0259s\u0259rr\u00fcfat subyektl\u0259rinin b\u0259z\u0259n \u201cReklam haqq\u0131nda\u201d Qanunun t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259dikl\u0259ri…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/548079"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=548079"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/548079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/548080"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=548079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=548079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=548079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}