{"id":612388,"date":"2023-07-26T15:36:17","date_gmt":"2023-07-26T11:36:17","guid":{"rendered":"https:\/\/arantv.az\/?p=612388"},"modified":"2023-07-26T15:36:17","modified_gmt":"2023-07-26T11:36:17","slug":"doyan-o-r%c9%99hm%c9%99tlik-kimi-olar-yem%c9%99k-yem%c9%99-yarislarinin-f%c9%99sadlari-arasdirma","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=612388","title":{"rendered":"Doyan o r\u0259hm\u0259tlik kimi olar: Yem\u0259k yem\u0259 yar\u0131\u015flar\u0131n\u0131n f\u0259sadlar\u0131 – ARA\u015eDIRMA"},"content":{"rendered":"

B\u0259zi restoranlar \u00f6z sosial \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 insanlar\u0131 \u00e7ox yem\u0259k m\u00fcqabilind\u0259 yar\u0131\u015flara \u00e7a\u011f\u0131r\u0131rlar. Bu yar\u0131\u015flarda ad\u0259t\u0259n bir ne\u00e7\u0259 d\u0259qiq\u0259 i\u00e7ind\u0259 m\u00fcxt\u0259lif fastfoodlar\u0131 yey\u0259n insanlara m\u00fckafat verilir. Lakin d\u0259qiq\u0259l\u0259r i\u00e7ind\u0259 yeyil\u0259n qida insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn yaln\u0131z z\u0259r\u0259rdir. H\u0259kiml\u0259r h\u0259r zaman yem\u0259yi t\u0259l\u0259sm\u0259d\u0259n, aramla yem\u0259yin insan sa\u011flaml\u0131\u011f\u0131na daha xeyirli oldu\u011funu bildiribl\u0259r. \u00c7\u00fcnki a\u011f\u0131za at\u0131lan ilk qida il\u0259 ba\u011fl\u0131 beyin\u0259 siqnal gedir. Beyin b\u0259d\u0259ni stimulla\u015fd\u0131r\u0131r v\u0259 h\u0259zm prosesi \u00fc\u00e7\u00fcn haz\u0131rlay\u0131r. Ancaq s\u00fcr\u0259tl\u0259 yey\u0259nd\u0259 b\u0259d\u0259n buna uy\u011funla\u015fmaqda \u00e7\u0259tinlik \u00e7\u0259kir, \u00f6z\u00fcn\u00fc laz\u0131mi s\u0259viyy\u0259d\u0259 haz\u0131rlaya bilmir. Bu is\u0259 h\u0259ddind\u0259n art\u0131q \u00e7\u0259ki art\u0131m\u0131, m\u0259d\u0259 a\u011fr\u0131s\u0131, xora kimi sa\u011flaml\u0131q probleml\u0259ri il\u0259 qar\u015f\u0131la\u015fma\u011fa s\u0259b\u0259b olur.<\/em><\/strong><\/p>\n

M\u00f6vzu il\u0259 ba\u011fl\u0131\u00a0qida \u00fczr\u0259 m\u00fct\u0259x\u0259ssis A\u011fa Salamov\u00a0Publika.az<\/a><\/strong>-a a\u00e7\u0131qlamas\u0131nda bildirib ki, bu g\u00fcn bir \u00e7ox insan marketinq hiyl\u0259sinin qurban\u0131 olur.<\/p>\n

\u201c\u00c7ox t\u0259\u0259ss\u00fcfl\u0259r olsun ki, insanlar pula g\u00f6r\u0259 \u00f6z sa\u011flaml\u0131\u011f\u0131n\u0131 risk alt\u0131na at\u0131rlar. Bizd\u0259 bu c\u00fcr d\u00fc\u015f\u00fcnc\u0259siz insanlar say\u0131 el\u0259 d\u0259 az deyil. D\u00fc\u015f\u00fcnm\u00fcrl\u0259r ki, bu qidan\u0131 yedikd\u0259n sonra onun h\u0259zm prosesi var. M\u0259d\u0259 \u015fir\u0259si ifraz olmal\u0131, rahat \u015f\u0259kild\u0259 m\u0259d\u0259d\u0259 h\u0259zm prosesi davam etm\u0259lidir. \u00d6z\u00fc d\u0259 yeyil\u0259n, t\u0259klif edil\u0259n yem\u0259kl\u0259r fastfoodlard\u0131r. Fastfoodlar\u0131n da t\u0259rkibind\u0259 mayonez, ket\u00e7up, soya sousu, msg qat\u0131lm\u0131\u015f duz v\u0259 \u0259dviyyatlar, sosiskalar, dondurulmu\u015f \u0259t v\u0259 ba\u015fqa qidalar var. O c\u00fcr reklam ed\u0259n insanlar d\u00fc\u015f\u00fcnm\u0259lidirl\u0259r ki, bu insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn t\u0259hl\u00fck\u0259li v\u0259 z\u0259r\u0259rlidir. Sosial mediada kimin \u00fcr\u0259yi nec\u0259 ist\u0259yirs\u0259 reklam edir”.<\/p>\n

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M\u00fct\u0259x\u0259ssisin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, d\u0259qiq\u0259l\u0259r i\u00e7ind\u0259 2-3 v\u0259 daha \u00e7ox fastfood yem\u0259k insanda qida d\u00f6z\u00fcms\u00fczl\u00fcy\u00fc \u0259m\u0259l\u0259 g\u0259tirir:<\/p>\n

\u201cQ\u0131sa zaman \u0259rzind\u0259 \u00e7ox qidan\u0131n yeyilm\u0259si \u0259n yax\u015f\u0131 halda m\u0259d\u0259d\u0259 h\u0259zmsizlik, k\u00f6p, tur\u015fulu\u011fu art\u0131racaq. B\u00fct\u00fcn bunlar m\u0259d\u0259 poz\u011funlu\u011funa s\u0259b\u0259b olur ki, bu da g\u0259l\u0259c\u0259kd\u0259 bir \u00e7ox x\u0259st\u0259likl\u0259r\u0259 yol a\u00e7\u0131r. Buna g\u00f6r\u0259 \u00e7ox ciddi add\u0131mlar at\u0131lmal\u0131d\u0131r. Hans\u0131 platformada olursa olsun, z\u0259r\u0259rli reklamlar\u0131n qar\u015f\u0131s\u0131 al\u0131nmal\u0131d\u0131r. \u018fg\u0259r bir reklam insan orqanizmi \u00fc\u00e7\u00fcn z\u0259r\u0259rlidirs\u0259 birm\u0259nal\u0131 olaraq bel\u0259 reklam olmaz. \u018fn \u00e7ox da g\u0259ncl\u0259r d\u00fc\u015f\u00fcn\u00fcr ki, gedim yeyim, pul qazan\u0131m. O g\u0259ncin m\u0259d\u0259sini niy\u0259 korlay\u0131rsan ax\u0131? Bu ixtiyar\u0131 s\u0259n\u0259 kim verir? Bel\u0259 bir marketinq m\u00f6vcuddurmu? Reklam el\u0259 olmal\u0131d\u0131r ki, n\u0259 insan\u0131n sa\u011flaml\u0131\u011f\u0131na, n\u0259 d\u0259 cibin\u0259 z\u0259r\u0259r vursun\u201d.<\/p>\n

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SMM m\u00fct\u0259x\u0259ssisi F\u0259rid A\u011fazad\u0259<\/strong>\u00a0qeyd edib ki, bu kimi kampaniyalar haz\u0131rki v\u0259ziyy\u0259td\u0259 s\u0131rf sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259ki PR g\u00fcc\u00fc bax\u0131m\u0131ndan u\u011furlu metoddur:<\/p>\n

\u201cH\u00fcquq z\u0259minind\u0259 bel\u0259 marketinq kompaniyalar\u0131n\u0131n qanunsuz oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcr\u0259m. Bel\u0259 kompaniyalar\u0131n h\u0259m \u0259n\u0259n\u0259vi, h\u0259m d\u0259 r\u0259q\u0259msal marketinqd\u0259 h\u0259mi\u015f\u0259 m\u00fcsb\u0259t gerid\u00f6n\u00fc\u015fl\u0259r ald\u0131\u011f\u0131n\u0131n \u015fahidi oluruq. Fikrimc\u0259 \u015f\u0259rtl\u0259rin \u00e7\u0259tin olmad\u0131\u011f\u0131 t\u0259qdird\u0259 bel\u0259 kompaniyalar do\u011frudur. Lakin bel\u0259 kompaniyalar t\u0259\u015fkil edib, \u00e7\u0259tin \u015f\u0259rtl\u0259r qoyan restoranlar da m\u00f6vcuddur\u201d.<\/p>\n

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M\u00fct\u0259x\u0259ssis vur\u011fulay\u0131b ki, istehlak\u00e7\u0131lar m\u00fctl\u0259q h\u0259r bir kompaniyanada ki\u00e7ik ara\u015fd\u0131rmalar etm\u0259ldirl\u0259r:<\/p>\n

\u201cYeyil\u0259c\u0259k qidan\u0131n ifrat d\u0259r\u0259c\u0259d\u0259 art\u0131q q\u0259bul etdikd\u0259 orqanizmd\u0259 ba\u015f ver\u0259n f\u0259sadlar\u0131 bilm\u0259ldirl\u0259r. Qloballa\u015fan d\u00fcnyada restoran v\u0259 kafe sektorunda m\u00fc\u015ft\u0259ri q\u0131tl\u0131\u011f\u0131na s\u0259b\u0259b obyektl\u0259rin intensiv \u015f\u0259kild\u0259 sosial media resurslar\u0131ndan istifad\u0259 etm\u0259m\u0259sidir. Xidm\u0259t s\u0259viyy\u0259si v\u0259 el\u0259c\u0259 d\u0259 m\u0259hsul keyfiyy\u0259tin a\u015fa\u011f\u0131 olsa bel\u0259 sosial median\u0131n keyfiyy\u0259tli olmas\u0131 b\u0259s edir ki, m\u00fc\u015ft\u0259ril\u0259r h\u0259min m\u0259kana ax\u0131n etsin\u201d.<\/p>\n

Endokrinoloq Ziya Qurbanov<\/strong>\u00a0is\u0259 bildirib ki, bu qidalanma bir d\u0259f\u0259 oldu\u011fu \u00fc\u00e7\u00fcn orqanizm\u0259 el\u0259 d\u0259 ziyan\u0131 yoxdur:<\/p>\n

\u201cAmma bir insan g\u00fcn \u0259rzind\u0259 d\u0259f\u0259l\u0259rl\u0259, d\u0259qiq\u0259l\u0259r i\u00e7ind\u0259 tez-tez fastfood yeyirs\u0259 bu ziyand\u0131r. H\u0259r g\u00fcn v\u0259 ya g\u00fcna\u015f\u0131r\u0131 bel\u0259 etm\u0259k olmaz. \u00dcmumiyy\u0259tl\u0259, n\u0259inki qidan\u0131 tez yem\u0259k, h\u0259r g\u00fcn fastfoodla qidalanmaq \u00e7ox ziyand\u0131r. \u00c7ox yem\u0259k orqanizm \u00fc\u00e7\u00fcn t\u0259hl\u00fck\u0259lidir. B\u00fct\u00fcn bunlar piyl\u0259nm\u0259y\u0259 s\u0259b\u0259b olur. Bu da g\u0259l\u0259c\u0259kd\u0259 \u015f\u0259k\u0259r x\u0259st\u0259liyin\u0259 g\u0259tirib \u00e7\u0131xar\u0131r. Lakin bir d\u0259f\u0259 il\u0259 el\u0259 d\u0259 ciddi problem olmaz\u201d.<\/p>\n

Az\u0259rbaycan D\u00f6vl\u0259t Reklam Agentliyinin m\u0259tbuat katibi H\u00fcseyn Az\u0259ri\u00a0<\/strong>sor\u011fumuza cavab olaraq bildirib ki, ADRA yaln\u0131z a\u00e7\u0131q m\u0259kanda olan reklamlara n\u0259zar\u0259t edir. Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259ki reklamlara n\u0259zar\u0259t qurumun s\u0259lahiyy\u0259tl\u0259ri xaricind\u0259dir.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u0259zi restoranlar \u00f6z sosial \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 insanlar\u0131 \u00e7ox yem\u0259k m\u00fcqabilind\u0259 yar\u0131\u015flara \u00e7a\u011f\u0131r\u0131rlar. Bu yar\u0131\u015flarda ad\u0259t\u0259n bir ne\u00e7\u0259 d\u0259qiq\u0259 i\u00e7ind\u0259 m\u00fcxt\u0259lif fastfoodlar\u0131 yey\u0259n insanlara m\u00fckafat verilir. Lakin d\u0259qiq\u0259l\u0259r i\u00e7ind\u0259 yeyil\u0259n qida insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn yaln\u0131z z\u0259r\u0259rdir. H\u0259kiml\u0259r h\u0259r zaman yem\u0259yi t\u0259l\u0259sm\u0259d\u0259n, aramla yem\u0259yin insan sa\u011flaml\u0131\u011f\u0131na daha xeyirli oldu\u011funu bildiribl\u0259r. \u00c7\u00fcnki a\u011f\u0131za at\u0131lan ilk qida il\u0259 ba\u011fl\u0131 beyin\u0259 siqnal gedir. Beyin b\u0259d\u0259ni stimulla\u015fd\u0131r\u0131r v\u0259 h\u0259zm prosesi \u00fc\u00e7\u00fcn haz\u0131rlay\u0131r. Ancaq s\u00fcr\u0259tl\u0259 yey\u0259nd\u0259 b\u0259d\u0259n buna uy\u011funla\u015fmaqda \u00e7\u0259tinlik \u00e7\u0259kir, \u00f6z\u00fcn\u00fc laz\u0131mi s\u0259viyy\u0259d\u0259 haz\u0131rlaya bilmir. Bu is\u0259 h\u0259ddind\u0259n art\u0131q \u00e7\u0259ki art\u0131m\u0131, m\u0259d\u0259 a\u011fr\u0131s\u0131, xora kimi sa\u011flaml\u0131q probleml\u0259ri…<\/p>\n","protected":false},"author":2,"featured_media":612389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621-487x365.jpg",487,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",640,480,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/07\/food_250621.jpg",800,600,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"B\u0259zi restoranlar \u00f6z sosial \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 insanlar\u0131 \u00e7ox yem\u0259k m\u00fcqabilind\u0259 yar\u0131\u015flara \u00e7a\u011f\u0131r\u0131rlar. Bu yar\u0131\u015flarda ad\u0259t\u0259n bir ne\u00e7\u0259 d\u0259qiq\u0259 i\u00e7ind\u0259 m\u00fcxt\u0259lif fastfoodlar\u0131 yey\u0259n insanlara m\u00fckafat verilir. Lakin d\u0259qiq\u0259l\u0259r i\u00e7ind\u0259 yeyil\u0259n qida insan sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn yaln\u0131z z\u0259r\u0259rdir. H\u0259kiml\u0259r h\u0259r zaman yem\u0259yi t\u0259l\u0259sm\u0259d\u0259n, aramla yem\u0259yin insan sa\u011flaml\u0131\u011f\u0131na daha xeyirli oldu\u011funu bildiribl\u0259r. \u00c7\u00fcnki a\u011f\u0131za at\u0131lan ilk qida il\u0259 ba\u011fl\u0131 beyin\u0259…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/612388"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=612388"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/612388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/612389"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=612388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=612388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=612388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}