{"id":646802,"date":"2023-10-18T08:40:22","date_gmt":"2023-10-18T04:40:22","guid":{"rendered":"https:\/\/arantv.az\/?p=646802"},"modified":"2023-10-18T08:40:22","modified_gmt":"2023-10-18T04:40:22","slug":"efird%c9%99-az%c9%99rbaycan-ail%c9%99si-haqqinda-cox-yanlis-t%c9%99s%c9%99vvurl%c9%99r-yaradilir","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=646802","title":{"rendered":"\u201cEfird\u0259 Az\u0259rbaycan ail\u0259si haqq\u0131nda \u00e7ox yanl\u0131\u015f t\u0259s\u0259vv\u00fcrl\u0259r yarad\u0131l\u0131r… \u201d"},"content":{"rendered":"
\n

Qulu M\u0259h\u0259rr\u0259mli:\u00a0 \u201cAil\u0259-m\u0259i\u015f\u0259t z\u0259minind\u0259 s\u00fcni, saxta obrazlar ortaya \u00e7\u0131xar\u0131l\u0131r\u201d<\/strong><\/h3>\n

Son vaxtlar televiziya ekranlar\u0131nda yay\u0131mlanan verili\u015fl\u0259rl\u0259 ba\u011fl\u0131 naraz\u0131l\u0131qlar yenid\u0259n art\u0131b. X\u00fcsus\u0259n d\u0259 ail\u0259-m\u0259i\u015f\u0259t, t\u0259rbiy\u0259 m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 qeyri-etik s\u00f6hb\u0259tl\u0259rin yenid\u0259n efirl\u0259r\u0259 \u201cayaq\u201d a\u00e7d\u0131\u011f\u0131n\u0131 m\u00fc\u015fahid\u0259 edirik.<\/p>\n

M\u0259s\u0259l\u0259n, son olaraq m\u00fc\u011f\u0259nni N\u00fc\u015fab\u0259 Musayeva il\u0259 ba\u011fl\u0131 ATV-d\u0259 \u201cBiziml\u0259s\u0259n\u201d verili\u015find\u0259 yay\u0131mlanan s\u00fcjeti g\u00f6st\u0259rm\u0259k olar. Ad\u0131\u00e7\u0259kil\u0259n verili\u015fd\u0259 m\u00fc\u011f\u0259nni do\u011fma xalas\u0131 haqda \u015fok a\u00e7\u0131qlamalar verib, canl\u0131 efir zaman\u0131 atas\u0131n\u0131n anas\u0131na xalas\u0131 il\u0259 x\u0259yan\u0259t etdiyini s\u00f6yl\u0259yib. Verili\u015fin n\u00f6vb\u0259ti burax\u0131l\u0131\u015f\u0131nda is\u0259 N\u00fc\u015fab\u0259 Musayeva xalas\u0131 il\u0259 \u00fcz-\u00fcz\u0259 g\u0259l\u0259rk\u0259n, xalas\u0131 deyil\u0259nl\u0259rin tamamil\u0259 yalan oldu\u011funu bildirib, canl\u0131 efird\u0259 N\u00fc\u015fab\u0259ni \u00f6gey atas\u0131 il\u0259 birg\u0259 g\u00f6rd\u00fcy\u00fcn\u00fc iddia edib.<\/p>\n

Yay\u0131lan a\u00e7\u0131qlamalar, efird\u0259 s\u0259sl\u0259n\u0259n fikirl\u0259r c\u0259miyy\u0259td\u0259 naraz\u0131l\u0131qla qar\u015f\u0131lan\u0131b, t\u0259nqid olunub. Qeyd edilir ki, indiki v\u0259ziyy\u0259td\u0259, hans\u0131 ki, \u0259razi b\u00fct\u00f6vl\u00fcy\u00fcm\u00fcz\u00fcn b\u0259rpa olundu\u011fu, bayra\u011f\u0131m\u0131z\u0131n Xank\u0259ndin\u0259 sanc\u0131ld\u0131\u011f\u0131, \u00f6lk\u0259miz\u0259 qar\u015f\u0131 informasiya m\u00fcharib\u0259si getdiyi bir vaxtda bu c\u00fcr biab\u0131r\u00e7\u0131 verili\u015fl\u0259rin yay\u0131mlanmas\u0131 yolverilm\u0259zdir.<\/p>\n

M\u00fct\u0259x\u0259ssisl\u0259r indi daha \u00e7ox m\u0259d\u0259ni-maarif, t\u0259hsil proqramlar\u0131n\u0131n inki\u015faf etdirilm\u0259sin\u0259, h\u0259tta yenil\u0259rinin haz\u0131rlanmas\u0131na \u00e7ox b\u00f6y\u00fck ehtiyac oldu\u011funu bildirir. H\u0259m\u00e7inin qeyd edilir ki, televiziyalarda kitab\u0131n, kitabxanan\u0131n, elmin, m\u0259d\u0259niyy\u0259tin t\u0259bli\u011fin\u0259 x\u00fcsusi yer ayr\u0131lmal\u0131, \u015fou xarakterli proqramlar\u0131n \u0259v\u0259zin\u0259 k\u00fctl\u0259vi xarakter da\u015f\u0131yan maarif\u00e7ilik \u0259h\u0259miyy\u0259tli proqramlar t\u0259qdim olunmal\u0131d\u0131r. 44 g\u00fcnl\u00fck V\u0259t\u0259n m\u00fcharib\u0259si, Z\u0259f\u0259rimiz, Xank\u0259ndi q\u0259l\u0259b\u0259sind\u0259n sonra m\u00fct\u0259madi olaraq elmi-k\u00fctl\u0259vi, m\u0259d\u0259ni-maarif proqramlar\u0131 haz\u0131rlanmal\u0131d\u0131r.<\/p>\n

Qeyd olundu\u011fu kimi, d\u00f6y\u00fc\u015f meydan\u0131nda qalib g\u0259ldiyimiz kimi, informasiya m\u00fcharib\u0259sind\u0259 d\u0259 qalib olmal\u0131y\u0131q. Bunun \u00fc\u00e7\u00fcn c\u0259miyy\u0259timiz daha da t\u0259kmill\u0259\u015fm\u0259li, d\u00fcnya g\u00f6r\u00fc\u015f\u00fc artmal\u0131, savadlanmal\u0131, h\u0259rt\u0259r\u0259fli informasiya il\u0259 t\u0259min olunmal\u0131d\u0131r.\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

\"Oxu.az<\/strong><\/p>\n

Qulu M\u0259h\u0259rr\u0259mli\u00a0<\/strong><\/p>\n

M\u00f6vzu il\u0259 ba\u011fl\u0131 telet\u0259nqid\u00e7i, professor Qulu M\u0259h\u0259rr\u0259mli\u00a0 \u201cYeni M\u00fcsavat\u201da dan\u0131\u015f\u0131b:<\/strong>\u00a0\u201cTeleviziyalar\u0131m\u0131z tama\u015fa\u00e7\u0131 r\u0259yind\u0259n as\u0131l\u0131 olmayaraq zaman-zaman b\u00f6y\u00fck ax\u0131na yax\u0131nla\u015f\u0131r, amma tezlikl\u0259 oradan uzaqla\u015f\u0131r. X\u00fcsus\u0259n d\u0259 \u00f6z\u0259l televiziya kanallar\u0131m\u0131zda \u015fou proqramlar\u0131 bizim ovqat\u0131m\u0131z\u0131 tamamil\u0259 korlay\u0131r. B\u0259s niy\u0259 bel\u0259 olur? Televiziyalar d\u0259f\u0259l\u0259rl\u0259 bunu onunla izah edir ki, onlar reklam \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131rlar, sponsor axtar\u0131\u015f\u0131ndad\u0131rlar, maliyy\u0259 probleml\u0259ri var v\u0259 sair\u0259. Amma b\u00fct\u00fcn verili\u015fl\u0259ri bu siyas\u0259tin \u00fcz\u0259rind\u0259 qurmaq olmaz. \u018flb\u0259tt\u0259, ayd\u0131nd\u0131r ki, h\u0259r bir televiziya reklam bazar\u0131na \u00e7\u0131x\u0131r, reklamdan pay g\u00f6t\u00fcrm\u0259k, sponsor tapmaq, sponsorlu proqramlar\u0131n say\u0131n\u0131 art\u0131rmaq ist\u0259yir v\u0259 bunun anlamaq olar.\u00a0 Amma bu, kontentin, m\u0259zmunun, verili\u015fl\u0259rin formas\u0131n\u0131n, onlar\u0131n formatlar\u0131n\u0131n bu h\u0259dd\u0259 g\u0259lib \u00e7\u0131xmas\u0131na \u0259sas ver\u0259 bilm\u0259z. Y\u0259ni ist\u0259r m\u0259zmunun \u00e7atd\u0131r\u0131lmas\u0131, ist\u0259r\u00a0 aktual m\u00f6vzular\u0131n ortaya \u00e7\u0131xar\u0131lmas\u0131, ist\u0259rs\u0259 d\u0259 d\u0259v\u0259t olunan qonaqlar, ekspertl\u0259rl\u0259 ba\u011fl\u0131 ciddi probleml\u0259r var. Bu da ondan qaynaqlan\u0131r ki, burada birinci m\u0259qs\u0259d daha \u00e7ox reklam c\u0259lb etm\u0259k, reklam\u00e7\u0131lara i\u015fl\u0259m\u0259kdir, ikincisi is\u0259 pe\u015f\u0259karl\u0131q xeyli gerid\u0259 qal\u0131r.<\/p>\n

Efir etikas\u0131n\u0131n pozulmas\u0131, ekran m\u0259d\u0259niyy\u0259tinin a\u015fa\u011f\u0131 sal\u0131nmas\u0131, nitq m\u0259d\u0259niyy\u0259ti normalar\u0131n\u0131n pozulmas\u0131 v\u0259 sair\u0259, bunlar bu g\u00fcn bizim televiziyalar\u0131n \u0259n\u0259n\u0259vi n\u00f6qsan\u0131d\u0131r. Bunlar aradan qald\u0131rmaq \u00fc\u00e7\u00fcn hans\u0131sa kampaniya gedir, onlar da m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 geri \u00e7\u0259kilirl\u0259r, amma ortada bo\u015fluq yaranan kimim yen\u0259 bu tip proqramlar d\u00f6vriyy\u0259y\u0259 \u00e7\u0131xar\u0131l\u0131r. X\u00fcsus\u0259n d\u0259 ail\u0259-m\u0259i\u015f\u0259t m\u00f6vzular\u0131n\u0131n g\u00fcnd\u0259m\u0259 g\u0259tirilm\u0259si, xarakterik olmayan\u00a0 probleml\u0259rin tirajlanmas\u0131, ayr\u0131-ayr\u0131 faktlar\u0131 g\u00f6t\u00fcr\u00fcb, onlar\u0131 \u00fcmumi n\u00f6qsan\u00a0 etm\u0259k c\u0259hdl\u0259ri v\u0259 sair\u0259, b\u00fct\u00fcn bunlar efirl\u0259rin s\u0259viyy\u0259sinin a\u015fa\u011f\u0131 olmas\u0131na, \u0259n \u0259sas\u0131 tama\u015fa\u00e7\u0131 z\u00f6vq\u00fcn\u00fcn\u00a0 korlanmas\u0131na g\u0259tirib \u00e7\u0131xar\u0131r. Bu g\u00fcn efirl\u0259rd\u0259 n\u0259 q\u0259d\u0259r baya\u011f\u0131, d\u00fc\u015f\u00fck formalar se\u00e7ilir, yalan\u00e7\u0131 situasiyalar yarad\u0131l\u0131r, ail\u0259-m\u0259i\u015f\u0259t z\u0259minind\u0259 s\u00fcni, saxta obrazlar ortaya \u00e7\u0131xar\u0131l\u0131r v\u0259\u00a0 Az\u0259rbaycan ail\u0259si, insan\u0131, x\u00fcsus\u0259n d\u0259 qad\u0131n\u0131 haqq\u0131nda \u00e7ox yanl\u0131\u015f t\u0259s\u0259vv\u00fcr yarad\u0131rlar. Halbuki indi c\u0259miyy\u0259timizin daha \u00e7ox maarifl\u0259nm\u0259sin\u0259, informasiya il\u0259 t\u0259min olunmas\u0131na b\u00f6y\u00fck ehtiyac var”.<\/p>\n

\"Yadigar<\/p>\n

Yadigar M\u0259mm\u0259dli\u00a0<\/strong><\/p>\n

Media eksperti Yadigar M\u0259mm\u0259dli is\u0259 qeyd edib: \u201cBu m\u0259s\u0259l\u0259 yeni deyil. H\u0259r zaman baya\u011f\u0131, ucuz \u015fou verili\u015fl\u0259rinin \u0259leyhin\u0259 olmu\u015fuq, h\u0259min verili\u015fl\u0259rin c\u0259miyy\u0259ti geri apard\u0131\u011f\u0131n\u0131 qeyd edib, onu t\u0259nqid etmi\u015fik.<\/strong><\/p>\n

M\u0259lum oldu\u011fu kimi, median\u0131n x\u00fcsusi missiyas\u0131 maarifl\u0259nm\u0259 il\u0259 ba\u011fl\u0131d\u0131r, amma indi efirl\u0259r bu maarifl\u0259ndirm\u0259y\u0259 xidm\u0259t etmir. Lakin bilirik ki, media h\u0259m d\u0259 biznes strukturudur, ona g\u00f6r\u0259 d\u0259 b\u0259z\u0259n qeyd olunan ucuz \u015fou verili\u015fl\u0259r \u00e7ox sayda reklam g\u0259tirir. Y\u0259ni bu c\u00fcr verili\u015fl\u0259r\u0259 bax\u0131\u015f say\u0131 \u00e7ox oldu\u011fu \u00fc\u00e7\u00fcn reytinqi y\u00fcks\u0259k olur. Bu da x\u00fcsus\u0259n d\u0259 \u00f6z\u0259l telekanallarda \u00fcmumi bir fikir formala\u015f\u0131r ki, bu verili\u015fl\u0259r qazanc g\u0259tirir, \u00fcst\u0259lik d\u0259 c\u0259miyy\u0259tin sifari\u015fidir. Amma m\u0259n bu c\u00fcr d\u00fc\u015f\u00fcnm\u00fcr\u0259m.<\/p>\n

Do\u011frudur, bizim efirl\u0259rd\u0259 yay\u0131mlanan bu \u015fou verili\u015fl\u0259r xarici \u00f6lk\u0259l\u0259rin telekanallar\u0131nda yay\u0131mlanan layih\u0259l\u0259rdir. Lakin\u00a0 \u00e7ox t\u0259\u0259ss\u00fcf ki, art\u0131q bizd\u0259 bu verili\u015fl\u0259r ilkin variantlar\u0131ndan \u00e7ox uzaqla\u015f\u0131blar. H\u0259tta Avropada, Amerikada \u015fou verili\u015fl\u0259rinin bir h\u0259ddi var, b\u00fct\u00fcn laz\u0131mi m\u0259s\u0259l\u0259l\u0259r g\u00f6zl\u0259nilir, izl\u0259yicil\u0259rin r\u0259\u011fb\u0259tini qazanmaq \u00fc\u00e7\u00fcn h\u0259r \u015fey\u0259 gedilmir. Amma t\u0259\u0259ss\u00fcf ki, \u00f6lk\u0259mizd\u0259 buna \u0259m\u0259l olunmur.<\/p>\n

Hesab edir\u0259m ki, aidiyy\u0259ti qurumlar bunlara qar\u015f\u0131 t\u0259dbir g\u00f6rm\u0259lidir. Do\u011frudur, b\u0259z\u0259n g\u00f6r\u00fcr\u00fck ki, efirl\u0259rd\u0259 s\u0259sl\u0259n\u0259n bu v\u0259 dig\u0259r qeyri-etik ifad\u0259l\u0259r\u0259, s\u00fcjetl\u0259r\u0259 g\u00f6r\u0259 Audiovizual \u015eura hans\u0131sa telekanallar\u0131 c\u0259zaland\u0131r\u0131r, amma d\u00fc\u015f\u00fcn\u00fcr\u0259m ki, bu, yet\u0259rli deyil”.<\/p>\n

Yaz\u0131n\u0131 haz\u0131rlad\u0131: Xalid\u0259 G\u018fRAY<\/strong><\/p>\n<\/div>\n

<\/div>\n
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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Qulu M\u0259h\u0259rr\u0259mli:\u00a0 \u201cAil\u0259-m\u0259i\u015f\u0259t z\u0259minind\u0259 s\u00fcni, saxta obrazlar ortaya \u00e7\u0131xar\u0131l\u0131r\u201d Son vaxtlar televiziya ekranlar\u0131nda yay\u0131mlanan verili\u015fl\u0259rl\u0259 ba\u011fl\u0131 naraz\u0131l\u0131qlar yenid\u0259n art\u0131b. X\u00fcsus\u0259n d\u0259 ail\u0259-m\u0259i\u015f\u0259t, t\u0259rbiy\u0259 m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 qeyri-etik s\u00f6hb\u0259tl\u0259rin yenid\u0259n efirl\u0259r\u0259 \u201cayaq\u201d a\u00e7d\u0131\u011f\u0131n\u0131 m\u00fc\u015fahid\u0259 edirik. M\u0259s\u0259l\u0259n, son olaraq m\u00fc\u011f\u0259nni N\u00fc\u015fab\u0259 Musayeva il\u0259 ba\u011fl\u0131 ATV-d\u0259 \u201cBiziml\u0259s\u0259n\u201d verili\u015find\u0259 yay\u0131mlanan s\u00fcjeti g\u00f6st\u0259rm\u0259k olar. Ad\u0131\u00e7\u0259kil\u0259n verili\u015fd\u0259 m\u00fc\u011f\u0259nni do\u011fma xalas\u0131 haqda \u015fok a\u00e7\u0131qlamalar verib, canl\u0131 efir zaman\u0131 atas\u0131n\u0131n anas\u0131na xalas\u0131 il\u0259 x\u0259yan\u0259t etdiyini s\u00f6yl\u0259yib. Verili\u015fin n\u00f6vb\u0259ti burax\u0131l\u0131\u015f\u0131nda is\u0259 N\u00fc\u015fab\u0259 Musayeva xalas\u0131 il\u0259 \u00fcz-\u00fcz\u0259 g\u0259l\u0259rk\u0259n, xalas\u0131 deyil\u0259nl\u0259rin tamamil\u0259 yalan oldu\u011funu bildirib, canl\u0131 efird\u0259 N\u00fc\u015fab\u0259ni \u00f6gey atas\u0131 il\u0259…<\/p>\n","protected":false},"author":2,"featured_media":646806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/a12294f4b5e1787dce5f45a783d8eb2a.jpg",600,400,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Qulu M\u0259h\u0259rr\u0259mli:\u00a0 \u201cAil\u0259-m\u0259i\u015f\u0259t z\u0259minind\u0259 s\u00fcni, saxta obrazlar ortaya \u00e7\u0131xar\u0131l\u0131r\u201d Son vaxtlar televiziya ekranlar\u0131nda yay\u0131mlanan verili\u015fl\u0259rl\u0259 ba\u011fl\u0131 naraz\u0131l\u0131qlar yenid\u0259n art\u0131b. X\u00fcsus\u0259n d\u0259 ail\u0259-m\u0259i\u015f\u0259t, t\u0259rbiy\u0259 m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 qeyri-etik s\u00f6hb\u0259tl\u0259rin yenid\u0259n efirl\u0259r\u0259 \u201cayaq\u201d a\u00e7d\u0131\u011f\u0131n\u0131 m\u00fc\u015fahid\u0259 edirik. M\u0259s\u0259l\u0259n, son olaraq m\u00fc\u011f\u0259nni N\u00fc\u015fab\u0259 Musayeva il\u0259 ba\u011fl\u0131 ATV-d\u0259 \u201cBiziml\u0259s\u0259n\u201d verili\u015find\u0259 yay\u0131mlanan s\u00fcjeti g\u00f6st\u0259rm\u0259k olar. 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