M\u00fcasir g\u0259nclik yem\u0259k m\u0259d\u0259niyy\u0259tini d\u0259yi\u015fir<\/strong><\/p>\n Marketinq v\u0259 biznesin idar\u0259 edilm\u0259si \u00fczr\u0259 m\u00fct\u0259x\u0259ssis Anar Zeynalov\u00a0deyir ki, restoranlara \u00f6d\u0259nil\u0259n pullar\u0131n artmas\u0131n\u0131n ilkin s\u0259b\u0259bi \u00f6d\u0259ni\u015fl\u0259rin birba\u015fa kassaya vurulmas\u0131d\u0131r:<\/p>\n \u201c\u018fvv\u0259ll\u0259r restoranlar i\u015fl\u0259yirdi, q\u0259bz verilmirdi. Rayonlarda \u00fcmumiyy\u0259tl\u0259, qiym\u0259ti ka\u011f\u0131za yaz\u0131rd\u0131lar. \u0130ndi \u015f\u0259ffafl\u0131q oldu\u011funa g\u00f6r\u0259, r\u0259q\u0259ml\u0259r getdikc\u0259 art\u0131r. Bununla yana\u015f\u0131, qida m\u0259hsullar\u0131n\u0131n qiym\u0259tinin artmas\u0131 da r\u0259q\u0259ml\u0259r\u0259 t\u0259sir edir. Bak\u0131n\u0131n rayonlar\u0131nda, regionlarda da restoranlar, hotell\u0259r a\u00e7\u0131l\u0131r. Ona g\u00f6r\u0259 d\u0259 bu r\u0259q\u0259min bir ild\u0259 20-25 faiz artmas\u0131 normald\u0131r\u201d.<\/p>\n Son ill\u0259r restoranlarda s\u0259h\u0259r yem\u0259yi \u0259n\u0259n\u0259si d\u0259 diqq\u0259t \u00e7\u0259k\u0259n n\u00fcanslardand\u0131r. X\u00fcsusil\u0259 h\u0259ft\u0259sonlar\u0131 bron etm\u0259mi\u015f s\u0259h\u0259r yem\u0259yi \u00fc\u00e7\u00fcn yer tapmaq m\u00fcmk\u00fcn deyil. M\u00fct\u0259x\u0259ssis deyir ki, tendensiya h\u0259r il d\u0259yi\u015fir:<\/p>\n \u201cM\u0259s\u0259l\u0259n, be\u015f il \u00f6nc\u0259 Az\u0259rbaycanda kofe\u015foplar\u0131 tapmaq \u00e7\u0259tin idis\u0259, indi h\u0259r yerd\u0259 var. \u00c7ayxor mill\u0259t olma\u011f\u0131m\u0131za baxmayaraq, art\u0131q insanlarda kofe m\u0259d\u0259niyy\u0259ti formala\u015f\u0131b. S\u0259h\u0259r yem\u0259yi d\u0259 h\u0259m\u00e7inin. M\u0259s\u0259l\u0259n, bundan \u00f6nc\u0259 bizim mentalitetimizd\u0259 s\u0259h\u0259r yem\u0259yin\u0259 getm\u0259k yox idi. Amma indi bazarda t\u0259l\u0259bat var. Bu tendensiyalar\u0131 yeni n\u0259sil inki\u015faf etdirir. Valideynl\u0259rimizin \u0259ks\u0259riyy\u0259tin\u0259 dey\u0259nd\u0259 ki, ged\u0259k \u00e7\u00f6ld\u0259 s\u0259h\u0259r yem\u0259yi yey\u0259k, dey\u0259c\u0259kl\u0259r evd\u0259 var, niy\u0259 \u00e7\u00f6ld\u0259 yey\u0259k. M\u00fcasir g\u0259nclik bel\u0259 d\u00fc\u015f\u00fcnm\u00fcr v\u0259 bu v\u0259rdi\u015fi d\u0259yi\u015fir\u201d.<\/p>\n \u201c\u0130nsanlar he\u00e7 vaxt \u0259yl\u0259nc\u0259l\u0259rind\u0259n qalm\u0131rlar\u201d<\/strong><\/p>\n Bu sah\u0259nin g\u0259l\u0259c\u0259yin\u0259 g\u0259ldikd\u0259 is\u0259, m\u00fct\u0259x\u0259ssis vur\u011fulay\u0131r ki, d\u00fcnyada \u0259n b\u00f6y\u00fck biznesl\u0259rd\u0259n biri restoran biznesidir:<\/p>\n \u201c\u0130nsanlar he\u00e7 vaxt \u0259yl\u0259nc\u0259l\u0259rind\u0259n qalm\u0131rlar. S\u00f6hb\u0259t t\u0259k yem\u0259kd\u0259n getmir, orada ke\u00e7irdiyi asud\u0259 vaxt da \u0259h\u0259miyy\u0259tlidir. Haz\u0131rda \u0259sas tendensiya sa\u011flam qidad\u0131r. \u0130nsanlar bir vaxtlar m\u0259\u015fhur olan \u201cfast food\u201ddan uzaqla\u015f\u0131r, sa\u011flam qidaya y\u00f6n\u0259lirl\u0259r. Buna g\u00f6r\u0259, restoran biznesinin \u00f6lk\u0259mizd\u0259 d\u0259 g\u0259l\u0259c\u0259yi b\u00f6y\u00fckd\u00fcr\u201d.<\/p>\n B\u0259s restoran sahibl\u0259ri n\u0259 d\u00fc\u015f\u00fcn\u00fcrl\u0259r?<\/strong><\/p>\n Restoranlar \u015f\u0259b\u0259k\u0259si olan Turxan \u018flizad\u0259\u00a0t\u0259sdiql\u0259yir ki, bu il onun d\u00f6vriyy\u0259si \u00f6t\u0259n ild\u0259n yax\u015f\u0131 olub:<\/p>\n \u201cPandemiya, m\u00fcharib\u0259 d\u00f6vr\u00fc, i\u015f\u00e7il\u0259rin x\u0259st\u0259l\u0259nm\u0259si biz\u0259 ciddi \u015f\u0259kild\u0259 t\u0259sir etmi\u015fdi. Tendensiya yava\u015f-yava\u015f inki\u015faf edir. \u018fvv\u0259ll\u0259r masalar\u0131m\u0131z 10 idis\u0259, indi 15-\u0259 qald\u0131rd\u0131q. Yaxud, pizza aparatlar\u0131m\u0131z \u0259vv\u0259l 10 \u0259d\u0259d bi\u015fir\u0259 bilirdis\u0259, indi 20 \u0259d\u0259d bi\u015firir. Bu da, t\u0259bii ki, d\u00f6vriyy\u0259ni art\u0131rd\u0131\u201d.<\/p>\n Sektorun inki\u015faf\u0131na g\u0259ldikd\u0259 is\u0259, g\u0259nc sahibkar deyir ki, t\u0259l\u0259bat var, amma bu sah\u0259d\u0259 pe\u015f\u0259kar i\u015f\u00e7i tapmaq \u00e7\u0259tindir:<\/p>\n \u201cM\u0259s\u0259l\u0259n, ofisiant kimi f\u0259aliyy\u0259t g\u00f6st\u0259rm\u0259k ist\u0259y\u0259n \u0259m\u0259kda\u015flar\u0131m\u0131z\u0131n 95 faizi g\u0259ncdir v\u0259 i\u015f\u0259 ke\u00e7ici i\u015f kimi bax\u0131rlar. Xaricd\u0259 40, 50 ya\u015fl\u0131 insanlar bu sah\u0259d\u0259 i\u015fl\u0259yirl\u0259r. Bizd\u0259 is\u0259 bundan utan\u0131rlar. S\u0259b\u0259b g\u0259lir deyil, \u00e7\u00fcnki pe\u015f\u0259karlar \u00e7ox yax\u015f\u0131 pul qazan\u0131rlar. M\u0259s\u0259l\u0259n, xaricd\u0259 10 il i\u015fl\u0259yirl\u0259r, t\u0259z\u0259 g\u0259l\u0259n hey\u0259t\u0259 d\u0259 mentor olurlar. Restoran m\u0259d\u0259niyy\u0259tind\u0259 \u0259n b\u00f6y\u00fck problem budur\u201d.<\/p>\n Restoran biznesinin g\u0259l\u0259c\u0259yin\u0259 g\u0259ldikd\u0259 is\u0259, h\u0259ms\u00f6hb\u0259timiz bildirir ki, bu sah\u0259 \u00f6lk\u0259mizd\u0259 \u0259n yax\u015f\u0131lardand\u0131r:<\/p>\n \u201cBiz yem\u0259yi, i\u00e7m\u0259yi, \u0259yl\u0259nm\u0259yi sev\u0259n mill\u0259tik. Ona g\u00f6r\u0259 bu sah\u0259nin inki\u015faf\u0131 v\u0259 m\u0259d\u0259niyy\u0259tin formala\u015fmas\u0131 qa\u00e7\u0131lmazd\u0131r\u201d.<\/p>\n Restorana m\u00fcraci\u0259t ed\u0259nl\u0259rin say\u0131nda 10-12 faiz art\u0131m var<\/strong><\/p>\n Bak\u0131da m\u0259\u015fhur restoranlardan birinin sahibi olan Fikr\u0259t X\u0259lilov\u00a0is\u0259 deyir ki, sentyabr ay\u0131 ictimai ia\u015f\u0259 biznesinin art\u0131m ay\u0131d\u0131r:<\/p>\n \u201c\u0130yun, iyul, avqust aylar\u0131 bu biznesd\u0259 passivlik m\u00fc\u015fahid\u0259 olunur. \u00c7\u00fcnki yay aylar\u0131 oldu\u011fu \u00fc\u00e7\u00fcn insanlar ba\u011flara k\u00f6\u00e7\u00fcr, rayonlara gedirl\u0259r. Sentyabr ay\u0131nda is\u0259 h\u0259r k\u0259s qay\u0131d\u0131r v\u0259 bu aktivlik t\u0259biidir\u201d.<\/p>\n M\u00fct\u0259x\u0259ssis 2019-cu ill\u0259 m\u00fcqayis\u0259d\u0259 restorana m\u00fcraci\u0259t ed\u0259nl\u0259rin say\u0131nda 10-12 faiz art\u0131m oldu\u011funu da bildirdi:<\/p>\n \u201cElektron kassa aparatlar\u0131n\u0131n qura\u015fd\u0131r\u0131lmas\u0131, \u0259halinin daha \u00e7ox na\u011fds\u0131z \u00f6d\u0259ni\u015fl\u0259r\u0259 \u00fcst\u00fcnl\u00fck verm\u0259si avtomatik olaraq biznesin \u015f\u0259ffafla\u015fmas\u0131na g\u0259tirib \u00e7\u0131xar\u0131b\u201d.<\/p>\n Q\u0259rb ail\u0259 modelin\u0259 ke\u00e7idi m\u00fc\u015fahid\u0259 edirik<\/strong><\/p>\n Az\u0259rbaycan Hotell\u0259r v\u0259 Restoranlar Assosiasiyas\u0131n\u0131n \u0130dar\u0259 Hey\u0259tinin s\u0259dri Samir D\u00fcb\u0259ndi\u00a0q\u0259zetimiz\u0259 a\u00e7\u0131qlamas\u0131nda bildirdi ki, son vaxtlar \u0259halinin restoran m\u0259d\u0259niyy\u0259tinin formala\u015fmas\u0131n\u0131, q\u0259rb ail\u0259 modelin\u0259 ke\u00e7idi m\u00fc\u015fahid\u0259 edirik:<\/p>\n \u201cBizim d\u0259 ail\u0259l\u0259r evd\u0259 yem\u0259k bi\u015firm\u0259kd\u0259n imtina edir, restoranlara gedirl\u0259r. Dig\u0259r t\u0259r\u0259fd\u0259n, Az\u0259rbaycan art\u0131q tan\u0131nm\u0131\u015f turizm destinasiyas\u0131d\u0131r. S\u0259f\u0259rd\u0259 olan insan\u0131n ald\u0131\u011f\u0131 \u0259sas xidm\u0259t d\u0259 qidalanmad\u0131r. Restoran biznesi son ill\u0259r bir \u00e7ox transformasiyalara m\u0259ruz qal\u0131b. M\u0259s\u0259l\u0259n, steyk \u00fc\u00e7\u00fcn \u0259t Braziliyadan, Avropadan g\u0259tirilir. T\u0259xmin\u0259n 15 il bundan \u00f6nc\u0259 bizim restoranlar buna qar\u015f\u0131 idi v\u0259 \u00f6z heyvan\u0131m\u0131z\u0131n \u0259tind\u0259n istifad\u0259 edirdil\u0259r. Sonradan m\u0259lum oldu ki, steyk \u00fc\u00e7\u00fcn heyvan x\u00fcsusi yeti\u015fdirilir. \u0130ndi Bak\u0131da m\u0259\u015fhur steyk yerl\u0259ri f\u0259aliyy\u0259t g\u00f6st\u0259rir\u201d.<\/p>\n Bir milyard 300 milyonluq d\u00f6vriyy\u0259<\/strong><\/p>\n M\u00fct\u0259x\u0259ssis vur\u011fulay\u0131r ki, ictimai ia\u015f\u0259 sektorunun d\u00f6vriyy\u0259si pandemiyadan \u00f6nc\u0259ki ill\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 hotell\u0259rin v\u0259 turizm agentlikl\u0259rinin birg\u0259 d\u00f6vriyy\u0259sind\u0259n iki d\u0259f\u0259 art\u0131q olub:<\/p>\n \u201c\u0130ctimai ia\u015f\u0259nin il \u0259rzind\u0259 t\u0259xmini d\u00f6vriyy\u0259si bir milyard 200 milyon – bir milyard 300 milyon aras\u0131nda d\u0259yi\u015fib. Biz haz\u0131rda h\u0259m restoran biznesinin inki\u015faf\u0131n\u0131n, h\u0259m d\u0259 ictimai ia\u015f\u0259 m\u0259d\u0259niyy\u0259tinin formala\u015fmas\u0131n\u0131n \u015fahidiyik\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":" Pandemiyadan sonra Bak\u0131da restoran biznesi \u00f6z\u00fcn\u0259 g\u0259lm\u0259y\u0259 ba\u015flay\u0131b. \u015e\u0259h\u0259rin m\u0259rk\u0259zind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n ictimai ia\u015f\u0259 obyektl\u0259rind\u0259 yer tapmaq m\u00fcmk\u00fcn deyil. H\u0259tta b\u0259zi restoranlar s\u0131xl\u0131\u011f\u0131n qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259r\u0259 vaxt limiti d\u0259 t\u0259tbiq edirl\u0259r. Bu sah\u0259d\u0259ki inki\u015faf\u0131 D\u00f6vl\u0259t Statistika Komit\u0259sinin hesabat\u0131 da t\u0259sdiql\u0259yir. Bildirilir ki, 2023-c\u00fc ilin sentyabr ay\u0131nda Az\u0259rbaycanda \u0259hali kafe v\u0259 restoranlara 169 milyon 597 min manat v\u0259sait x\u0259rcl\u0259yib. Bu g\u00f6st\u0259ricinin h\u0259cmi \u00f6t\u0259n ilin sentyabr ay\u0131 il\u0259 m\u00fcqayis\u0259d\u0259 33.9 milyon manat \u00e7oxdur. Maraql\u0131d\u0131r, bu art\u0131m n\u0259yin g\u00f6st\u0259ricisidir? Bizim insanlarda da restoranda nahar, \u015fam etm\u0259k v\u0259rdi\u015fi formala\u015fma\u011fa ba\u015flay\u0131bm\u0131? \u00dcmumiyy\u0259tl\u0259, bu sah\u0259nin…<\/p>\n","protected":false},"author":2,"featured_media":650537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/10\/1-8.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Pandemiyadan sonra Bak\u0131da restoran biznesi \u00f6z\u00fcn\u0259 g\u0259lm\u0259y\u0259 ba\u015flay\u0131b. \u015e\u0259h\u0259rin m\u0259rk\u0259zind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n ictimai ia\u015f\u0259 obyektl\u0259rind\u0259 yer tapmaq m\u00fcmk\u00fcn deyil. H\u0259tta b\u0259zi restoranlar s\u0131xl\u0131\u011f\u0131n qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259r\u0259 vaxt limiti d\u0259 t\u0259tbiq edirl\u0259r. Bu sah\u0259d\u0259ki inki\u015faf\u0131 D\u00f6vl\u0259t Statistika Komit\u0259sinin hesabat\u0131 da t\u0259sdiql\u0259yir. Bildirilir ki, 2023-c\u00fc ilin sentyabr ay\u0131nda Az\u0259rbaycanda \u0259hali kafe v\u0259 restoranlara 169 milyon 597…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/650533"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650533"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/650533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/650537"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n
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