Bu g\u00fcn Bak\u0131n\u0131n irili-x\u0131rdal\u0131 bir \u00e7ox ticar\u0259t m\u0259rk\u0259zl\u0259rind\u0259 m\u00fcxt\u0259lif n\u00f6v m\u0259hsullara, \u0259sas\u0259n d\u0259 geyim, \u0259rzaq v\u0259 texnoloji avadanl\u0131qlara el\u0259 endiriml\u0259r t\u0259tbiq edirl\u0259r ki, ist\u0259r-ist\u0259m\u0259z v\u0259t\u0259nda\u015flar\u0131n diqq\u0259tini c\u0259lb edir.<\/p>\n
\u018fslind\u0259 is\u0259…<\/strong><\/p>\n Bu kampaniyalar daha \u00e7ox 15-65 faiz aras\u0131nda, h\u0259tta ondan da y\u00fcks\u0259k, y\u0259ni 90 faiz\u0259 q\u0259d\u0259r y\u00fcks\u0259lir. Bu c\u00fcr kampaniyalara m\u00fcxt\u0259lif markal\u0131 geyim m\u0259hsullar\u0131nda daha \u00e7ox rast g\u0259linir.<\/p>\n Ancaq m\u0259hsullarla v\u0259 endiriml\u0259rl\u0259 maraqland\u0131qda, el\u0259c\u0259 d\u0259 sat\u0131c\u0131larla s\u00f6hb\u0259t apard\u0131qda, \u0259sl mahiyy\u0259tin ba\u015fqa oldu\u011fu \u00fcz\u0259 \u00e7\u0131x\u0131r. Bir az ay\u0131q-say\u0131q, h\u00fcquqlar\u0131n\u0131 bil\u0259n v\u0259 savadl\u0131 v\u0259t\u0259nda\u015f d\u0259rhal burada ba\u015fqa m\u0259tl\u0259bl\u0259rin oldu\u011funu \u00fcz\u0259 \u00e7\u0131xar\u0131r.<\/p>\n \u201cEndirim\u201d s\u00f6z\u00fc varsa, aldad\u0131lma fakt\u0131 var<\/strong><\/p>\n H\u00fcquqi v\u0259 Demokratik \u0130slahatlar M\u0259rk\u0259zinin s\u0259dr m\u00fcavini, sosioloq\u00a0El\u00e7in Bayraml\u0131 Bizim.media-ya a\u00e7\u0131qlamas\u0131nda Az\u0259rbaycan endirim sisteminin \u00e7ox ustal\u0131qla i\u015fl\u0259ndiyini v\u0259 t\u0259tbiq edildiyini bildirib:<\/p>\n \u201cBu g\u00fcn paytaxt\u0131n h\u0259r yerind\u0259 \u201cendirim\u201d s\u00f6z\u00fcn\u0259 rast g\u0259lirik v\u0259 bu da o dem\u0259kdir ki, aldad\u0131lma fakt\u0131 var. Y\u0259ni\u00a0m\u0259hsulun istifad\u0259 m\u00fcdd\u0259ti ya ba\u015fa \u00e7at\u0131b, ya da az qal\u0131b. Yaxud da x\u00fcsusiyy\u0259tini itirib, yarars\u0131zd\u0131r, vaxt\u0131 ke\u00e7ib, xarab olub v\u0259 he\u00e7 n\u0259y\u0259 yaram\u0131r. Yax\u015f\u0131 mallar is\u0259 he\u00e7 vaxt kampaniyaya d\u00fc\u015fm\u00fcr.\u00a0\u0130st\u0259nil\u0259n halda, qiym\u0259tl\u0259ri n\u0259 q\u0259d\u0259r a\u015fa\u011f\u0131 salsalar da, m\u0259hsul yen\u0259 d\u0259 maya d\u0259y\u0259rind\u0259n baha sat\u0131l\u0131r.<\/p>\n He\u00e7 bir halda is\u0259 istehsal\u00e7\u0131 v\u0259 sat\u0131c\u0131 uduzmur. D\u00fcnya t\u0259cr\u00fcb\u0259sin\u0259 g\u00f6r\u0259, m\u0259hsulun \u00fcz\u0259rin\u0259 maksimum 20-25 faiz g\u0259lir haqq\u0131 qoyulur. Bizd\u0259 is\u0259 2-3 qat baha qiym\u0259t t\u0259tbiq olunur, bir m\u00fcdd\u0259t sonra is\u0259 50-60 faiz aras\u0131nda endirim edilir. Ancaq yen\u0259 d\u0259 bu, maya qiym\u0259tind\u0259n \u0259n az\u0131 2 d\u0259f\u0259 yuxar\u0131d\u0131r\u201d.<\/p>\n M\u00fcsahibimiz endirim ad\u0131 il\u0259 istehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131 il\u0259 ba\u011fl\u0131 qanunvericiliyin t\u0259l\u0259bl\u0259rinin pozuldu\u011funu da vur\u011fulay\u0131b:<\/p>\n \u201c\u00c7\u00fcnki bunlar h\u0259m haqs\u0131z r\u0259qab\u0259t, h\u0259m yalan\u00e7\u0131 reklam kampaniyas\u0131, h\u0259m d\u0259 marketinq hiyl\u0259l\u0259ridir. Bu yolla insanlar\u0131n psixologiyas\u0131na t\u0259sir edirl\u0259r v\u0259 \u00f6zl\u0259rin\u0259 c\u0259lb edirl\u0259r. Bu g\u00fcn marketinq texnologiyalar\u0131 istehsal\u00e7\u0131lar\u0131n v\u0259 sat\u0131c\u0131lar\u0131n m\u0259nafeyini qoruyur ki, bu da qanunvericilikd\u0259 qada\u011fan olunub\u201d.<\/p>\n Vitrin qiym\u0259tl\u0259ri il\u0259 ba\u011fl\u0131 da insanlar\u0131 aldad\u0131rlar<\/strong><\/p>\n \u201cM\u0259hsulu vitrin\u0259 d\u00fczs\u0259l\u0259r d\u0259, qiym\u0259ti yazm\u0131rlar v\u0259 h\u0259r al\u0131c\u0131ya bir r\u0259q\u0259m deyilir. Bu qayda irili-x\u0131rdal\u0131 b\u00fct\u00fcn ticar\u0259t v\u0259 ia\u015f\u0259 obyektl\u0259rind\u0259 eynidir. Bu da beyn\u0259lxalq t\u0259cr\u00fcb\u0259d\u0259 q\u0259bul olunmur. B\u00fct\u00fcn m\u0259hsullar\u0131n \u00fcz\u0259rind\u0259 qiym\u0259tin olmas\u0131 m\u00fctl\u0259qdir. Yoxdursa, dem\u0259li, ortada real f\u0131r\u0131ldaq\u00e7\u0131l\u0131q fakt\u0131 var. Bu da tamamil\u0259 qada\u011fan olunmal\u0131 v\u0259 h\u0259min ticar\u0259t obyektl\u0259ri y\u00fcks\u0259k m\u0259bl\u0259\u011fl\u0259rd\u0259 c\u0259rim\u0259 olunmal\u0131d\u0131r\u201d.<\/p>\n Ekspertin fikrinc\u0259, bu g\u00fcn istehlak\u00e7\u0131lar\u0131n 95 faizi\u00a0\u00f6z h\u00fcquqlar\u0131n\u0131 bilmir:<\/p>\n \u201cV\u0259t\u0259nda\u015f ilk n\u00f6vb\u0259d\u0259 maarifl\u0259nm\u0259li v\u0259 \u00f6z h\u00fcquqlar\u0131n\u0131 \u00f6yr\u0259nm\u0259lidir. Bir ticar\u0259t obyektind\u0259 aldad\u0131ld\u0131\u011f\u0131n\u0131 v\u0259 h\u00fcquqlar\u0131n\u0131n pozuldu\u011funu g\u00f6r\u0259rs\u0259, d\u0259rhal \u015firk\u0259t qar\u015f\u0131s\u0131nda m\u0259s\u0259l\u0259 qald\u0131rmal\u0131 v\u0259 haqq\u0131n\u0131 t\u0259l\u0259b etm\u0259lidir\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":" Bu g\u00fcn Bak\u0131n\u0131n irili-x\u0131rdal\u0131 bir \u00e7ox ticar\u0259t m\u0259rk\u0259zl\u0259rind\u0259 m\u00fcxt\u0259lif n\u00f6v m\u0259hsullara, \u0259sas\u0259n d\u0259 geyim, \u0259rzaq v\u0259 texnoloji avadanl\u0131qlara el\u0259 endiriml\u0259r t\u0259tbiq edirl\u0259r ki, ist\u0259r-ist\u0259m\u0259z v\u0259t\u0259nda\u015flar\u0131n diqq\u0259tini c\u0259lb edir. \u018fslind\u0259 is\u0259… Bu kampaniyalar daha \u00e7ox 15-65 faiz aras\u0131nda, h\u0259tta ondan da y\u00fcks\u0259k, y\u0259ni 90 faiz\u0259 q\u0259d\u0259r y\u00fcks\u0259lir. Bu c\u00fcr kampaniyalara m\u00fcxt\u0259lif markal\u0131 geyim m\u0259hsullar\u0131nda daha \u00e7ox rast g\u0259linir. Ancaq m\u0259hsullarla v\u0259 endiriml\u0259rl\u0259 maraqland\u0131qda, el\u0259c\u0259 d\u0259 sat\u0131c\u0131larla s\u00f6hb\u0259t apard\u0131qda, \u0259sl mahiyy\u0259tin ba\u015fqa oldu\u011fu \u00fcz\u0259 \u00e7\u0131x\u0131r. Bir az ay\u0131q-say\u0131q, h\u00fcquqlar\u0131n\u0131 bil\u0259n v\u0259 savadl\u0131 v\u0259t\u0259nda\u015f d\u0259rhal burada ba\u015fqa m\u0259tl\u0259bl\u0259rin oldu\u011funu \u00fcz\u0259 \u00e7\u0131xar\u0131r. \u201cEndirim\u201d s\u00f6z\u00fc…<\/p>\n","protected":false},"author":2,"featured_media":654977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/623730afa74d1.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Bu g\u00fcn Bak\u0131n\u0131n irili-x\u0131rdal\u0131 bir \u00e7ox ticar\u0259t m\u0259rk\u0259zl\u0259rind\u0259 m\u00fcxt\u0259lif n\u00f6v m\u0259hsullara, \u0259sas\u0259n d\u0259 geyim, \u0259rzaq v\u0259 texnoloji avadanl\u0131qlara el\u0259 endiriml\u0259r t\u0259tbiq edirl\u0259r ki, ist\u0259r-ist\u0259m\u0259z v\u0259t\u0259nda\u015flar\u0131n diqq\u0259tini c\u0259lb edir. \u018fslind\u0259 is\u0259… Bu kampaniyalar daha \u00e7ox 15-65 faiz aras\u0131nda, h\u0259tta ondan da y\u00fcks\u0259k, y\u0259ni 90 faiz\u0259 q\u0259d\u0259r y\u00fcks\u0259lir. Bu c\u00fcr kampaniyalara m\u00fcxt\u0259lif markal\u0131 geyim m\u0259hsullar\u0131nda daha \u00e7ox…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/654974"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=654974"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/654974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/654977"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=654974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=654974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=654974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}