\u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti \u201cReklam haqq\u0131nda\u201d qanunda d\u0259yi\u015fiklikl\u0259 ba\u011fl\u0131 qanun layih\u0259sini haz\u0131rlad\u0131qlar\u0131 bar\u0259d\u0259 m\u0259lumat yay\u0131b.<\/p>\n
Qurum b\u0259yan edib ki, apard\u0131\u011f\u0131 monitorinql\u0259r \u00e7\u0259r\u00e7iv\u0259sind\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259r d\u0259 daxil olmaqla internet informasiya ehtiyatlar\u0131nda reklam qanunvericiliyinin pozulmas\u0131 hallar\u0131 a\u015fkar edilib:<\/p>\n
\u201cReklam haqq\u0131nda\u201d qanuna \u0259sas\u0259n reklam f\u0259aliyy\u0259tin\u0259 n\u0259zar\u0259tin m\u0259qs\u0259di reklam subyektl\u0259rinin maraqlar\u0131n\u0131 v\u0259 bu qanunun t\u0259l\u0259bl\u0259rinin yerin\u0259 yetirilm\u0259sini t\u0259min etm\u0259k, o c\u00fcml\u0259d\u0259n bu qanunun t\u0259l\u0259bl\u0259rin\u0259 cavab verm\u0259y\u0259n reklam\u0131n yay\u0131m\u0131n\u0131 dayand\u0131rmaq, reklam f\u0259aliyy\u0259tinin subyektl\u0259rin\u0259 bu qanunun t\u0259l\u0259bl\u0259ri il\u0259 ba\u011fl\u0131 icras\u0131 m\u0259cburi olan g\u00f6st\u0259ri\u015fl\u0259r verm\u0259kdir. M\u00f6vcud qanunvericiliy\u0259 \u0259sas\u0259n,\u00a0reklam (a\u00e7\u0131q m\u0259kanda reklam istisna olmaqla) f\u0259aliyy\u0259tin\u0259 d\u00f6vl\u0259t n\u0259zar\u0259tini h\u0259yata ke\u00e7irm\u0259k Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259tinin v\u0259zif\u0259l\u0259rind\u0259n biridir\u201d.<\/p>\n
B\u0259s yeni qanun reklam siyas\u0259tind\u0259 hans\u0131 \u0259h\u0259miyy\u0259t\u0259 malik olacaq? \u018fsas\u0259n d\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 yay\u0131lan yalan v\u0259 do\u011fru reklamlar nec\u0259 t\u0259nziml\u0259n\u0259c\u0259k?<\/p>\n
Bu bar\u0259d\u0259 fikirl\u0259rini Bizim.media-ya a\u00e7\u0131qlayan e-ticar\u0259t v\u0259 e-biznes m\u00fct\u0259x\u0259ssisi, marketoloq Nicat Manafov da s\u00f6z\u00fcged\u0259n qanunun t\u0259kmill\u0259\u015fm\u0259sini m\u00fcsb\u0259t add\u0131m kimi qiym\u0259tl\u0259ndirib:<\/p>\n
<\/p>\n
\u201cBiz \u0259vv\u0259ll\u0259r reklamlarla ba\u011fl\u0131 \u015fikay\u0259tl\u0259r\u0259 ayd\u0131nl\u0131q g\u0259tirm\u0259k \u00fc\u00e7\u00fcn Az\u0259rbaycan D\u00f6vl\u0259t Reklam Agentliyin\u0259 (ADRA) m\u00fcraci\u0259t edirdik. Ancaq qurumdan internet resurslar\u0131nda v\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 yay\u0131lan reklamlara baxmad\u0131qlar\u0131 bildirilirdi.<\/p>\n
Bu m\u0259s\u0259l\u0259 onlar\u0131n s\u0259lahiyy\u0259tl\u0259rind\u0259n k\u0259nar idi.<\/p>\n
\u201cK\u00fctl\u0259vi informasiya vasit\u0259l\u0259ri\u201d haqq\u0131nda Qanunda sosial media il\u0259 ba\u011fl\u0131 m\u00fcdd\u0259alar olsa da, praktikada bu sah\u0259ni K\u0130V-d\u0259n ayr\u0131 tuturdular. Reklam qanunvericiliyind\u0259 is\u0259 sosial media\u00a0il\u0259 ba\u011fl\u0131 he\u00e7 n\u0259 olmad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn reklam t\u0259nziml\u0259nm\u0259sin\u0259 aid ed\u0259 bilmirdik v\u0259 bu qanunun t\u0259kmill\u0259\u015fm\u0259sin\u0259 ehtiyac vard\u0131\u201d.<\/p>\n
Onun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, D\u00f6vl\u0259t Xidm\u0259tinin haz\u0131rlad\u0131\u011f\u0131 yeni qanun layih\u0259sind\u0259 h\u0259m sosial, h\u0259m onlayn media, h\u0259m yeni trend\u0259 \u00e7evril\u0259n bloqerl\u0259rl\u0259 ba\u011fl\u0131 m\u00fcdd\u0259alar da yer alacaq:<\/p>\n
\u201cBu qanun, payla\u015f\u0131lan reklamlara \u0259halinin t\u0259hl\u00fck\u0259sizliyi v\u0259 reklam qanunvericiliyi n\u0259z\u0259r\u0259 al\u0131nmaqla, d\u00f6vl\u0259tin m\u00fc\u0259yy\u0259n etdiyi siyas\u0259t \u00e7\u0259r\u00e7iv\u0259sind\u0259 m\u00fcvafiq t\u0259dbirl\u0259rin g\u00f6r\u00fclm\u0259sin\u0259 imkan ver\u0259c\u0259k. Bu g\u00fcn\u0259 q\u0259d\u0259r m\u0259rc oyunlar\u0131n\u0131 v\u0259 saxta m\u0259hsullar\u0131 reklam etm\u0259kl\u0259 insanlar aldad\u0131l\u0131rd\u0131.<\/p>\n
\u00dcmid edir\u0259m ki, qanunun haz\u0131rlanmas\u0131 zaman\u0131 beyn\u0259lxalq t\u0259cr\u00fcb\u0259d\u0259n istifad\u0259 olunub. Bu qanundan sonra sosial media \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 bloqerl\u0259r t\u0259r\u0259find\u0259n payla\u015f\u0131lan postlar\u0131n hans\u0131n\u0131n reklam oldu\u011fu, hans\u0131n\u0131n is\u0259 reklam olmad\u0131\u011f\u0131 a\u015fkar g\u00f6r\u00fcn\u0259c\u0259k.<\/p>\n
\u00d6zl\u0259rinin istifad\u0259 etm\u0259diyi saxta m\u0259hsullar\u0131 reklam ed\u0259n v\u0259 yalan informasiya ver\u0259n m\u0259\u015fhurlar\u0131n qar\u015f\u0131s\u0131 al\u0131nacaq. \u00dcst\u0259lik, onlar h\u0259min postlar\u0131 n\u0259 m\u0259qs\u0259dl\u0259 payla\u015fd\u0131qlar\u0131n\u0131, reklam xarakterli olub-olmad\u0131\u011f\u0131n\u0131 qeyd ed\u0259c\u0259kl\u0259r. \u018fks t\u0259qdird\u0259, onlar\u0131 b\u00f6y\u00fck c\u0259rim\u0259l\u0259r v\u0259 sanksiyalar g\u00f6zl\u0259y\u0259c\u0259k. Bu da h\u0259m ekosistemin, h\u0259m d\u0259 reklam siyas\u0259tinin \u015f\u0259ffafla\u015fmas\u0131nda b\u00f6y\u00fck rol oynayacaq\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti \u201cReklam haqq\u0131nda\u201d qanunda d\u0259yi\u015fiklikl\u0259 ba\u011fl\u0131 qanun layih\u0259sini haz\u0131rlad\u0131qlar\u0131 bar\u0259d\u0259 m\u0259lumat yay\u0131b. Qurum b\u0259yan edib ki, apard\u0131\u011f\u0131 monitorinql\u0259r \u00e7\u0259r\u00e7iv\u0259sind\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259r d\u0259 daxil olmaqla internet informasiya ehtiyatlar\u0131nda reklam qanunvericiliyinin pozulmas\u0131 hallar\u0131 a\u015fkar edilib: \u201cReklam haqq\u0131nda\u201d qanuna \u0259sas\u0259n reklam f\u0259aliyy\u0259tin\u0259 n\u0259zar\u0259tin m\u0259qs\u0259di reklam subyektl\u0259rinin maraqlar\u0131n\u0131 v\u0259 bu qanunun t\u0259l\u0259bl\u0259rinin yerin\u0259 yetirilm\u0259sini t\u0259min etm\u0259k, o c\u00fcml\u0259d\u0259n bu qanunun t\u0259l\u0259bl\u0259rin\u0259 cavab verm\u0259y\u0259n reklam\u0131n yay\u0131m\u0131n\u0131 dayand\u0131rmaq, reklam f\u0259aliyy\u0259tinin subyektl\u0259rin\u0259 bu qanunun t\u0259l\u0259bl\u0259ri il\u0259 ba\u011fl\u0131 icras\u0131 m\u0259cburi olan g\u00f6st\u0259ri\u015fl\u0259r verm\u0259kdir. M\u00f6vcud qanunvericiliy\u0259 \u0259sas\u0259n,\u00a0reklam (a\u00e7\u0131q m\u0259kanda reklam…<\/p>\n","protected":false},"author":2,"featured_media":663239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/11\/FotoJet-1-44.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"\u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t D\u00f6vl\u0259t Xidm\u0259ti \u201cReklam haqq\u0131nda\u201d qanunda d\u0259yi\u015fiklikl\u0259 ba\u011fl\u0131 qanun layih\u0259sini haz\u0131rlad\u0131qlar\u0131 bar\u0259d\u0259 m\u0259lumat yay\u0131b. Qurum b\u0259yan edib ki, apard\u0131\u011f\u0131 monitorinql\u0259r \u00e7\u0259r\u00e7iv\u0259sind\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259r d\u0259 daxil olmaqla internet informasiya ehtiyatlar\u0131nda reklam qanunvericiliyinin pozulmas\u0131 hallar\u0131 a\u015fkar edilib: \u201cReklam haqq\u0131nda\u201d qanuna \u0259sas\u0259n reklam f\u0259aliyy\u0259tin\u0259 n\u0259zar\u0259tin m\u0259qs\u0259di reklam subyektl\u0259rinin maraqlar\u0131n\u0131 v\u0259 bu…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/663238"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=663238"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/663238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/663239"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=663238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=663238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=663238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}