Az\u0259rbaycan\u0131n qabla\u015fd\u0131r\u0131lm\u0131\u015f i\u00e7m\u0259li su bazar\u0131nda \u0259haliy\u0259 t\u0259qdim edil\u0259n bir ne\u00e7\u0259 su markas\u0131 m\u00f6vcuddur. Onlar\u0131n al\u0131c\u0131l\u0131q qabiliyy\u0259ti v\u0259 r\u0259qab\u0259t pay\u0131 \u00fczr\u0259 \u201cERA Marketing Center\u201d t\u0259r\u0259find\u0259n apar\u0131lan \u0259n\u0259n\u0259vi ara\u015fd\u0131rma ba\u015fa \u00e7at\u0131b.<\/p>\n
Ara\u015fd\u0131rmada \u0259hali aras\u0131nda sor\u011fu ke\u00e7iril\u0259r\u0259k y\u00fcks\u0259k t\u0259l\u0259batl\u0131 su markalar\u0131n\u0131n siyah\u0131s\u0131 haz\u0131rlan\u0131b. Maraq \u00fc\u00e7\u00fcn qeyd ed\u0259k ki, suallar beyn\u0259lxalq standartlara uy\u011fun verilir v\u0259 sor\u011fu \u0259hat\u0259 dair\u0259sin\u0259 g\u00f6r\u0259 b\u00fct\u00fcn b\u00f6lg\u0259l\u0259ri \u0259hat\u0259 edir.<\/p>\n
Builki sor\u011fuda i\u015ftirak ed\u0259n respondentl\u0259rin r\u0259yin\u0259 \u0259sas\u0259n, a\u015fa\u011f\u0131da qeyd olunan 5 g\u00f6st\u0259ricinin \u00fcmumi ortalamas\u0131 \u00fczr\u0259 \u201cSirab\u201d\u00a0markas\u0131 dig\u0259r markalar il\u0259 m\u00fcqayis\u0259d\u0259 daha \u00fcst\u00fcn g\u00f6st\u0259riciy\u0259 sahib olub.<\/p>\n
\u00d6lk\u0259nin sevimli su markas\u0131 a\u015fa\u011f\u0131dak\u0131 5 f\u0259rqli indeks\u0259 g\u00f6r\u0259 hesablan\u0131b.<\/p>\n
1.Real d\u0259st\u0259k\u00e7i g\u00f6st\u0259ricisi (Loyall\u0131q – NPS);<\/p>\n
2. M\u0259mnuniyy\u0259t indeksi (CSAT);<\/p>\n
3. \u00dcmumi t\u0259\u0259ss\u00fcrat;<\/p>\n
4. Keyfiyy\u0259t qavray\u0131\u015f\u0131;<\/p>\n
5. Qiym\u0259t – keyfiyy\u0259t balans\u0131\/marka d\u0259y\u0259ri qavray\u0131\u015f\u0131.<\/p>\n
2023-c\u00fc ilin sonunda istehlak\u00e7\u0131lar aras\u0131nda apar\u0131lan sor\u011funun n\u0259tic\u0259sind\u0259 \u201cSirab\u201d brendi liderliyini qoruyub. M\u00fcxt\u0259lif kriteriyalar\u0131 \u0259sas g\u00f6t\u00fcr\u0259n istehlak\u00e7\u0131lar\u0131n \u00e7oxu \u201cSirab\u201d ad\u0131n\u0131 \u00e7\u0259kib. Bel\u0259likl\u0259 \u201cSirab\u201d\u00a0\u00fc\u00e7\u00fcnc\u00fc d\u0259f\u0259 Az\u0259rbaycan\u0131n sevil\u0259n suyu se\u00e7ilib.<\/p>\n
\u201cSirab\u201d Sat\u0131\u015f v\u0259 \u201cDa\u011f\u0131t\u0131m\u201d MMC-nin t\u0259sis\u00e7isi v\u0259 direktoru Alper Yayc\u0131l\u0131 t\u0259msil etdiyi markan\u0131n liderliyini qorumas\u0131n\u0131 bel\u0259 \u0259sasland\u0131r\u0131b: \u201cAz\u0259rbaycan\u0131n m\u00fcxt\u0259lif \u0259razil\u0259rind\u0259 ya\u015fayan \u201cSirab\u201d istifad\u0259\u00e7il\u0259rinin sor\u011fuda markam\u0131z\u0131 se\u00e7m\u0259si q\u00fcrurludur. \u201cSirab\u201d m\u0259hz m\u00fc\u015ft\u0259ril\u0259rin – onu se\u00e7\u0259nl\u0259rin say\u0259sind\u0259 liderliyini qoruyur. Biz\u0259 g\u00f6r\u0259 h\u0259r bir m\u00fc\u015ft\u0259rinin r\u0259yi – d\u0259st\u0259yi \u00e7ox \u00f6n\u0259mlidir.<\/p>\n
Media vasit\u0259sil\u0259 \u201cSirab\u201d\u0131 se\u00e7dikl\u0259rin\u0259 g\u00f6r\u0259 insanlara t\u0259\u015f\u0259kk\u00fcr edir\u0259m. Az\u0259rbaycan torpa\u011f\u0131na b\u0259x\u015f olunan t\u0259bii su ehtiyat\u0131 olan \u201cSirab\u201d\u0131 s\u00fcfr\u0259y\u0259 da\u015f\u0131ma\u011f\u0131n m\u0259suliyy\u0259tini d\u0259rk edirik. \u201cSirab\u201d markas\u0131n\u0131n \u00f6z sah\u0259sind\u0259 \u00f6nd\u0259 olmas\u0131 h\u0259m d\u0259 onun milyonlarla m\u00fc\u015ft\u0259risinin d\u00fczg\u00fcn se\u00e7im etm\u0259si dem\u0259kdir.\u00a0\u201cSirab\u201d t\u0259bii mineral m\u00fcalic\u0259vi s\u00fcfr\u0259 suyu ill\u0259rdi etimad\u0131 do\u011fruldur v\u0259 keyfiyy\u0259tini qoruyur. Bu g\u00fcn \u201cSirab\u201d t\u0259kc\u0259 Az\u0259rbaycanda deyil, h\u0259m xarici \u00f6lk\u0259l\u0259rd\u0259 tan\u0131nan v\u0259 sevil\u0259n milli brendimizdir. Keyfiyy\u0259timiz bizim u\u011furumuzun \u0259sas sirridir\u201d.<\/p>\n
\u201cSirab\u201d 70 ild\u0259n \u00e7ox m\u00fcdd\u0259td\u0259 istehlak\u00e7\u0131n\u0131n g\u00f6zl\u0259ntisini do\u011fruldur. Minerallarla z\u0259ngin olan \u201cSirab\u201d suyunun Az\u0259rbaycanla yana\u015f\u0131 AB\u015e, Kanada, Rusiya, Belarus, Qazax\u0131stan, T\u00fcrkiy\u0259, T\u00fcrkm\u0259nistan, \u00c7in, \u0130ran, \u0130raq, Q\u0259t\u0259r, Pol\u015fa, Kuveyt, Ukrayna v\u0259 Baltikyan\u0131 \u00f6lk\u0259l\u0259rd\u0259 \u00f6z\u00fcn\u0259m\u0259xsus yeri var. Bu o dem\u0259kdir ki, \u201cSirab\u201d mineral suyu Avropa bazar\u0131nda da layiqli yerini tutub.<\/p>\n
Qeyd ed\u0259k ki, \u201cSirab\u201d markas\u0131 Az\u0259rbaycan idman\u0131n\u0131n q\u00fcruru \u201cQaraba\u011f\u201d FK v\u0259 Az\u0259rbaycan Voleybol Federasiyas\u0131n\u0131n r\u0259smi su t\u0259minat\u00e7\u0131s\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Az\u0259rbaycan\u0131n qabla\u015fd\u0131r\u0131lm\u0131\u015f i\u00e7m\u0259li su bazar\u0131nda \u0259haliy\u0259 t\u0259qdim edil\u0259n bir ne\u00e7\u0259 su markas\u0131 m\u00f6vcuddur. Onlar\u0131n al\u0131c\u0131l\u0131q qabiliyy\u0259ti v\u0259 r\u0259qab\u0259t pay\u0131 \u00fczr\u0259 \u201cERA Marketing Center\u201d t\u0259r\u0259find\u0259n apar\u0131lan \u0259n\u0259n\u0259vi ara\u015fd\u0131rma ba\u015fa \u00e7at\u0131b. Ara\u015fd\u0131rmada \u0259hali aras\u0131nda sor\u011fu ke\u00e7iril\u0259r\u0259k y\u00fcks\u0259k t\u0259l\u0259batl\u0131 su markalar\u0131n\u0131n siyah\u0131s\u0131 haz\u0131rlan\u0131b. Maraq \u00fc\u00e7\u00fcn qeyd ed\u0259k ki, suallar beyn\u0259lxalq standartlara uy\u011fun verilir v\u0259 sor\u011fu \u0259hat\u0259 dair\u0259sin\u0259 g\u00f6r\u0259 b\u00fct\u00fcn b\u00f6lg\u0259l\u0259ri \u0259hat\u0259 edir. Builki sor\u011fuda i\u015ftirak ed\u0259n respondentl\u0259rin r\u0259yin\u0259 \u0259sas\u0259n, a\u015fa\u011f\u0131da qeyd olunan 5 g\u00f6st\u0259ricinin \u00fcmumi ortalamas\u0131 \u00fczr\u0259 \u201cSirab\u201d\u00a0markas\u0131 dig\u0259r markalar il\u0259 m\u00fcqayis\u0259d\u0259 daha \u00fcst\u00fcn g\u00f6st\u0259riciy\u0259 sahib olub. \u00d6lk\u0259nin sevimli su markas\u0131 a\u015fa\u011f\u0131dak\u0131 5…<\/p>\n","protected":false},"author":2,"featured_media":670348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/FotoJet-2023-12-18T164249.564.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Az\u0259rbaycan\u0131n qabla\u015fd\u0131r\u0131lm\u0131\u015f i\u00e7m\u0259li su bazar\u0131nda \u0259haliy\u0259 t\u0259qdim edil\u0259n bir ne\u00e7\u0259 su markas\u0131 m\u00f6vcuddur. Onlar\u0131n al\u0131c\u0131l\u0131q qabiliyy\u0259ti v\u0259 r\u0259qab\u0259t pay\u0131 \u00fczr\u0259 \u201cERA Marketing Center\u201d t\u0259r\u0259find\u0259n apar\u0131lan \u0259n\u0259n\u0259vi ara\u015fd\u0131rma ba\u015fa \u00e7at\u0131b. Ara\u015fd\u0131rmada \u0259hali aras\u0131nda sor\u011fu ke\u00e7iril\u0259r\u0259k y\u00fcks\u0259k t\u0259l\u0259batl\u0131 su markalar\u0131n\u0131n siyah\u0131s\u0131 haz\u0131rlan\u0131b. Maraq \u00fc\u00e7\u00fcn qeyd ed\u0259k ki, suallar beyn\u0259lxalq standartlara uy\u011fun verilir v\u0259 sor\u011fu \u0259hat\u0259 dair\u0259sin\u0259 g\u00f6r\u0259…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/670340"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=670340"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/670340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/670348"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=670340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=670340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=670340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}