{"id":672743,"date":"2023-12-23T17:25:07","date_gmt":"2023-12-23T13:25:07","guid":{"rendered":"https:\/\/arantv.az\/?p=672743"},"modified":"2023-12-23T17:25:07","modified_gmt":"2023-12-23T13:25:07","slug":"supermarketl%c9%99rin-cazib%c9%99-quvv%c9%99si-%c9%99rzaq-m%c9%99hsullarina-niy%c9%99-cox-pul-x%c9%99rcl%c9%99nir","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=672743","title":{"rendered":"Supermarketl\u0259rin \u201ccazib\u0259\u201d q\u00fcvv\u0259si – \u0259rzaq m\u0259hsullar\u0131na niy\u0259 \u00e7ox pul x\u0259rcl\u0259nir?"},"content":{"rendered":"

Y\u0259qin ki, \u00e7oxlar\u0131n\u0131z bel\u0259 bir v\u0259ziyy\u0259tl\u0259 \u00fczl\u0259\u015fmisiniz, supermarketl\u0259r\u0259 ged\u0259nd\u0259 n\u0259z\u0259rd\u0259 tutduqlar\u0131n\u0131zdan daha \u00e7ox \u015fey alm\u0131s\u0131n\u0131z. Y\u0259ni, daha \u00e7ox pul x\u0259rcl\u0259misiniz. B\u0259li, supermarketl\u0259rin qurdu\u011fu \u201ct\u0259l\u0259\u201d irad\u0259mizd\u0259n as\u0131l\u0131 olmayaraq bizi daha \u00e7ox al\u0131\u015f-veri\u015f\u0259 c\u0259lb edir. \u018fslind\u0259 bunun ad\u0131na \u201ct\u0259l\u0259\u201d d\u0259 dem\u0259k olmaz. Bu sad\u0259c\u0259\u00a0 marketoloqlar\u0131n pe\u015f\u0259karl\u0131\u011f\u0131n\u0131n v\u0259 s\u00f6z\u00fcn yax\u015f\u0131 m\u0259nas\u0131nda hiyl\u0259g\u0259rlikl\u0259rinin n\u0259tic\u0259sidir.<\/strong><\/p>\n

\u0130lk n\u00f6vb\u0259d\u0259 supermarketl\u0259rin yara\u015f\u0131ql\u0131 v\u0259 z\u00f6vql\u0259 b\u0259z\u0259dil\u0259n, r\u0259ngl\u0259ri il\u0259 g\u00f6z ox\u015fayan, f\u0259sill\u0259r\u0259 uy\u011fun, q\u0131\u015fda isti, yayda s\u0259rin temperaturda olan sat\u0131\u015f zallar\u0131 al\u0131c\u0131n\u0131n bu m\u0259kanda \u00f6z\u00fcn\u00fc rahat hiss etm\u0259si \u00fc\u00e7\u00fcn g\u00f6z\u0259l \u015f\u0259rait yarad\u0131r. Dig\u0259r t\u0259r\u0259fd\u0259n is\u0259 sat\u0131c\u0131lar\u0131n g\u00fcl\u0259r \u00fcz\u00fc, veril\u0259n suallara yerli-yataql\u0131 mehriban cavablar\u0131 al\u0131\u015f-veri\u015f\u0259 g\u0259l\u0259nl\u0259rin bir az da s\u0259xav\u0259tli olmas\u0131na, pul x\u0259rcl\u0259m\u0259sin\u0259 k\u00f6n\u00fcll\u00fc z\u0259min yarad\u0131r.<\/p>\n

Supermarketl\u0259rd\u0259 m\u00fcxt\u0259lif aksiyalar\u0131n ke\u00e7irilm\u0259si, endiriml\u0259r, r\u0259ngli, n\u0259z\u0259r\u0259\u00e7arpacaq l\u00f6vh\u0259l\u0259rd\u0259 endirim qiym\u0259tl\u0259rinin \u0259ks olunmas\u0131 is\u0259 alver \u201cehtiras\u0131n\u0131\u201d bir az da g\u00fccl\u0259ndirir.<\/p>\n

\"3QGGQOzYpNFRqAI3MOcoHFT9GhMc2aIN.jpg<\/p>\n

\u018fg\u0259r diqq\u0259t yetirmisinizs\u0259 g\u00fcnd\u0259lik z\u0259ruri olan \u0259rzaq m\u0259hsullar\u0131, m\u0259s\u0259l\u0259n \u00e7\u00f6r\u0259k, yaxud s\u00fcd m\u0259hsullar\u0131 marketin \u00e7ox da g\u00f6z\u0259 g\u00f6r\u00fcnm\u0259y\u0259n yerl\u0259rind\u0259 olur. Bel\u0259 ki, bu m\u0259hsullar\u0131 vitrinl\u0259rd\u0259n g\u00f6t\u00fcrm\u0259k \u00fc\u00e7\u00fcn al\u0131c\u0131 marketd\u0259 bir d\u00f6vr\u0259 vurmal\u0131 olur. Al\u0131c\u0131n\u0131n \u201c\u0259li \u00e7\u00f6r\u0259y\u0259 \u00e7atana\u201d kimi vitrinl\u0259r\u0259 z\u00f6vql\u0259 d\u00fc\u015f\u00fclm\u00fc\u015f \u0259rzaq m\u0259hsullar\u0131 onun diqq\u0259tini c\u0259lb edir v\u0259 al\u0131nmas\u0131 h\u0259min g\u00fcn \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmayan \u0259rzaqlar da qeyri-ixtiyari s\u0259b\u0259t\u0259 qoyulur.<\/p>\n

Supermarketl\u0259rd\u0259 \u0259t v\u0259 \u0259t m\u0259hsullar\u0131 \u00fcst\u00fc \u015f\u00fc\u015f\u0259li, ad\u0259t\u0259n a\u011f r\u0259ngd\u0259 olan x\u00fcsusi i\u015f\u0131qland\u0131r\u0131lm\u0131\u015f soyuducu vitrinl\u0259rd\u0259 t\u0259qdim olunur. Burada a\u011f r\u0259ngin v\u0259 i\u015f\u0131qland\u0131rman\u0131n olmas\u0131 he\u00e7 d\u0259 t\u0259sad\u00fcfi deyil. \u00c7\u00fcnki bel\u0259 vitrinl\u0259rd\u0259 \u0259t m\u0259hsullar\u0131 daha t\u0259z\u0259 v\u0259 xo\u015fag\u0259limli r\u0259ngd\u0259 g\u00f6r\u00fcn\u00fcr ki, bu da al\u0131c\u0131n\u0131n diqq\u0259tind\u0259n yay\u0131nm\u0131r.<\/p>\n

Al\u0131c\u0131lar\u0131n daha \u00e7ox alver etm\u0259si \u00fc\u00e7\u00fcn marketoloqlar m\u00fcmk\u00fcn olan b\u00fct\u00fcn f\u0259ndl\u0259rd\u0259n istifad\u0259 edirl\u0259r. M\u0259s\u0259l\u0259n, piv\u0259l\u0259r d\u00fcz\u00fclm\u00fc\u015f vitrinl\u0259rin yan\u0131nda his\u0259 verilmi\u015f bal\u0131q, quru pendir, v\u0259 dig\u0259r piv\u0259 \u00e7\u0259r\u0259zl\u0259ri qoyulur. Al\u0131c\u0131 bunu marketoloqun hiyl\u0259si kimi yox, \u00f6z ist\u0259yi kimi q\u0259bul edir v\u0259 t\u0259bii say\u0131r ki, \u0259g\u0259r piv\u0259 al\u0131rsa h\u00f6km\u0259n bal\u0131q v\u0259 ya quru pendir d\u0259 almal\u0131d\u0131r. Yaxud ba\u015fqa bir misal. Qabla\u015fd\u0131r\u0131lm\u0131\u015f pe\u00e7enye v\u0259 bu kimi \u0259rzaq m\u0259hsullar\u0131n\u0131n yan\u0131na m\u00fcxt\u0259lif \u015fir\u0259l\u0259r v\u0259 limonadlar d\u00fcz\u00fcl\u00fcr. Bu uy\u011funluqdan da al\u0131c\u0131 yan ke\u00e7\u0259 bilmir.<\/p>\n

Bir \u00e7ox supermarketl\u0259rd\u0259 \u0259tirli v\u0259 insan i\u015ftahana birba\u015fa t\u0259sir ed\u0259n \u0259rzaq m\u0259hsullar\u0131 sat\u0131\u015f zal\u0131n\u0131n giri\u015f hiss\u0259sind\u0259 olur. X\u00fcsusil\u0259 i\u015fd\u0259n sonra alver\u0259 g\u0259l\u0259n insanlar\u0131n mexaniki olaraq diqq\u0259ti bu m\u0259hsullara hakim k\u0259silir. Yem\u0259y\u0259 t\u0259l\u0259bat\u0131 olan v\u0259 acl\u0131q hissi ke\u00e7ir\u0259n al\u0131c\u0131 sobadan yenic\u0259 \u00e7\u0131xm\u0131\u015f \u0259tirli v\u0259 isti bulkalardan, pirojnalardan vaz ke\u00e7\u0259 bilmir.<\/p>\n

Sat\u0131\u015f zallar\u0131nda h\u0259m\u00e7inin meyv\u0259 v\u0259 t\u0259r\u0259v\u0259zl\u0259r d\u0259 \u0259n g\u00f6z\u0259g\u0259limli yerd\u0259 t\u0259qdim olunur. Supermarket\u0259 g\u0259l\u0259n al\u0131c\u0131n\u0131n g\u00f6z\u00fc meyv\u0259-t\u0259r\u0259v\u0259z\u0259 sata\u015fan kimi bu qida m\u0259hsullar\u0131n\u0131n orqanizm \u00fc\u00e7\u00fcn faydalar\u0131n\u0131 yada sal\u0131r v\u0259 onlardan n\u0259 is\u0259 alma\u011fa q\u0259rar verir. Halbuki, h\u0259min al\u0131c\u0131 bu m\u0259nz\u0259r\u0259ni g\u00f6rm\u0259s\u0259ydi bu faydalar haqq\u0131nda b\u0259lk\u0259 d\u0259 d\u00fc\u015f\u00fcnm\u0259zdi.<\/p>\n

Supermarketl\u0259rin qiym\u0259t siyas\u0259tind\u0259 d\u0259 diqq\u0259ti c\u0259lb ed\u0259n bir m\u0259qam var. M\u0259s\u0259l\u0259n, 10 manat yuvarlaq vahid kimi al\u0131c\u0131ya \u00e7ox g\u00f6r\u00fcn\u0259 bil\u0259r. Amma qiym\u0259t 9.99 olanda bu sanki qiym\u0259tin ucuz olmas\u0131 t\u0259\u0259ss\u00fcrat\u0131n\u0131 yarad\u0131r. X\u00fcsusil\u0259 d\u0259 9 b\u00f6y\u00fck 99 ki\u00e7ik yaz\u0131landa bu f\u0259rq al\u0131c\u0131ya b\u00fct\u00f6v 10 manatdan xeyli ucuz g\u00f6r\u00fcn\u00fcr. B\u0259lk\u0259 d\u0259 bel\u0259 qiym\u0259t siyas\u0259tinin ba\u015fqa m\u0259nas\u0131 da var. Amma h\u0259r halda al\u0131c\u0131ya t\u0259siri qeyd etdiyimiz kimidir.<\/p>\n

Supermarketl\u0259rd\u0259 insanlar\u0131 daha \u00e7ox al\u0131\u015f-veri\u015f etm\u0259y\u0259 s\u00f6vq ed\u0259n m\u0259s\u0259l\u0259l\u0259rd\u0259n biri d\u0259 al\u0131c\u0131lar\u0131n ixtiyar\u0131na veril\u0259n arabalard\u0131r. Ticar\u0259t m\u0259rk\u0259zl\u0259rind\u0259 olan bel\u0259 arabalar 1938-ci ild\u0259n peyda olub. H\u0259min d\u00f6vrd\u0259n haz\u0131rk\u0131 vaxta q\u0259d\u0259r bu arabalar\u0131n tutumu d\u00fcz iki d\u0259f\u0259 b\u00f6y\u00fcy\u00fcb. Bu arabalar\u0131n h\u0259cmi 4-5 n\u0259f\u0259rlik ail\u0259nin \u201cistehlak s\u0259b\u0259ti\u201dnd\u0259n \u00e7ox b\u00f6y\u00fckd\u00fcr. \u018fg\u0259r al\u0131c\u0131 alver zaman\u0131 bu araban\u0131n yar\u0131s\u0131n\u0131 doldurursa, ona el\u0259 g\u0259lir ki, etdiyi bazarl\u0131q yar\u0131m\u00e7\u0131qd\u0131r, tam deyil. Bunun n\u0259tic\u0259sind\u0259 d\u0259 n\u0259yi is\u0259 alma\u011f\u0131 unutdu\u011funu d\u00fc\u015f\u00fcn\u0259n al\u0131c\u0131 supermarketd\u0259 daha bir d\u00f6vr\u0259 vurma\u011f\u0131 laz\u0131m bilir. \u018fg\u0259r n\u0259z\u0259r\u0259 alsaq ki, bir \u00e7ox arabalarda k\u00f6rp\u0259 u\u015faqlar\u0131n g\u0259zdirilm\u0259si \u00fc\u00e7\u00fcn d\u0259 x\u00fcsusi yer d\u00fcz\u0259ldilib, onda al\u0131c\u0131 \u00f6z alverini daha arxay\u0131n edir.<\/p>\n

\"supermarket.jpg<\/p>\n

Supermarketl\u0259rd\u0259 sat\u0131\u015fa qoyulan mallar\u0131n qar\u015f\u0131s\u0131ndan t\u0259l\u0259sik ke\u00e7m\u0259m\u0259k \u00fc\u00e7\u00fcn is\u0259 daha bir \u201ca\u011f\u0131ll\u0131\u201d ideya d\u00fc\u015f\u00fcn\u00fcl\u00fcb. Al\u0131c\u0131 ist\u0259s\u0259 d\u0259 vitrinl\u0259rin qar\u015f\u0131s\u0131ndan t\u0259l\u0259sik ke\u00e7\u0259 bilm\u0259z. \u00c7\u00fcnki bir \u00e7ox supermarketl\u0259rin sat\u0131\u015f zallar\u0131n\u0131n d\u00f6\u015f\u0259m\u0259sind\u0259ki da\u015flar\u0131n aras\u0131nda mane\u0259l\u0259r el\u0259 qoyulur ki, arabalar\u0131n s\u00fcr\u0259tli h\u0259r\u0259k\u0259tl\u0259rin\u0259 mane\u00e7ilik t\u00f6r\u0259dir v\u0259 el\u0259 bunun n\u0259tic\u0259sind\u0259 d\u0259 al\u0131c\u0131 m\u0259cburi olaraq vitrinl\u0259rd\u0259 olan m\u0259hsullara daha \u00e7ox diqq\u0259t yetirm\u0259k vaxt\u0131na v\u0259 imkan\u0131na malik olur.<\/p>\n

Arabas\u0131n\u0131 dolduran al\u0131c\u0131 \u00f6d\u0259ni\u015f etdiyi zaman da supermarketin \u201ccazib\u0259\u201d q\u00fcvv\u0259sind\u0259n \u00e7\u0131xa bilmir. Kassan\u0131n b\u00f6y\u00fcr-ba\u015f\u0131nda qura\u015fd\u0131r\u0131lm\u0131\u015f r\u0259fl\u0259r\u0259 o q\u0259d\u0259r x\u0131rda-xuru\u015f d\u00fcz\u00fcl\u00fcr ki, al\u0131c\u0131 n\u00f6vb\u0259sini g\u00f6zl\u0259y\u0259rk\u0259n vaxt\u0131n\u0131 bekar s\u0259rf etm\u0259m\u0259k \u00fc\u00e7\u00fcn bu says\u0131z-hesabs\u0131z \u00e7e\u015fidl\u0259rd\u0259n se\u00e7im etm\u0259y\u0259 ba\u015flay\u0131r.<\/p>\n

N\u0259hay\u0259t, supermarketi t\u0259rk ed\u0259n al\u0131c\u0131 ev\u0259 \u00e7at\u0131b cibin\u0259 n\u0259z\u0259r yetir\u0259nd\u0259 g\u00f6r\u00fcr ki, h\u0259min g\u00fcn \u00fc\u00e7\u00fcn x\u0259rcl\u0259m\u0259yi n\u0259z\u0259rd\u0259 tutdu\u011fu puldan ikiqat art\u0131q pul x\u0259rcl\u0259yib.<\/p>\n

Budur supermarketl\u0259rin yaratd\u0131\u011f\u0131 \u201ccazib\u0259\u201d q\u00fcvv\u0259si. Bu, d\u00fcnyan\u0131n h\u0259r yerind\u0259 bel\u0259dir. Bu \u201ccazib\u0259\u201d q\u00fcvv\u0259sinin t\u0259siri alt\u0131na d\u00fc\u015fm\u0259k ist\u0259misinizs\u0259 supermarketl\u0259r\u0259 ged\u0259nd\u0259 \u0259vv\u0259lc\u0259d\u0259n alaca\u011f\u0131n\u0131z m\u0259hsullar\u0131n siyah\u0131s\u0131n\u0131 haz\u0131rlay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0259qin ki, \u00e7oxlar\u0131n\u0131z bel\u0259 bir v\u0259ziyy\u0259tl\u0259 \u00fczl\u0259\u015fmisiniz, supermarketl\u0259r\u0259 ged\u0259nd\u0259 n\u0259z\u0259rd\u0259 tutduqlar\u0131n\u0131zdan daha \u00e7ox \u015fey alm\u0131s\u0131n\u0131z. Y\u0259ni, daha \u00e7ox pul x\u0259rcl\u0259misiniz. B\u0259li, supermarketl\u0259rin qurdu\u011fu \u201ct\u0259l\u0259\u201d irad\u0259mizd\u0259n as\u0131l\u0131 olmayaraq bizi daha \u00e7ox al\u0131\u015f-veri\u015f\u0259 c\u0259lb edir. \u018fslind\u0259 bunun ad\u0131na \u201ct\u0259l\u0259\u201d d\u0259 dem\u0259k olmaz. Bu sad\u0259c\u0259\u00a0 marketoloqlar\u0131n pe\u015f\u0259karl\u0131\u011f\u0131n\u0131n v\u0259 s\u00f6z\u00fcn yax\u015f\u0131 m\u0259nas\u0131nda hiyl\u0259g\u0259rlikl\u0259rinin n\u0259tic\u0259sidir. \u0130lk n\u00f6vb\u0259d\u0259 supermarketl\u0259rin yara\u015f\u0131ql\u0131 v\u0259 z\u00f6vql\u0259 b\u0259z\u0259dil\u0259n, r\u0259ngl\u0259ri il\u0259 g\u00f6z ox\u015fayan, f\u0259sill\u0259r\u0259 uy\u011fun, q\u0131\u015fda isti, yayda s\u0259rin temperaturda olan sat\u0131\u015f zallar\u0131 al\u0131c\u0131n\u0131n bu m\u0259kanda \u00f6z\u00fcn\u00fc rahat hiss etm\u0259si \u00fc\u00e7\u00fcn g\u00f6z\u0259l \u015f\u0259rait yarad\u0131r. Dig\u0259r t\u0259r\u0259fd\u0259n is\u0259 sat\u0131c\u0131lar\u0131n g\u00fcl\u0259r \u00fcz\u00fc, veril\u0259n suallara…<\/p>\n","protected":false},"author":2,"featured_media":672744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[24],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9-613x365.jpg",613,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",640,381,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2023\/12\/945e5d97db43ecd8ae2dd61b928f80e9.jpg",840,500,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"Maraql\u0131<\/a>","rttpg_excerpt":"Y\u0259qin ki, \u00e7oxlar\u0131n\u0131z bel\u0259 bir v\u0259ziyy\u0259tl\u0259 \u00fczl\u0259\u015fmisiniz, supermarketl\u0259r\u0259 ged\u0259nd\u0259 n\u0259z\u0259rd\u0259 tutduqlar\u0131n\u0131zdan daha \u00e7ox \u015fey alm\u0131s\u0131n\u0131z. Y\u0259ni, daha \u00e7ox pul x\u0259rcl\u0259misiniz. B\u0259li, supermarketl\u0259rin qurdu\u011fu \u201ct\u0259l\u0259\u201d irad\u0259mizd\u0259n as\u0131l\u0131 olmayaraq bizi daha \u00e7ox al\u0131\u015f-veri\u015f\u0259 c\u0259lb edir. \u018fslind\u0259 bunun ad\u0131na \u201ct\u0259l\u0259\u201d d\u0259 dem\u0259k olmaz. 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