\u00d6lk\u0259d\u0259 televiziya tama\u015fa\u00e7\u0131lar\u0131 aras\u0131nda ke\u00e7iril\u0259n son ara\u015fd\u0131rmalara \u0259sas\u0259n, \u0259halinin 76 faizi peyk siqnal\u0131 vasit\u0259sil\u0259 q\u0259bul edil\u0259n kanallara bax\u0131r, 15 faizi kabel televiziyalar\u0131n\u0131n, 4 faizi is\u0259 \u0130PTV abun\u0259\u00e7isidir, 3 faizi d\u0259 yer\u00fcst\u00fc r\u0259q\u0259msal yay\u0131mlara tama\u015fa edir.<\/p>\n
\u201cReklam g\u0259lirl\u0259ri azald\u0131\u011f\u0131na g\u00f6r\u0259\u2026\u201d<\/strong><\/p>\n Bizim.media x\u0259b\u0259r verir ki, ara\u015fd\u0131rman\u0131 R\u0259q\u0259mli v\u0259 Audiovizual Yay\u0131m S\u0259nayesi \u0130ctimai Birliyi apar\u0131b. Ara\u015fd\u0131rma n\u0259tic\u0259sind\u0259 m\u0259lum olub ki, haz\u0131rk\u0131 tendensiya televiziyalar\u0131n iqtisadi dayan\u0131ql\u0131l\u0131\u011f\u0131na \u0259sasl\u0131 \u015f\u0259kild\u0259 t\u0259sir edir.<\/p>\n Bel\u0259 ki, t\u0259cili t\u0259dbirl\u0259r g\u00f6r\u00fclm\u0259s\u0259, r\u0259smi yay\u0131mlanan telekanallardak\u0131 reklam bazar\u0131n\u0131n h\u0259cmi 2022-ci ild\u0259ki 42 milyon manatdan 2024-2025-ci ill\u0259rd\u0259 30 milyon manatad\u0259k, y\u0259ni 28,6 faiz geril\u0259y\u0259c\u0259k. \u0130qtisadi imkanlar\u0131 z\u0259if olan televiziyalar da t\u0259bii ki, tama\u015fa\u00e7\u0131 z\u00f6vq\u00fcn\u00fc tam ox\u015faya bilm\u0259y\u0259c\u0259k. N\u0259tic\u0259d\u0259, teletama\u015fa\u00e7\u0131lar\u0131n say\u0131 s\u00fcr\u0259tl\u0259 azalacaq. T\u0259sad\u00fcfi deyil ki, haz\u0131rda insanlar informasiyan\u0131 daha \u00e7ox sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n al\u0131rlar. Bu da teletama\u015fa\u00e7\u0131lar\u0131n azalmas\u0131n\u0131n \u0259yani s\u00fcbutudur.<\/p>\n Televiziyalara maraq niy\u0259 azal\u0131r?<\/strong><\/p>\n M\u0259s\u0259l\u0259 il\u0259 ba\u011fl\u0131 professor, telet\u0259nqid\u00e7i Qulu M\u0259h\u0259rr\u0259mli bildirib ki, indiki informasiya v\u0259 sosial platformalar bollu\u011fu \u015f\u0259raitind\u0259 Az\u0259rbaycanda televiziyalara baxanlar\u0131n say\u0131 t\u0259dric\u0259n azal\u0131r:<\/p>\n \u201cM\u00f6vcud teleauditoriya g\u00fcnb\u0259g\u00fcn par\u00e7alan\u0131r. \u0130nsanlar informasiyalar\u0131 \u201cFacebook\u201d, \u201cX\u201d, \u201cInstagram\u201d v\u0259 dig\u0259r sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n al\u0131rlar. Amma bu, televiziyan\u0131n d\u0259y\u0259rinin itirilm\u0259si anlam\u0131na g\u0259lmir.<\/p>\n \u00c7\u00fcnki televiziyalar da sosial \u015f\u0259b\u0259k\u0259l\u0259rin imkanlar\u0131ndan m\u0259har\u0259tl\u0259 istifad\u0259 edirl\u0259r. H\u0259tta bu sah\u0259d\u0259 ciddi u\u011fur qazanan televiziyalar var. M\u0259s\u0259l\u0259n,\u00a0 \u0130TV, \u201cX\u0259z\u0259r TV\u201d\u00a0 bu sah\u0259d\u0259 yax\u015f\u0131 i\u015fl\u0259yir. AzTV-nin bu sah\u0259d\u0259 c\u0259hdl\u0259ri g\u00f6z qaba\u011f\u0131ndad\u0131r. T\u0259sad\u00fcfi deyil ki, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 izl\u0259yicisi bir milyona \u00e7atan televiziyalar\u0131m\u0131z var\u201d.<\/p>\n Qulu M\u0259h\u0259rr\u0259mli televiziya marketinqin\u0259 d\u0259 diqq\u0259t \u00e7\u0259kib:<\/p>\n \u201cBu anlay\u0131\u015f t\u0259l\u0259b edir ki, televiziya \u00f6z m\u0259hsullar\u0131n\u0131 t\u0259kc\u0259 yer\u00fcst\u00fc v\u0259 kabel kanallar\u0131 vasit\u0259sil\u0259 deyil, h\u0259m d\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 yays\u0131n v\u0259 \u00e7oxlu izl\u0259yici toplas\u0131n. Ona g\u00f6r\u0259 d\u0259 yeni t\u0259l\u0259bl\u0259r\u0259 uy\u011fun yeni davran\u0131\u015f qaydalar\u0131 ortaya \u00e7\u0131x\u0131r. Bu qaydalardan istifad\u0259 ed\u0259n televiziyalar, t\u0259bii ki, udur, auditoriyas\u0131n\u0131 geni\u015fl\u0259ndirir.<\/p>\n Ona g\u00f6r\u0259 d\u0259 d\u00fc\u015f\u00fcnm\u00fcr\u0259m ki, auditoriyan\u0131n par\u00e7alanmas\u0131 televiziyan\u0131 s\u0131radan \u00e7\u0131xar\u0131r. Yax\u015f\u0131 televiziya verili\u015fin\u0259 bax\u0131rlar. Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n istifad\u0259 etm\u0259yi bacaran televiziyalar\u0131n h\u0259r zaman auditoriyas\u0131 olacaq\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00d6lk\u0259d\u0259 televiziya tama\u015fa\u00e7\u0131lar\u0131 aras\u0131nda ke\u00e7iril\u0259n son ara\u015fd\u0131rmalara \u0259sas\u0259n, \u0259halinin 76 faizi peyk siqnal\u0131 vasit\u0259sil\u0259 q\u0259bul edil\u0259n kanallara bax\u0131r, 15 faizi kabel televiziyalar\u0131n\u0131n, 4 faizi is\u0259 \u0130PTV abun\u0259\u00e7isidir, 3 faizi d\u0259 yer\u00fcst\u00fc r\u0259q\u0259msal yay\u0131mlara tama\u015fa edir. \u201cReklam g\u0259lirl\u0259ri azald\u0131\u011f\u0131na g\u00f6r\u0259\u2026\u201d Bizim.media x\u0259b\u0259r verir ki, ara\u015fd\u0131rman\u0131 R\u0259q\u0259mli v\u0259 Audiovizual Yay\u0131m S\u0259nayesi \u0130ctimai Birliyi apar\u0131b. Ara\u015fd\u0131rma n\u0259tic\u0259sind\u0259 m\u0259lum olub ki, haz\u0131rk\u0131 tendensiya televiziyalar\u0131n iqtisadi dayan\u0131ql\u0131l\u0131\u011f\u0131na \u0259sasl\u0131 \u015f\u0259kild\u0259 t\u0259sir edir. Bel\u0259 ki, t\u0259cili t\u0259dbirl\u0259r g\u00f6r\u00fclm\u0259s\u0259, r\u0259smi yay\u0131mlanan telekanallardak\u0131 reklam bazar\u0131n\u0131n h\u0259cmi 2022-ci ild\u0259ki 42 milyon manatdan 2024-2025-ci ill\u0259rd\u0259 30 milyon manatad\u0259k, y\u0259ni 28,6 faiz…<\/p>\n","protected":false},"author":2,"featured_media":678610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/01\/1704883528_photo_5256084787213488722_y.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"\u00d6lk\u0259d\u0259 televiziya tama\u015fa\u00e7\u0131lar\u0131 aras\u0131nda ke\u00e7iril\u0259n son ara\u015fd\u0131rmalara \u0259sas\u0259n, \u0259halinin 76 faizi peyk siqnal\u0131 vasit\u0259sil\u0259 q\u0259bul edil\u0259n kanallara bax\u0131r, 15 faizi kabel televiziyalar\u0131n\u0131n, 4 faizi is\u0259 \u0130PTV abun\u0259\u00e7isidir, 3 faizi d\u0259 yer\u00fcst\u00fc r\u0259q\u0259msal yay\u0131mlara tama\u015fa edir. \u201cReklam g\u0259lirl\u0259ri azald\u0131\u011f\u0131na g\u00f6r\u0259\u2026\u201d Bizim.media x\u0259b\u0259r verir ki, ara\u015fd\u0131rman\u0131 R\u0259q\u0259mli v\u0259 Audiovizual Yay\u0131m S\u0259nayesi \u0130ctimai Birliyi apar\u0131b. Ara\u015fd\u0131rma n\u0259tic\u0259sind\u0259 m\u0259lum…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/678606"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=678606"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/678606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/678610"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=678606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=678606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=678606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}