\u00d6t\u0259n g\u00fcn \u201cBravo\u201d supermarketind\u0259 \u00e7al\u0131\u015fan \u0259m\u0259kda\u015flardan birinin laz\u0131ms\u0131z m\u0259hsullar\u0131 zibil qab\u0131na atmas\u0131n\u0131 \u0259ks etdir\u0259n video sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 m\u00fczakir\u0259l\u0259r\u0259 s\u0259b\u0259b olub. \u015e\u0259b\u0259k\u0259 istifad\u0259\u00e7il\u0259ri m\u0259s\u0259l\u0259y\u0259 birm\u0259nal\u0131 yana\u015fmay\u0131blar. Yaranan suallardan biri: \u201cNiy\u0259 supermarketl\u0259rd\u0259 bu m\u0259hsullar at\u0131l\u0131r, onlar\u0131 zibil qutular\u0131n\u0131n yan\u0131na ayr\u0131ca qoymaq olmazm\u0131 ki, ehtiyac\u0131 olan g\u00f6t\u00fcrs\u00fcn?\u201d – olub. B\u0259zil\u0259ri is\u0259 bildiribl\u0259r ki, zibil qab\u0131na at\u0131lmas\u0131 n\u0259z\u0259rd\u0259 tutulan m\u0259hsullar istifad\u0259 \u00fc\u00e7\u00fcn t\u0259hl\u00fck\u0259lidir.\u00a0H\u0259m\u00e7inin zibil qab\u0131ndan k\u0259nara qoyulan ist\u0259nil\u0259n tullant\u0131lar is\u0259\u00a0ilk n\u00f6vb\u0259d\u0259 \u0259traf\u0131n \u00e7irkl\u0259nm\u0259si, zibill\u0259rin \u0259trafa yay\u0131lmas\u0131 dem\u0259kdir. At\u0131lan m\u0259hsullar yarars\u0131z oldu\u011fu \u00fc\u00e7\u00fcn onu ba\u015fqas\u0131na verm\u0259k he\u00e7 bir halda do\u011fru deyil.<\/p>\n
M\u0259s\u0259l\u0259 il\u0259 ba\u011fl\u0131 yaranan suallar\u0131 \u201cBravo\u201d supermarketl\u0259r \u015f\u0259b\u0259k\u0259sin\u0259 \u00fcnvanlad\u0131q. \u015e\u0259b\u0259k\u0259nin PR meneceri\u00a0P\u0259rvan\u0259 M\u0259d\u0259tli Oxu.Az<\/strong>-\u0131n sor\u011fusuna cavab olaraq bildirib ki, \u015f\u0259b\u0259k\u0259 f\u0259aliyy\u0259t\u0259 ba\u015flad\u0131\u011f\u0131 ilk g\u00fcnd\u0259n qida t\u0259hl\u00fck\u0259sizliyi qaydalar\u0131na ciddi \u015f\u0259kild\u0259 riay\u0259t edir:<\/p>\n \u201cQida t\u0259hl\u00fck\u0259sizliyi qaydalar\u0131, m\u0259hsullar\u0131n saxlanma \u015f\u0259raiti il\u0259 ba\u011fl\u0131 m\u00fct\u0259madi olaraq \u0259m\u0259kda\u015flar\u0131m\u0131za t\u0259liml\u0259r ke\u00e7irilir.<\/p>\n Qeyd olunan m\u0259s\u0259l\u0259 il\u0259 ba\u011fl\u0131 bildirm\u0259k ist\u0259yirik ki, \u015f\u0259b\u0259k\u0259miz\u0259 aid ma\u011fazalarda g\u00fcn \u0259rzind\u0259 b\u00fct\u00fcn kateqoriyalara bax\u0131\u015f ke\u00e7irilir. T\u0259bii ki, istehsal m\u00fcdd\u0259ti bitmi\u015f, istifad\u0259y\u0259 yarars\u0131z m\u0259hsullar r\u0259fl\u0259rd\u0259n m\u00fct\u0259madi olaraq y\u0131\u011f\u0131\u015fd\u0131r\u0131l\u0131r.<\/p>\n Meyv\u0259-t\u0259r\u0259v\u0259zin yoxlan\u0131lmas\u0131 zaman\u0131 \u00e7\u00fcr\u00fcm\u0259, kifl\u0259nm\u0259, qurdlanma v\u0259 s. kimi probleml\u0259r varsa, onlar istehlaka yarars\u0131z oldu\u011fundan tullant\u0131 olaraq d\u0259y\u0259rl\u0259ndirilir.<\/p>\n \u0130nsanlar\u0131n sa\u011flaml\u0131\u011f\u0131 bizim \u015f\u0259b\u0259k\u0259 \u00fc\u00e7\u00fcn prioritetdir. \u0130stehlaka yarars\u0131z m\u0259hsullar\u0131n insanlar t\u0259r\u0259find\u0259n istifad\u0259sin\u0259 icaz\u0259 verilm\u0259si is\u0259 birba\u015fa qanun pozuntusudur. \u201cBravo\u201d bu m\u0259suliyy\u0259ti anlay\u0131r v\u0259 bu kimi hallar\u0131n qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn \u0259lind\u0259n g\u0259l\u0259ni edir.<\/p>\n \u018flav\u0259 olaraq onu da qeyd ed\u0259k ki, \u015f\u0259b\u0259k\u0259miz m\u00fcxt\u0259lif KSM (korporativ sosial m\u0259suliyy\u0259t) layih\u0259l\u0259rinin birba\u015fa t\u0259\u015fkilat\u00e7\u0131s\u0131 v\u0259 \u0259sas d\u0259st\u0259k\u00e7isidir. Marketl\u0259r \u015f\u0259b\u0259k\u0259si bu kimi layih\u0259l\u0259rd\u0259 h\u0259m t\u0259\u015fkilat\u00e7\u0131, h\u0259m d\u0259 d\u0259st\u0259k g\u00f6st\u0259r\u0259n qurum kimi i\u015ftirak ed\u0259nd\u0259 \u00fcmumi strategiya \u0259n\u0259n\u0259sini saxlay\u0131r – daim keyfiyy\u0259tli, t\u0259z\u0259 m\u0259hsullar\u0131n t\u0259qdimat\u0131n\u0131 \u0259sas g\u00f6t\u00fcr\u00fcr\u201d.<\/p>\n