Doymu\u015f bazar sindromu<\/strong><\/p>\n Yeni texnologiyalar, telekommunikasiya v\u0259 innovasiyalar \u00fczr\u0259 ekspert C\u0259lil X\u0259lilov \u201cKaspi\u201d q\u0259zetin\u0259 a\u00e7\u0131qlamas\u0131nda bildirdi ki, smartfonlar\u0131n daha \u201ca\u011f\u0131lland\u0131\u011f\u0131\u201d v\u0259 notbuklar\u0131n getdikc\u0259 daha \u00e7ox istifad\u0259 olundu\u011fu vaxtda plan\u015fetl\u0259r t\u0259n\u0259zz\u00fcl d\u00f6vr\u00fcn\u00fc ya\u015fay\u0131r. M\u00fct\u0259x\u0259ssis vur\u011fulay\u0131r ki, qlobal plan\u015fet sat\u0131\u015flar\u0131 dinamikas\u0131 son \u00fc\u00e7 il \u0259rzind\u0259 a\u015fa\u011f\u0131ya do\u011fru gedir: \u201cBu eni\u015fin s\u0259b\u0259bin\u0259 g\u0259ldikd\u0259 is\u0259, ilk n\u00fcans doymu\u015f bazar sindromudur. Y\u0259ni sat\u0131\u015flarda eni\u015fi \u015f\u0259rtl\u0259ndir\u0259n faktorlardan biri bazar\u0131n doymas\u0131d\u0131r. Texnoloji qur\u011fularla z\u0259ngin bir d\u00fcnyada istehlak\u00e7\u0131lar\u0131n se\u00e7im imkanlar\u0131 b\u00f6y\u00fckd\u00fcr. Plan\u015fetl\u0259r smartfonlar v\u0259 notbuklar aras\u0131nda m\u00fck\u0259mm\u0259l inqilabi cazib\u0259si oldu\u011fu vaxtlarda bazar\u0131 b\u0259z\u0259yirdil\u0259r. Bazar ox\u015far funksiyalarla t\u0259chiz ed\u0259n cihazlarla dolu oldu\u011fundan bu cazib\u0259 bir m\u00fcdd\u0259t sonra z\u0259ifl\u0259di. Bazar iqtisadiyyat\u0131 burada \u00f6z\u00fcn\u00fc tam g\u00fcc\u00fc il\u0259 do\u011frultdu\u201d.<\/p>\n \u201cK\u00f6hn\u0259 getdi, s\u0259n t\u0259z\u0259d\u0259n dan\u0131\u015f\u201d<\/strong><\/p>\n M\u00fct\u0259x\u0259ssis deyir ki, ikinci faktor istehlak\u00e7\u0131n\u0131n se\u00e7iml\u0259rini d\u0259yi\u015fm\u0259sidir: \u201cNec\u0259 dey\u0259rl\u0259r, \u201ck\u00f6hn\u0259 getdi, s\u0259n t\u0259z\u0259d\u0259n dan\u0131\u015f\u201d. \u0130stehlak\u00e7\u0131 se\u00e7iml\u0259ri dinamikdir, d\u0259yi\u015f\u0259n h\u0259yat t\u0259rzin\u0259 v\u0259 texnoloji ir\u0259lil\u0259yi\u015fl\u0259r\u0259 uy\u011funla\u015fmaq \u00fc\u00e7\u00fcn daim inki\u015faf edir. Daha b\u00f6y\u00fck ekranlar\u0131 v\u0259 t\u0259kmill\u0259\u015fdirilmi\u015f imkanlar\u0131 il\u0259 c\u0259lb ed\u0259n smartfonlar v\u0259 misilsiz m\u0259hsuldarl\u0131q t\u0259klif ed\u0259n notbuklar fonunda plan\u015fetl\u0259r kimi arada qalan texnologiyaya ehtiyac\u0131n olub-olmamas\u0131 getdikc\u0259 daha \u00e7ox sual edilir. H\u0259r ikisind\u0259 \u0259n yax\u015f\u0131s\u0131na sahib ola bil\u0259c\u0259yimiz halda niy\u0259 onlar\u0131n ortas\u0131n\u0131 se\u00e7m\u0259liyik?\u201d.<\/p>\n \u0130\u015f \u00fc\u00e7\u00fcn notbuk, \u00fcnsiyy\u0259t \u00fc\u00e7\u00fcn is\u0259 smartfon<\/strong><\/p>\n M\u00fct\u0259x\u0259ssis pandemiyadan sonra plan\u015fet bazar\u0131nda eni\u015fin daha \u00e7ox hiss olundu\u011funu vur\u011fulay\u0131r: \u201cCOVID-19 pandemiyas\u0131 m\u0259saf\u0259li i\u015f v\u0259 virtual \u00fcnsiyy\u0259t \u00fc\u00e7\u00fcn katalizator rolunu oynad\u0131. Bu zaman da i\u015fimizi rahatla\u015fd\u0131ran cihazlara t\u0259l\u0259bat artd\u0131. Plan\u015fetl\u0259r d\u0259 m\u0259saf\u0259li i\u015f v\u0259 virtual g\u00f6r\u00fc\u015fl\u0259r \u00fc\u00e7\u00fcn \u0259lveri\u015fli texnologiya kimi \u00f6z\u00fcn\u00fc bu d\u00f6vrd\u0259 do\u011frultdu. D\u00fcnya t\u0259dric\u0259n normala do\u011fru ir\u0259lil\u0259dikc\u0259 is\u0259, bu maraq azalma\u011fa ba\u015flad\u0131. \u0130nsanlar\u0131n i\u015fl\u0259rin\u0259 geri d\u00f6nm\u0259si, virtual g\u00f6r\u00fc\u015fl\u0259rd\u0259n k\u0259narla\u015fmas\u0131 plan\u015fetl\u0259r\u0259 olan ehtiyac azaltd\u0131. Yenid\u0259n ham\u0131 i\u015f \u00fc\u00e7\u00fcn notbuklara, \u00fcnsiyy\u0259t \u00fc\u00e7\u00fcn is\u0259 smartfonlara qay\u0131td\u0131\u201d.<\/p>\n \u201c\u0130nsanlar ehtiyaclar\u0131 d\u0259bd\u0259b\u0259d\u0259n \u00fcst\u00fcn tuturlar\u201d<\/strong><\/p>\n H\u0259ms\u00f6hb\u0259timiz deyir ki, plan\u015fet bazar\u0131na t\u0259sir ed\u0259n d\u00f6rd\u00fcnc\u00fc \u0259sas faktor iqtisadi t\u0259sirl\u0259rdir: \u201c\u0130qtisadi aspekti d\u0259 n\u0259z\u0259rd\u0259n qa\u00e7\u0131rmaq olmaz. Son bir ne\u00e7\u0259 ild\u0259 d\u00fcnyada insanlar\u0131n iqtisadi v\u0259ziyy\u0259tl\u0259ri qeyri-m\u00fc\u0259yy\u0259ndir. \u0130qtisadi t\u0259n\u0259zz\u00fcll\u0259r istehlak\u00e7\u0131lar\u0131n x\u0259rcl\u0259m\u0259 v\u0259rdi\u015fl\u0259rin\u0259 d\u0259 t\u0259sir edib. Bel\u0259 vaxtlarda plan\u015fetl\u0259r kimi vacib olmayan al\u0259tl\u0259r arxa plana ke\u00e7ir. \u00c7\u00fcnki insanlar haz\u0131rk\u0131 d\u00f6vrd\u0259 ehtiyaclar\u0131 d\u0259bd\u0259b\u0259d\u0259n \u00fcst\u00fcn tuturlar\u201d.<\/p>\n \u00dcmid h\u0259l\u0259 d\u0259 var?<\/strong><\/p>\n C.X\u0259lilovun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, \u00fcmumi azalmaya baxmayaraq, plan\u015fet bazar\u0131n\u0131n m\u00fc\u0259yy\u0259n seqmentl\u0259ri inki\u015faf etm\u0259kd\u0259 davam edir. Y\u0259ni, \u00fcmid h\u0259l\u0259 d\u0259 var: \u201cPlan\u015fetl\u0259rin da\u015f\u0131nma qabiliyy\u0259tini v\u0259 \u00e7oxy\u00f6n\u00fcml\u00fcl\u00fcy\u00fcn\u00fc d\u0259rk ed\u0259n t\u0259hsil m\u00fc\u0259ssis\u0259l\u0259ri onlar\u0131n istifad\u0259sind\u0259 inadkarl\u0131q n\u00fcmayi\u015f etdirirl\u0259r. Bundan \u0259lav\u0259, istehsal\u00e7\u0131lar da f\u0259al \u015f\u0259kild\u0259 yenilikl\u0259r edir, bazarlara uy\u011fun yeni funksiyalar t\u0259qdim edirl\u0259r. Plan\u015fet bazar\u0131n\u0131n g\u0259l\u0259c\u0259yi il\u0259 ba\u011fl\u0131 i\u015fart\u0131lar h\u0259l\u0259 d\u0259 var. Pe\u015f\u0259kar m\u00f6vqe, m\u00f6vcud ekosisteml\u0259r\u0259 inteqrasiya v\u0259 ya inqilabi dizaynlar vasit\u0259sil\u0259 plan\u015fetl\u0259ri yenid\u0259n canland\u0131rmaq b\u0259lk\u0259 d\u0259 m\u00fcmk\u00fcnd\u00fcr. \u0130nnovasiyalar\u0131 q\u0259bul etm\u0259k, istehlak\u00e7\u0131 ehtiyaclar\u0131n\u0131 anlamaq v\u0259 daim inki\u015faf ed\u0259n texnoloji m\u0259nz\u0259r\u0259d\u0259 f\u0259rqli d\u0259y\u0259r t\u0259klifi haz\u0131rlamaq bu texnologiyan\u0131 b\u00f6hrandan \u00e7\u0131xara bil\u0259r\u201d.<\/p>\n M\u00fct\u0259x\u0259ssis sonda vur\u011fulad\u0131 ki, qlobal plan\u015fet sat\u0131\u015flar\u0131n\u0131n azalmas\u0131 sad\u0259c\u0259 statistik g\u00f6st\u0259rici deyil, d\u0259yi\u015f\u0259n istehlak\u00e7\u0131 davran\u0131\u015flar\u0131n\u0131n, bazar dinamikas\u0131n\u0131n v\u0259 texnoloji ir\u0259lil\u0259yi\u015fl\u0259rin n\u0259tic\u0259sidir.<\/p>\n","protected":false},"excerpt":{"rendered":" Plan\u015fetl\u0259r bir zamanlar\u0131n \u0259n \u00e7ox axtar\u0131lan, \u0259ld\u0259 edilm\u0259sin\u0259 \u00e7al\u0131\u015f\u0131lan, insanlar\u0131n ciddi \u015f\u0259kild\u0259 \u0259lind\u0259n tutan texnoloji yenilik idi. 8-9 il \u00f6nc\u0259sin\u0259 q\u0259d\u0259r ham\u0131 plan\u015fet alma\u011fa maraq g\u00f6st\u0259rirdi. El\u0259 \u0259n bahal\u0131, maraql\u0131 h\u0259diyy\u0259l\u0259r d\u0259 plan\u015fetl\u0259r hesab olunurdu. H\u0259tta texnologiya bloqerl\u0259ri plan\u015fetl\u0259rin notbuk eras\u0131n\u0131 bitir\u0259c\u0259yini d\u0259 proqnozla\u015fd\u0131r\u0131rd\u0131lar. Amma v\u0259ziyy\u0259t d\u0259yi\u015fib. Art\u0131q bazarda da plan\u015fet markalar\u0131na az rast g\u0259linir. Al\u0131nan plan\u015fetl\u0259rd\u0259 is\u0259 \u0259sas\u0259n u\u015faqlar oyun oynay\u0131rlar. A\u00e7\u0131qlanan statistika da bunu g\u00f6st\u0259rir. Bel\u0259 ki, 2023-c\u00fc il \u0259rzind\u0259 d\u00fcnya \u00fczr\u0259 plan\u015fet sat\u0131\u015f\u0131 135 milyon 254 min \u0259d\u0259d t\u0259\u015fkil edib. \u201cCanalys\u201d agentliyinin hesabat\u0131na \u0259sas\u0259n, bu, bir il…<\/p>\n","protected":false},"author":2,"featured_media":699778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/03\/47ec843720e4b875fd2b41b33af1347c.jpg",620,413,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Plan\u015fetl\u0259r bir zamanlar\u0131n \u0259n \u00e7ox axtar\u0131lan, \u0259ld\u0259 edilm\u0259sin\u0259 \u00e7al\u0131\u015f\u0131lan, insanlar\u0131n ciddi \u015f\u0259kild\u0259 \u0259lind\u0259n tutan texnoloji yenilik idi. 8-9 il \u00f6nc\u0259sin\u0259 q\u0259d\u0259r ham\u0131 plan\u015fet alma\u011fa maraq g\u00f6st\u0259rirdi. El\u0259 \u0259n bahal\u0131, maraql\u0131 h\u0259diyy\u0259l\u0259r d\u0259 plan\u015fetl\u0259r hesab olunurdu. H\u0259tta texnologiya bloqerl\u0259ri plan\u015fetl\u0259rin notbuk eras\u0131n\u0131 bitir\u0259c\u0259yini d\u0259 proqnozla\u015fd\u0131r\u0131rd\u0131lar. Amma v\u0259ziyy\u0259t d\u0259yi\u015fib. Art\u0131q bazarda da plan\u015fet markalar\u0131na az rast g\u0259linir.…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/699777"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=699777"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/699777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/699778"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=699777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=699777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=699777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n