{"id":726496,"date":"2024-05-31T12:25:40","date_gmt":"2024-05-31T08:25:40","guid":{"rendered":"https:\/\/arantv.az\/?p=726496"},"modified":"2024-05-31T12:25:40","modified_gmt":"2024-05-31T08:25:40","slug":"made-in-turanin-loqosu-niy%c9%99-bozqurd-yox-at","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=726496","title":{"rendered":"\u201cMade in Turan\u201d\u0131n loqosu &#8211; niy\u0259 Bozqurd yox, at?"},"content":{"rendered":"<p><strong>Yas\u0259m\u0259n Qaraqoyunlu: \u201cLoqoda Bozqurd simvolu daha uy\u011fun olard\u0131, ona g\u00f6r\u0259 ki&#8230; \u201d<\/strong><\/p>\n<p>T\u00fcrk D\u00f6vl\u0259tl\u0259ri T\u0259\u015fkilat\u0131na \u00fczv \u00f6lk\u0259l\u0259r bu g\u00fcn qlobal v\u0259 regional miqyasda strateji hesab olunan Orta d\u0259hlizin \u00fcz\u0259rind\u0259 yerl\u0259\u015fir. Bu \u00f6lk\u0259l\u0259rin vahid markala\u015fmaya ke\u00e7id etm\u0259si is\u0259 onlar\u0131n istehsal etdikl\u0259ri m\u0259hsula, g\u00f6st\u0259rdikl\u0259ri xidm\u0259t\u0259 qar\u015f\u0131 mara\u011f\u0131 daha da art\u0131racaq.<\/p>\n<p>Bu istiqam\u0259td\u0259 yax\u0131n g\u00fcnl\u0259rd\u0259 at\u0131lan daha bir u\u011furlu add\u0131m Turan\u0131n d\u00fcnyada tan\u0131nmas\u0131na b\u00f6y\u00fck t\u00f6hf\u0259dir. \u201cMade in Turan\u201d brendinin yarad\u0131lmas\u0131nda m\u0259qs\u0259d t\u00fcrkdilli \u00f6lk\u0259l\u0259r aras\u0131nda m\u00f6vcud investisiya imkanlar\u0131n\u0131n \u00f6yr\u0259nilm\u0259si, brendl\u0259rin beyn\u0259lxalq m\u00fchit\u0259 inteqrasiyas\u0131n\u0131n t\u0259\u015fkili, \u015firk\u0259tl\u0259r aras\u0131nda kommersiya \u0259laq\u0259l\u0259rinin inki\u015faf etdirilm\u0259si v\u0259 m\u00f6hk\u0259ml\u0259ndirilm\u0259sidir. T\u00fcrkdilli d\u00f6vl\u0259tl\u0259r aras\u0131nda yarad\u0131lan bu vahid brend stehsal olunan m\u0259hsullar\u0131n keyfiyy\u0259tinin art\u0131r\u0131lmas\u0131na g\u0259tirib \u00e7\u0131xaracaq. May\u0131n 2-3-d\u0259 Bak\u0131da ke\u00e7iril\u0259n \u201c2024-c\u00fc il T\u00fcrkdilli D\u00f6vl\u0259tl\u0259rin \u0130qtisadi Forumu\u201dnda qoyulan \u0259sas m\u0259s\u0259l\u0259 t\u00fcrkdilli \u00f6lk\u0259l\u0259rin brendl\u0259rini d\u00fcnyada tan\u0131tmaq m\u0259qs\u0259di da\u015f\u0131y\u0131rd\u0131. May\u0131n 17-d\u0259 is\u0259 Qazax\u0131standa Az\u0259rbaycan\u0131n t\u0259\u015f\u0259bb\u00fcs\u00fc il\u0259 T\u00fcrk d\u00fcnyas\u0131 markalar\u0131n\u0131 birl\u0259\u015fdir\u0259n \u201cMade in Turan\u201d brendi yarad\u0131l\u0131b. \u201cMade in Turan\u201d markas\u0131 T\u00fcrk D\u00f6vl\u0259tl\u0259ri T\u0259\u015fkilat\u0131na \u00fczv olan \u00f6lk\u0259l\u0259rin istehsal etdiyi m\u0259hsullar\u0131n vahid markalanmaya ke\u00e7idi dem\u0259kdir. Art\u0131q C\u0259nubi Koreya, Kanada v\u0259 T\u00fcrkiy\u0259d\u0259n bu markan\u0131n t\u0259tbiqi il\u0259 ba\u011fl\u0131 m\u00fcraci\u0259tl\u0259r var. T\u00fcrk d\u00f6vl\u0259tl\u0259rinin \u201cTuran\u201d markas\u0131 ad\u0131 alt\u0131nda m\u0259hsul ixrac etm\u0259si istehsal edil\u0259n mallar\u0131n d\u00fcnya bazarlar\u0131nda tan\u0131nmas\u0131 v\u0259 faydalanmas\u0131na b\u00f6y\u00fck t\u0259kan ver\u0259c\u0259k.<\/p>\n<p><strong>Brendin loqosunda at t\u0259svirinin olmas\u0131 m\u00fczakir\u0259siz \u00f6t\u00fc\u015fm\u0259yib. Bildirilir ki, \u201cMade in Turan\u201d ad\u0131 qoyulan brendin loqosunda milliyy\u0259t\u00e7ilik, t\u00fcrk\u00e7\u00fcl\u00fck v\u0259 turan\u00e7\u0131l\u0131q ideyas\u0131n\u0131 da\u015f\u0131yanlar\u0131n \u0259ks\u0259riyy\u0259tinin simvolu olan Bozqurd t\u0259sviri yer almal\u0131 idi.<\/strong><\/p>\n<p>Tan\u0131nm\u0131\u015f t\u00fcrkoloq, professor Firudin C\u0259lilov is\u0259 Pravda.az-a a\u00e7\u0131qlamas\u0131nda deyib ki, loqoda at t\u0259svirinin olmas\u0131nda he\u00e7 bir problem yoxdur: &#8220;Bozqurd mifoloji inancdan g\u0259l\u0259n simvoldur. T\u00fcrkl\u0259rin soyk\u00f6k\u00fcn\u00fc Bozqurdla ba\u011flay\u0131rlar. Qurdu h\u0259mi\u015f\u0259 xilaskar, yolg\u00f6st\u0259r\u0259n, t\u00f6r\u0259dici q\u00fcvv\u0259 kimi t\u0259s\u0259vv\u00fcr edibl\u0259r. Buna g\u00f6r\u0259 d\u0259 q\u0259dim t\u00fcrk dastanlar\u0131nda Bozqurda b\u00f6y\u00fck \u00f6n\u0259m veribl\u0259r. \u018flb\u0259tt\u0259, Bozqurd at kultundan \u00e7ox q\u0259dimdir. D\u00f6rd-be\u015f min il bundan \u0259vv\u0259l at\u00e7\u0131l\u0131q ba\u015flad\u0131, ata mindil\u0259r, onu arabaya qo\u015fdular. Bundan sonra atla ba\u011fl\u0131 mifoloji g\u00f6r\u00fc\u015fl\u0259r d\u0259 formala\u015fd\u0131. Atlar\u0131n i\u00e7ind\u0259 \u0259n maraql\u0131s\u0131 Tulpar atlard\u0131r. Tulpar atlar d\u0259niz ay\u011f\u0131rlar\u0131ndan yaranan, Q\u0131rat kimi qanadl\u0131 atlar say\u0131l\u0131r. H\u0259tta &#8220;Koro\u011flu&#8221; dastan\u0131nda da yer al\u0131b. Y\u0259ni at qurddan sonra ikinci kult kateqoriyas\u0131na daxil olub. Buna g\u00f6r\u0259 d\u0259 \u201cMade in Turan\u201d brendinin loqosunda at t\u0259svirini inkar etm\u0259k d\u00fczg\u00fcn deyil. Qurd ba\u015fqa xalqlarda m\u0259nfi emosiyalar yarad\u0131b. H\u0259tta mifologiyan\u0131 bilm\u0259y\u0259nl\u0259r qurda canavar, y\u0131rt\u0131c\u0131, da\u011f\u0131d\u0131c\u0131 t\u0259s\u0259vv\u00fcr\u00fc il\u0259 bax\u0131rlar. Buna g\u00f6r\u0259 d\u0259 indiki d\u00f6n\u0259md\u0259 loqoda qurddan daha \u00e7ox at\u0131n olmas\u0131 m\u0259sl\u0259h\u0259tdir. Burada bir problem yoxdur&#8221;.<\/p>\n<p><strong>B\u0259s dig\u0259r ekspertl\u0259r nec\u0259 d\u00fc\u015f\u00fcn\u00fcr?<\/strong><\/p>\n<p><strong><img src=\"https:\/\/cdn.musavat.com\/news\/thumbnails\/af711c300f71672f875d80b66e8afaca.jpg\" alt=\"Mill\u0259t v\u0259kili F\u0259r\u0259c Quliyev 60 illik yubileyini ke\u00e7irib - Fotolar\" \/><\/strong><\/p>\n<p><strong>F\u0259r\u0259c Quliyev<\/strong><\/p>\n<p>M\u00f6vzu il\u0259 ba\u011fl\u0131 Milli Dir\u00e7\u0259li\u015f H\u0259r\u0259kat\u0131 Partiyas\u0131n\u0131n s\u0259dri F\u0259r\u0259c Quliyev \u201cYeni M\u00fcsavat\u201da dan\u0131\u015f\u0131b: \u201cM\u0259mnunam ki, t\u00fcrk d\u00f6vl\u0259tl\u0259ri art\u0131q bir araya g\u0259libl\u0259r. Xat\u0131rlad\u0131m ki, 1998-ci ild\u0259 m\u0259hb\u0259sd\u0259 yazd\u0131\u011f\u0131m &#8220;Yeni d\u00fcnya d\u00fcz\u0259ni siyas\u0259tind\u0259 Az\u0259rbaycan\u0131n yeri v\u0259 rolu&#8221; adl\u0131 irih\u0259cmli konseptual kitab\u0131mda bu modelin ad\u0131n\u0131 Transkontinental \u201cTuran\u201d Avrasiya bloku (TAB) qoymu\u015fdum.<\/p>\n<p>Bel\u0259likl\u0259, t\u00fcrk d\u00f6vl\u0259tl\u0259ri bir araya g\u0259l\u0259r\u0259k, add\u0131m-add\u0131m bu i\u015fl\u0259ri g\u00f6r\u00fcr v\u0259 vahid bir ail\u0259nin brendi olaraq \u201cTuran\u201d brendini ortaya qoyurlarsa, art\u0131q burada hans\u0131 \u015f\u0259klin olmas\u0131 \u00f6n\u0259mli, \u0259sas deyil. \u018fsas olan mahiyy\u0259tdir. H\u0259tta burada ba\u015fqa bir simvol da ola bil\u0259rdi. \u00dcst\u0259lik, at simvolu t\u00fcrk mifologiyas\u0131nda, zaman-zaman m\u00fc\u0259yy\u0259n t\u00fcrk d\u00f6vl\u0259tl\u0259rinin bayraqlar\u0131nda olub, g\u00f6st\u0259rilib.<\/p>\n<p>Ola bil\u0259r ki, kiml\u0259rs\u0259 iftar d\u0259r\u0259c\u0259d\u0259 milliyy\u0259t\u00e7idir, ist\u0259yirdil\u0259r ki, \u201cMade in Turan\u201d brendind\u0259 Bozqurd simvolu \u00f6z \u0259ksini taps\u0131n, onlar\u0131 da anlamaq olar. Amma ola bil\u0259r ki, g\u00fcn\u00fcn birind\u0259 ba\u015fqa bir formatda, ba\u015fqa yerd\u0259 Bozqurd simvolu alt\u0131nda hans\u0131sa bu brend olsun. M\u0259s\u0259l\u0259n, T\u00fcrkiy\u0259 d\u00f6vl\u0259tinin ordusunda x\u00fcsusi h\u0259rbi\u00e7il\u0259r var ki, onlar\u0131n qollar\u0131nda Bozqurd simvolu var v\u0259 yaxud Az\u0259rbaycan komandalar\u0131 d\u00f6y\u00fc\u015f\u0259 ged\u0259nd\u0259 Bozqurd i\u015far\u0259si tutublar. B\u0259lk\u0259 ortaq ordu yaradanda bu simvol t\u0259tbiq edil\u0259c\u0259k.<\/p>\n<p><strong>Ona g\u00f6r\u0259 hesab edir\u0259m ki, bu bar\u0259d\u0259 narahat olma\u011fa d\u0259ym\u0259z, \u0259ksin\u0259, m\u0259mnun olmal\u0131y\u0131q ki, n\u0259hay\u0259t, t\u00fcrk d\u00f6vl\u0259tl\u0259ri bir araya g\u0259lir, ortaq brend yarad\u0131rlar&#8221;.<\/strong><\/p>\n<p><strong><img src=\"https:\/\/paralel.az\/images\/article\/big\/1661117972_851.jpg\" alt=\"Tarixin d\u0259yi\u015fm\u0259z qanunu var: \u0130dealizm qandan qidalan\u0131r, qanla suvar\u0131l\u0131r - Yas\u0259m\u0259n  Qaraqoyunlu\" \/><\/strong><\/p>\n<p>T\u0259dqiqat\u00e7\u0131 alim Yas\u0259m\u0259n Qaraqoyunlu is\u0259 qeyd etdi ki, t\u00fcrk d\u00f6vl\u0259tl\u0259rinin ortaq brendind\u0259 Bozqurd simvolunun olmas\u0131 daha uy\u011fundur: \u201cBozqurd simvolu t\u00fcrkl\u0259ri birl\u0259\u015fdir\u0259n siyasi simvoldur. At is\u0259 t\u00fcrk m\u0259d\u0259niyy\u0259tinin \u0259sas \u00fcns\u00fcr\u00fcd\u00fcr. At h\u0259m d\u0259 k\u00f6\u00e7\u0259ri t\u00fcrkl\u0259rin obraz\u0131d\u0131r v\u0259 d\u00fcnya da \u00e7al\u0131\u015f\u0131r ki, t\u00fcrk tarixi il\u0259 ba\u011fl\u0131 konsepsiyalarda\u00a0 t\u00fcrkl\u0259ri k\u00f6\u00e7\u0259ri tayfa, xalq kimi t\u0259qdim etsin.<\/p>\n<p>Bir \u00e7ox m\u0259d\u0259niyy\u0259t konsepsiyalar\u0131nda is\u0259 k\u00f6\u00e7\u0259ri xalqlar\u0131 m\u0259d\u0259niyy\u0259ti olmayan m\u0259d\u0259niyy\u0259t qura bilm\u0259y\u0259n xalq kimi t\u0259qdim edirl\u0259r. \u018fslind\u0259 is\u0259 k\u00f6\u00e7\u0259ri m\u0259d\u0259niyy\u0259tin \u00f6z\u00fc d\u0259 bir m\u0259d\u0259niyy\u0259tdir.<\/p>\n<p>Bu s\u0259b\u0259bd\u0259n at simvolu bir q\u0259d\u0259r m\u00fcbahis\u0259l\u0259r do\u011furur. Birincisi, t\u00fcrk mill\u0259ti yaln\u0131z k\u00f6\u00e7\u0259ri xalq olmay\u0131b, h\u0259m d\u0259 oturaq mill\u0259t olub, kanallar, yeralt\u0131 k\u0259hrizl\u0259r \u00e7\u0259kibl\u0259r, \u0259kinl\u0259ri sulay\u0131blar, \u015f\u0259h\u0259rl\u0259r qurublar. Ona g\u00f6r\u0259 d\u0259 \u00e7al\u0131\u015fmal\u0131y\u0131q d\u00fcnyaya b\u0259yan ed\u0259k ki, t\u00fcrkl\u0259r t\u0259kc\u0259 k\u00f6\u00e7\u0259ri xalq olmay\u0131b. At simvolu is\u0259 t\u0259sdiq edir ki, t\u00fcrkl\u0259r k\u00f6\u00e7\u0259ri m\u0259d\u0259niyy\u0259t\u0259 malik xalqd\u0131r. Ona g\u00f6r\u0259 d\u0259 \u015f\u0259xs\u0259n m\u0259n t\u00fcrk d\u00f6vl\u0259tl\u0259rinin ortaq brendind\u0259 bozqud simvolunun olmas\u0131na \u00fcst\u00fcnl\u00fck ver\u0259rdim. \u00c7\u00fcnki t\u00fcrk birliyinin qurulmas\u0131 siyasi h\u0259d\u0259fdir&#8221;.<\/p>\n<p><strong>Xalid\u0259 G\u018fRAY,<br \/>\n\u201cYeni M\u00fcsavat\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yas\u0259m\u0259n Qaraqoyunlu: \u201cLoqoda Bozqurd simvolu daha uy\u011fun olard\u0131, ona g\u00f6r\u0259 ki&#8230; \u201d T\u00fcrk D\u00f6vl\u0259tl\u0259ri T\u0259\u015fkilat\u0131na \u00fczv \u00f6lk\u0259l\u0259r bu g\u00fcn qlobal v\u0259 regional miqyasda strateji hesab olunan Orta d\u0259hlizin \u00fcz\u0259rind\u0259 yerl\u0259\u015fir. Bu \u00f6lk\u0259l\u0259rin vahid markala\u015fmaya ke\u00e7id etm\u0259si is\u0259 onlar\u0131n istehsal etdikl\u0259ri m\u0259hsula, g\u00f6st\u0259rdikl\u0259ri xidm\u0259t\u0259 qar\u015f\u0131 mara\u011f\u0131 daha da art\u0131racaq. Bu istiqam\u0259td\u0259 yax\u0131n g\u00fcnl\u0259rd\u0259 at\u0131lan daha bir u\u011furlu add\u0131m Turan\u0131n d\u00fcnyada tan\u0131nmas\u0131na b\u00f6y\u00fck t\u00f6hf\u0259dir. \u201cMade in Turan\u201d brendinin yarad\u0131lmas\u0131nda m\u0259qs\u0259d t\u00fcrkdilli \u00f6lk\u0259l\u0259r aras\u0131nda m\u00f6vcud investisiya imkanlar\u0131n\u0131n \u00f6yr\u0259nilm\u0259si, brendl\u0259rin beyn\u0259lxalq m\u00fchit\u0259 inteqrasiyas\u0131n\u0131n t\u0259\u015fkili, \u015firk\u0259tl\u0259r aras\u0131nda kommersiya \u0259laq\u0259l\u0259rinin inki\u015faf etdirilm\u0259si v\u0259 m\u00f6hk\u0259ml\u0259ndirilm\u0259sidir. T\u00fcrkdilli d\u00f6vl\u0259tl\u0259r&hellip;<\/p>\n","protected":false},"author":2,"featured_media":726497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8-584x365.jpg",584,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",640,400,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/05\/37a9f9b06b569b8f5a8daa3e92c71cc8.jpg",800,500,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=19\" rel=\"category\">G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Yas\u0259m\u0259n Qaraqoyunlu: \u201cLoqoda Bozqurd simvolu daha uy\u011fun olard\u0131, ona g\u00f6r\u0259 ki&#8230; \u201d T\u00fcrk D\u00f6vl\u0259tl\u0259ri T\u0259\u015fkilat\u0131na \u00fczv \u00f6lk\u0259l\u0259r bu g\u00fcn qlobal v\u0259 regional miqyasda strateji hesab olunan Orta d\u0259hlizin \u00fcz\u0259rind\u0259 yerl\u0259\u015fir. Bu \u00f6lk\u0259l\u0259rin vahid markala\u015fmaya ke\u00e7id etm\u0259si is\u0259 onlar\u0131n istehsal etdikl\u0259ri m\u0259hsula, g\u00f6st\u0259rdikl\u0259ri xidm\u0259t\u0259 qar\u015f\u0131 mara\u011f\u0131 daha da art\u0131racaq. Bu istiqam\u0259td\u0259 yax\u0131n g\u00fcnl\u0259rd\u0259 at\u0131lan daha bir&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/726496"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=726496"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/726496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/726497"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=726496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=726496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=726496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}