{"id":759203,"date":"2024-10-07T19:39:09","date_gmt":"2024-10-07T15:39:09","guid":{"rendered":"https:\/\/arantv.az\/?p=759203"},"modified":"2024-10-07T19:39:09","modified_gmt":"2024-10-07T15:39:09","slug":"yeni-ad-axtarisinda","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=759203","title":{"rendered":"Yeni AD axtar\u0131\u015f\u0131nda"},"content":{"rendered":"

Rebrendinq iqtisadi m\u00fcnasib\u0259tl\u0259rd\u0259 kifay\u0259t q\u0259d\u0259r tez-tez rastlanan t\u0259cr\u00fcb\u0259dir. S\u00f6z\u00fcged\u0259n reklam f\u0259ndi daha \u00e7ox marketoloqlar t\u0259r\u0259find\u0259n t\u0259tbiq olunur. Ad\u0131n\u0131 \u00e7\u0259kdiyimiz iqtisadi t\u0259zah\u00fcr\u00fc \u00fcmumi s\u00f6zl\u0259rl\u0259 t\u0259svir ets\u0259k, dey\u0259 bil\u0259rik ki, rebrendinq biznes v\u0259 ya t\u0259\u015fkilat\u0131n imicini d\u0259yi\u015fdirm\u0259si prosesidir.\u00a0Bel\u0259 ki, istehlak\u00e7\u0131lar\u0131n m\u0259hsula mara\u011f\u0131n\u0131 yenil\u0259m\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan rebrendinq bilavasit\u0259 reklam f\u0259aliyy\u0259tinin davam\u0131d\u0131r.<\/strong><\/p>\n

Yaz\u0131n\u0131 iqtisadi terminl\u0259rl\u0259 ba\u015flama\u011f\u0131m\u0131z sizi t\u0259\u0259cc\u00fcbl\u0259ndirm\u0259sin. Art\u0131q bizim zavall\u0131 radikallar\u0131m\u0131z da rebrendinql\u0259 m\u0259\u015f\u011ful olma\u011fa ba\u015flay\u0131blar v\u0259 d\u00fc\u015f\u00fcn\u00fcrl\u0259r ki, bu i\u015f onlar\u0131 d\u00fc\u015fd\u00fckl\u0259ri pal\u00e7\u0131q \u00e7uxurundan \u00e7\u0131xara bil\u0259c\u0259k. \u00d6zl\u0259rin\u0259 yeni ad tapm\u0131\u015f radikallar sevinc\u0259k \u015f\u0259kild\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 payla\u015f\u0131mlar edir, \u00fcmid edirl\u0259r ki, yeni ad onlar\u0131n xain xisl\u0259tini gizl\u0259d\u0259 bil\u0259c\u0259k. S\u00f6zs\u00fcz ki, bu \u201csiyasi balaqan\u201d yeni ad vasit\u0259sil\u0259 siyasi m\u00fcnasib\u0259tl\u0259rd\u0259 \u00f6z m\u00f6vcudlu\u011funun aktuall\u0131\u011f\u0131n\u0131 qoruma\u011fa \u00e7al\u0131\u015f\u0131r.<\/p>\n

\"BREND.png<\/p>\n

Radikallar\u0131n \u00f6t\u0259n 30 il \u0259rzind\u0259ki f\u0259aliyy\u0259tinin x\u00fcsusiyy\u0259tl\u0259rin\u0259 diqq\u0259t yetirm\u0259k \u00fc\u00e7\u00fcn geriy\u0259 d\u00f6n\u00fcb baxsaq, t\u0259xribat, demaqogiya, \u015fantaj, emosional manipulyasiya, ucuz dividentl\u0259r namin\u0259 siyasi alver v\u0259 x\u0259st\u0259 ambisiyalardan ba\u015fqa he\u00e7 n\u0259 g\u00f6r\u0259 bilm\u0259rik. Qeyd etdiyimiz \u201csiyasi balaqanda\u201d rasional m\u00f6vqe v\u0259 sa\u011flam demokratik m\u00fcxalif\u0259t\u00e7ilikd\u0259n \u0259s\u0259r-\u0259lam\u0259t yoxdur. Obyektivlik namin\u0259 onu da \u0259lav\u0259 etm\u0259liyik ki, \u00f6lk\u0259mizd\u0259 ya\u015fanan internet s\u0259rb\u0259stliyi olmasayd\u0131, bu zavall\u0131lar\u0131n adlar\u0131n\u0131 bel\u0259 bil\u0259n olmazd\u0131.<\/p>\n

G\u0259lin, m\u0259s\u0259l\u0259y\u0259 f\u0259rqli t\u0259r\u0259fd\u0259n d\u0259 yana\u015faq.<\/strong>\u00a0D\u00f6vl\u0259t v\u0259 c\u0259miyy\u0259t\u0259 faydal\u0131 olmaq ist\u0259y\u0259n, d\u00fcnyada c\u0259r\u0259yan ed\u0259n m\u00fcxt\u0259lif tendensiyalardan x\u0259b\u0259rdar olan, \u201cs\u00fcni intellekt\u201d il\u0259 maraqlanan, kreativ d\u00fc\u015f\u00fcnc\u0259 t\u0259rzi il\u0259 silahlanm\u0131\u015f v\u0259 tarixi Q\u0259l\u0259b\u0259mizl\u0259 haql\u0131 olaraq q\u00fcrurlanan bir g\u0259ncin diqq\u0259tini orta \u0259srl\u0259rd\u0259n qalm\u0131\u015f \u201cbalaqan\u201d mahiyy\u0259tli siyasi f\u0259aliyy\u0259t qazana bil\u0259rmi? \u018flb\u0259tt\u0259 ki, yox. Odur ki, he\u00e7 bir rebrendinq bu b\u0259lal\u0131 d\u00fc\u015f\u0259rg\u0259y\u0259 fayda ver\u0259 bilm\u0259z.<\/p>\n

Bel\u0259 ki, xalq t\u0259r\u0259find\u0259n onlara haql\u0131 olaraq vurulmu\u015f radikal \u201cm\u00f6h\u00fcr\u00fc\u201dn\u00fc silm\u0259k \u00fc\u00e7\u00fcn onlar son g\u00fcnl\u0259rd\u0259 \u00f6zl\u0259rin\u0259 tapd\u0131qlar\u0131 yeni \u201csistemd\u0259nk\u0259nar m\u00fcxalif\u0259t\u201d ad\u0131n\u0131n \u0259traf\u0131nda q\u0259r\u0259zli manipulyasiyalar apar\u0131rlar. H\u0259min d\u00fc\u015f\u0259rg\u0259nin \u201cba\u015fbil\u0259nl\u0259ri\u201d indi d\u0259 b\u00fct\u00fcn v\u0259chl\u0259 \u00e7al\u0131\u015f\u0131rlar ki, yeni adlar\u0131 yay\u0131ls\u0131n v\u0259 bundan \u00f6z ucuz demaqogiyalar\u0131 \u00fc\u00e7\u00fcn istifad\u0259 etsinl\u0259r.<\/p>\n

Diqq\u0259t yetirin, onlar\u0131n bu c\u00fcr add\u0131mlar\u0131 mahiyy\u0259t etibar\u0131 il\u0259 eynilikl\u0259 iqtisadiyyatda istifad\u0259 olunan rebrendinq kimidir.<\/strong>\u00a0Ancaq onlar unudurlar ki, yeni ad k\u00f6hn\u0259 mal\u0131n \u00e7\u00fcr\u00fck qoxusunu gizl\u0259d\u0259 bilm\u0259z. Yeni ad radikal t\u0259f\u0259kk\u00fcr\u00fcn mahiyy\u0259tini d\u0259 d\u0259yi\u015fdir\u0259 bilm\u0259z. Onlar c\u0259miyy\u0259timizd\u0259n, xalqdan v\u0259 d\u00f6vl\u0259td\u0259n k\u0259nar dayanan, \u0259v\u0259zind\u0259 is\u0259 Az\u0259rbaycan\u0131n d\u00fc\u015fm\u0259nl\u0259rinin yan\u0131nda olan \u201c\u015eapito sirki\u201dnin \u00fczvl\u0259ridirl\u0259r. He\u00e7 d\u0259 t\u0259sad\u00fcfi deyil ki, bu \u201cbalaqan\u0131n\u201d s\u0259si Q\u0259rbd\u0259n Az\u0259rbaycana qar\u015f\u0131 a\u00e7\u0131q \u015f\u0259kild\u0259 apar\u0131lan t\u0259xribatlar il\u0259 eyni zamanda bird\u0259n-bir\u0259 \u00e7\u0131xma\u011fa ba\u015flad\u0131. \u018flb\u0259tt\u0259 ki, paralell\u0259r t\u0259sad\u00fcfi deyil. Bu paralellik \u0259slind\u0259 radikallar\u0131n oynad\u0131qlar\u0131 kirli oyunlar\u0131n\u0131n sifari\u015f\u00e7il\u0259rini biz\u0259 g\u00f6st\u0259rir.<\/p>\n

Odur ki, unudulmaz tarixi Q\u0259l\u0259b\u0259miz\u0259 k\u00f6lg\u0259 salmaq ist\u0259y\u0259n, h\u0259mr\u0259ylik m\u00fchitin\u0259 qar\u015f\u0131 daim \u00e7\u0131x\u0131\u015f ed\u0259n v\u0259 yegan\u0259 silah\u0131 emosional manipulyasiyalar olan radikallar\u0131n yeni ad axtar\u0131\u015f\u0131 \u201ckreativ bazarkom\u201dun \u00e7\u00fcr\u00fcm\u00fc\u015f alman\u0131 avokado ad\u0131 il\u0259 al\u0131c\u0131ya satmaq ist\u0259yin\u0259 b\u0259nz\u0259yir.<\/p>\n

politoloq Asif Adil<\/strong><\/p>\n

Asif Adil<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Rebrendinq iqtisadi m\u00fcnasib\u0259tl\u0259rd\u0259 kifay\u0259t q\u0259d\u0259r tez-tez rastlanan t\u0259cr\u00fcb\u0259dir. S\u00f6z\u00fcged\u0259n reklam f\u0259ndi daha \u00e7ox marketoloqlar t\u0259r\u0259find\u0259n t\u0259tbiq olunur. Ad\u0131n\u0131 \u00e7\u0259kdiyimiz iqtisadi t\u0259zah\u00fcr\u00fc \u00fcmumi s\u00f6zl\u0259rl\u0259 t\u0259svir ets\u0259k, dey\u0259 bil\u0259rik ki, rebrendinq biznes v\u0259 ya t\u0259\u015fkilat\u0131n imicini d\u0259yi\u015fdirm\u0259si prosesidir.\u00a0Bel\u0259 ki, istehlak\u00e7\u0131lar\u0131n m\u0259hsula mara\u011f\u0131n\u0131 yenil\u0259m\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan rebrendinq bilavasit\u0259 reklam f\u0259aliyy\u0259tinin davam\u0131d\u0131r. Yaz\u0131n\u0131 iqtisadi terminl\u0259rl\u0259 ba\u015flama\u011f\u0131m\u0131z sizi t\u0259\u0259cc\u00fcbl\u0259ndirm\u0259sin. Art\u0131q bizim zavall\u0131 radikallar\u0131m\u0131z da rebrendinql\u0259 m\u0259\u015f\u011ful olma\u011fa ba\u015flay\u0131blar v\u0259 d\u00fc\u015f\u00fcn\u00fcrl\u0259r ki, bu i\u015f onlar\u0131 d\u00fc\u015fd\u00fckl\u0259ri pal\u00e7\u0131q \u00e7uxurundan \u00e7\u0131xara bil\u0259c\u0259k. \u00d6zl\u0259rin\u0259 yeni ad tapm\u0131\u015f radikallar sevinc\u0259k \u015f\u0259kild\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 payla\u015f\u0131mlar edir, \u00fcmid edirl\u0259r ki, yeni…<\/p>\n","protected":false},"author":2,"featured_media":759204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652-450x280.jpg",450,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/10\/fb964f0781d54cb465627984aaf8b652.jpg",450,300,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Rebrendinq iqtisadi m\u00fcnasib\u0259tl\u0259rd\u0259 kifay\u0259t q\u0259d\u0259r tez-tez rastlanan t\u0259cr\u00fcb\u0259dir. S\u00f6z\u00fcged\u0259n reklam f\u0259ndi daha \u00e7ox marketoloqlar t\u0259r\u0259find\u0259n t\u0259tbiq olunur. Ad\u0131n\u0131 \u00e7\u0259kdiyimiz iqtisadi t\u0259zah\u00fcr\u00fc \u00fcmumi s\u00f6zl\u0259rl\u0259 t\u0259svir ets\u0259k, dey\u0259 bil\u0259rik ki, rebrendinq biznes v\u0259 ya t\u0259\u015fkilat\u0131n imicini d\u0259yi\u015fdirm\u0259si prosesidir.\u00a0Bel\u0259 ki, istehlak\u00e7\u0131lar\u0131n m\u0259hsula mara\u011f\u0131n\u0131 yenil\u0259m\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan rebrendinq bilavasit\u0259 reklam f\u0259aliyy\u0259tinin davam\u0131d\u0131r. Yaz\u0131n\u0131 iqtisadi terminl\u0259rl\u0259 ba\u015flama\u011f\u0131m\u0131z sizi t\u0259\u0259cc\u00fcbl\u0259ndirm\u0259sin.…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/759203"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=759203"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/759203\/revisions"}],"predecessor-version":[{"id":759205,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/759203\/revisions\/759205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/759204"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=759203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=759203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=759203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}