{"id":773648,"date":"2024-12-09T17:56:10","date_gmt":"2024-12-09T13:56:10","guid":{"rendered":"https:\/\/arantv.az\/?p=773648"},"modified":"2024-12-09T17:56:10","modified_gmt":"2024-12-09T13:56:10","slug":"bu-il-reklam-x%c9%99rcl%c9%99ri-1-trilyon-dollari-ot%c9%99c%c9%99k-%c9%99n-boyuk-reklam-bazari-bu-olk%c9%99d%c9%99dir","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=773648","title":{"rendered":"Bu il reklam x\u0259rcl\u0259ri 1 trilyon dollar\u0131 \u00f6t\u0259c\u0259k \u2013 \u018fn b\u00f6y\u00fck reklam bazar\u0131 bu \u00f6lk\u0259d\u0259dir"},"content":{"rendered":"<p><strong>2024-c\u00fc ild\u0259 qlobal reklam x\u0259rcl\u0259ri ilk d\u0259f\u0259 1 trilyon dollar\u0131 \u00f6t\u0259c\u0259k.<\/strong><\/p>\n<p><strong>ARANTV.AZ <\/strong>\u00a0x\u0259b\u0259r verir ki, bu, B\u00f6y\u00fck Britaniyan\u0131n WPP reklam konsernin\u0259 m\u0259xsus GroupM agentliyinin hesabat\u0131nda \u0259ksini tap\u0131b.<\/p>\n<p>Hesabata g\u00f6r\u0259, bu, 2023-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 9,5 faiz art\u0131m dem\u0259kdir ki, bu da iyun ay\u0131nda d\u0259rc edilmi\u015f \u0259vv\u0259lki proqnozdan y\u00fcks\u0259kdir.<\/p>\n<p>Agentlik qeyd edir ki, bu m\u0259bl\u0259\u011fin yar\u0131dan \u00e7oxunu Google, Meta, ByteDance Ltd(TikTok video xidm\u0259tinin sahibi), Amazon.com Inc. v\u0259 Alibaba kimi texnologiya \u015firk\u0259tl\u0259ri qazanacaq.<br \/>\nGroupM 2025-ci ild\u0259 reklam bazar\u0131n\u0131n daha 7,7 faiz artaraq 1,1 trilyon dollara \u00e7ataca\u011f\u0131n\u0131 proqnozla\u015fd\u0131r\u0131r. Art\u0131m\u0131n b\u00f6y\u00fck hiss\u0259si yen\u0259 d\u0259 reklam agentlikl\u0259ri kimi marketinq xidm\u0259ti t\u0259minat\u00e7\u0131lar\u0131ndan deyil, AB\u015e texnologiya sektorundak\u0131 \u0259n b\u00f6y\u00fck r\u0259q\u0259msal reklam sat\u0131c\u0131lar\u0131ndan g\u0259l\u0259c\u0259k.<\/p>\n<p>2025-ci ilin sonuna kimi r\u0259q\u0259msal reklam \u00fcmumi reklam x\u0259rcl\u0259rinin t\u0259xmin\u0259n 73 faizini t\u0259\u015fkil ed\u0259c\u0259k, 2024-c\u00fc ild\u0259 12,4 faiz, 2025-ci ild\u0259 is\u0259 10 faiz artacaq. \u00c7ap reklam\u0131 x\u0259rcl\u0259ri bu il 4,5 faiz, g\u0259l\u0259n il is\u0259 daha 3 faiz azalacaq.<\/p>\n<p>GroupM-in fikrinc\u0259, \u0259n effektiv olaraq qalan televiziya reklam\u0131na \u00e7\u0259kil\u0259n x\u0259rcl\u0259r 2024-2029-cu ill\u0259rd\u0259 artacaq. Lakin bu art\u0131m b\u00fct\u00f6vl\u00fckd\u0259 reklam bazar\u0131n\u0131n 6,4 faiz art\u0131m\u0131na qar\u015f\u0131 illik c\u0259mi t\u0259xmin\u0259n 2,4 faiz olacaq.<\/p>\n<p>D\u00fcnyan\u0131n \u0259n b\u00f6y\u00fck reklam bazar\u0131 olan Amerika reklam bazar\u0131 bu il 9 faiz (379 milyard dollara q\u0259d\u0259r), 2025-ci ild\u0259 is\u0259 7 faiz artacaq. AB\u015e-da siyasi reklam m\u0259lumatlar\u0131n m\u00fcqayis\u0259si zaman\u0131 \u00e7a\u015fd\u0131r\u0131c\u0131 t\u0259sir g\u00f6st\u0259rdiyin\u0259 g\u00f6r\u0259 proqnozlara daxil edilm\u0259yib. 2024-c\u00fc ild\u0259 siyasi reklam x\u0259rcl\u0259ri 15,1 milyard dollar t\u0259\u015fkil edib ki, bu da 2020-ci il prezident se\u00e7kil\u0259rind\u0259kind\u0259n dem\u0259k olar ki, \u00fc\u00e7d\u0259 bir q\u0259d\u0259r \u00e7oxdur.<\/p>\n<p>\u00c7ind\u0259 reklam x\u0259rcl\u0259rinin 2024-c\u00fc ild\u0259 13,5 faiz (204,5 milyard dollara q\u0259d\u0259r), g\u0259l\u0259n il is\u0259 10,3 faiz artaca\u011f\u0131 g\u00f6zl\u0259nilir. GroupM-in proqnozlar\u0131na g\u00f6r\u0259, Avropada \u0259n b\u00f6y\u00fck olan B\u00f6y\u00fck Britaniya reklam bazar\u0131 bu il 8,3 faiz (53,2 milyard dollara q\u0259d\u0259r), 2025-ci ild\u0259 is\u0259 7 faiz artacaq.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024-c\u00fc ild\u0259 qlobal reklam x\u0259rcl\u0259ri ilk d\u0259f\u0259 1 trilyon dollar\u0131 \u00f6t\u0259c\u0259k. ARANTV.AZ \u00a0x\u0259b\u0259r verir ki, bu, B\u00f6y\u00fck Britaniyan\u0131n WPP reklam konsernin\u0259 m\u0259xsus GroupM agentliyinin hesabat\u0131nda \u0259ksini tap\u0131b. Hesabata g\u00f6r\u0259, bu, 2023-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 9,5 faiz art\u0131m dem\u0259kdir ki, bu da iyun ay\u0131nda d\u0259rc edilmi\u015f \u0259vv\u0259lki proqnozdan y\u00fcks\u0259kdir. Agentlik qeyd edir ki, bu m\u0259bl\u0259\u011fin yar\u0131dan \u00e7oxunu Google, Meta, ByteDance Ltd(TikTok video xidm\u0259tinin sahibi), Amazon.com Inc. v\u0259 Alibaba kimi texnologiya \u015firk\u0259tl\u0259ri qazanacaq. GroupM 2025-ci ild\u0259 reklam bazar\u0131n\u0131n daha 7,7 faiz artaraq 1,1 trilyon dollara \u00e7ataca\u011f\u0131n\u0131 proqnozla\u015fd\u0131r\u0131r. Art\u0131m\u0131n b\u00f6y\u00fck hiss\u0259si yen\u0259 d\u0259 reklam&hellip;<\/p>\n","protected":false},"author":2,"featured_media":773665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2024\/12\/1733a87226fc43f4c9cbe95b000012c6.jpg",475,267,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"2024-c\u00fc ild\u0259 qlobal reklam x\u0259rcl\u0259ri ilk d\u0259f\u0259 1 trilyon dollar\u0131 \u00f6t\u0259c\u0259k. ARANTV.AZ \u00a0x\u0259b\u0259r verir ki, bu, B\u00f6y\u00fck Britaniyan\u0131n WPP reklam konsernin\u0259 m\u0259xsus GroupM agentliyinin hesabat\u0131nda \u0259ksini tap\u0131b. Hesabata g\u00f6r\u0259, bu, 2023-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 9,5 faiz art\u0131m dem\u0259kdir ki, bu da iyun ay\u0131nda d\u0259rc edilmi\u015f \u0259vv\u0259lki proqnozdan y\u00fcks\u0259kdir. Agentlik qeyd edir ki, bu m\u0259bl\u0259\u011fin yar\u0131dan \u00e7oxunu&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/773648"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=773648"}],"version-history":[{"count":2,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/773648\/revisions"}],"predecessor-version":[{"id":773667,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/773648\/revisions\/773667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/773665"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=773648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=773648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=773648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}