{"id":794634,"date":"2025-03-18T15:32:55","date_gmt":"2025-03-18T11:32:55","guid":{"rendered":"https:\/\/arantv.az\/?p=794634"},"modified":"2025-03-18T15:32:55","modified_gmt":"2025-03-18T11:32:55","slug":"s%c9%99hiyy%c9%99-sah%c9%99sind%c9%99-reklam-qadagan-edilsin","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=794634","title":{"rendered":"S\u0259hiyy\u0259 sah\u0259sind\u0259 reklam qada\u011fan edilsin!"},"content":{"rendered":"<p><strong>Milli M\u0259clisd\u0259 \u201c\u0130stehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131n\u0131n m\u00fcdafi\u0259si haqq\u0131nda\u201d, \u201c\u00dcz\u00fcm\u00e7\u00fcl\u00fck v\u0259 \u015f\u0259rab\u00e7\u0131l\u0131q haqq\u0131nda\u201d, \u201cD\u0259rman vasit\u0259l\u0259ri haqq\u0131nda\u201d v\u0259 \u201cReklam haqq\u0131nda\u201d qanunlarda d\u0259yi\u015fiklik edilm\u0259si bar\u0259d\u0259 qanun layih\u0259l\u0259ri m\u00fczakir\u0259y\u0259 \u00e7\u0131xar\u0131l\u0131b.<\/strong><\/p>\n<p><strong>Musavat.com<\/strong>-un x\u0259b\u0259rin\u0259 g\u00f6r\u0259, deputat El\u00e7in Mirz\u0259b\u0259yli \u00e7\u0131x\u0131\u015f\u0131nda qanun layih\u0259l\u0259rini t\u0259qdir edib v\u0259 d\u0259st\u0259kl\u0259diyini bildirib:<\/p>\n<p>\u201cD\u0259yi\u015fiklikl\u0259rin reklam da\u015f\u0131y\u0131c\u0131s\u0131 olan r\u0259q\u0259msal platformalarda ba\u015f ver\u0259n v\u0259 b\u0259z\u0259n h\u0259tta cinay\u0259t m\u0259suliyy\u0259ti yaradan \u00f6zba\u015f\u0131nal\u0131\u011fa v\u0259 xaosa son qoyulmas\u0131 istiqam\u0259tind\u0259 n\u00f6vb\u0259ti add\u0131m oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u0259m.<\/p>\n<p>D\u0259yi\u015fiklikl\u0259rd\u0259 istehlak\u00e7\u0131lar\u0131n mal (i\u015f, xidm\u0259t) haqq\u0131nda m\u0259lumat almaq h\u00fcququ, reklamla ba\u011fl\u0131 \u0259sas anlay\u0131\u015flar, reklama dair \u00fcmumi t\u0259l\u0259bl\u0259rin daha d\u0259qiq, yeni \u00e7a\u011f\u0131r\u0131\u015flar da n\u0259z\u0259r\u0259 al\u0131nmaqla ifad\u0259 olunmas\u0131 da t\u0259qdir\u0259layiq yana\u015fmad\u0131r.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/cdn.musavat.com\/news\/thumbnails\/fa9ca7a0c4edcfa7bc187403c9e89b8f.jpg\" alt=\"M\u0130RZEBEYL\u0130.jpg (298 KB)\" width=\"700\" height=\"478\" \/><\/p>\n<p>Bununla yana\u015f\u0131, qanunvericilik t\u0259\u015f\u0259bb\u00fcs\u00fcn\u00fcn konseptual m\u0259zmununu n\u0259z\u0259r\u0259 alaraq, bir ne\u00e7\u0259 m\u0259qama diqq\u0259t \u00e7\u0259km\u0259k ist\u0259yir\u0259m. M\u00fczakir\u0259y\u0259 \u00e7\u0131xar\u0131lan d\u0259yi\u015fiklikl\u0259rd\u0259 \u201cGizli reklam\u201d anlay\u0131\u015f\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259sini v\u0259 buraya \u201creklam h\u00fcququ \u0259sas\u0131nda\u201d, \u201csponsorluq\u201d v\u0259 t\u0259r\u0259fda\u015fl\u0131q\u201d qeydl\u0259rinin \u0259lav\u0259 olundu\u011funu da m\u00fc\u015fahid\u0259 edirik.<\/p>\n<p>Lakin gizli reklamlar \u00f6z\u00fcn\u00fc yaln\u0131z reklam da\u015f\u0131y\u0131c\u0131s\u0131 olan r\u0259q\u0259msal platformalarda, o c\u00fcml\u0259d\u0259n sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259, radio v\u0259 televiziya kanallar\u0131nda, media resurslar\u0131nda b\u00fcruz\u0259 vermir. \u018fn b\u00f6y\u00fck v\u0259 effektiv, h\u0259m d\u0259 t\u0259hrikedici xarakter da\u015f\u0131yan gizli reklamlar d\u0259rman \u015firk\u0259tl\u0259ri il\u0259 i\u015fbirliyind\u0259 olan h\u0259kiml\u0259rin pasiyentl\u0259r\u0259 yazd\u0131qlar\u0131 reseptl\u0259rd\u0259dir. Bu problemd\u0259n h\u0259r k\u0259sin m\u0259lumat\u0131 oldu\u011fu \u00fc\u00e7\u00fcn detallar\u0131na diqq\u0259t \u00e7\u0259kib vaxt\u0131n\u0131z\u0131 almayaca\u011fam.<\/p>\n<p>Lakin bu q\u0259bild\u0259n olan probleml\u0259rin qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131 \u00fc\u00e7\u00fcn n\u0259zar\u0259t imkanlar\u0131 yaradan v\u0259 \u015f\u0259ffafl\u0131\u011f\u0131 t\u0259min ed\u0259 bil\u0259c\u0259k mexanizml\u0259rin yarad\u0131lmas\u0131n\u0131 z\u0259ruru say\u0131ram. Bel\u0259 mexanizml\u0259rd\u0259n biri d\u0259 reseptl\u0259rin, istisnas\u0131z olaraq, S\u0259hiyy\u0259 nazirliyi v\u0259 T\u018fB\u0130B t\u0259r\u0259find\u0259n yarad\u0131lan onlayn platforma \u00fcz\u0259rind\u0259n verilm\u0259si v\u0259 h\u0259min platforman\u0131n qanunlar\u0131n icras\u0131na n\u0259zar\u0259t ed\u0259n qurumlar \u00fc\u00e7\u00fcn d\u0259 a\u00e7\u0131q olmas\u0131d\u0131r. Yaln\u0131z bu halda \u015f\u0259ffafl\u0131q t\u0259min edil\u0259 v\u0259 b\u0259z\u0259n cinay\u0259t xarakteri da\u015f\u0131yan i\u015fbirliyin\u0259 son qoyula, bel\u0259likl\u0259 d\u0259 istehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131 tam m\u0259nada qoruna bil\u0259r.<\/p>\n<p>Bir ne\u00e7\u0259 iclas \u00f6nc\u0259 h\u00f6rm\u0259tli Musa Quliyev tamamil\u0259 haql\u0131 olaraq, bu g\u00fcn m\u00fczakir\u0259 etdiyimiz qanun layih\u0259sinin d\u0259 b\u0259zi m\u0259qamlar\u0131n\u0131 \u0259hat\u0259 ed\u0259n probleml\u0259r\u0259, telekanallar vasit\u0259sil\u0259 ayr\u0131-ayr\u0131 h\u0259kiml\u0259rin, tibb m\u00fc\u0259ssis\u0259l\u0259rinin m\u00fcxt\u0259lif m\u0259zmunlu verili\u015fl\u0259rd\u0259 insanlar\u0131n emosiyalar\u0131na toxunulmaqla, onlar\u0131 t\u0259la\u015fland\u0131rmaqla reklam edilm\u0259sin\u0259 diqq\u0259t \u00e7\u0259kdi.<\/p>\n<p>Qeyd edim ki, bu problem bir ne\u00e7\u0259 telekanal v\u0259 radio istisna olunmaqla b\u00fct\u00fcn audiovizual yay\u0131m\u00e7\u0131larda n\u0259z\u0259r\u0259 \u00e7arp\u0131r v\u0259 h\u0259tta \u0259sas g\u0259lir m\u0259nb\u0259l\u0259rind\u0259n birin\u0259 \u00e7evrilib.<\/p>\n<p>S\u0259h\u0259r saatlar\u0131ndan etibar\u0259n radiolardan v\u0259 telekanallardan x\u0259st\u0259likl\u0259rin ad\u0131 v\u0259 onlar\u0131n simtomlar\u0131 t\u0259la\u015fland\u0131r\u0131c\u0131 bir formada, h\u0259yacanl\u0131 s\u0259sl\u0259 v\u0259 m\u00fcsiqinin m\u00fc\u015faiy\u0259ti il\u0259 davaml\u0131 olaraq t\u0259krarlan\u0131r. \u0130nsanlara psixoloji t\u0259zyiq g\u00f6st\u0259rilir v\u0259 onlara x\u0259st\u0259 olduqlar\u0131 a\u015f\u0131lan\u0131r. H\u0259tta tamamil\u0259 sa\u011flam insan bel\u0259 bel\u0259 total psixoloji t\u0259zyiqin alt\u0131nda \u00f6z\u00fcn\u00fcn x\u0259st\u0259 oldu\u011funu d\u00fc\u015f\u00fcn\u0259 bil\u0259r\u201d.<\/p>\n<p><strong>E.Mirz\u0259b\u0259yli qeyd edib ki, Rusiyada 2014-c\u00fc ild\u0259n \u201cd\u0259rman vasit\u0259l\u0259rinin, tibbi xidm\u0259tl\u0259rin, o c\u00fcml\u0259d\u0259n profilaktika v\u0259 diaqnostikan\u0131n, m\u00fcalic\u0259 v\u0259 tibbi reabilitasiya \u00fcsullar\u0131n\u0131n, habel\u0259 istifad\u0259si x\u00fcsusi haz\u0131rl\u0131q t\u0259l\u0259b ed\u0259n tibbi m\u0259hsullar\u0131n reklam\u0131\u201d qada\u011fan edilib:<\/strong><\/p>\n<p>\u201cQarda\u015f T\u00fcrkiy\u0259nin H\u0259kimlik Pe\u015f\u0259si Etik Qaydalar\u0131n\u0131n 11-ci madd\u0259sind\u0259 deyilir: \u201cH\u0259kim m\u0259sl\u0259yini yerin\u0259 yetir\u0259rk\u0259n reklam ed\u0259, ticari reklamlara vasit\u0259 ola, \u00e7al\u0131\u015fmalar\u0131na ticari bir g\u00f6r\u00fcnt\u00fc uy\u011fulaya, insanlar\u0131 t\u0259la\u015fland\u0131ran, yanl\u0131\u015f y\u00f6nl\u0259ndir\u0259n, haqs\u0131z r\u0259qab\u0259t\u0259 yol a\u00e7an davran\u0131\u015flara yol ver\u0259 bilm\u0259z\u201d. Bu bax\u0131\u015f buca\u011f\u0131 T\u00fcrkiy\u0259nin tibb, reklam v\u0259 istehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131 il\u0259 ba\u011fl\u0131 b\u00fct\u00fcn qanunvericilik aktlar\u0131nda yer al\u0131b v\u0259 problem k\u00f6k\u00fcnd\u0259n, bird\u0259f\u0259lik h\u0259ll olunub. Bu s\u0259b\u0259bd\u0259n d\u0259 eyni probleml\u0259rin aradan qald\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn m\u0259s\u0259l\u0259nin hiss\u0259-hiss\u0259 yox, bird\u0259f\u0259lik h\u0259ll edilm\u0259sinin z\u0259ruriliyini v\u0259 qarda\u015f T\u00fcrkiy\u0259nin tibb sah\u0259sind\u0259ki h\u00fcquqi-normativ aktlar\u0131n\u0131n izah\u0131nda bildirildiyi kimi \u201cB\u00fct\u00fcn m\u00fcvafiq h\u00fcquqi v\u0259 etik qaydalara uy\u011fun olaraq, s\u0259hiyy\u0259 sah\u0259sind\u0259 reklam\u0131n apar\u0131lmas\u0131n\u0131n q\u0259ti qada\u011fan edilm\u0259si\u201dnin vacib oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u0259m\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milli M\u0259clisd\u0259 \u201c\u0130stehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131n\u0131n m\u00fcdafi\u0259si haqq\u0131nda\u201d, \u201c\u00dcz\u00fcm\u00e7\u00fcl\u00fck v\u0259 \u015f\u0259rab\u00e7\u0131l\u0131q haqq\u0131nda\u201d, \u201cD\u0259rman vasit\u0259l\u0259ri haqq\u0131nda\u201d v\u0259 \u201cReklam haqq\u0131nda\u201d qanunlarda d\u0259yi\u015fiklik edilm\u0259si bar\u0259d\u0259 qanun layih\u0259l\u0259ri m\u00fczakir\u0259y\u0259 \u00e7\u0131xar\u0131l\u0131b. Musavat.com-un x\u0259b\u0259rin\u0259 g\u00f6r\u0259, deputat El\u00e7in Mirz\u0259b\u0259yli \u00e7\u0131x\u0131\u015f\u0131nda qanun layih\u0259l\u0259rini t\u0259qdir edib v\u0259 d\u0259st\u0259kl\u0259diyini bildirib: \u201cD\u0259yi\u015fiklikl\u0259rin reklam da\u015f\u0131y\u0131c\u0131s\u0131 olan r\u0259q\u0259msal platformalarda ba\u015f ver\u0259n v\u0259 b\u0259z\u0259n h\u0259tta cinay\u0259t m\u0259suliyy\u0259ti yaradan \u00f6zba\u015f\u0131nal\u0131\u011fa v\u0259 xaosa son qoyulmas\u0131 istiqam\u0259tind\u0259 n\u00f6vb\u0259ti add\u0131m oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u0259m. D\u0259yi\u015fiklikl\u0259rd\u0259 istehlak\u00e7\u0131lar\u0131n mal (i\u015f, xidm\u0259t) haqq\u0131nda m\u0259lumat almaq h\u00fcququ, reklamla ba\u011fl\u0131 \u0259sas anlay\u0131\u015flar, reklama dair \u00fcmumi t\u0259l\u0259bl\u0259rin daha d\u0259qiq, yeni \u00e7a\u011f\u0131r\u0131\u015flar da n\u0259z\u0259r\u0259 al\u0131nmaqla ifad\u0259 olunmas\u0131 da t\u0259qdir\u0259layiq&hellip;<\/p>\n","protected":false},"author":2,"featured_media":794635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b-635x365.jpg",635,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b-840x483.jpg",640,368,true],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/03\/396a6d38392656b864bf8891ece2dd3b.jpg",870,500,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Milli M\u0259clisd\u0259 \u201c\u0130stehlak\u00e7\u0131lar\u0131n h\u00fcquqlar\u0131n\u0131n m\u00fcdafi\u0259si haqq\u0131nda\u201d, \u201c\u00dcz\u00fcm\u00e7\u00fcl\u00fck v\u0259 \u015f\u0259rab\u00e7\u0131l\u0131q haqq\u0131nda\u201d, \u201cD\u0259rman vasit\u0259l\u0259ri haqq\u0131nda\u201d v\u0259 \u201cReklam haqq\u0131nda\u201d qanunlarda d\u0259yi\u015fiklik edilm\u0259si bar\u0259d\u0259 qanun layih\u0259l\u0259ri m\u00fczakir\u0259y\u0259 \u00e7\u0131xar\u0131l\u0131b. Musavat.com-un x\u0259b\u0259rin\u0259 g\u00f6r\u0259, deputat El\u00e7in Mirz\u0259b\u0259yli \u00e7\u0131x\u0131\u015f\u0131nda qanun layih\u0259l\u0259rini t\u0259qdir edib v\u0259 d\u0259st\u0259kl\u0259diyini bildirib: \u201cD\u0259yi\u015fiklikl\u0259rin reklam da\u015f\u0131y\u0131c\u0131s\u0131 olan r\u0259q\u0259msal platformalarda ba\u015f ver\u0259n v\u0259 b\u0259z\u0259n h\u0259tta cinay\u0259t m\u0259suliyy\u0259ti yaradan \u00f6zba\u015f\u0131nal\u0131\u011fa v\u0259 xaosa&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/794634"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=794634"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/794634\/revisions"}],"predecessor-version":[{"id":794636,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/794634\/revisions\/794636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/794635"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=794634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=794634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=794634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}