{"id":803532,"date":"2025-04-30T15:19:19","date_gmt":"2025-04-30T11:19:19","guid":{"rendered":"https:\/\/arantv.az\/?p=803532"},"modified":"2025-04-30T15:19:19","modified_gmt":"2025-04-30T11:19:19","slug":"marketin-icind%c9%99-v%c9%99-colund%c9%99","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=803532","title":{"rendered":"Marketin i\u00e7ind\u0259 v\u0259 \u00e7\u00f6l\u00fcnd\u0259"},"content":{"rendered":"

Marketl\u0259r:<\/strong><\/p>\n

\u0130ndiki d\u00f6vrd\u0259 yolu g\u00fcnd\u0259 \u0259n az bir d\u0259f\u0259 marketl\u0259rd\u0259n d\u00fc\u015fm\u0259y\u0259n kims\u0259 tapmaq \u00e7\u0259tindir. M\u00fcasir v\u0259 b\u00f6y\u00fck ma\u011fazalar \u015f\u0259b\u0259k\u0259si h\u0259r \u015feyi \u0259l\u00e7atan edib. B\u0259z\u0259n g\u00fcnd\u0259lik istehlak mallar\u0131n\u0131 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn onlardan birin\u0259 daxil olmaq kifay\u0259t edir. \u0130nsaf namin\u0259 dem\u0259k laz\u0131md\u0131r ki, pi\u015ftaxta v\u0259 vitrinl\u0259r mal bollu\u011fu v\u0259 r\u0259ngar\u0259ng \u00e7e\u015fidl\u0259ri il\u0259 g\u00f6z ox\u015fay\u0131r.<\/p>\n

\u015e\u00fcbh\u0259siz ki, \u015f\u0259b\u0259k\u0259 marketl\u0259ri \u0259rzaq m\u0259hsullar\u0131n\u0131n sat\u0131\u015f\u0131 v\u0259 istehlak\u0131nda m\u00fch\u00fcm rol oynay\u0131r. \u00c7oxlu \u00e7e\u015fidd\u0259 olan m\u0259hsullar\u0131n istehlak\u00e7\u0131lara \u00e7atd\u0131r\u0131lmas\u0131nda, \u0259rzaq bollu\u011fu yarad\u0131lmas\u0131nda v\u0259 eyni zamanda, \u0259rzaq t\u0259hl\u00fck\u0259sizliyinin t\u0259min edilm\u0259si sah\u0259sind\u0259 h\u0259min marketl\u0259rin x\u00fcsusi yeri var. Sat\u0131\u015fa \u00e7\u0131xar\u0131lan m\u0259hsulun t\u0259rkibi, son istifad\u0259 tarixi, saxlanma \u015f\u0259raiti v\u0259 dig\u0259r vacib m\u0259lumatlar\u0131n m\u00fc\u015ft\u0259ril\u0259r\u0259 t\u0259qdim edilm\u0259si \u00e7ox vacib m\u0259s\u0259l\u0259dir. Bu, m\u00fc\u015ft\u0259ril\u0259rin d\u00fczg\u00fcn se\u00e7imi v\u0259 se\u00e7diyi \u0259rzaqlardan t\u0259hl\u00fck\u0259siz istifad\u0259 etm\u0259sind\u0259 \u0259h\u0259miyy\u0259tli rol oynay\u0131r. H\u0259min m\u0259lumatlar\u0131n d\u0259qiq v\u0259 d\u00fczg\u00fcn olmas\u0131 istehlak\u00e7\u0131lara etibar qazand\u0131raraq marketl\u0259rin m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rmas\u0131na k\u00f6m\u0259k edir.<\/p>\n

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Onu da qeyd etm\u0259y\u0259 d\u0259y\u0259r ki, \u015f\u0259b\u0259k\u0259 marketl\u0259ri \u00f6lk\u0259 iqtisadiyyat\u0131na v\u0259 sosial sektorlara, el\u0259c\u0259 d\u0259 m\u0259\u015f\u011fullu\u011fun t\u0259min olunmas\u0131na t\u00f6hf\u0259 verir, bununla yana\u015f\u0131 vergi g\u0259lirl\u0259rinin, m\u0259cburi sosial y\u0131\u011f\u0131mlar\u0131n, tibbi s\u0131\u011forta portfelinin, i\u015fsizlikd\u0259n s\u0131\u011forta fondunun b\u00fcdc\u0259l\u0259rinin b\u00f6y\u00fcm\u0259sind\u0259 m\u00fch\u00fcm rol oynay\u0131r. \u0130ri market \u015f\u0259b\u0259k\u0259l\u0259ri il\u0259 i\u015fl\u0259y\u0259n sahibkarlar da \u00f6z maliyy\u0259 nizam-intizam\u0131n\u0131 art\u0131rmal\u0131 olurlar. Bu is\u0259 b\u00fcdc\u0259y\u0259 vergi daxilolmalar\u0131n\u0131 artmas\u0131 il\u0259 n\u0259tic\u0259l\u0259nir.<\/p>\n

Marketin i\u00e7ind\u0259:<\/strong>\u00a0Qida z\u0259h\u0259rl\u0259nm\u0259sinin ba\u015f verm\u0259m\u0259si \u00fc\u00e7\u00fcn<\/p>\n

\u018frzaq t\u0259hl\u00fck\u0259sizliyi yaln\u0131z istehlak\u00e7\u0131n\u0131n sa\u011flaml\u0131\u011f\u0131n\u0131 qoruma\u011fa deyil, h\u0259m d\u0259 iqtisadiyyat\u0131n m\u00f6hk\u0259ml\u0259nm\u0259sin\u0259 v\u0259 d\u00f6vl\u0259tin \u00fcmumi rifah\u0131na xidm\u0259t edir. Bu m\u0259nada qida m\u0259hsullar\u0131n\u0131n t\u0259hl\u00fck\u0259sizliyi il\u0259 ba\u011fl\u0131 h\u0259r hans\u0131 problem yaln\u0131z istehlak\u00e7\u0131n\u0131n sa\u011flaml\u0131\u011f\u0131na deyil, h\u0259m d\u0259 iqtisadiyyat\u0131n \u00fcmumi v\u0259ziyy\u0259tin\u0259 m\u0259nfi t\u0259sir g\u00f6st\u0259rir.<\/p>\n

Son g\u00fcnl\u0259r x\u0259b\u0259r saytlar\u0131nda k\u00fctl\u0259vi z\u0259h\u0259rl\u0259nm\u0259 hallar\u0131na he\u00e7 d\u0259 az rast g\u0259lmirik. Bel\u0259 hallarla \u00fczl\u0259\u015fm\u0259m\u0259k \u00fc\u00e7\u00fcn n\u0259l\u0259r\u0259 diqq\u0259t yetirilm\u0259lidir?<\/p>\n

\u0130lk n\u00f6vb\u0259d\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259ri istehlak\u00e7\u0131lara sa\u011flam h\u0259yat t\u0259rzini t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif t\u0259\u015f\u0259bb\u00fcsl\u0259r ir\u0259li s\u00fcrm\u0259lidir. M\u0259s\u0259l\u0259n, orqanik v\u0259 t\u0259hl\u00fck\u0259siz qida se\u00e7iml\u0259ri, sertifikatl\u0131 m\u0259hsullar\u0131n t\u0259bli\u011f edilm\u0259si. El\u0259c\u0259 d\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 qida t\u0259hl\u00fck\u0259sizliyi v\u0259 sa\u011flaml\u0131q m\u00f6vzusunda maarifl\u0259ndirici kampaniyalar\u0131n apar\u0131lmas\u0131 da bu sah\u0259d\u0259 m\u00fcsb\u0259t rol oynaya bil\u0259r.<\/p>\n

\u018frzaq z\u0259h\u0259rl\u0259nm\u0259l\u0259ri, x\u00fcsus\u0259n m\u0259hsullar\u0131n d\u00fczg\u00fcn saxlan\u0131lmamas\u0131 n\u0259tic\u0259sind\u0259 ba\u015f verir. Buna g\u00f6r\u0259 d\u0259 \u0259rzaq t\u0259hl\u00fck\u0259sizliyi qida z\u0259ncirinin b\u00fct\u00fcn m\u0259rh\u0259l\u0259l\u0259rind\u0259 n\u0259zar\u0259t v\u0259 yoxlamalar t\u0259l\u0259b edir. \u015e\u0259b\u0259k\u0259 marketl\u0259ri keyfiyy\u0259tli v\u0259 t\u0259hl\u00fck\u0259siz m\u0259hsullar t\u0259klif etm\u0259k \u00fc\u00e7\u00fcn istehsal\u00e7\u0131lardan v\u0259 t\u0259dar\u00fck\u00e7\u00fcl\u0259rd\u0259n al\u0131nan mallar\u0131 m\u00fct\u0259madi olaraq yoxlan\u0131lmal\u0131, h\u0259min yoxlamalar laboratoriya testl\u0259ri, mikrobioloji analizl\u0259r v\u0259 t\u0259hl\u00fck\u0259sizlik sertifikatlar\u0131 vasit\u0259sil\u0259 h\u0259yata ke\u00e7irilm\u0259li v\u0259 \u0259rzaq m\u0259hsullar\u0131n\u0131n t\u0259rkibi, etiketi v\u0259 saxlan\u0131lma \u015f\u0259rtl\u0259ri n\u0259zar\u0259t alt\u0131nda olmal\u0131d\u0131r.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri, m\u0259hsullar\u0131n t\u0259hl\u00fck\u0259sizliyini t\u0259min etm\u0259k \u00fc\u00e7\u00fcn uy\u011fun sertifikatlara malik olmas\u0131n\u0131 t\u0259l\u0259b edirl\u0259r. H\u0259min sertifikatlar, \u0259rzaq m\u0259hsullar\u0131n\u0131n m\u00fc\u0259yy\u0259n bir standartlara uy\u011fun oldu\u011funu v\u0259 istehlak\u00e7\u0131lar\u0131n sa\u011flaml\u0131\u011f\u0131n\u0131 t\u0259hdid etm\u0259diyini g\u00f6st\u0259rir. HACCP (Hazard Analysis and Critical Control Point – T\u0259hl\u00fck\u0259l\u0259rin Analizi v\u0259 Kritik N\u0259zar\u0259t N\u00f6qt\u0259l\u0259ri) v\u0259 ISO kimi beyn\u0259lxalq t\u0259hl\u00fck\u0259sizlik standartlar\u0131, \u015f\u0259b\u0259k\u0259 marketl\u0259rind\u0259 t\u0259hl\u00fck\u0259siz \u0259rzaq sat\u0131\u015f\u0131 \u00fc\u00e7\u00fcn \u0259sas t\u0259\u015fkil edir.<\/p>\n

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N\u0259z\u0259r\u0259 almaq laz\u0131md\u0131r ki, \u0259rzaq t\u0259hl\u00fck\u0259sizliyi v\u0259 m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259ti bir-birini tamamlayan vacib amill\u0259rdir. M\u00fc\u015ft\u0259ril\u0259r yaln\u0131z t\u0259hl\u00fck\u0259siz v\u0259 sa\u011flam \u0259rzaq m\u0259hsullar\u0131 ald\u0131qlar\u0131 zaman m\u0259mnun olurlar. \u018frzaq t\u0259hl\u00fck\u0259sizliyi qaydalar\u0131na ciddi riay\u0259t ed\u0259n \u015f\u0259b\u0259k\u0259 marketl\u0259ri, m\u00fc\u015ft\u0259ril\u0259r\u0259 etibar qazand\u0131r\u0131r v\u0259 onlar\u0131n t\u0259krarlanan al\u0131\u015flar\u0131n\u0131 t\u0259min edir. Bu da marketin bazardak\u0131 r\u0259qab\u0259t \u00fcst\u00fcnl\u00fcy\u00fcn\u00fc art\u0131r\u0131r.<\/p>\n

Marketd\u0259n k\u0259nar:<\/strong>\u00a0d\u00fcnya<\/p>\n

\u018frzaq t\u0259hl\u00fck\u0259sizliyi – sa\u011flaml\u0131q \u00fc\u00e7\u00fcn t\u0259hl\u00fck\u0259 yaratmayan, keyfiyy\u0259tli v\u0259 etibarl\u0131 \u0259rzaq m\u0259hsullar\u0131n\u0131n istehsal\u0131, saxlan\u0131lmas\u0131 v\u0259 sat\u0131lmas\u0131 dem\u0259kdir. D\u00fcnya \u00fczr\u0259 qida m\u0259n\u015f\u0259li x\u0259st\u0259likl\u0259r\u0259 yoluxma v\u0259 z\u0259h\u0259rl\u0259nm\u0259 hallar\u0131nda art\u0131m qeyd\u0259 al\u0131n\u0131r. \u00dcmumd\u00fcnya S\u0259hiyy\u0259 T\u0259\u015fkilat\u0131n\u0131n 2024-c\u00fc il \u00fc\u00e7\u00fcn hesabat\u0131na \u0259sas\u0259n, h\u0259r il 600 milyon n\u0259f\u0259r, y\u0259ni d\u00fcnya \u0259halisinin h\u0259r on n\u0259f\u0259rind\u0259n biri qida m\u0259hsullar\u0131ndan z\u0259h\u0259rl\u0259nir. H\u0259r il qida m\u0259hsullar\u0131ndan z\u0259h\u0259rl\u0259n\u0259nl\u0259rin 420 min n\u0259f\u0259ri h\u0259yat\u0131n\u0131 itirir v\u0259 bunun 125 minini v\u0259 ya 30 faizini be\u015f ya\u015f\u0131nad\u0259k u\u015faqlar t\u0259\u015fkil edir.<\/p>\n

Bel\u0259likl\u0259, qida m\u0259n\u015f\u0259li x\u0259st\u0259likl\u0259r v\u0259 z\u0259h\u0259rl\u0259nm\u0259 hallar\u0131 h\u0259m \u0259halinin sa\u011flaml\u0131\u011f\u0131na v\u0259 rifah\u0131na m\u0259nfi t\u0259sir g\u00f6st\u0259rir, h\u0259m d\u0259 f\u0259rdl\u0259r, ail\u0259l\u0259r, icmalar, t\u0259s\u0259rr\u00fcfat subyektl\u0259ri v\u0259 \u00f6lk\u0259l\u0259r \u00fc\u00e7\u00fcn a\u011f\u0131r iqtisadi n\u0259tic\u0259l\u0259r\u0259 s\u0259b\u0259b olur. Bu bax\u0131mdan, qida t\u0259hl\u00fck\u0259sizliyi c\u0259miyy\u0259tin inki\u015faf\u0131nda, g\u0259l\u0259c\u0259k n\u0259sill\u0259rin sa\u011flaml\u0131\u011f\u0131nda, genofondun qorunmas\u0131nda, iqtisadi m\u0259hsuldarl\u0131\u011f\u0131n t\u0259min olunmas\u0131nda x\u00fcsusi \u0259h\u0259miyy\u0259t k\u0259sb ed\u0259n m\u00fch\u00fcm bir sah\u0259dir.<\/p>\n

Qida m\u0259hsullar\u0131 istehlak\u00e7\u0131lar\u0131n\u0131 b\u00fct\u00fcn m\u00f6vcud v\u0259 potensial riskl\u0259r bar\u0259d\u0259 obyektiv, m\u00fcst\u0259qil v\u0259 elmi c\u0259h\u0259td\u0259n \u0259sasland\u0131r\u0131lm\u0131\u015f \u015f\u0259kild\u0259 m\u0259lumatland\u0131rmaq m\u0259qs\u0259dil\u0259 2002-ci ild\u0259 Avropa \u0130ttifaq\u0131nda qida v\u0259 yem t\u0259hl\u00fck\u0259sizliyi il\u0259 \u0259laq\u0259dar riskl\u0259rin qiym\u0259tl\u0259ndirilm\u0259sini h\u0259yata ke\u00e7ir\u0259n \u0259sas qurum – Avropa Qida T\u0259hl\u00fck\u0259sizliyi T\u0259\u015fkilat\u0131 (EFSA) t\u0259sis edilib.<\/p>\n

Birl\u0259\u015fmi\u015f Mill\u0259tl\u0259r T\u0259\u015fkilat\u0131n\u0131n \u018frzaq v\u0259 K\u0259nd T\u0259s\u0259rr\u00fcfat\u0131 T\u0259\u015fkilat\u0131 (FAO) qida m\u0259hsullar\u0131n\u0131n t\u0259hl\u00fck\u0259sizliyinin v\u0259 keyfiyy\u0259tinin t\u0259min olunmas\u0131nda kompleks yana\u015fman\u0131n t\u0259tbiqi m\u0259qs\u0259dil\u0259 qida t\u0259hl\u00fck\u0259sizliyin\u0259 n\u0259zar\u0259t sisteml\u0259rinin \u0259sas h\u0259d\u0259fl\u0259rini haz\u0131r m\u0259hsulun yoxlan\u0131lmas\u0131na deyil, qida z\u0259ncirinin b\u00fct\u00fcn m\u0259rh\u0259l\u0259l\u0259rin\u0259, y\u0259ni ilkin istehsal, emal, d\u00f6vriyy\u0259 v\u0259 utilizasiya prosesl\u0259rin\u0259 n\u0259zar\u0259tin h\u0259yata ke\u00e7irilm\u0259sini t\u00f6vsiy\u0259 edir.<\/p>\n

Qida t\u0259hl\u00fck\u0259sizliyi il\u0259 ba\u011fl\u0131 b\u00fct\u00fcn m\u0259s\u0259l\u0259l\u0259rd\u0259 elm\u0259 \u0259saslanan riskl\u0259rin t\u0259hlili \u0259sas yana\u015fma kimi ir\u0259li s\u00fcr\u00fcl\u00fcr. Riskl\u0259rin qiym\u0259tl\u0259ndirilm\u0259si insan sa\u011flaml\u0131\u011f\u0131 v\u0259 h\u0259yat\u0131 \u00fc\u00e7\u00fcn t\u0259hl\u00fck\u0259 ehtimal\u0131n\u0131n v\u0259 onun ciddiliyinin m\u00fc\u0259yy\u0259n edilm\u0259sind\u0259 vacib amildir. Bu sah\u0259d\u0259 beyn\u0259lxalq t\u0259\u015fkilatlar\u0131n v\u0259 m\u00fcvafiq konvensiyalar\u0131n rolu b\u00f6y\u00fckd\u00fcr. FAO, \u00dcST, Kodeks Alimentarius Komissiyas\u0131, \u201cBitki m\u00fchafiz\u0259si haqq\u0131nda\u201d Beyn\u0259lxalq Konvensiya, \u00dcmumd\u00fcnya Heyvan Sa\u011flaml\u0131\u011f\u0131 T\u0259\u015fkilat\u0131 milli qida t\u0259hl\u00fck\u0259sizliyi orqanlar\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131q edir, qida t\u0259hl\u00fck\u0259sizliyi proqramlar\u0131n\u0131n beyn\u0259lxalq s\u0259viyy\u0259d\u0259 q\u0259bul edilmi\u015f q\u0259rar v\u0259 t\u00f6vsiy\u0259l\u0259r\u0259, habel\u0259 beyn\u0259lxalq qida standartlar\u0131na uy\u011funla\u015fd\u0131r\u0131lmas\u0131nda onlara k\u00f6m\u0259k g\u00f6st\u0259rirl\u0259r.<\/p>\n

Market\u0259 aparan yol:<\/strong>\u00a0Az\u0259rbaycanda qida t\u0259hl\u00fck\u0259sizliyi<\/p>\n

\u00d6lk\u0259mizd\u0259 \u0259rzaq t\u0259hl\u00fck\u0259sizliyi sah\u0259sind\u0259 davaml\u0131l\u0131\u011f\u0131 v\u0259 dayan\u0131ql\u0131l\u0131\u011f\u0131 t\u0259min etm\u0259k \u00fc\u00e7\u00fcn ard\u0131c\u0131l olaraq kompleks t\u0259dbirl\u0259r h\u0259yata ke\u00e7irilir. Prezident \u0130lham \u018fliyevin imzalad\u0131\u011f\u0131 S\u0259r\u0259ncamla t\u0259sdiq edilmi\u015f \u201cAz\u0259rbaycan Respublikas\u0131nda qida t\u0259hl\u00fck\u0259sizliyinin t\u0259min edilm\u0259sin\u0259 dair 2019\u20132025-ci ill\u0259r \u00fc\u00e7\u00fcn D\u00f6vl\u0259t Proqram\u0131\u201dn\u0131n icras\u0131 \u00fc\u00e7\u00fcn 12 \u0259sas istiqam\u0259t \u00fczr\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259li t\u0259dbirl\u0259r m\u00fc\u0259yy\u0259nl\u0259\u015fdirilib. Proqramda deyilir: “\u018frzaq t\u0259hl\u00fck\u0259sizliyi insan l\u0259yaq\u0259tinin ba\u015fl\u0131ca amili olmaqla, \u0259sas insan h\u00fcquqlar\u0131ndan biridir. Ona g\u00f6r\u0259 d\u0259 bu h\u00fcququn t\u0259min edilm\u0259si Az\u0259rbaycan Respublikas\u0131n\u0131n H\u00f6kum\u0259tinin m\u00fch\u00fcm v\u0259zif\u0259l\u0259rind\u0259n say\u0131l\u0131r”.<\/p>\n

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\u0130ndiy\u0259d\u0259k \u00f6lk\u0259d\u0259 \u0259rzaq t\u0259minat\u0131 il\u0259 \u0259laq\u0259dar \u00f6lk\u0259 ba\u015f\u00e7\u0131s\u0131n\u0131n s\u0259r\u0259ncamlar\u0131 il\u0259 2001\u20132010-cu ill\u0259ri \u0259hat\u0259 ed\u0259n \u201cAz\u0259rbaycan Respublikas\u0131n\u0131n \u0259rzaq t\u0259hl\u00fck\u0259sizliyi Proqram\u0131\u201d, \u201c2008\u20132015-ci ill\u0259rd\u0259 Az\u0259rbaycan Respublikas\u0131nda \u0259halinin \u0259rzaq m\u0259hsullar\u0131 il\u0259 etibarl\u0131 t\u0259minat\u0131na dair D\u00f6vl\u0259t Proqram\u0131\u201d, 2016-c\u0131 il 6 dekabr tarixli F\u0259rman\u0131 il\u0259 \u201cAz\u0259rbaycan Respublikas\u0131nda k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 m\u0259hsullar\u0131n\u0131n istehsal\u0131na v\u0259 emal\u0131na dair Strateji Yol X\u0259rit\u0259si\u201d t\u0259sdiq edilib, h\u0259min islahatlar\u0131n davam\u0131 olaraq m\u0259qs\u0259dli proqramlar, konsepsiyalar v\u0259 dig\u0259r s\u0259n\u0259dl\u0259r q\u0259bul olunub.<\/p>\n

\u00d6lk\u0259d\u0259 qida t\u0259hl\u00fck\u0259sizliyin\u0259 n\u0259zar\u0259t sistemini t\u0259kmill\u0259\u015fdirm\u0259k, bu sah\u0259d\u0259 \u015f\u0259ffafl\u0131\u011f\u0131 art\u0131rmaq, m\u0259qs\u0259dil\u0259 Az\u0259rbaycan Respublikas\u0131 Prezidentinin 2017-ci il 10 fevral tarixli F\u0259rman\u0131 il\u0259 Az\u0259rbaycan Respublikas\u0131n\u0131n Qida T\u0259hl\u00fck\u0259sizliyi Agentliyi yarad\u0131l\u0131b. Eyni zamanda, agentliyin tabeliyind\u0259 Az\u0259rbaycan Qida T\u0259hl\u00fck\u0259sizliyi \u0130nstitutu f\u0259aliyy\u0259t g\u00f6st\u0259rir.<\/p>\n

Son ill\u0259rin statistikas\u0131 g\u00f6st\u0259rir ki, Az\u0259rbaycan haz\u0131rda \u0259rzaq m\u0259hsullar\u0131na olan t\u0259l\u0259bat\u0131n t\u0259xmin\u0259n 80 faiz\u0259 q\u0259d\u0259rini yerli m\u0259hsullar hesab\u0131na \u00f6d\u0259nilm\u0259sin\u0259 nail ola bilib. S\u00f6zs\u00fcz ki, \u0259rzaq t\u0259hl\u00fck\u0259sizliyi v\u0259 \u0259rzaq t\u0259minat\u0131 bax\u0131m\u0131ndan yerli istehsal\u0131n g\u00fccl\u0259ndirilm\u0259si v\u0259 istehsal sah\u0259l\u0259rinin yarad\u0131lmas\u0131 \u00e7ox vacibdir. D\u00f6vl\u0259t proqram\u0131na uy\u011fun olaraq haz\u0131rda \u00f6lk\u0259mizd\u0259 bu istiqam\u0259td\u0259 ciddi, ard\u0131c\u0131l v\u0259 m\u0259qs\u0259dy\u00f6nl\u00fc i\u015fl\u0259r apar\u0131lmaqdad\u0131r.<\/p>\n

B\u00f6y\u00fck marketl\u0259r \u015f\u0259b\u0259k\u0259si:<\/strong>\u00a0\u201cVeys\u0259lo\u011flu\u201d \u015eirk\u0259tl\u0259r Qrupu<\/p>\n

Ad\u0259t\u0259n market\u0259 gir\u0259n m\u00fc\u015ft\u0259ri mal\u0131n dig\u0259r komponentl\u0259ri il\u0259 yana\u015f\u0131, h\u0259m d\u0259 onun \u00fcz\u0259rind\u0259ki istehsal\u00e7\u0131 \u015firk\u0259t\u0259 bax\u0131b al\u0131b-almamaq bar\u0259d\u0259 q\u0259rar verir. Son ill\u0259r istehlak\u00e7\u0131 etimad\u0131 qazanm\u0131\u015f \u201cVeys\u0259lo\u011flu\u201d \u015eirk\u0259tl\u0259r Qrupunun ad\u0131n\u0131 m\u0259hsulun etiketi \u00fcz\u0259rind\u0259 oxumaq m\u00fc\u015ft\u0259rid\u0259 onu almaq \u00fc\u00e7\u00fcn t\u0259r\u0259dd\u00fcd yaratm\u0131r.<\/p>\n

Biznes f\u0259aliyy\u0259tin\u0259 1992-ci ild\u0259n ba\u015flayan bu \u015firk\u0259t haz\u0131rda d\u00fcnyan\u0131n bir \u00e7ox tan\u0131nm\u0131\u015f markalar\u0131n\u0131n 4025 \u00e7e\u015fidd\u0259n \u00e7ox m\u0259hsulunu \u00f6lk\u0259 \u00fczr\u0259 distribusiyas\u0131n\u0131 h\u0259yata ke\u00e7irir v\u0259 qida m\u0259hsullar\u0131n\u0131n topdan v\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u0131 \u00fczr\u0259 \u00f6lk\u0259d\u0259 apar\u0131c\u0131 m\u00f6vqey\u0259 malikdir. \u201cVeys\u0259lo\u011flu\u201d \u015eirk\u0259tl\u0259r Qrupu \u00f6lk\u0259mizin qeyri-neft sektorunda iqtisadiyyata \u0259h\u0259miyy\u0259tli t\u00f6hf\u0259l\u0259r ver\u0259n \u0259n iri i\u015f\u0259g\u00f6t\u00fcr\u0259nl\u0259rind\u0259ndir. Son d\u00f6vrl\u0259rd\u0259 \u015firk\u0259t t\u0259r\u0259find\u0259n h\u0259r il 2 min\u0259 yax\u0131n yeni i\u015f yeri yarad\u0131l\u0131r ki, bu da u\u011furlu g\u00f6st\u0259ricil\u0259rind\u0259ndir.<\/p>\n

\"\"<\/p>\n

Haz\u0131rda “Veys\u0259lo\u011flu” \u015firk\u0259tinin \u00f6lk\u0259mizin bir s\u0131ra iri \u015f\u0259h\u0259rl\u0259rind\u0259 regional logistika m\u0259rk\u0259zi m\u00f6vcuddur. T\u0259kc\u0259 M\u0259h\u0259mm\u0259di Logistika M\u0259rk\u0259zi h\u0259r g\u00fcn 64 min kilometr yol q\u0259t edil\u0259r\u0259k Az\u0259rbaycan\u0131n 4500 n\u00f6qt\u0259sind\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 mal \u00e7atd\u0131r\u0131r. \u015eirk\u0259tl\u0259r qrupunun Az\u0259rbaycan v\u0259 G\u00fcrc\u00fcstan\u0131n bir \u00e7ox b\u00f6lg\u0259l\u0259rind\u0259 xidm\u0259t g\u00f6st\u0259r\u0259n \u00e7ox sayda ofisl\u0259ri 24 saat \u0259rzind\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 vaxt\u0131nda \u00e7atd\u0131r\u0131lman\u0131 t\u0259min edir. \u00d6lk\u0259 \u00fczr\u0259 1600 saydan \u00e7ox p\u0259rak\u0259nd\u0259 sat\u0131\u015f n\u00f6qt\u0259si il\u0259 \u0259haliy\u0259 xidm\u0259t g\u00f6st\u0259r\u0259n \u015firk\u0259tl\u0259r qrupu \u015f\u0259b\u0259k\u0259 market\u00e7ilik sah\u0259sind\u0259 \u00f6lk\u0259 \u00fczr\u0259 qabaqc\u0131l m\u00f6vqey\u0259 malikdir.<\/p>\n

V\u0259t\u0259n m\u00fcharib\u0259sind\u0259 \u201cVeys\u0259lo\u011flu\u201d \u015eirk\u0259tl\u0259r Qrupunun 637 \u0259m\u0259kda\u015f\u0131 i\u015ftirak edib. \u015eirk\u0259tin 13 \u0259m\u0259kda\u015f\u0131 \u015f\u0259hidlik zirv\u0259sin\u0259 ucal\u0131b v\u0259 \u015firk\u0259t onlar\u0131n ail\u0259sini himay\u0259y\u0259 g\u00f6t\u00fcr\u00fcb. Haz\u0131rda \u015firk\u0259td\u0259 600-d\u0259n \u00e7ox V\u0259t\u0259n m\u00fcharib\u0259si qazisi \u00e7al\u0131\u015f\u0131r. \u015eirk\u0259tl\u0259r qrupu korporativ sosial m\u0259suliyy\u0259t layih\u0259l\u0259ri \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u015f\u0259hid ail\u0259l\u0259ri v\u0259 qazil\u0259r\u0259 h\u0259ssasl\u0131qla yana\u015f\u0131r v\u0259 bu sah\u0259d\u0259 \u00e7oxsayl\u0131 layih\u0259l\u0259r h\u0259yata ke\u00e7irir.<\/p>\n

Bu g\u00fcn \u00f6lk\u0259mizin qeyri-neft sektorunda p\u0259rak\u0259nd\u0259, topdansat\u0131\u015f, distribusiya, logistika, istehsalat sah\u0259l\u0259rind\u0259 minl\u0259rl\u0259 \u0259m\u0259kda\u015f\u0131 olan \u015firk\u0259t \u00e7al\u0131\u015f\u0131r. Onun istehsal etdiyi, b\u00f6l\u00fc\u015fd\u00fcrd\u00fcy\u00fc, ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 \u00e7atd\u0131rd\u0131\u011f\u0131 m\u0259hsullar\u0131n h\u0259r evd\u0259, h\u0259r m\u0259nzild\u0259, h\u0259r \u00fcnvanda v\u0259 h\u0259r s\u00fcfr\u0259d\u0259 yeri var…<\/p>\n

Yaz\u0131 \u201cVeys\u0259lo\u011flu\u201d \u015eirk\u0259tl\u0259r Qrupunun, Az\u0259rbaycan M\u0259tbuat \u015euras\u0131n\u0131n v\u0259 Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyinin \u201cOrta v\u0259 ki\u00e7ik biznesin inki\u015faf\u0131nda p\u0259rak\u0259nd\u0259 sektorun rolu\u201d m\u00f6vzusundak\u0131 birg\u0259 m\u00fcsabiq\u0259sin\u0259 t\u0259qdim olunur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketl\u0259r: \u0130ndiki d\u00f6vrd\u0259 yolu g\u00fcnd\u0259 \u0259n az bir d\u0259f\u0259 marketl\u0259rd\u0259n d\u00fc\u015fm\u0259y\u0259n kims\u0259 tapmaq \u00e7\u0259tindir. M\u00fcasir v\u0259 b\u00f6y\u00fck ma\u011fazalar \u015f\u0259b\u0259k\u0259si h\u0259r \u015feyi \u0259l\u00e7atan edib. B\u0259z\u0259n g\u00fcnd\u0259lik istehlak mallar\u0131n\u0131 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn onlardan birin\u0259 daxil olmaq kifay\u0259t edir. \u0130nsaf namin\u0259 dem\u0259k laz\u0131md\u0131r ki, pi\u015ftaxta v\u0259 vitrinl\u0259r mal bollu\u011fu v\u0259 r\u0259ngar\u0259ng \u00e7e\u015fidl\u0259ri il\u0259 g\u00f6z ox\u015fay\u0131r. \u015e\u00fcbh\u0259siz ki, \u015f\u0259b\u0259k\u0259 marketl\u0259ri \u0259rzaq m\u0259hsullar\u0131n\u0131n sat\u0131\u015f\u0131 v\u0259 istehlak\u0131nda m\u00fch\u00fcm rol oynay\u0131r. \u00c7oxlu \u00e7e\u015fidd\u0259 olan m\u0259hsullar\u0131n istehlak\u00e7\u0131lara \u00e7atd\u0131r\u0131lmas\u0131nda, \u0259rzaq bollu\u011fu yarad\u0131lmas\u0131nda v\u0259 eyni zamanda, \u0259rzaq t\u0259hl\u00fck\u0259sizliyinin t\u0259min edilm\u0259si sah\u0259sind\u0259 h\u0259min marketl\u0259rin x\u00fcsusi yeri var. Sat\u0131\u015fa \u00e7\u0131xar\u0131lan m\u0259hsulun t\u0259rkibi,…<\/p>\n","protected":false},"author":2,"featured_media":803533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630.jpg",922,630,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630.jpg",922,630,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630.jpg",922,630,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630-534x365.jpg",534,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630-840x574.jpg",640,437,true],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630.jpg",922,630,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630.jpg",922,630,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/04\/1746005522558265404_1200x630-922x620.jpg",922,620,true]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Marketl\u0259r: \u0130ndiki d\u00f6vrd\u0259 yolu g\u00fcnd\u0259 \u0259n az bir d\u0259f\u0259 marketl\u0259rd\u0259n d\u00fc\u015fm\u0259y\u0259n kims\u0259 tapmaq \u00e7\u0259tindir. M\u00fcasir v\u0259 b\u00f6y\u00fck ma\u011fazalar \u015f\u0259b\u0259k\u0259si h\u0259r \u015feyi \u0259l\u00e7atan edib. B\u0259z\u0259n g\u00fcnd\u0259lik istehlak mallar\u0131n\u0131 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn onlardan birin\u0259 daxil olmaq kifay\u0259t edir. \u0130nsaf namin\u0259 dem\u0259k laz\u0131md\u0131r ki, pi\u015ftaxta v\u0259 vitrinl\u0259r mal bollu\u011fu v\u0259 r\u0259ngar\u0259ng \u00e7e\u015fidl\u0259ri il\u0259 g\u00f6z ox\u015fay\u0131r. \u015e\u00fcbh\u0259siz ki, \u015f\u0259b\u0259k\u0259…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/803532"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=803532"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/803532\/revisions"}],"predecessor-version":[{"id":803534,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/803532\/revisions\/803534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/803533"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=803532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=803532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=803532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}