{"id":803987,"date":"2025-05-03T13:32:38","date_gmt":"2025-05-03T09:32:38","guid":{"rendered":"https:\/\/arantv.az\/?p=803987"},"modified":"2025-05-03T13:32:38","modified_gmt":"2025-05-03T09:32:38","slug":"az%c9%99rbaycanda-qadinlar-v%c9%99-g%c9%99ncl%c9%99r-s%c9%99b%c9%99k%c9%99-marketl%c9%99rind%c9%99-isi-bel%c9%99-tapir-eyni-%c9%99m%c9%99k-haqqi-sistemi-sosial-t%c9%99minat-is%c9%99","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=803987","title":{"rendered":"Az\u0259rbaycanda qad\u0131nlar v\u0259 g\u0259ncl\u0259r \u015f\u0259b\u0259k\u0259 marketl\u0259rind\u0259 i\u015fi bel\u0259 tap\u0131r: Eyni \u0259m\u0259k haqq\u0131 sistemi, sosial t\u0259minat is\u0259\u2026"},"content":{"rendered":"

Ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259ri \u0259halinin m\u0259\u015f\u011fullu\u011funun t\u0259min olunmas\u0131nda x\u00fcsusi rol oynay\u0131r. Haz\u0131rda Az\u0259rbaycanda ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 50 mind\u0259n art\u0131q \u015f\u0259xs \u00e7al\u0131\u015f\u0131r. Ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rinin p\u0259rak\u0259nd\u0259 sat\u0131\u015f biznesind\u0259 pay\u0131 is\u0259 30-32% t\u0259\u015fkil edir. \u0130nki\u015faf etmi\u015f \u00f6lk\u0259l\u0259rd\u0259 bu r\u0259q\u0259m 90-95%-\u0259 q\u0259d\u0259rdir.<\/strong><\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyata t\u0259siri<\/em><\/strong><\/h3>\n

Az\u0259rbaycanda \u015f\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyata t\u0259siri \u00e7ox\u015fax\u0259lidir:<\/strong><\/p>\n

1.<\/strong>\u00a0\u0130qtisadi art\u0131m v\u0259 vergi g\u0259lirl\u0259ri<\/p>\n

\u0130ri \u015f\u0259b\u0259k\u0259 marketl\u0259ri d\u00f6vl\u0259t b\u00fcdc\u0259sin\u0259 m\u00fch\u00fcm vergi daxilolmalar\u0131 t\u0259min edir. Bu \u015firk\u0259tl\u0259r \u00e7oxsayl\u0131 filiallar a\u00e7araq \u00f6lk\u0259 \u00fczr\u0259 d\u00f6vriyy\u0259ni art\u0131r\u0131r v\u0259 iqtisadi f\u0259all\u0131\u011f\u0131 canland\u0131r\u0131r.<\/p>\n

\"MAQAZ.jpg<\/p>\n

2.<\/strong>\u00a0\u0130\u015f yerl\u0259rinin yarad\u0131lmas\u0131<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri minl\u0259rl\u0259 insana daimi v\u0259 m\u00f6vs\u00fcmi i\u015f imkan\u0131 yarad\u0131r.<\/p>\n

3.<\/strong>\u00a0R\u0259qab\u0259t v\u0259 qiym\u0259tl\u0259rin t\u0259nziml\u0259nm\u0259si<\/p>\n

\u0130ri marketl\u0259r daha a\u015fa\u011f\u0131 qiym\u0259tl\u0259r v\u0259 m\u00fcxt\u0259lif endirim kampaniyalar\u0131 t\u0259klif etm\u0259kl\u0259 bazarda qiym\u0259t balans\u0131n\u0131 qoruyur. Bu da al\u0131c\u0131l\u0131q qabiliyy\u0259tin\u0259 m\u00fcsb\u0259t t\u0259sir g\u00f6st\u0259rir.<\/p>\n

4.<\/strong>\u00a0\u0130nfrastrukturun inki\u015faf\u0131<\/p>\n

Yeni marketl\u0259rin a\u00e7\u0131lmas\u0131 \u0259traf \u0259razil\u0259rd\u0259 n\u0259qliyyat, rabit\u0259 v\u0259 sosial infrastrukturun inki\u015faf\u0131n\u0131 t\u0259\u015fviq edir.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin qad\u0131nlar v\u0259 g\u0259ncl\u0259r \u00fc\u00e7\u00fcn yeni i\u015f yerl\u0259rinin yaranmas\u0131nda da\u015f\u0131d\u0131\u011f\u0131 missiya<\/em><\/strong><\/h3>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin x\u00fcsusil\u0259 qad\u0131nlar v\u0259 g\u0259ncl\u0259r \u00fc\u00e7\u00fcn yeni i\u015f yerl\u0259rinin yaranmas\u0131nda da\u015f\u0131d\u0131\u011f\u0131 missiyan\u0131 bir ne\u00e7\u0259 aspekt \u00fczr\u0259 izah etm\u0259k olar:<\/strong><\/p>\n

1. \u018fl\u00e7atan v\u0259 \u00e7evik i\u015f imkanlar\u0131<\/strong><\/p>\n

\"YANQ.jpg<\/p>\n

– \u015e\u0259b\u0259k\u0259 marketl\u0259ri ad\u0259t\u0259n x\u00fcsusi t\u0259hsil v\u0259 ya pe\u015f\u0259 t\u0259cr\u00fcb\u0259si t\u0259l\u0259b etmir.<\/p>\n

– G\u0259ncl\u0259r v\u0259 qad\u0131nlar bu sistem vasit\u0259sil\u0259 \u00f6z i\u015f saatlar\u0131n\u0131 se\u00e7\u0259 bilirl\u0259r.<\/p>\n

2. Sahibkarl\u0131q bacar\u0131qlar\u0131n\u0131n inki\u015faf\u0131<\/strong><\/p>\n

– G\u0259ncl\u0259r sat\u0131\u015f, liderlik, kommunikasiya v\u0259 motivasiya kimi bacar\u0131qlar\u0131 \u00f6yr\u0259nir. Bu da onlar\u0131n g\u0259l\u0259c\u0259kd\u0259 daha geni\u015f sahibkarl\u0131q f\u0259aliyy\u0259tl\u0259rin\u0259 ke\u00e7idini asanla\u015fd\u0131r\u0131r.<\/p>\n

3. Sosial aktivliyin artmas\u0131<\/strong><\/p>\n

– \u015e\u0259b\u0259k\u0259 marketl\u0259ri vasit\u0259sil\u0259 qad\u0131nlar v\u0259 g\u0259ncl\u0259r sosial \u00e7evr\u0259l\u0259rini geni\u015fl\u0259ndirir, yeni insanlarla tan\u0131\u015f olur. Bu, onlar\u0131n h\u0259m \u015f\u0259xsi, h\u0259m d\u0259 pe\u015f\u0259kar inki\u015faf\u0131na t\u0259kan verir.<\/p>\n

4. Regionlarda i\u015f imkanlar\u0131n\u0131n geni\u015fl\u0259nm\u0259si<\/strong><\/p>\n

– \u018fn\u0259n\u0259vi i\u015f imkanlar\u0131n\u0131n az oldu\u011fu b\u00f6lg\u0259l\u0259rd\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259ri yeni i\u015f f\u00fcrs\u0259tl\u0259ri yarad\u0131r.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri \u015f\u0259ffaf struktura malik olarsa, bu sistem qeyri-formal m\u0259\u015f\u011fullu\u011fu azaldaraq c\u0259miyy\u0259tin inki\u015faf\u0131nda m\u00fcsb\u0259t rol oynaya bil\u0259r.<\/strong><\/p>\n

Bu proses a\u015fa\u011f\u0131dak\u0131 yollarla h\u0259yata ke\u00e7irilir:<\/strong><\/em><\/p>\n

1. Yeni filiallar\u0131n a\u00e7\u0131lmas\u0131<\/strong><\/p>\n

H\u0259r yeni market filial\u0131 a\u00e7\u0131ld\u0131qda orada kassirl\u0259r, sat\u0131c\u0131lar, anbar\u00e7\u0131lar, t\u0259mizlik i\u015f\u00e7il\u0259ri v\u0259 m\u00fchafiz\u0259\u00e7il\u0259r kimi bir \u00e7ox i\u015f\u00e7i t\u0259l\u0259b olunur. Bu, x\u00fcsusil\u0259 \u015f\u0259h\u0259rd\u0259n k\u0259nar v\u0259 ya k\u0259nd, rayonlarda \u0259h\u0259miyy\u0259tli i\u015f imkanlar\u0131 yarad\u0131r.<\/p>\n

\"BRANC.jpg<\/p>\n

2. Logistika v\u0259 t\u0259chizat z\u0259nciri<\/strong><\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin f\u0259aliyy\u0259tini davam etdirm\u0259k \u00fc\u00e7\u00fcn b\u00f6y\u00fck anbarlar, logistika m\u0259rk\u0259zl\u0259ri v\u0259 n\u0259qliyyat xidm\u0259tl\u0259ri t\u0259l\u0259b olunur. Bu da s\u00fcr\u00fcc\u00fcl\u0259r, anbar i\u015f\u00e7il\u0259ri v\u0259 logistika m\u00fct\u0259x\u0259ssisl\u0259ri \u00fc\u00e7\u00fcn \u0259lav\u0259 i\u015f yerl\u0259ri yarad\u0131r.<\/p>\n

3. T\u0259lim v\u0259 inki\u015faf imkanlar\u0131<\/strong><\/p>\n

Bir \u00e7ox market \u015f\u0259b\u0259k\u0259si i\u015f\u00e7il\u0259rini t\u0259lim proqramlar\u0131 vasit\u0259sil\u0259 ixtisasla\u015fd\u0131r\u0131r ki, bu da onlar\u0131n g\u0259l\u0259c\u0259kd\u0259 daha y\u00fcks\u0259k v\u0259zif\u0259l\u0259r\u0259 ke\u00e7m\u0259sin\u0259 \u015f\u0259rait yarad\u0131r.<\/p>\n

Az\u0259rbaycanda f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u0259sas \u015f\u0259b\u0259k\u0259 marketl\u0259ri<\/em><\/strong><\/h3>\n

Az\u0259rbaycanda f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u0259sas \u015f\u0259b\u0259k\u0259 marketl\u0259ri (supermarket v\u0259 hipermarket z\u0259ncirl\u0259ri) a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/strong><\/p>\n

1. Bravo<\/strong><\/p>\n

\u00d6lk\u0259nin \u0259n b\u00f6y\u00fck \u015f\u0259b\u0259k\u0259l\u0259rind\u0259n biridir. Hipermarket v\u0259 supermarket format\u0131nda f\u0259aliyy\u0259t g\u00f6st\u0259rir.<\/p>\n

2. Araz Supermarket<\/strong><\/p>\n

Geni\u015f \u0259hat\u0259 dair\u0259sin\u0259 malikdir. Qiym\u0259tl\u0259rin m\u00fcnasib olmas\u0131 il\u0259 tan\u0131n\u0131r. B\u00f6y\u00fck \u015f\u0259h\u0259rl\u0259rd\u0259 v\u0259 rayon m\u0259rk\u0259zl\u0259rind\u0259 filiallar\u0131 m\u00f6vcuddur.<\/p>\n

\"ARAZ<\/p>\n

3. \u201cBazarstore\u201d<\/strong><\/p>\n

\u015e\u0259h\u0259rl\u0259rd\u0259 yerl\u0259\u015f\u0259n iri supermarketl\u0259r \u015f\u0259b\u0259k\u0259sidir. M\u00fcxt\u0259lif kateqoriyal\u0131 m\u0259hsullar t\u0259qdim edir.<\/p>\n

4. Rahat Market<\/strong><\/p>\n

Orta v\u0259 iri \u00f6l\u00e7\u00fcl\u00fc ma\u011fazalar \u015f\u0259b\u0259k\u0259sidir. Qiym\u0259t v\u0259 m\u0259hsul \u00e7e\u015fidind\u0259 balans t\u0259klif edir.<\/p>\n

5. OBA Market<\/strong><\/p>\n

\u018fn \u00e7ox filial\u0131 olan marketl\u0259rd\u0259n biridir. \u018fsas\u0259n g\u00fcnd\u0259lik t\u0259l\u0259bat m\u0259hsullar\u0131 sat\u0131r.<\/p>\n

6. \u201cBolmart\u201d<\/strong><\/p>\n

Hipermarket konsepti il\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rir. \u018frzaq v\u0259 qeyri-\u0259rzaq m\u0259hsullar\u0131 t\u0259klif edir.<\/p>\n

7. \u201cSpar\u201d<\/strong><\/p>\n

Beyn\u0259lxalq brendin Az\u0259rbaycandak\u0131 filiallar\u0131d\u0131r. Keyfiyy\u0259t v\u0259 beyn\u0259lxalq standartlara \u00fcst\u00fcnl\u00fck verir.<\/p>\n

8. \u201cFresco\u201d<\/strong><\/p>\n

Bak\u0131 v\u0259 \u0259traf\u0131nda f\u0259aliyy\u0259t g\u00f6st\u0259rir.\u00a0M\u00fcasir dizaynl\u0131, orta \u00f6l\u00e7\u00fcl\u00fc ma\u011fazalard\u0131r. Bu \u015f\u0259b\u0259k\u0259l\u0259r \u0259sas\u0259n Bak\u0131, G\u0259nc\u0259, Sumqay\u0131t, Ming\u0259\u00e7evir v\u0259 dig\u0259r b\u00f6y\u00fck \u015f\u0259h\u0259rl\u0259rd\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rir, lakin b\u0259zi brendl\u0259r regionlara da yay\u0131l\u0131b.<\/p>\n

\u0130\u015f\u011faldan azad olunmu\u015f b\u0259zi \u015f\u0259h\u0259rl\u0259rd\u0259, rayonlarda da art\u0131q \u015f\u0259b\u0259k\u0259 marketl\u0259ri f\u0259aliyy\u0259t g\u00f6st\u0259rir. Onlar\u0131n say\u0131n\u0131n artmas\u0131 orada ya\u015fayan \u0259halinin say\u0131n\u0131n artmas\u0131 il\u0259 d\u00fcz m\u00fct\u0259nasibdir. On minl\u0259rl\u0259 insan Qaraba\u011fa k\u00f6\u00e7m\u0259lidir ki, orada \u015f\u0259b\u0259k\u0259 marketl\u0259rinin \u00f6z ma\u011fazalar\u0131n\u0131n say\u0131n\u0131 art\u0131rmas\u0131n\u0131n m\u0259ntiqi olsun.<\/p>\n

Yeni i\u015f yerl\u0259ri yaradan \u015f\u0259b\u0259k\u0259 marketl\u0259ri<\/em><\/strong><\/h3>\n

Yeni i\u015f yerl\u0259ri yaradan \u015f\u0259b\u0259k\u0259 marketl\u0259rin\u0259 g\u0259linc\u0259, t\u0259kc\u0259 OBA Market MMC \u00f6lk\u0259 \u00fczr\u0259 m\u0259\u015f\u011fullu\u011fun art\u0131r\u0131lmas\u0131, x\u00fcsusil\u0259 qad\u0131nlar v\u0259 g\u0259ncl\u0259r \u00fc\u00e7\u00fcn i\u015f imkanlar\u0131n\u0131n yarad\u0131lmas\u0131 missiyas\u0131n\u0131 2016-c\u0131 ild\u0259n etibar\u0259n h\u0259yata ke\u00e7irir. Bel\u0259 ki, 2024-c\u00fc ild\u0259 i\u015f\u0259 q\u0259bul olunanlar\u0131n t\u0259xmin\u0259n 40%-i qad\u0131nlar, 78%-i is\u0259 35 ya\u015fad\u0259k g\u0259ncl\u0259r olub.<\/p>\n

\"OBA.jpg<\/p>\n

Yeni i\u015f yerl\u0259ri \u0259sas\u0259n ma\u011faza a\u00e7\u0131l\u0131\u015f layih\u0259l\u0259ri, logistika v\u0259 anbar sah\u0259l\u0259rind\u0259 geni\u015fl\u0259nm\u0259l\u0259r n\u0259tic\u0259sind\u0259 formala\u015f\u0131r.<\/p>\n

OBA Market MMC i\u015fsiz v\u0259 i\u015faxtaran \u015f\u0259xsl\u0259rin m\u0259\u015f\u011fullu\u011funu t\u0259min etm\u0259k m\u0259qs\u0259dil\u0259 \u018fm\u0259k v\u0259 \u018fhalinin Sosial M\u00fcdafi\u0259si Nazirliyinin tabeliyind\u0259ki D\u00f6vl\u0259t M\u0259\u015f\u011fulluq Agentliyi il\u0259 \u0259m\u0259kda\u015fl\u0131q edir.<\/p>\n

Bu \u0259m\u0259kda\u015fl\u0131q \u00e7\u0259r\u00e7iv\u0259sind\u0259:<\/em><\/strong><\/p>\n

– Son 5 il \u0259rzind\u0259 5000-d\u0259n \u00e7ox yeni i\u015f yeri yarad\u0131l\u0131b;<\/p>\n

– 2024-c\u00fc ild\u0259 2157 n\u0259f\u0259r i\u015fl\u0259 t\u0259min olunub.<\/p>\n

OBA Market MMC-nin T\u0259lim-T\u0259dris M\u0259rk\u0259zl\u0259rini (TTM) u\u011furla bitir\u0259n m\u0259zunlar ma\u011faza hey\u0259ti v\u0259zif\u0259l\u0259rin\u0259 (sat\u0131c\u0131, kassir, mallar\u0131n yerl\u0259\u015fdirilm\u0259si \u00fczr\u0259 \u0259m\u0259kda\u015f v\u0259 s.) c\u0259lb olunurlar. TTM m\u0259zunlar\u0131 \u015firk\u0259tin dig\u0259r ma\u011faza \u0259m\u0259kda\u015flar\u0131 il\u0259 eyni \u0259m\u0259k haqq\u0131 sistemin\u0259 tabedirl\u0259r, y\u0259ni \u0259m\u0259k haqlar\u0131 funksiyaya, b\u00f6lg\u0259y\u0259 v\u0259 v\u0259zif\u0259y\u0259 g\u00f6r\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdiril\u0259n vahid \u015fkalaya \u0259sas\u0259n verilir.<\/p>\n

OBA Market MMC-d\u0259 i\u015f\u0259 yeni ba\u015flayan \u0259m\u0259kda\u015flar ilk i\u015f g\u00fcn\u00fcnd\u0259n etibar\u0259n a\u015fa\u011f\u0131dak\u0131 sosial t\u0259minatla \u0259hat\u0259 olunurlar:<\/em><\/strong><\/p>\n

\u2022 \u0130cbari Tibbi S\u0131\u011forta,<\/p>\n

\u2022 \u0130cbari Pe\u015f\u0259 S\u0131\u011fortas\u0131.<\/p>\n

\u201cD\u00f6vl\u0259t M\u0259\u015f\u011fulluq Agentliyinin yeni i\u015f yerl\u0259ri yaradan \u015f\u0259b\u0259k\u0259 marketl\u0259ri il\u0259 \u0259m\u0259kda\u015fl\u0131\u011f\u0131 ilk olaraq vakansiya bank\u0131 \u00fcz\u0259rind\u0259n i\u015fl\u0259 t\u0259minat prosesini \u0259hat\u0259 edir\u201d.<\/strong><\/p>\n

Bu bar\u0259d\u0259\u00a0D\u00f6vl\u0259t M\u0259\u015f\u011fulluq Xidm\u0259tinin m\u0259tbuat katibi \u018fsm\u0259r N\u0259cm\u0259ddinq\u0131z\u0131<\/strong>\u00a0bildirdi.<\/p>\n

\"ESMER<\/p>\n

O qeyd etdi ki, i\u015f\u0259g\u00f6t\u00fcr\u0259nl\u0259r t\u0259r\u0259find\u0259n \u0259m\u0259k v\u0259 m\u0259\u015f\u011fulluq alt sistemind\u0259 yarad\u0131lan vakansiya bank\u0131na vakansiyalar yerl\u0259\u015fdirilir, h\u0259min vakansiyalar \u00fczr\u0259 uy\u011fun namiz\u0259dl\u0259rin y\u00f6nl\u0259ndirilm\u0259si v\u0259 i\u015fl\u0259 t\u0259min olunmas\u0131 \u00fc\u00e7\u00fcn g\u00f6nd\u0259ri\u015fl\u0259rin h\u0259yata ke\u00e7irilm\u0259si icra olunur.<\/strong><\/p>\n

\u201cDig\u0259r bir istiqam\u0259t is\u0259 \u0259m\u0259k yarmarkalar\u0131d\u0131r. \u00d6t\u0259n il 147 \u0259m\u0259k yarmarkas\u0131 t\u0259\u015fkil edilib. Bu yarmarkalarda 1800-\u0259 yax\u0131n m\u00fc\u0259ssis\u0259 i\u015ftirak edib. Bu m\u00fc\u0259ssis\u0259l\u0259rin aras\u0131nda \u015f\u0259b\u0259k\u0259 marketl\u0259ri m\u00fctl\u0259q \u015f\u0259kild\u0259 olub.<\/p>\n

\u018fn m\u00fch\u00fcm \u0259m\u0259kda\u015fl\u0131q istiqam\u0259tl\u0259rimizd\u0259n biri pe\u015f\u0259 haz\u0131rl\u0131\u011f\u0131d\u0131r. X\u00fcsusil\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259ri \u00fc\u00e7\u00fcn onlar\u0131n ehtiyaclar\u0131 olan istiqam\u0259tl\u0259rd\u0259 pe\u015f\u0259 haz\u0131rl\u0131\u011f\u0131 kurslar\u0131 t\u0259\u015fkil edilir. Bu kurslara c\u0259lb olunan i\u015fsiz \u015f\u0259xsl\u0259r q\u0131sa bir m\u00fcdd\u0259t \u0259rzind\u0259 m\u00fc\u0259yy\u0259n pe\u015f\u0259 bacar\u0131qlar\u0131na yiy\u0259l\u0259nirl\u0259r. Daha sonra pe\u015f\u0259 kursu t\u0259\u015fkil olunan zaman hans\u0131 \u015f\u0259b\u0259k\u0259 marketl\u0259ri il\u0259 \u0259m\u0259kda\u015fl\u0131q edilmi\u015fdis\u0259, h\u0259min m\u00fc\u0259ssis\u0259l\u0259rd\u0259 pe\u015f\u0259 haz\u0131rl\u0131\u011f\u0131 kursunu u\u011furla bitir\u0259n v\u0259t\u0259nda\u015flar i\u015fl\u0259 t\u0259min olunurlar. Burada \u0259sas m\u0259qs\u0259d odur ki, h\u0259m i\u015f\u0259g\u00f6t\u00fcr\u0259nin t\u0259l\u0259bi \u0259sas\u0131nda q\u0131sa m\u00fcdd\u0259t \u0259rzind\u0259 ixtisasl\u0131 kadr haz\u0131rlans\u0131n v\u0259 orada i\u015fl\u0259 t\u0259min olunsun, h\u0259m d\u0259 \u0259m\u0259k bazar\u0131nda i\u015ftirak ed\u0259 bilm\u0259y\u0259n v\u0259t\u0259nda\u015f\u0131n yeni bir pe\u015f\u0259y\u0259 yiy\u0259l\u0259nm\u0259sin\u0259 k\u00f6m\u0259k etm\u0259k, son n\u0259tic\u0259 olaraq onun m\u0259\u015f\u011fullu\u011funa d\u0259st\u0259k g\u00f6st\u0259rm\u0259kdir\u201d, – \u018fsm\u0259r N\u0259cm\u0259ddinq\u0131z\u0131 \u0259lav\u0259 etdi.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin f\u0259aliyy\u0259t mexanizmi<\/em><\/strong><\/h3>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri d\u00fcnya \u00f6lk\u0259l\u0259rind\u0259 f\u0259rqli qanunlarla f\u0259aliyy\u0259t g\u00f6st\u0259rir:<\/strong><\/p>\n

1. AB\u015e<\/strong><\/p>\n

Qanuni, amma ciddi n\u0259zar\u0259t alt\u0131nda. Federal Ticar\u0259t Komissiyas\u0131 bu sah\u0259d\u0259 f\u0131r\u0131ldaq\u00e7\u0131l\u0131q hallar\u0131n\u0131 daim izl\u0259yir.<\/p>\n

M\u0259\u015fhur \u015firk\u0259tl\u0259r: \u201cAmway\u201d, \u201cHerbalife\u201d, \u201cAvon\u201d, \u201cNu Skin\u201d<\/p>\n

\u015eirk\u0259tl\u0259rin \u00e7oxu t\u0259nqid olunur, \u00e7\u00fcnki real g\u0259lir \u0259ld\u0259 ed\u0259nl\u0259rin say\u0131 \u00e7ox azd\u0131r.<\/p>\n

2. Avropa \u00f6lk\u0259l\u0259ri<\/strong><\/p>\n

Avropa \u0130ttifaq\u0131 \u00f6lk\u0259l\u0259rind\u0259 \u015f\u0259b\u0259k\u0259 marketinqi \u0259sas\u0259n qanunidir, lakin piramida sxeml\u0259rin\u0259 qar\u015f\u0131 ciddi m\u0259hdudiyy\u0259tl\u0259r var.<\/p>\n

M\u0259\u015fhur \u015firk\u0259tl\u0259r: \u201cOriflame\u201d, \u201cTupperware\u201d<\/p>\n

3. Rusiya v\u0259 MDB \u00f6lk\u0259l\u0259ri<\/strong><\/p>\n

Status: Qanuni, amma t\u0259nziml\u0259m\u0259 z\u0259ifdir. Piramida sxeml\u0259ri ad\u0131 il\u0259 f\u0131r\u0131ldaq\u00e7\u0131 strukturlar tez-tez yay\u0131l\u0131r.<\/p>\n

M\u0259\u015fhur \u015firk\u0259tl\u0259r: \u201cFaberlic\u201d, \u201cSiberian Health\u201d, \u201cNL International\u201d<\/p>\n

\u0130ctimai q\u0259bul: \u00c7ox vaxt \u015f\u00fcbh\u0259 il\u0259 qar\u015f\u0131lan\u0131r.<\/p>\n

5. T\u00fcrkiy\u0259<\/strong><\/p>\n

Qanunlar: \u015eirk\u0259tl\u0259r Reklam Qanunu v\u0259 Ticar\u0259t Qanunlar\u0131na uy\u011fun olmal\u0131d\u0131r.<\/p>\n

M\u0259\u015fhur \u015firk\u0259tl\u0259r: \u201cFarmasi\u201d, QNET, \u201cHerbalife\u201d<\/p>\n

\u0130ctimai r\u0259y: Qism\u0259n m\u0259nfi yana\u015fma var, \u00e7\u00fcnki bir \u00e7ox insan g\u0259lir \u0259ld\u0259 ed\u0259 bilm\u0259diyini deyir.<\/p>\n

Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyi v\u0259 ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259ri<\/em><\/strong><\/h3>\n

Az\u0259rbaycandak\u0131 ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rinin f\u0259aliyy\u0259tind\u0259 yaranan \u00fcmumi probleml\u0259rin i\u015f\u0131qland\u0131r\u0131lmas\u0131 il\u0259 Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyi m\u0259\u015f\u011ful olur. Birlik n\u0259zar\u0259t v\u0259 t\u0259nziml\u0259yici mexanizm\u0259 malik deyil.<\/strong><\/p>\n

\u201c\u00dcmumi probleml\u0259rin aradan qald\u0131r\u0131lmas\u0131 \u015f\u0259b\u0259k\u0259l\u0259rin m\u0259nf\u0259\u0259tinin y\u00fcks\u0259lm\u0259sin\u0259, bu is\u0259 \u00f6z n\u00f6vb\u0259sind\u0259 vergi \u00f6d\u0259ni\u015fl\u0259rinin artmas\u0131na, yeni investisiyalara v\u0259 i\u015f yerl\u0259rinin a\u00e7\u0131lmas\u0131na g\u0259tirib \u00e7\u0131xar\u0131r.<\/p>\n

\"ARAZ<\/p>\n

Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyi m\u00fcxt\u0259lif \u00f6lk\u0259l\u0259rin t\u0259cr\u00fcb\u0259sini ara\u015fd\u0131rmaqla yana\u015f\u0131, beyn\u0259lxalq \u0259m\u0259kda\u015fl\u0131\u011f\u0131 da geni\u015fl\u0259ndirm\u0259k niyy\u0259tind\u0259dir. Bel\u0259 ki, haz\u0131rda T\u00fcrkiy\u0259 v\u0259 B\u00f6y\u00fck Britaniyan\u0131n alternativ t\u0259\u015fkilatlar\u0131n\u0131n f\u0259aliyy\u0259tinin \u00f6yr\u0259nilm\u0259si, onlarla t\u0259cr\u00fcb\u0259 m\u00fcbadil\u0259sinin apar\u0131lmas\u0131 v\u0259 bu m\u00fcnasib\u0259tl\u0259ri t\u0259nziml\u0259y\u0259n m\u00fcvafiq s\u0259n\u0259dl\u0259rin, o c\u00fcml\u0259d\u0259n, memorandum v\u0259 sazi\u015fl\u0259rin imzalanmas\u0131 m\u0259s\u0259l\u0259l\u0259ri g\u00fcnd\u0259likd\u0259dir\u201d, – Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyinin ba\u015f katibi Araz \u0130manov bildirdi.<\/p>\n

Fermerl\u0259rin m\u0259hsullar\u0131n\u0131n rahat sat\u0131\u015f\u0131<\/em><\/strong><\/h3>\n

B\u0259zi \u015f\u0259b\u0259k\u0259 marketl\u0259rini idar\u0259 ed\u0259n ana \u015firk\u0259tl\u0259r h\u0259m paytaxtda, h\u0259m d\u0259 \u00f6lk\u0259nin dig\u0259r yerl\u0259rind\u0259 logistik m\u0259rk\u0259zl\u0259r d\u0259 tikirl\u0259r, anbarlar \u015f\u0259b\u0259k\u0259si qurulur. Bunlar Az\u0259rbaycan iqtisadiyyat\u0131nda ciddi rol oynayan faktorlard\u0131r. \u018fsas\u0259n regionlarda soyuducu anbarlar\u0131n\u0131n qurulmas\u0131 oradak\u0131 fermerl\u0259rin m\u0259hsullar\u0131n\u0131n g\u0259l\u0259c\u0259kd\u0259 rahat \u015f\u0259kild\u0259 sat\u0131lmas\u0131na daha \u00e7ox f\u00fcrs\u0259t yaradacaq.<\/p>\n

M\u0259nc\u0259, yeni bir yana\u015fmaya da ehtiyac var.<\/strong>\u00a0\u015e\u0259b\u0259k\u0259 marketl\u0259rini maraqland\u0131rmaq \u00fc\u00e7\u00fcn fermerl\u0259rl\u0259 birg\u0259 i\u015fl\u0259y\u0259nl\u0259r\u0259 x\u00fcsusi g\u00fcz\u0259\u015ftl\u0259r \u2013 vergi g\u00fcz\u0259\u015ftl\u0259ri t\u0259tbiq etm\u0259k m\u00fcmk\u00fcnd\u00fcr. O zaman fermerl\u0259r d\u0259 \u00f6z m\u0259hsullar\u0131n\u0131 haradasa satmaq bar\u0259d\u0259 d\u00fc\u015f\u00fcnm\u0259y\u0259c\u0259k. \u00d6nc\u0259d\u0259n sifari\u015fl\u0259r alacaq v\u0259 o sifari\u015fl\u0259ri yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn \u00e7al\u0131\u015facaq. Bazar axtarmaq problemi aradan qalxacaq. Bu da h\u0259m qiym\u0259tl\u0259r\u0259, h\u0259m d\u0259 keyfiyy\u0259t\u0259 t\u0259sir ed\u0259c\u0259k.<\/p>\n

Tarladan s\u00fcfr\u0259y\u0259 \u00e7atd\u0131r\u0131la bil\u0259c\u0259k m\u0259hsulun \u00e7e\u015fidi v\u0259 h\u0259cmi \u00e7oxald\u0131qca h\u0259m fermerl\u0259r\u0259, h\u0259m \u015f\u0259b\u0259k\u0259 marketl\u0259rin\u0259, h\u0259m d\u0259 al\u0131c\u0131lara m\u00fcsb\u0259t t\u0259sirl\u0259ri ola bil\u0259r. \u015e\u0259b\u0259k\u0259 marketl\u0259ri fermerl\u0259rl\u0259 i\u015fl\u0259s\u0259l\u0259r, daha \u00e7ox i\u015f yeri yaranar.<\/p>\n

Meqamarket t\u0259cr\u00fcb\u0259si<\/em><\/strong><\/h3>\n

D\u00fcnya \u00f6lk\u0259l\u0259rind\u0259 meqamarketl\u0259r ticar\u0259t v\u0259 istehlak m\u0259d\u0259niyy\u0259tinin \u0259h\u0259miyy\u0259tli hiss\u0259sini t\u0259\u015fkil edir. Bu tip ma\u011fazalar ad\u0259t\u0259n \u0259rzaq, m\u0259i\u015f\u0259t texnikas\u0131, geyim, elektronika v\u0259 dig\u0259r g\u00fcnd\u0259lik ehtiyac mallar\u0131n\u0131 bir yerd\u0259 t\u0259klif edirl\u0259r.<\/p>\n

B\u0259zi \u00f6lk\u0259l\u0259rd\u0259 m\u0259\u015fhur meqamarket \u015f\u0259b\u0259k\u0259l\u0259rini t\u0259qdim edirik:<\/strong><\/p>\n

AB\u015e<\/strong><\/p>\n

\u201cWalmart\u201d \u2013 d\u00fcnyan\u0131n \u0259n b\u00f6y\u00fck p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015f\u0259b\u0259k\u0259sidir.<\/p>\n

\"VOLMART.jpg<\/p>\n

Avropa \u00f6lk\u0259l\u0259ri<\/em><\/strong><\/p>\n

Almaniya: \u201cLidl\u201d, Aldi\u201d, \u201cKaufland\u201d, \u201cReal\u201d<\/p>\n

Fransa: \u201cCarrefour\u201d, \u201cAuchan\u201d, \u201cE.Leclerc\u201d<\/p>\n

\u0130taliya: \u201cEsselunga\u201d, \u201cConad\u201d, \u201cCoop\u201d<\/p>\n

T\u00fcrkiy\u0259<\/strong><\/p>\n

\u201cMigros\u201d, B\u0130M, A101, \u201c\u015eok\u201d, \u201cCarrefourSA\u201d<\/p>\n

Bu meqamarketl\u0259r t\u0259kc\u0259 al\u0131\u015f-veri\u015f yeri olmaqla qalm\u0131r, eyni zamanda iqtisadiyyat v\u0259 logistika sisteml\u0259rinin inki\u015faf\u0131nda da m\u00fch\u00fcm rol oynay\u0131rlar.<\/p>\n

\"VOLMART<\/p>\n

M\u0259hsulun maya d\u0259y\u0259rinin \u015f\u0259h\u0259rin m\u0259rk\u0259z hiss\u0259l\u0259rin\u0259 nisb\u0259t\u0259n a\u015fa\u011f\u0131 olmas\u0131 meqamarketl\u0259ri insanlar \u00fc\u00e7\u00fcn c\u0259lbedici edir. Az\u0259rbaycanda da ki\u00e7ik \u015f\u0259h\u0259rciyi xat\u0131rladan meqamarketl\u0259rin geni\u015f yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rm\u0259k arzuolunand\u0131r.<\/p>\n

Yaz\u0131 Veys\u0259lo\u011flu \u015eirk\u0259tl\u0259r Qrupunun, Az\u0259rbaycan M\u0259tbuat \u015euras\u0131n\u0131n v\u0259 Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyinin \u201cOrta v\u0259 ki\u00e7ik biznesin inki\u015faf\u0131nda p\u0259rak\u0259nd\u0259 sektorun rolu\u201d m\u00f6vzusundak\u0131 birg\u0259 m\u00fcsabiq\u0259sin\u0259 t\u0259qdim olunur.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259ri \u0259halinin m\u0259\u015f\u011fullu\u011funun t\u0259min olunmas\u0131nda x\u00fcsusi rol oynay\u0131r. Haz\u0131rda Az\u0259rbaycanda ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 50 mind\u0259n art\u0131q \u015f\u0259xs \u00e7al\u0131\u015f\u0131r. Ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rinin p\u0259rak\u0259nd\u0259 sat\u0131\u015f biznesind\u0259 pay\u0131 is\u0259 30-32% t\u0259\u015fkil edir. \u0130nki\u015faf etmi\u015f \u00f6lk\u0259l\u0259rd\u0259 bu r\u0259q\u0259m 90-95%-\u0259 q\u0259d\u0259rdir. \u015e\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyata t\u0259siri Az\u0259rbaycanda \u015f\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyata t\u0259siri \u00e7ox\u015fax\u0259lidir: 1.\u00a0\u0130qtisadi art\u0131m v\u0259 vergi g\u0259lirl\u0259ri \u0130ri \u015f\u0259b\u0259k\u0259 marketl\u0259ri d\u00f6vl\u0259t b\u00fcdc\u0259sin\u0259 m\u00fch\u00fcm vergi daxilolmalar\u0131 t\u0259min edir. Bu \u015firk\u0259tl\u0259r \u00e7oxsayl\u0131 filiallar a\u00e7araq \u00f6lk\u0259 \u00fczr\u0259 d\u00f6vriyy\u0259ni art\u0131r\u0131r v\u0259 iqtisadi f\u0259all\u0131\u011f\u0131 canland\u0131r\u0131r. 2.\u00a0\u0130\u015f yerl\u0259rinin yarad\u0131lmas\u0131 \u015e\u0259b\u0259k\u0259 marketl\u0259ri minl\u0259rl\u0259 insana daimi v\u0259 m\u00f6vs\u00fcmi i\u015f imkan\u0131 yarad\u0131r. 3.\u00a0R\u0259qab\u0259t v\u0259 qiym\u0259tl\u0259rin t\u0259nziml\u0259nm\u0259si…<\/p>\n","protected":false},"author":2,"featured_media":803988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452-548x365.jpg",548,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/039400f222d6bff4b915770621923452.jpg",600,400,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259ri \u0259halinin m\u0259\u015f\u011fullu\u011funun t\u0259min olunmas\u0131nda x\u00fcsusi rol oynay\u0131r. 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