{"id":807352,"date":"2025-05-21T12:08:39","date_gmt":"2025-05-21T08:08:39","guid":{"rendered":"https:\/\/arantv.az\/?p=807352"},"modified":"2025-05-21T12:08:39","modified_gmt":"2025-05-21T08:08:39","slug":"dunya-sohr%c9%99tli-filip-kotlerinmuasir-marketinqin-%c9%99saslarin%c9%99srind%c9%99-aztelekom-t%c9%99crub%c9%99sind%c9%99n-b%c9%99hs-olunacaq","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=807352","title":{"rendered":"D\u00fcnya \u015f\u00f6hr\u0259tli Filip Kotlerin\u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201dn\u0259\u015frind\u0259 \u201cAztelekom\u201d t\u0259cr\u00fcb\u0259sind\u0259n b\u0259hs olunacaq"},"content":{"rendered":"<div class=\"text-content\" data-id=\"\" data-url=\"\">\n<p>Aztelekom, Az\u0259rbaycan N\u0259qliyyat v\u0259 Kommunikasiya Holdinginin (<a href=\"https:\/\/www.linkedin.com\/company\/azcon-holding\/posts\/?feedView=all\"><u>AZCON\u00a0<\/u><\/a>) t\u0259rkibind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n telekommunikasiya \u015firk\u0259ti, m\u00fcasir marketinqin atas\u0131 kimi tan\u0131nan h\u00f6rm\u0259tli Dr. Filip Kotlerin t\u0259sis etdiyi Kotler Impact-in son t\u0259\u015f\u0259bb\u00fcs\u00fc &#8211; &#8220;M\u00fcasir Marketinqin \u018fsaslar\u0131&#8221;\u00a0(Essentials of Modern Marketing\u00a0&#8211; EOMM) kitab\u0131n\u0131n ilk Az\u0259rbaycan n\u0259\u015frind\u0259 t\u0259qdim olunacaq. Kitabda \u015firk\u0259tin h\u0259yata ke\u00e7irdiyi \u201cOnlayn Az\u0259rbaycan\u201d meqalayih\u0259sinin icra prosesi v\u0259 Az\u0259rbaycan\u0131n r\u0259q\u0259msal transformasiyas\u0131nda layih\u0259nin \u0259h\u0259miyy\u0259ti bar\u0259d\u0259 yaz\u0131lacaq.<\/p>\n<p>100-d\u0259n \u00e7ox \u00f6lk\u0259ni \u0259hat\u0259 ed\u0259n bu qlobal layih\u0259 \u00e7\u0259r\u00e7iv\u0259sind\u0259 haz\u0131rlanacaq kitab seriyas\u0131 h\u0259r bir \u00f6lk\u0259y\u0259 x\u00fcsusi yana\u015fma il\u0259 t\u0259rtib olunaraq yerli biznes u\u011furlar\u0131n\u0131 beyn\u0259lxalq marketinq prinsipl\u0259ri il\u0259 bir araya g\u0259tirir. Italiya, Braziliya, Pol\u015fa, Hindistan, Pakistan, Banqlade\u015f, G\u00fcr\u00e7\u00fcstan, T\u00fcrkiy\u0259 d\u0259 daxil olmaqla 30-dan \u00e7ox \u00f6lk\u0259 bazarlar\u0131 haqq\u0131nda n\u0259\u015fr olunmu\u015f kitablar geni\u015f oxucu mara\u011f\u0131 il\u0259 qar\u015f\u0131lan\u0131b. Az\u0259rbaycan \u00fc\u00e7\u00fcn haz\u0131rlanan n\u0259\u015fr is\u0259 \u00f6lk\u0259nin u\u011furlu biznes t\u0259cr\u00fcb\u0259l\u0259rinin<strong>\u00a0<\/strong>beyn\u0259lxalq arenada tan\u0131d\u0131lmas\u0131na t\u00f6hf\u0259 verm\u0259kl\u0259 yana\u015f\u0131, yerli biznes m\u00fct\u0259x\u0259ssisl\u0259rin\u0259 d\u0259 d\u00fcnya t\u0259cr\u00fcb\u0259sind\u0259n faydalanmaq imkan\u0131 yaradacaq. Kotler Impact-in MDB regionu v\u0259 Az\u0259rbaycandak\u0131 ekskluziv n\u00fcmay\u0259nd\u0259si olan AWE Consulting bu t\u0259\u015f\u0259bb\u00fcs\u00fcn \u00f6lk\u0259mizd\u0259 realla\u015fmas\u0131nda \u0259sas rol oynay\u0131r. Kitab qlobal elektron kitabxanalarda v\u0259 t\u0259hsil platformalar\u0131nda t\u0259qdim edil\u0259c\u0259k.<\/p>\n<p><strong>\u201cAztelekom\u201dun bu kitabda yer almas\u0131 il\u0259 ba\u011fl\u0131 fikirl\u0259rini b\u00f6l\u00fc\u015f\u0259n \u015firk\u0259tin ba\u015f direktor v\u0259zif\u0259sini icra ed\u0259n H\u0259s\u0259n \u00d6m\u0259rov bildirib:<\/strong><\/p>\n<p><em>\u201cKotler \u0130mpact-in n\u0259\u015frind\u0259 \u201cOnlayn Az\u0259rbaycan\u201d layih\u0259sinin yer almas\u0131 bizim \u00fc\u00e7\u00fcn b\u00f6y\u00fck q\u00fcrur m\u0259nb\u0259yidir. Bu kompleks layih\u0259 \u00f6lk\u0259nin iqtisadi inki\u015faf\u0131n\u0131n s\u00fcr\u0259tl\u0259ndirilm\u0259sin\u0259, r\u0259q\u0259msal savadl\u0131l\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131na v\u0259 Az\u0259rbaycan\u0131n investisiya c\u0259lbediciliyinin g\u00fccl\u0259nm\u0259sin\u0259 t\u0259kan verdi. Eyni zamanda bu miqyasda layih\u0259nin icras\u0131 \u201cAztelekom\u201dun g\u00fcnd\u0259lik i\u015f\u0259 yana\u015fmas\u0131nda da fundamental d\u0259yi\u015fiklikl\u0259r\u0259 s\u0259b\u0259b oldu. D\u0259qiq strateji h\u0259d\u0259fl\u0259ri, g\u00fccl\u00fc komanda i\u015fi v\u0259 ortaq m\u0259qs\u0259d\u0259 inam bu m\u00fcr\u0259kk\u0259b layih\u0259nin u\u011furla h\u0259yata ke\u00e7irilm\u0259sin\u0259 imkan yaratd\u0131. Bu layih\u0259nin icras\u0131 zaman\u0131 \u015firk\u0259timizin ke\u00e7diyi yolun \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d kitab\u0131nda \u0259ks olunmas\u0131 bizim \u00fc\u00e7\u00fcn h\u0259m b\u00f6y\u00fck nailiyy\u0259tdir, h\u0259m d\u0259 daha y\u00fcks\u0259k h\u0259d\u0259fl\u0259r\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn \u0259lav\u0259 motivasiyad\u0131r\u201d.<\/em><\/p>\n<p>Qeyd ed\u0259k ki, u\u011furla yekunla\u015fm\u0131\u015f \u201cOnlayn Az\u0259rbaycan\u201d meqalayih\u0259sinin \u0259sas operatoru olan \u201cAztelekom\u201d geni\u015fzolaql\u0131 v\u0259 mobil \u015f\u0259b\u0259k\u0259 t\u0259hlill\u0259ri \u00fczr\u0259 qlobal \u015firk\u0259t \u201cOokla\u201d t\u0259r\u0259find\u0259n \u201cSpeedtest Award for Fastest Fixed Network\u201d (\u018fn s\u00fcr\u0259tli Sabit \u015e\u0259b\u0259k\u0259 \u00fczr\u0259 Speedtest M\u00fckafat\u0131) v\u0259 r\u0259q\u0259msal transformasiya m\u0259s\u0259l\u0259l\u0259ri \u00fczr\u0259 45 illik beyn\u0259lxalq t\u0259cr\u00fcb\u0259y\u0259 sahib olan n\u00fcfuzlu \u201c\u0130DATE\u201d \u015firk\u0259ti t\u0259r\u0259find\u0259n \u201cEv T\u0259s\u0259rr\u00fcfatlar\u0131n\u0131n Geni\u015fzolaql\u0131 \u0130nternet\u0259 Qo\u015fulmas\u0131n\u0131n \u0130nki\u015faf\u0131 il\u0259 Ba\u011fl\u0131 \u018fn Yax\u015f\u0131 T\u0259cr\u00fcb\u0259\u201d (Best Practice of Home Broadband Development Award) m\u00fckafatlar\u0131na layiq g\u00f6r\u00fcl\u00fcb. H\u0259r iki m\u00fckafat \u00f6lk\u0259 tarixind\u0259 ilk d\u0259f\u0259 olaraq sabit \u015f\u0259b\u0259k\u0259 internet provayderin\u0259 t\u0259qdim edilib.<\/p>\n<\/div>\n<div>\n<div class=\"form-group\"><img class=\"img-responsive\" src=\"https:\/\/cdn.musavat.com\/news\/images\/A.K%C3%96%C5%9E%C6%8FL%C6%8FR%20YEN%C4%B0%20D%C4%B0ZAYN\/ali\/%D0%9D%D0%BE%D0%B2%D0%B0%D1%8F%D0%9F%D0%B0%D0%BF%D0%BA%D0%B0\/3dddf41b-e2d3-458a-baf3-42c560cb13b0.jpeg\" \/><\/div>\n<div class=\"form-group\"><img class=\"img-responsive\" src=\"https:\/\/cdn.musavat.com\/news\/images\/A.K%C3%96%C5%9E%C6%8FL%C6%8FR%20YEN%C4%B0%20D%C4%B0ZAYN\/ali\/%D0%9D%D0%BE%D0%B2%D0%B0%D1%8F%D0%9F%D0%B0%D0%BF%D0%BA%D0%B0\/b305ee47-714b-48eb-95a5-53a8c9cd8d60.jpeg\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aztelekom, Az\u0259rbaycan N\u0259qliyyat v\u0259 Kommunikasiya Holdinginin (AZCON\u00a0) t\u0259rkibind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n telekommunikasiya \u015firk\u0259ti, m\u00fcasir marketinqin atas\u0131 kimi tan\u0131nan h\u00f6rm\u0259tli Dr. Filip Kotlerin t\u0259sis etdiyi Kotler Impact-in son t\u0259\u015f\u0259bb\u00fcs\u00fc &#8211; &#8220;M\u00fcasir Marketinqin \u018fsaslar\u0131&#8221;\u00a0(Essentials of Modern Marketing\u00a0&#8211; EOMM) kitab\u0131n\u0131n ilk Az\u0259rbaycan n\u0259\u015frind\u0259 t\u0259qdim olunacaq. Kitabda \u015firk\u0259tin h\u0259yata ke\u00e7irdiyi \u201cOnlayn Az\u0259rbaycan\u201d meqalayih\u0259sinin icra prosesi v\u0259 Az\u0259rbaycan\u0131n r\u0259q\u0259msal transformasiyas\u0131nda layih\u0259nin \u0259h\u0259miyy\u0259ti bar\u0259d\u0259 yaz\u0131lacaq. 100-d\u0259n \u00e7ox \u00f6lk\u0259ni \u0259hat\u0259 ed\u0259n bu qlobal layih\u0259 \u00e7\u0259r\u00e7iv\u0259sind\u0259 haz\u0131rlanacaq kitab seriyas\u0131 h\u0259r bir \u00f6lk\u0259y\u0259 x\u00fcsusi yana\u015fma il\u0259 t\u0259rtib olunaraq yerli biznes u\u011furlar\u0131n\u0131 beyn\u0259lxalq marketinq prinsipl\u0259ri il\u0259 bir araya g\u0259tirir. Italiya, Braziliya,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":807355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524-635x365.jpg",635,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524-840x483.jpg",640,368,true],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/05\/9bd7bdf0fb208cf09f382d3373d1c524.jpg",870,500,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Aztelekom, Az\u0259rbaycan N\u0259qliyyat v\u0259 Kommunikasiya Holdinginin (AZCON\u00a0) t\u0259rkibind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n telekommunikasiya \u015firk\u0259ti, m\u00fcasir marketinqin atas\u0131 kimi tan\u0131nan h\u00f6rm\u0259tli Dr. Filip Kotlerin t\u0259sis etdiyi Kotler Impact-in son t\u0259\u015f\u0259bb\u00fcs\u00fc &#8211; &#8220;M\u00fcasir Marketinqin \u018fsaslar\u0131&#8221;\u00a0(Essentials of Modern Marketing\u00a0&#8211; EOMM) kitab\u0131n\u0131n ilk Az\u0259rbaycan n\u0259\u015frind\u0259 t\u0259qdim olunacaq. Kitabda \u015firk\u0259tin h\u0259yata ke\u00e7irdiyi \u201cOnlayn Az\u0259rbaycan\u201d meqalayih\u0259sinin icra prosesi v\u0259 Az\u0259rbaycan\u0131n r\u0259q\u0259msal transformasiyas\u0131nda layih\u0259nin&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/807352"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=807352"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/807352\/revisions"}],"predecessor-version":[{"id":807356,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/807352\/revisions\/807356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/807355"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=807352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=807352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=807352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}