{"id":811679,"date":"2025-06-19T09:49:46","date_gmt":"2025-06-19T05:49:46","guid":{"rendered":"https:\/\/arantv.az\/?p=811679"},"modified":"2025-06-19T09:49:46","modified_gmt":"2025-06-19T05:49:46","slug":"xalq-artisti-kolbasa-reklamina-c%c9%99kilsinmi-taninmislarin-reaksiyasi","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=811679","title":{"rendered":"Xalq artisti kolbasa reklam\u0131na \u00e7\u0259kilsinmi? &#8211; tan\u0131nm\u0131\u015flar\u0131n reaksiyas\u0131"},"content":{"rendered":"<p><strong>\u00c7\u0259kildiyi kolbasa reklam\u0131 il\u0259 m\u00fczakir\u0259l\u0259r\u0259 s\u0259b\u0259b olan Xalq artisti Rasim Balayev \u201cReal FM\u201d\u0259 m\u00fcsahib\u0259 verib. Bu bar\u0259d\u0259 dan\u0131\u015fan aktyor b\u00fct\u00fcn d\u00fcnya ulduzlar\u0131n\u0131n reklamlarda rol ald\u0131\u011f\u0131n\u0131 bildirib.<\/strong><\/p>\n<p>\u201cDeyir, Rasim Balayev n\u0259 g\u00fcn\u0259 qal\u0131b ki, gedib kolbasa reklam\u0131na \u00e7\u0259kilir. Reklamd\u0131r da bu. Ne\u00e7\u0259 ildir \u00e7\u0259kilmir\u0259m. Kamera \u00fc\u00e7\u00fcn dar\u0131xm\u0131\u015fam, reklama \u00e7\u0259kilir\u0259m. Kino \u00e7\u0259kilmir, ortada normal i\u015f yoxdur. B\u0259db\u0259xt apar\u0131c\u0131 var, deyir ki, Rasim Balayev yoxdur, \u00f6l\u00fcb. Kino var ki, orada \u00e7\u0259kil\u0259m? Ssenari, yax\u015f\u0131 rejissor olmasa, al\u0131nmaz. Bu, kollektiv s\u0259n\u0259tdir. Onsuz da m\u0259n d\u0259, s\u0259n d\u0259 \u00f6l\u0259c\u0259yik, ay b\u0259db\u0259xt! D\u00fc\u015f\u00fck-d\u00fc\u015f\u00fck \u00e7\u0131x\u0131b dan\u0131\u015fma\u011fa g\u00f6r\u0259 bu g\u00fcnd\u0259yik\u201d.<\/p>\n<p>Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 v\u0259 media m\u00fcst\u0259visind\u0259 iki f\u0259rqli m\u00f6vqe formala\u015f\u0131b: bir t\u0259r\u0259f s\u0259n\u0259tkar\u0131n reklamda g\u00f6r\u00fcnm\u0259sini s\u0259n\u0259t\u0259 h\u00f6rm\u0259tsizlik say\u0131r, dig\u0259r t\u0259r\u0259f is\u0259 s\u0259n\u0259t\u00e7inin buna m\u0259cbur qald\u0131\u011f\u0131n\u0131 v\u0259 t\u0259qdir olunmal\u0131 oldu\u011funu bildirir.<\/p>\n<p><strong>D\u00fcnyada nec\u0259dir?<\/strong><\/p>\n<p>Qarda\u015f T\u00fcrkiy\u0259d\u0259n tutmu\u015f Hollivuda q\u0259d\u0259r bir \u00e7ox \u00f6lk\u0259l\u0259rd\u0259 tan\u0131nm\u0131\u015f aktyorlar\u0131n reklam \u00e7arxlar\u0131nda i\u015ftirak\u0131 kifay\u0259t q\u0259d\u0259r yay\u0131lm\u0131\u015f praktikad\u0131r. M\u0259s\u0259l\u0259n, Al Pa\u00e7ino, Robert De Niro, Morqan Friman kimi d\u00fcnya \u015f\u00f6hr\u0259tli aktyorlar q\u0259hv\u0259, avtomobil, saat, bank, h\u0259tta d\u0259rman reklamlar\u0131nda \u00e7\u0259kilibl\u0259r. T\u00fcrkiy\u0259d\u0259 Haluk Bilginer, Kenan \u0130mirzal\u0131o\u011flu, K\u0131van\u00e7 Tatl\u0131tu\u011f kimi s\u0259n\u0259t adamlar\u0131 tez-tez b\u00f6y\u00fck reklam kampaniyalar\u0131n\u0131n simas\u0131 olurlar.<\/p>\n<p><strong>B\u0259s niy\u0259 Az\u0259rbaycanda bu m\u0259s\u0259l\u0259 birm\u0259nal\u0131 qar\u015f\u0131lanm\u0131r?<\/strong><\/p>\n<p>M\u0259s\u0259l\u0259 ondad\u0131r ki, Az\u0259rbaycan c\u0259miyy\u0259tind\u0259 Xalq artisti ad\u0131na x\u00fcsusi bir y\u00fck, simvolik status y\u00fckl\u0259nir. Rasim Balayev kimi s\u0259n\u0259t adamlar\u0131 bir \u00e7oxlar\u0131n\u0131n g\u00f6z\u00fcnd\u0259 yaln\u0131z monumental b\u0259dii obrazlarda g\u00f6r\u00fcnm\u0259li, y\u00fcks\u0259k ideya da\u015f\u0131yan \u0259s\u0259rl\u0259rl\u0259 assosiasiya olunmal\u0131d\u0131r. Onun \u201cN\u0259simi\u201d obraz\u0131 il\u0259 yadda qalm\u0131\u015f aktyor kimi kolbasa reklam\u0131nda \u00e7\u0259kilm\u0259si bu simvolik auraya zidd q\u0259bul edilir.<\/p>\n<p><strong>Amma bu m\u00f6vqeyin \u00f6z\u00fc d\u0259 suallar do\u011furur: kino s\u0259nayesi dur\u011fun v\u0259ziyy\u0259td\u0259dirs\u0259, aktyor ill\u0259rl\u0259 i\u015fsiz qal\u0131rsa, sad\u0259c\u0259, \u201csimvol\u201d olaraq ya\u015famaq m\u00fcmk\u00fcnm\u00fc? Dig\u0259r tan\u0131nm\u0131\u015f s\u0259n\u0259t\u00e7il\u0259r, aktyorlar m\u00fc\u0259yy\u0259n m\u0259bl\u0259\u011f qar\u015f\u0131l\u0131\u011f\u0131nda reklama \u00e7\u0259kil\u0259rdil\u0259rmi? Onlar Rasim Balayevi haql\u0131 say\u0131rm\u0131?<\/strong><\/p>\n<p>Xalq artisti, tan\u0131nm\u0131\u015f aktyor-rejissor \u015eeyx \u018fbd\u00fcl Mahmudov m\u00f6vzu il\u0259 ba\u011fl\u0131 \u201cYeni M\u00fcsavat\u201da dan\u0131\u015f\u0131b. \u015eeyx \u018fbd\u00fcl kolbasa reklam\u0131na \u00e7\u0259kildiyi \u00fc\u00e7\u00fcn h\u0259mkar\u0131n\u0131 s\u0259rt \u015f\u0259kild\u0259 q\u0131nay\u0131b: \u201cRasim Balayev kinonun hesab\u0131na \u00e7atd\u0131\u011f\u0131 m\u0259rh\u0259l\u0259d\u0259n he\u00e7 olmasa utanard\u0131. Az\u0259rbaycan Kinematoqraf\u00e7\u0131lar \u0130ttifaq\u0131n\u0131n s\u0259dridir, kinonun r\u0259hb\u0259rl\u0259rind\u0259n biridir, laz\u0131m g\u0259l\u0259nd\u0259 \u00f6lk\u0259 r\u0259hb\u0259ri il\u0259 g\u00f6r\u00fc\u015f\u0259 o gedir. B\u0259s niy\u0259 bu kino \u00fc\u00e7\u00fcn he\u00e7 n\u0259 etmir? Ax\u0131rda &#8220;N\u0259simi&#8221;d\u0259n sonra gedib kolbasa reklam\u0131na \u00e7\u0259kilir. G\u00f6r\u00fcn, indi kinomuz hans\u0131 s\u0259viyy\u0259y\u0259 \u00e7at\u0131b. M\u0259n d\u0259 onun davas\u0131n\u0131 \u00e7\u0259kir\u0259m ki, g\u0259lin milli kinomuzu aya\u011fa qald\u0131raq. \u015e\u0259xs\u0259n m\u0259nim \u201c\u015eah \u0130smay\u0131l X\u0259tai\u201d, \u201cA\u011fam\u0259h\u0259mm\u0259d \u015eah Qacar\u201d v\u0259 daha ne\u00e7\u0259-ne\u00e7\u0259 ssenarim ortada qal\u0131b. \u201cQap\u0131 ba\u011fl\u0131\u201d oldu\u011fu \u00fc\u00e7\u00fcn gedirl\u0259r kolbasa reklam\u0131na \u00e7\u0259kilirl\u0259r. Bel\u0259 gets\u0259, kolbasa reklam\u0131na \u00e7\u0259kilm\u0259y\u0259 \u015f\u00fck\u00fcr ed\u0259c\u0259kl\u0259r &#8211; onlar\u0131 bundan da pis reklamlar g\u00f6zl\u0259y\u0259c\u0259k.<\/p>\n<p>S\u0259n\u0259tkarlar\u0131n reklama \u00e7\u0259kilm\u0259sin\u0259 g\u0259linc\u0259, reklamlar\u0131n da s\u0259viyy\u0259lisi, s\u0259viyy\u0259sizi olur. \u018flb\u0259tt\u0259 ki, T\u00fcrkiy\u0259d\u0259 d\u0259 m\u0259\u015fhur s\u0259n\u0259tkarlar reklamlarda \u00e7\u0259kilirl\u0259r. Amma bax\u0131n, onlar \u00f6zl\u0259rin\u0259 layiq olan reklamlarda \u00e7\u0259kilirl\u0259r.<\/p>\n<p><strong>M\u0259n\u0259 d\u0259 reklama \u00e7\u0259kilm\u0259k \u00fc\u00e7\u00fcn t\u0259klifl\u0259r olub. M\u0259s\u0259l\u0259n, bu g\u00fcnl\u0259rd\u0259 iki bel\u0259 t\u0259klif alm\u0131\u015fd\u0131m &#8211; biri paltar, biri is\u0259 yem\u0259k reklam\u0131 idi. Dedim: gedin yem\u0259yi sat\u0131n, geyimi d\u0259 ekranlara \u00e7\u0131lpaq \u00e7\u0131xan qad\u0131nlara geyindirin. B\u0259li, m\u0259nim ehtiyac\u0131m \u00e7oxdur. Amma \u0259g\u0259r normal ideologiyam\u0131za, milli-m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimiz\u0259 uy\u011fun reklam olarsa, \u00e7\u0259kil\u0259r\u0259m. Bu g\u00fcn b\u00fct\u00fcn d\u00fcnya reklam \u00fcz\u0259rind\u0259 qurulub. Amma bax\u0131r kim, n\u0259 v\u0259 hans\u0131 \u015f\u0259raitd\u0259, hans\u0131 m\u00f6vzuda reklama \u00e7\u0259kilir&#8221;.<\/strong><\/p>\n<p>\u018fm\u0259kdar inc\u0259s\u0259n\u0259t xadimi, m\u0259\u015fhur aktyor v\u0259 rejissor Elxan C\u0259f\u0259rov is\u0259 deyib ki, bu m\u0259s\u0259l\u0259 \u00e7ox \u015f\u0259xsi v\u0259 spesifik m\u0259s\u0259l\u0259dir: \u201cBurada aksiom yoxdur. Dem\u0259k olmaz ki, bunu etm\u0259k olar v\u0259 yaxud etm\u0259k olmaz. T\u0259bii ki, d\u00fcnyada bel\u0259 t\u0259cr\u00fcb\u0259l\u0259r var. El\u0259 aktyorlar\u0131m\u0131z var ki, seriala \u00e7\u0259kilir, el\u0259si d\u0259 var ki, \u00e7\u0259kilmir. B\u0259dii filmd\u0259 \u00e7\u0259kil\u0259n aktyorlar\u0131m\u0131z serialda da, reklamda da g\u00f6r\u00fcn\u00fcr. Bu, yarad\u0131c\u0131 insanlar\u0131n sosial dayan\u0131ql\u0131 bir m\u00f6vqed\u0259 olmamalar\u0131ndan ir\u0259li g\u0259l\u0259n m\u0259s\u0259l\u0259l\u0259rdir. \u0130ndi, t\u0259bii ki, kims\u0259 5 manat art\u0131q qazanmaq ist\u0259yirs\u0259, burada q\u0259bah\u0259tli he\u00e7 n\u0259 yoxdur.<\/p>\n<p><strong>\u018flb\u0259tt\u0259, Rasim Balayevin kolbasa reklam\u0131na \u00e7\u0259kilm\u0259si \u015f\u0259xs\u0259n m\u0259nim \u00fc\u00e7\u00fcn, bir tama\u015fa\u00e7\u0131 kimi, bir q\u0259d\u0259r dart\u0131naraq q\u0259bul etdiyim hal oldu. Bizim \u00e7oxsayl\u0131 s\u0259n\u0259tkarlar\u0131m\u0131z var ki, b\u0259z\u0259n onlar\u0131 avtobusda, metroda g\u00f6r\u0259nd\u0259 insan bir anl\u0131q t\u0259r\u0259dd\u00fcd edir. D\u00fc\u015f\u00fcn\u00fcrs\u0259n ki, m\u0259nim q\u0259hr\u0259man\u0131m m\u0259nim \u00fc\u00e7\u00fcn \u0259l\u00e7atmazd\u0131r, bir x\u00fclyad\u0131r &#8211; niy\u0259 adi insan kimi metroya, avtobusa minm\u0259lidir?&#8221;, &#8211; rejissor deyib.<\/strong><\/p>\n<p>\u201cB\u0259s siz\u0259 reklama \u00e7\u0259kilm\u0259k \u00fc\u00e7\u00fcn t\u0259klifl\u0259r g\u0259libmi?\u201d &#8211; sual\u0131na is\u0259 Elxan C\u0259f\u0259rov bel\u0259 cavab verib: \u201c\u00c7ox g\u0259nc ya\u015f\u0131mda, yax\u0131n bir dostun v\u0259 tan\u0131\u015f\u0131n xahi\u015fi il\u0259 bir mobil operatorun reklam\u0131na \u00e7\u0259kilmi\u015fdim. Amma ondan sonra \u00e7\u0259kilm\u0259mi\u015f\u0259m. G\u0259l\u0259n t\u0259klifl\u0259ri is\u0259 t\u0259kidl\u0259 r\u0259dd etmi\u015f\u0259m v\u0259 bildirmi\u015f\u0259m ki, bir daha bu c\u00fcr t\u0259klifl\u0259r olunmas\u0131n.<\/p>\n<p>\u015e\u0259xs\u0259n m\u0259n ist\u0259m\u0259zdim o c\u00fcr reklamlarda \u00e7\u0259kilim. \u0130st\u0259y\u0259rdim ki, insanlar\u0131n d\u00fc\u015f\u00fcnc\u0259sind\u0259 yarad\u0131c\u0131 insanlara qar\u015f\u0131 olan o mifik m\u00fcnasib\u0259ti qoruyub saxlay\u0131m&#8221;.<\/p>\n<p><strong>Xalid\u0259 G\u018fRAY,<\/strong><br \/>\n<strong>\u201cYeni M\u00fcsavat\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7\u0259kildiyi kolbasa reklam\u0131 il\u0259 m\u00fczakir\u0259l\u0259r\u0259 s\u0259b\u0259b olan Xalq artisti Rasim Balayev \u201cReal FM\u201d\u0259 m\u00fcsahib\u0259 verib. Bu bar\u0259d\u0259 dan\u0131\u015fan aktyor b\u00fct\u00fcn d\u00fcnya ulduzlar\u0131n\u0131n reklamlarda rol ald\u0131\u011f\u0131n\u0131 bildirib. \u201cDeyir, Rasim Balayev n\u0259 g\u00fcn\u0259 qal\u0131b ki, gedib kolbasa reklam\u0131na \u00e7\u0259kilir. Reklamd\u0131r da bu. Ne\u00e7\u0259 ildir \u00e7\u0259kilmir\u0259m. Kamera \u00fc\u00e7\u00fcn dar\u0131xm\u0131\u015fam, reklama \u00e7\u0259kilir\u0259m. Kino \u00e7\u0259kilmir, ortada normal i\u015f yoxdur. B\u0259db\u0259xt apar\u0131c\u0131 var, deyir ki, Rasim Balayev yoxdur, \u00f6l\u00fcb. Kino var ki, orada \u00e7\u0259kil\u0259m? Ssenari, yax\u015f\u0131 rejissor olmasa, al\u0131nmaz. Bu, kollektiv s\u0259n\u0259tdir. Onsuz da m\u0259n d\u0259, s\u0259n d\u0259 \u00f6l\u0259c\u0259yik, ay b\u0259db\u0259xt! D\u00fc\u015f\u00fck-d\u00fc\u015f\u00fck \u00e7\u0131x\u0131b dan\u0131\u015fma\u011fa g\u00f6r\u0259 bu&hellip;<\/p>\n","protected":false},"author":2,"featured_media":811680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7-649x365.jpg",649,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",640,360,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/06\/ca731611c3960aed7cb98f01526a6dd7.jpg",750,422,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"\u00c7\u0259kildiyi kolbasa reklam\u0131 il\u0259 m\u00fczakir\u0259l\u0259r\u0259 s\u0259b\u0259b olan Xalq artisti Rasim Balayev \u201cReal FM\u201d\u0259 m\u00fcsahib\u0259 verib. Bu bar\u0259d\u0259 dan\u0131\u015fan aktyor b\u00fct\u00fcn d\u00fcnya ulduzlar\u0131n\u0131n reklamlarda rol ald\u0131\u011f\u0131n\u0131 bildirib. \u201cDeyir, Rasim Balayev n\u0259 g\u00fcn\u0259 qal\u0131b ki, gedib kolbasa reklam\u0131na \u00e7\u0259kilir. Reklamd\u0131r da bu. Ne\u00e7\u0259 ildir \u00e7\u0259kilmir\u0259m. Kamera \u00fc\u00e7\u00fcn dar\u0131xm\u0131\u015fam, reklama \u00e7\u0259kilir\u0259m. Kino \u00e7\u0259kilmir, ortada normal i\u015f yoxdur. B\u0259db\u0259xt&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/811679"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=811679"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/811679\/revisions"}],"predecessor-version":[{"id":811681,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/811679\/revisions\/811681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/811680"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=811679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=811679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=811679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}