{"id":818193,"date":"2025-07-30T10:45:52","date_gmt":"2025-07-30T06:45:52","guid":{"rendered":"https:\/\/arantv.az\/?p=818193"},"modified":"2025-07-30T10:45:52","modified_gmt":"2025-07-30T06:45:52","slug":"marketl%c9%99rd%c9%99-1-alana-1-h%c9%99diyy%c9%99-t%c9%99l%c9%99si","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=818193","title":{"rendered":"Marketl\u0259rd\u0259 \u201c1 alana 1 h\u0259diyy\u0259\u201d t\u0259l\u0259si"},"content":{"rendered":"
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Ekspert deyir ki, istehlak\u00e7\u0131lar almad\u0131qlar\u0131 m\u0259hsullara g\u00f6r\u0259 pul \u00f6d\u0259yir<\/strong><\/h3>\n

Yay m\u00f6vs\u00fcm\u00fcnd\u0259 \u00f6lk\u0259nin bir \u00e7ox iri marketl\u0259rind\u0259 \u0259t m\u0259hsullar\u0131na, x\u00fcsusil\u0259 d\u0259 kolbasa v\u0259 sosiska kimi tez xarab olan m\u0259hsullara k\u00fctl\u0259vi endiriml\u0259r elan olunur. R\u0259fl\u0259rd\u0259 \u201c50 faiz endirim\u201d, \u201c1 alana 1 h\u0259diyy\u0259\u201d, \u201cyar\u0131 qiym\u0259t\u201d kimi c\u0259lbedici etiketl\u0259r g\u00f6z ox\u015fay\u0131r. Ancaq al\u0131c\u0131lar tez-tez bu endiriml\u0259rin arxas\u0131nda t\u0259hl\u00fck\u0259li bir h\u0259qiq\u0259tin gizl\u0259ndiyini iddia edirl\u0259r. T\u0259klif edil\u0259n m\u0259hsullar\u0131n bir hiss\u0259si t\u0259z\u0259, dig\u0259r hiss\u0259si is\u0259 istifad\u0259 m\u00fcdd\u0259ti bitm\u0259kd\u0259 olan, h\u0259tta b\u0259z\u0259n art\u0131q xarab olmu\u015f partiyalardan ibar\u0259t olur.<\/strong><\/p>\n

B\u0259s g\u00f6r\u0259s\u0259n, bu, endirim aksiyas\u0131d\u0131r, yoxsa istehlak\u00e7\u0131n\u0131n aldad\u0131lmas\u0131d\u0131r? \u00dcmumiyy\u0259tl\u0259, bel\u0259 m\u0259hsullar alark\u0259n istehlak\u00e7\u0131 daha \u00e7ox n\u0259y\u0259 diqq\u0259t yetirm\u0259lidir?<\/p>\n

Az\u0259rbaycanda t\u0259hl\u00fck\u0259li, standarta uy\u011fun olmayan kolbasa istehsal\u0131 da m\u00f6vcuddur. Bu kolbasalar g\u00f6z\u0259l qabla\u015fd\u0131rmaya malik olub etiketsiz \u015f\u0259kild\u0259 metro \u00e7\u0131x\u0131\u015flar\u0131nda sat\u0131l\u0131r. Daxili \u0130\u015fl\u0259r Nazirliyinin Ba\u015f Cinay\u0259tkarl\u0131qla M\u00fcbariz\u0259 \u0130dar\u0259si d\u0259f\u0259l\u0259rl\u0259 \u00f6lk\u0259nin m\u00fcxt\u0259lif b\u00f6lg\u0259l\u0259rind\u0259 at, e\u015f\u015f\u0259k, murdar olmu\u015f heyvan \u0259tinin k\u0259sildiyini if\u015fa edib. Bu \u0259tl\u0259rin bir hiss\u0259si, \u015f\u00fcbh\u0259siz ki, kolbasa sexl\u0259rin\u0259 yol tap\u0131r.<\/p>\n

Burada Az\u0259rbaycan Qida T\u0259hl\u00fck\u0259sizliyi Agentliyinin v\u0259 dig\u0259r n\u0259zar\u0259t qurumlar\u0131n\u0131n monitorinq n\u0259tic\u0259l\u0259ri v\u0259 ictimaiyy\u0259t\u0259 a\u00e7\u0131qlad\u0131\u011f\u0131 hesabatlar\u0131 \u0259sas g\u00f6t\u00fcr\u0259 bil\u0259rik. B\u0259zi hallarda m\u0259hsullar\u0131n \u00fcz\u0259rind\u0259 halal sertifikatlar\u0131 v\u0259 ya m\u0259n\u015f\u0259yi haqq\u0131nda \u0259lav\u0259 m\u0259lumatlar olur. Ancaq bunun da etibarl\u0131l\u0131\u011f\u0131n\u0131 t\u0259sdiql\u0259m\u0259k \u00fc\u00e7\u00fcn sertifikatla\u015fd\u0131rma qurumlar\u0131n\u0131n r\u0259smi siyah\u0131lar\u0131na baxmaq laz\u0131md\u0131r. B\u0259zi vaxtlarda saxta v\u0259 ya qeyri-standart m\u0259hsullar qoxusuna v\u0259 teksturas\u0131na g\u00f6r\u0259 f\u0259rql\u0259n\u0259 bilir.<\/p>\n

Probleml\u0259rd\u0259n biri qida m\u0259hsullar\u0131n\u0131n istehsal prosesind\u0259 monitorinqin yet\u0259rinc\u0259 g\u00fccl\u00fc olmamas\u0131, keyfiyy\u0259t yoxlamalar\u0131n\u0131n ard\u0131c\u0131l apar\u0131lmamas\u0131 v\u0259 istehsal\u00e7\u0131lar\u0131n b\u0259z\u0259n m\u0259suliyy\u0259tsiz davranmas\u0131d\u0131r.<\/strong><\/p>\n

\u0130qtisad\u00e7\u0131lar hesab edirl\u0259r ki, bel\u0259 m\u0259hsullar\u0131n istehsal\u0131 v\u0259 d\u00f6vriyy\u0259si s\u0131rf qiym\u0259t\u0259, al\u0131c\u0131n\u0131n c\u0259lbedici t\u0259klifi se\u00e7\u0259c\u0259yin\u0259 hesablan\u0131b. Ucuz \u0259t m\u0259hsullar\u0131 istehsal\u0131nda \u0259sas m\u0259qs\u0259d maya d\u0259y\u0259rini azaltmaq v\u0259 maksimum g\u0259lir \u0259ld\u0259 etm\u0259kdir. Bu da keyfiyy\u0259tsiz xammal istifad\u0259sini stimulla\u015fd\u0131r\u0131r. S\u00fcni \u0259t \u0259lav\u0259l\u0259ri, ucuz \u0259t tullant\u0131lar\u0131, qar\u0131\u015f\u0131q piy v\u0259 kimy\u0259vi stabilizatorlardan istifad\u0259 hallar\u0131 yay\u0131lm\u0131\u015f praktikalardand\u0131r.<\/p>\n

O da qeyd edilir ki, Az\u0259rbaycanda qida sah\u0259sind\u0259 istehsal\u00e7\u0131ya y\u00f6n\u0259lik t\u0259zyiql\u0259r \u0259sas\u0259n vergi v\u0259 s\u0259n\u0259dl\u0259\u015fm\u0259 \u0259traf\u0131nda c\u0259ml\u0259\u015fir, amma m\u0259hsulun t\u0259rkibi v\u0259 t\u0259hl\u00fck\u0259sizliyi il\u0259 ba\u011fl\u0131 monitorinql\u0259r m\u00fct\u0259madi v\u0259 d\u0259rin ara\u015fd\u0131rmalara s\u00f6yk\u0259nmir. AQTA v\u0259 dig\u0259r qurumlar t\u0259r\u0259find\u0259n h\u0259r ay a\u00e7\u0131qlanan monitorinq n\u0259tic\u0259l\u0259rind\u0259 \u201cyarars\u0131z m\u0259hsullar\u201d siyah\u0131s\u0131 payla\u015f\u0131l\u0131r. \u018fg\u0259r z\u0259r\u0259rli m\u0259hsul istehsal ed\u0259n \u015f\u0259xs m\u0259suliyy\u0259td\u0259n yay\u0131na bilirs\u0259 v\u0259 ona qar\u015f\u0131 ictimai t\u0259zyiq formala\u015fm\u0131rsa, bu c\u00fcr hallar davaml\u0131 olur.<\/p>\n

\u0130stehlak\u00e7\u0131 h\u00fcquqlar\u0131n\u0131n m\u00fcdafi\u0259\u00e7isi Eyyub H\u00fcseynov m\u00f6vzu il\u0259 ba\u011fl\u0131 \u201cYeni M\u00fcsavat\u201da bildirib ki, marketl\u0259rd\u0259 ke\u00e7iril\u0259n endirim kampaniyalar\u0131n\u0131n \u0259sas m\u0259qs\u0259di v\u0259t\u0259nda\u015f\u0131 ma\u011fazaya c\u0259lb etm\u0259kdir.<\/p>\n

\"Eyyub<\/p>\n

\u00a0Eyyub H\u00fcseynov<\/strong><\/p>\n

Onun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, al\u0131c\u0131 ma\u011fazaya daxil olduqdan sonra n\u00f6vb\u0259ti m\u0259qs\u0259d ona m\u00fc\u0259yy\u0259n m\u0259hsulu guya endiriml\u0259 t\u0259qdim etm\u0259k olur:<\/strong>\u00a0\u201cLakin bu kampaniyalar\u0131n \u0259ks\u0259riyy\u0259ti \u0259slind\u0259 istehlak\u00e7\u0131n\u0131 aldatma\u011fa y\u00f6n\u0259lib. Vitrinl\u0259rd\u0259 endirimli kimi g\u00f6st\u0259ril\u0259n m\u0259hsul kassada h\u0259min qiym\u0259tl\u0259rl\u0259 hesablanm\u0131r. \u00c7\u00fcnki endirimd\u0259 olan m\u0259hsulun yan\u0131nda, ox\u015far g\u00f6r\u00fcn\u00fc\u015fl\u00fc, amma endirim\u0259 daxil olmayan ba\u015fqa m\u0259hsullar yerl\u0259\u015fdirilir v\u0259 istehlak\u00e7\u0131 bu \u00e7a\u015fd\u0131r\u0131c\u0131 t\u0259qdimat\u0131n qurban\u0131na \u00e7evrilir. Kassaya q\u0259d\u0259r g\u0259ldiyind\u0259n, \u00e7ox vaxt h\u0259min m\u0259hsulu alma\u011fa m\u0259cbur olur\u201d.<\/p>\n

Eyyub H\u00fcseynovun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, qiym\u0259t endiriml\u0259ri \u0259sas\u0259n market sahibl\u0259rinin t\u0259\u015f\u0259bb\u00fcs\u00fcd\u00fcr v\u0259 bu zaman t\u0259chizat\u00e7\u0131lar t\u0259zyiq alt\u0131nda qal\u0131rlar. Market \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 daxil olmaq ist\u0259y\u0259n t\u0259chizat\u00e7\u0131lar \u0259vv\u0259lc\u0259 b\u00f6y\u00fck m\u0259bl\u0259\u011fd\u0259 \u00f6d\u0259ni\u015f etm\u0259li olur, daha sonra is\u0259 onlardan m\u00fc\u015ft\u0259ri c\u0259lbi \u00fc\u00e7\u00fcn m\u0259hsullar\u0131n\u0131 ucuzla\u015fd\u0131rmalar\u0131 t\u0259l\u0259b olunur.<\/p>\n

E.H\u00fcseynov qeyd edir ki, son bir ild\u0259 istehlak\u00e7\u0131lar faktiki olaraq almad\u0131qlar\u0131 m\u0259hsullar \u00fc\u00e7\u00fcn xeyli v\u0259sait \u00f6d\u0259yibl\u0259r:<\/strong>\u00a0\u201cAzad \u0130stehlak\u00e7\u0131lar Birliyin\u0259 daxil olan \u0259n \u00e7ox \u015fikay\u0259tl\u0259r d\u0259 endiriml\u0259rl\u0259 ba\u011fl\u0131d\u0131r. Bir \u00e7ox hallarda \u0259vv\u0259lki qiym\u0259ti endirimli kimi t\u0259qdim edirl\u0259r, bu is\u0259 istehlak\u00e7\u0131lar\u0131n aldanmas\u0131na s\u0259b\u0259b olur. Bu c\u00fcr hallarda v\u0259t\u0259nda\u015flar m\u0259hsulun \u0259vv\u0259lki qiym\u0259tin\u0259 dair s\u00fcbut t\u0259l\u0259b ed\u0259 bil\u0259rl\u0259r. Lakin \u00e7ox t\u0259\u0259ss\u00fcf ki, ma\u011fazalar bu s\u0259n\u0259dl\u0259ri t\u0259qdim etmir v\u0259 qiym\u0259t siyas\u0259tin\u0259 n\u0259zar\u0259t etm\u0259li olan aidiyy\u0259ti qurumlar da bu m\u0259s\u0259l\u0259y\u0259 yet\u0259rinc\u0259 diqq\u0259t g\u00f6st\u0259rmir.\u00a0 \u0130stehlak\u00e7\u0131lar al\u0131\u015f-veri\u015f zaman\u0131 kassa \u00e7ekl\u0259rini diqq\u0259tl\u0259 yoxlamal\u0131 v\u0259 yaln\u0131z ald\u0131qlar\u0131 m\u0259hsullar\u0131n \u00f6d\u0259ni\u015fini etm\u0259lidirl\u0259r ki, bu c\u00fcr haqs\u0131zl\u0131qlardan yay\u0131nmaq m\u00fcmk\u00fcn olsun\u201d.<\/p>\n

Qeyd ed\u0259k ki, d\u00fcnyan\u0131n bir \u00e7ox \u00f6lk\u0259sind\u0259, x\u00fcsusil\u0259 Avropa \u0130ttifaq\u0131 \u00f6lk\u0259l\u0259rind\u0259 v\u0259 AB\u015e-da bel\u0259 m\u0259hsullar\u0131n sat\u0131\u015f\u0131 ciddi \u015f\u0259kild\u0259 izl\u0259nir. Almaniyada v\u0259 Fransada supermarketl\u0259r istifad\u0259 m\u00fcdd\u0259tin\u0259 az qalan m\u0259hsullar\u0131 endiriml\u0259 t\u0259klif ets\u0259l\u0259r d\u0259, bu m\u0259hsullar\u0131n etiketind\u0259 d\u0259qiq tarix, saxlama \u015f\u0259raiti v\u0259 istifad\u0259y\u0259 dair x\u0259b\u0259rdarl\u0131q x\u00fcsusi diqq\u0259tl\u0259 qeyd olunur. \u018fks halda, ciddi maliyy\u0259 c\u0259zalar\u0131 v\u0259 icaz\u0259 l\u0259\u011fvl\u0259ri t\u0259tbiq edilir. \u018fn \u0259sas\u0131 is\u0259 – m\u00fcst\u0259qil laboratoriyalar v\u0259 ictimai n\u0259zar\u0259t\u00e7il\u0259r bu sektorda aktiv f\u0259aliyy\u0259t g\u00f6st\u0259rir.<\/strong><\/p>\n

M\u00fct\u0259x\u0259ssisl\u0259r onu da qeyd edirl\u0259r ki, kolbasa v\u0259 sosiska kimi haz\u0131r \u0259t m\u0259hsullar\u0131n\u0131n ucuz qiym\u0259t\u0259 t\u0259klif edilm\u0259si h\u0259r zaman f\u00fcrs\u0259t deyil. B\u0259z\u0259n bu, istifad\u0259 m\u00fcdd\u0259ti bitmi\u015f, keyfiyy\u0259tsiz v\u0259 t\u0259hl\u00fck\u0259li m\u0259hsullar\u0131n bazara \u00e7\u0131xar\u0131lmas\u0131 il\u0259 n\u0259tic\u0259l\u0259nir. T\u0259nziml\u0259yici qurumlar\u0131n m\u0259suliyy\u0259ti il\u0259 yana\u015f\u0131, istehlak\u00e7\u0131 da \u00f6z h\u00fcquqlar\u0131n\u0131 bilm\u0259li, \u015f\u00fcbh\u0259li m\u0259hsullardan uzaq durmal\u0131d\u0131r. \u018fn \u0259sas\u0131 is\u0259 – sa\u011flaml\u0131q ucuz etiketl\u0259rin deyil, keyfiyy\u0259tli qidalanman\u0131n qiym\u0259tin\u0259 \u00f6l\u00e7\u00fclm\u0259lidir.<\/p>\n

Afaq M\u0130RAY\u0130Q,<\/strong>
\n\u201cYeni M\u00fcsavat\u201d<\/strong><\/p>\n<\/div>\n

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Ekspert deyir ki, istehlak\u00e7\u0131lar almad\u0131qlar\u0131 m\u0259hsullara g\u00f6r\u0259 pul \u00f6d\u0259yir Yay m\u00f6vs\u00fcm\u00fcnd\u0259 \u00f6lk\u0259nin bir \u00e7ox iri marketl\u0259rind\u0259 \u0259t m\u0259hsullar\u0131na, x\u00fcsusil\u0259 d\u0259 kolbasa v\u0259 sosiska kimi tez xarab olan m\u0259hsullara k\u00fctl\u0259vi endiriml\u0259r elan olunur. R\u0259fl\u0259rd\u0259 \u201c50 faiz endirim\u201d, \u201c1 alana 1 h\u0259diyy\u0259\u201d, \u201cyar\u0131 qiym\u0259t\u201d kimi c\u0259lbedici etiketl\u0259r g\u00f6z ox\u015fay\u0131r. Ancaq al\u0131c\u0131lar tez-tez bu endiriml\u0259rin arxas\u0131nda t\u0259hl\u00fck\u0259li bir h\u0259qiq\u0259tin gizl\u0259ndiyini iddia edirl\u0259r. T\u0259klif edil\u0259n m\u0259hsullar\u0131n bir hiss\u0259si t\u0259z\u0259, dig\u0259r hiss\u0259si is\u0259 istifad\u0259 m\u00fcdd\u0259ti bitm\u0259kd\u0259 olan, h\u0259tta b\u0259z\u0259n art\u0131q xarab olmu\u015f partiyalardan ibar\u0259t olur. B\u0259s g\u00f6r\u0259s\u0259n, bu, endirim aksiyas\u0131d\u0131r, yoxsa istehlak\u00e7\u0131n\u0131n aldad\u0131lmas\u0131d\u0131r? \u00dcmumiyy\u0259tl\u0259, bel\u0259…<\/p>\n","protected":false},"author":2,"featured_media":818194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9-599x365.jpg",599,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/07\/f57ec71aee9ce328986c992e5070c7e9.jpg",640,390,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"Ekspert deyir ki, istehlak\u00e7\u0131lar almad\u0131qlar\u0131 m\u0259hsullara g\u00f6r\u0259 pul \u00f6d\u0259yir Yay m\u00f6vs\u00fcm\u00fcnd\u0259 \u00f6lk\u0259nin bir \u00e7ox iri marketl\u0259rind\u0259 \u0259t m\u0259hsullar\u0131na, x\u00fcsusil\u0259 d\u0259 kolbasa v\u0259 sosiska kimi tez xarab olan m\u0259hsullara k\u00fctl\u0259vi endiriml\u0259r elan olunur. R\u0259fl\u0259rd\u0259 \u201c50 faiz endirim\u201d, \u201c1 alana 1 h\u0259diyy\u0259\u201d, \u201cyar\u0131 qiym\u0259t\u201d kimi c\u0259lbedici etiketl\u0259r g\u00f6z ox\u015fay\u0131r. Ancaq al\u0131c\u0131lar tez-tez bu endiriml\u0259rin arxas\u0131nda t\u0259hl\u00fck\u0259li bir…","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/818193"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=818193"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/818193\/revisions"}],"predecessor-version":[{"id":818195,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/818193\/revisions\/818195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/818194"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=818193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=818193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=818193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}