{"id":825946,"date":"2025-09-12T18:01:32","date_gmt":"2025-09-12T14:01:32","guid":{"rendered":"https:\/\/arantv.az\/?p=825946"},"modified":"2025-09-12T18:01:32","modified_gmt":"2025-09-12T14:01:32","slug":"siqaret-reklaminin-yeni-hiyl%c9%99l%c9%99ri","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=825946","title":{"rendered":"Siqaret reklam\u0131n\u0131n yeni hiyl\u0259l\u0259ri"},"content":{"rendered":"<p><strong>\u00dcmumd\u00fcnya S\u0259hiyy\u0259 T\u0259\u015fkilat\u0131n\u0131n (\u00dcST) m\u0259lumat\u0131na g\u00f6r\u0259, siqaret istifad\u0259si h\u0259r il d\u00fcnyada t\u0259xmin\u0259n 8 milyon insan\u0131n \u00f6l\u00fcm\u00fcn\u0259 s\u0259b\u0259b olur. Onlardan bir milyondan \u00e7oxu is\u0259 passiv siqaret \u00e7\u0259km\u0259nin qurban\u0131na \u00e7evrilir.<\/strong><\/p>\n<p>T\u00fct\u00fcn m\u0259mulatlar\u0131 qlobal miqyasda \u0259n b\u00f6y\u00fck s\u0259hiyy\u0259 probleml\u0259rind\u0259n biri hesab edils\u0259 d\u0259, istehsal\u00e7\u0131 \u015firk\u0259tl\u0259r m\u00fcxt\u0259lif \u00fcsullarla m\u0259hsullar\u0131n\u0131 c\u0259miyy\u0259t\u0259 s\u0131r\u0131maqda davam edirl\u0259r. Az\u0259rbaycanda da bu proses \u201csor\u011fu\u201d ad\u0131 alt\u0131nda h\u0259yata ke\u00e7irilir, marketl\u0259rd\u0259 al\u0131c\u0131lara yax\u0131nla\u015fan sat\u0131\u015f n\u00fcmay\u0259nd\u0259l\u0259ri siqaret v\u0259 elektron siqaretl\u0259rl\u0259 ba\u011fl\u0131 m\u0259lumat toplay\u0131r, daha sonra is\u0259 reklam xarakterli mesajlar verirl\u0259r. Halbuki qanunvericilik t\u00fct\u00fcn m\u0259mulatlar\u0131n\u0131n reklam\u0131n\u0131 q\u0259ti \u015f\u0259kild\u0259 qada\u011fan edir.<\/p>\n<p>Proses bel\u0259 ba\u015f verir. Marketl\u0259rd\u0259 g\u0259nc xan\u0131mlar yax\u0131nla\u015f\u0131b \u201csiqaret \u00e7\u0259kirsiniz\u201d dey\u0259 sual edirl\u0259r. M\u00fcxt\u0259lif \u015firk\u0259tl\u0259rin sat\u0131\u015f \u0259m\u0259kda\u015flar\u0131 al\u0131c\u0131lara yax\u0131nla\u015f\u0131r v\u0259 siqaretl\u0259 ba\u011fl\u0131 sor\u011fu apar\u0131rlar. G\u00fcnd\u0259 ne\u00e7\u0259 d\u0259f\u0259 istifad\u0259 etdiyini, hans\u0131 markadan oldu\u011funu, elektron siqaretl\u0259r bar\u0259d\u0259 fikirl\u0259rini soru\u015furlar. Sonda is\u0259 \u0259laq\u0259 n\u00f6mr\u0259l\u0259ri v\u0259 e-mail \u00fcnvanlar\u0131 g\u00f6t\u00fcr\u00fcl\u00fcr, h\u0259min \u00fcnvanlara reklam xarakterli mesajlar g\u00f6nd\u0259rilir. Halbuki t\u00fct\u00fcn m\u0259mulatlar\u0131 v\u0259 alkoqol m\u0259hsullar\u0131n\u0131n reklam\u0131 qanunvericiliy\u0259 g\u00f6r\u0259 qada\u011fand\u0131r. \u015eirk\u0259tl\u0259r is\u0259 bunu \u201csor\u011fu\u201d ad\u0131 alt\u0131nda h\u0259yata ke\u00e7irirl\u0259r.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/cdn.musavat.com\/news\/thumbnails\/7fc878a9167772fb5d026a937ab10dbc.jpg\" alt=\"CAH\u0130D.jpg (64 KB)\" width=\"640\" height=\"470\" \/><\/p>\n<p><strong>M\u0259s\u0259l\u0259 il\u0259 ba\u011fl\u0131 \u00dcmumd\u00fcnya Reklam\u00e7\u0131lar Assosiasiyas\u0131n\u0131n \u00fczv\u00fc Cahid H\u0259s\u0259nov Musavat.com-a deyib ki, Az\u0259rbaycanda h\u0259r g\u00fcn marketl\u0259rd\u0259 ba\u015f ver\u0259n bu hallar qanunsuzdur:<\/strong><\/p>\n<p>\u201cReklam haqq\u0131nda qanuna \u0259sas\u0259n, t\u00fct\u00fcn v\u0259 alkoqol m\u0259hsullar\u0131n\u0131n reklam\u0131 qada\u011fand\u0131r. Marketl\u0259rin i\u00e7\u0259risind\u0259, kassalara yax\u0131n yerl\u0259rd\u0259 sat\u0131\u015f n\u00fcmay\u0259nd\u0259l\u0259ri al\u0131c\u0131lara yax\u0131nla\u015faraq m\u0259hsulu t\u0259rifl\u0259m\u0259y\u0259 ba\u015flay\u0131rlar. H\u0259r hans\u0131 m\u0259tnin v\u0259 ya reklam xarakterli m\u0259lumat\u0131n g\u00f6nd\u0259rilm\u0259si is\u0259 birm\u0259nal\u0131 \u015f\u0259kild\u0259 qeyri-qanunidir. Az\u0259rbaycan D\u00f6vl\u0259t Reklam Agentliyi yarad\u0131l\u0131b, lakin bu qurum b\u00fct\u00fcn sah\u0259l\u0259rd\u0259ki reklamlara cavabdeh deyil. T\u0259\u0259ss\u00fcf ki, agentlik \u0259sas\u0259n a\u00e7\u0131q m\u0259kanlara n\u0259zar\u0259t edir. Onlar\u0131n metroda, n\u0259qliyyatda, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 v\u0259 televiziyada reklamlar\u0131n monitorinqi v\u0259 n\u0259zar\u0259ti il\u0259 ba\u011fl\u0131 s\u0259lahiyy\u0259ti yoxdur. Agentliyin ad\u0131 il\u0259 f\u0259aliyy\u0259ti aras\u0131nda ziddiyy\u0259t reklam sferas\u0131n\u0131n geril\u0259m\u0259sin\u0259 s\u0259b\u0259b olur\u201d.<\/p>\n<p><strong>C.H\u0259s\u0259novun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, reklamlar art\u0131q sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 v\u0259 telefonlara g\u0259l\u0259n mesajlarda geni\u015f yay\u0131l\u0131b, lakin buna n\u0259zar\u0259t ed\u0259n qurum yoxdur. Bloq\u00e7ular v\u0259 influenserl\u0259r m\u00fcxt\u0259lif yollarla alkoqollu i\u00e7kil\u0259ri v\u0259 t\u00fct\u00fcn m\u0259mulatlar\u0131n\u0131 reklam edirl\u0259r:<\/strong><\/p>\n<p>\u201cQada\u011fan olunmu\u015f reklamlar\u0131n qar\u015f\u0131s\u0131n\u0131 alma\u011f\u0131n yegan\u0259 yolu Reklam \u015euras\u0131n\u0131n yarad\u0131lmas\u0131d\u0131r. Avropa v\u0259 MDB \u00f6lk\u0259l\u0259rind\u0259 bunun praktikas\u0131n\u0131 g\u00f6r\u00fcr\u00fck. Reklam \u015euras\u0131 h\u0259m qapal\u0131 m\u0259kanlarda, h\u0259m d\u0259 mediada \u2013 televiziya, radio, q\u0259zet, sosial \u015f\u0259b\u0259k\u0259l\u0259r, filml\u0259r v\u0259 dig\u0259r sah\u0259l\u0259rd\u0259 yay\u0131mlanan reklamlar\u0131 t\u0259nziml\u0259m\u0259li, keyfiyy\u0259tin\u0259 n\u0259zar\u0259t etm\u0259li v\u0259 qada\u011fan olunmu\u015f reklamlar\u0131n qar\u015f\u0131s\u0131n\u0131 almal\u0131d\u0131r\u201d.<\/p>\n<p><strong>M\u0259nz\u0259r Novruzlu<\/strong><br \/>\n<strong>Musavat.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcmumd\u00fcnya S\u0259hiyy\u0259 T\u0259\u015fkilat\u0131n\u0131n (\u00dcST) m\u0259lumat\u0131na g\u00f6r\u0259, siqaret istifad\u0259si h\u0259r il d\u00fcnyada t\u0259xmin\u0259n 8 milyon insan\u0131n \u00f6l\u00fcm\u00fcn\u0259 s\u0259b\u0259b olur. Onlardan bir milyondan \u00e7oxu is\u0259 passiv siqaret \u00e7\u0259km\u0259nin qurban\u0131na \u00e7evrilir. T\u00fct\u00fcn m\u0259mulatlar\u0131 qlobal miqyasda \u0259n b\u00f6y\u00fck s\u0259hiyy\u0259 probleml\u0259rind\u0259n biri hesab edils\u0259 d\u0259, istehsal\u00e7\u0131 \u015firk\u0259tl\u0259r m\u00fcxt\u0259lif \u00fcsullarla m\u0259hsullar\u0131n\u0131 c\u0259miyy\u0259t\u0259 s\u0131r\u0131maqda davam edirl\u0259r. Az\u0259rbaycanda da bu proses \u201csor\u011fu\u201d ad\u0131 alt\u0131nda h\u0259yata ke\u00e7irilir, marketl\u0259rd\u0259 al\u0131c\u0131lara yax\u0131nla\u015fan sat\u0131\u015f n\u00fcmay\u0259nd\u0259l\u0259ri siqaret v\u0259 elektron siqaretl\u0259rl\u0259 ba\u011fl\u0131 m\u0259lumat toplay\u0131r, daha sonra is\u0259 reklam xarakterli mesajlar verirl\u0259r. Halbuki qanunvericilik t\u00fct\u00fcn m\u0259mulatlar\u0131n\u0131n reklam\u0131n\u0131 q\u0259ti \u015f\u0259kild\u0259 qada\u011fan edir. Proses bel\u0259 ba\u015f verir.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":825947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb-602x365.jpg",602,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",640,388,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/09\/9dae95a1d93fe6221571c719eb3f0dcb.jpg",824,500,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"\u00dcmumd\u00fcnya S\u0259hiyy\u0259 T\u0259\u015fkilat\u0131n\u0131n (\u00dcST) m\u0259lumat\u0131na g\u00f6r\u0259, siqaret istifad\u0259si h\u0259r il d\u00fcnyada t\u0259xmin\u0259n 8 milyon insan\u0131n \u00f6l\u00fcm\u00fcn\u0259 s\u0259b\u0259b olur. Onlardan bir milyondan \u00e7oxu is\u0259 passiv siqaret \u00e7\u0259km\u0259nin qurban\u0131na \u00e7evrilir. T\u00fct\u00fcn m\u0259mulatlar\u0131 qlobal miqyasda \u0259n b\u00f6y\u00fck s\u0259hiyy\u0259 probleml\u0259rind\u0259n biri hesab edils\u0259 d\u0259, istehsal\u00e7\u0131 \u015firk\u0259tl\u0259r m\u00fcxt\u0259lif \u00fcsullarla m\u0259hsullar\u0131n\u0131 c\u0259miyy\u0259t\u0259 s\u0131r\u0131maqda davam edirl\u0259r. Az\u0259rbaycanda da bu proses \u201csor\u011fu\u201d ad\u0131&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/825946"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=825946"}],"version-history":[{"count":1,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/825946\/revisions"}],"predecessor-version":[{"id":825948,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/825946\/revisions\/825948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/825947"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=825946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=825946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=825946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}