{"id":836279,"date":"2025-12-12T10:15:10","date_gmt":"2025-12-12T06:15:10","guid":{"rendered":"https:\/\/arantv.az\/?p=836279"},"modified":"2025-12-12T10:15:10","modified_gmt":"2025-12-12T06:15:10","slug":"d%c9%99rman-bazarinda-ucuzlasma-olmayacaq","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=836279","title":{"rendered":"D\u0259rman bazar\u0131nda ucuzla\u015fma olmayacaq"},"content":{"rendered":"<p><strong>Yeni mexanizm ancaq qiym\u0259tl\u0259rin son h\u0259ddini m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r<\/strong><\/p>\n<p>\u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyi d\u0259rman vasit\u0259l\u0259rinin t\u0259minat\u0131 prosesini a\u00e7\u0131qlay\u0131b. Bununla ba\u011fl\u0131 \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyinin D\u0259rman v\u0259 tibbi vasit\u0259l\u0259r \u015f\u00f6b\u0259sinin m\u00fcdiri Elmin Quliyev bildirib ki, v\u0259t\u0259nda\u015f tibb m\u00fc\u0259ssis\u0259sind\u0259 qeydiyyat\u00e7\u0131ya yax\u0131nla\u015f\u0131b m\u00fcvafiq ixtisasl\u0131 h\u0259kimin q\u0259buluna y\u00f6n\u0259ldil\u0259c\u0259k. H\u0259kim t\u0259r\u0259find\u0259n m\u00fcayin\u0259 olunacaq v\u0259 diaqnoz qoyulacaq. Z\u0259ruri hallarda \u201cE-Resept\u201d sistemi il\u0259 icbari tibbi s\u0131\u011forta \u00fczr\u0259 resept yaz\u0131lacaq.<\/p>\n<p>V\u0259t\u0259nda\u015f resept \u0259sas\u0131nda \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyi il\u0259 m\u00fcqavil\u0259 ba\u011flam\u0131\u015f aptek\u0259 yax\u0131nla\u015facaq. \u00d6z \u015f\u0259xsiyy\u0259t v\u0259siq\u0259sini t\u0259qdim ed\u0259c\u0259k v\u0259 ona s\u0131\u011forta hesab\u0131na qar\u015f\u0131lanan d\u0259rman veril\u0259c\u0259k. \u0130cbari tibbi s\u0131\u011fortan\u0131n m\u0259lumat bazas\u0131nda qeydiyyat apar\u0131lacaq, aptek t\u0259r\u0259find\u0259n t\u0259qdim olunan hesabatlar\u0131n ekspertizas\u0131 apar\u0131lacaq v\u0259 icbari tibbi s\u0131\u011forta fondu t\u0259r\u0259find\u0259n aptekl\u0259r\u0259 \u00f6d\u0259ni\u015fl\u0259r edil\u0259c\u0259k.<\/p>\n<p>O bildirib ki, bu proses keyfiyy\u0259tli, effektiv v\u0259 t\u0259hl\u00fck\u0259siz d\u0259rman vasit\u0259l\u0259rinin \u0259l\u00e7atanl\u0131\u011f\u0131n\u0131 art\u0131racaq. H\u0259m\u00e7inin \u0259cza\u00e7\u0131l\u0131q bazar\u0131nda azad r\u0259qab\u0259tin artmas\u0131na da t\u0259sir g\u00f6st\u0259r\u0259c\u0259k. \u015e\u0259rti kompensasiya m\u0259bl\u0259\u011finin 100%-i agentlik t\u0259r\u0259find\u0259n qar\u015f\u0131lanacaq. Bu is\u0259 d\u0259rmanlara \u0259l\u00e7atanl\u0131\u011f\u0131 art\u0131ran m\u00fch\u00fcm add\u0131md\u0131r. M\u0259s\u0259l\u0259n, eyni t\u0259siredici madd\u0259y\u0259 malik \u00fc\u00e7 ekvivalent d\u0259rman\u0131n qiym\u0259ti bel\u0259dir: 12 AZN, 15 AZN v\u0259 18 AZN. Model\u0259 \u0259sas\u0259n 12 AZN \u015f\u0259rti kompensasiya m\u0259bl\u0259\u011fi t\u0259yin edilir v\u0259 agentlik bu m\u0259bl\u0259\u011fin tam kompensasiyas\u0131n\u0131 h\u0259yata ke\u00e7irir.<\/p>\n<p>\u00dcmumilikd\u0259 d\u0259rman vasit\u0259l\u0259ri \u00fczr\u0259 kompensasiya mexanizmi d\u0259rman qiym\u0259tl\u0259rin\u0259 nec\u0259 t\u0259sir ed\u0259c\u0259k?<\/p>\n<p><strong>M\u00f6vzu il\u0259 ba\u011fl\u0131 iqtisad\u00e7\u0131 Eld\u0259niz \u018fmirov \u201cYeni M\u00fcsavat\u201da dan\u0131\u015f\u0131b. \u0130qtisad\u00e7\u0131n\u0131n fikrinc\u0259, bu mexanizm, y\u0259ni d\u0259rman kompensasiyas\u0131 bazarlarda \u015f\u0259rti olaraq qiym\u0259tl\u0259rin tavan\u0131n\u0131 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r:<\/strong>\u00a0\u201cBa\u015fqa s\u00f6zl\u0259, m\u00fc\u0259yy\u0259n m\u0259nada &#8220;tavan qiym\u0259t effekti&#8221; yarada bil\u0259r. \u00c7\u00fcnki kompensasiyan\u0131n m\u0259bl\u0259\u011fi bilavasit\u0259 eyni t\u0259sir ed\u0259n madd\u0259l\u0259r \u00fczr\u0259 \u0259n ucuz variant\u0131n qiym\u0259tin\u0259 ba\u011flan\u0131rsa, onda d\u00f6vl\u0259t h\u0259min m\u0259bl\u0259\u011fi tam \u00f6d\u0259y\u0259c\u0259k. Y\u0259ni \u0259n a\u015fa\u011f\u0131 qiym\u0259tli d\u0259rman\u0131n d\u0259y\u0259ri \u0259sas g\u00f6t\u00fcr\u00fcl\u0259c\u0259k. Kim a\u015fa\u011f\u0131 qiym\u0259t t\u0259klif edirs\u0259, d\u00f6vl\u0259t h\u0259min m\u0259hsulu alacaq v\u0259 kompensasiya da onun \u0259sas\u0131nda hesablanacaq.<\/p>\n<p>Bu bax\u0131mdan, s\u0131\u011forta sistemi \u00e7\u0259r\u00e7iv\u0259sind\u0259 m\u00fcmk\u00fcn q\u0259d\u0259r ucuz d\u0259rmanlar, y\u0259ni eyni t\u0259siredici madd\u0259y\u0259 sahib, lakin daha s\u0259rf\u0259li olan preparatlar daha \u00e7ox al\u0131nacaq. \u00c7\u00fcnki v\u0259t\u0259nda\u015f\u0131n se\u00e7imi t\u0259bii olaraq daha ucuz varianta y\u00f6n\u0259l\u0259c\u0259k. N\u0259tic\u0259d\u0259 bazarda \u00fcmumi orta qiym\u0259t s\u0259viyy\u0259si formala\u015f\u0131r&#8221;.<\/p>\n<p><img src=\"https:\/\/azxeber.com\/file\/pic\/xeber\/2025-08\/1756387785_whatsapp-image-2025-08-28-at-16.26.47.jpeg\" alt=\"Eld\u0259niz \u018fmirov: Turizm sektorunda xidm\u0259t s\u0259viyy\u0259sinin y\u00fcks\u0259ldilm\u0259si bazar  t\u0259r\u0259find\u0259n t\u0259nziml\u0259nir \u00bb Azxeber.com Az\u0259rbaycanda \u00f6z\u0259l x\u0259b\u0259rl\u0259r,  ara\u015fd\u0131rmalar, t\u0259hlill\u0259r v\u0259 m\u00fcsahib\u0259l\u0259rin t\u0259k \u00fcnvan\u0131\" \/><\/p>\n<p><strong>Eld\u0259niz \u018fmirov<\/strong><\/p>\n<p><strong>Eld\u0259niz \u018fmirov qeyd edib ki, bu prosesin h\u0259m m\u00fcsb\u0259t, h\u0259m d\u0259 m\u0259nfi t\u0259r\u0259fl\u0259ri m\u00f6vcuddur:<\/strong>\u00a0\u201cM\u00fcsb\u0259t t\u0259r\u0259fi ondad\u0131r ki, sistemd\u0259 \u015f\u0259ffafl\u0131q art\u0131r, aptekl\u0259rin \u00fcz\u0259rind\u0259 n\u0259zar\u0259t g\u00fccl\u0259nir v\u0259 k\u0259skin qiym\u0259t art\u0131mlar\u0131n\u0131n qar\u015f\u0131s\u0131n\u0131 m\u00fc\u0259yy\u0259n q\u0259d\u0259r almaq m\u00fcmk\u00fcn olur. Eyni zamanda keyfiyy\u0259t g\u00f6st\u0259ricil\u0259rinin d\u0259 y\u00fcks\u0259lm\u0259si ehtimal\u0131 yaran\u0131r. Bel\u0259 ki, insanlar art\u0131q d\u0259rman\u0131n brendin\u0259 deyil, t\u0259siredici madd\u0259sin\u0259 diqq\u0259t yetirm\u0259y\u0259 ba\u015flay\u0131r. Bu da keyfiyy\u0259tli d\u0259rmana \u00e7\u0131x\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndirir.<\/p>\n<p>M\u0259nfi t\u0259r\u0259fi is\u0259 budur ki, kompensasiyan\u0131n \u0259n ucuz seqment\u0259 y\u00f6nl\u0259ndirilm\u0259si premium v\u0259 innovativ d\u0259rman preparatlar\u0131n\u0131n \u00f6lk\u0259y\u0259 g\u0259tirilm\u0259sini demotivasiya ed\u0259 bil\u0259r. Y\u0259ni b\u0259zi \u015firk\u0259tl\u0259r y\u00fcks\u0259k keyfiyy\u0259tli v\u0259 bahal\u0131 m\u0259hsullar\u0131 bazara \u00e7\u0131xarmaqda maraqs\u0131z ola bil\u0259r. Bu hal x\u00fcsusil\u0259 d\u0259rman sat\u0131\u015f\u0131n\u0131n h\u0259cmi k\u0259skin artsa, daha qabar\u0131q \u015f\u0259kild\u0259 \u00f6z\u00fcn\u00fc g\u00f6st\u0259r\u0259r. \u018fg\u0259r bazarda d\u00f6vriyy\u0259 b\u00f6y\u00fckd\u00fcrs\u0259, ucuz seqmentin dominantl\u0131\u011f\u0131 innovativ preparatlar\u0131n pay\u0131n\u0131 azalda bil\u0259r. Amma sat\u0131\u015f azd\u0131rsa, bu amilin t\u0259siri d\u0259 nisb\u0259t\u0259n z\u0259if olacaq. Onsuz da bahal\u0131 v\u0259 keyfiyy\u0259tli d\u0259rman g\u0259tirm\u0259k ist\u0259y\u0259n \u015firk\u0259tl\u0259r onu g\u0259tir\u0259c\u0259k v\u0259 bazarda satacaq&#8221;.<\/p>\n<p><strong>\u0130qtisad\u00e7\u0131 h\u0259m\u00e7inin vur\u011fulay\u0131b ki, burada dig\u0259r m\u00fch\u00fcm m\u0259s\u0259l\u0259 sui-istifad\u0259 riskl\u0259ridir:<\/strong>\u00a0\u201c\u00c7\u00fcnki bilirik ki, d\u0259rman idxal\u0131nda arzuolunan s\u0259viyy\u0259d\u0259 r\u0259qab\u0259t yoxdur. Bu s\u0259b\u0259bd\u0259n b\u0259zi \u015firk\u0259tl\u0259r eyni t\u0259siredici madd\u0259y\u0259 malik, lakin keyfiyy\u0259ti minimum s\u0259viyy\u0259d\u0259 olan \u00e7ox ucuz m\u0259hsullar\u0131 bazara \u00e7\u0131xara bil\u0259r v\u0259 kompensasiyadan faydalanaraq onlar\u0131 daha k\u00fctl\u0259vi \u015f\u0259kild\u0259 sata bil\u0259rl\u0259r. H\u0259m\u00e7inin m\u00fc\u0259yy\u0259n distributorlar aras\u0131nda gizli raz\u0131la\u015fmalar\u0131n olmas\u0131 da m\u00fcmk\u00fcnd\u00fcr: m\u0259s\u0259l\u0259n, \u0259n ucuz d\u0259rman\u0131n qiym\u0259tinin s\u00fcni \u015f\u0259kild\u0259 qald\u0131r\u0131lmas\u0131, bununla kompensasiya m\u0259bl\u0259\u011finin art\u0131r\u0131lmas\u0131 v\u0259 sair kimi manipulyasiyalar m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Y\u0259ni b\u00fct\u00fcn hallarda bu sistem g\u00fccl\u00fc v\u0259 davaml\u0131 n\u0259zar\u0259t t\u0259l\u0259b edir. M\u00f6vcud qanunvericilik aktlar\u0131n\u0131n t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun olaraq ciddi, ard\u0131c\u0131l v\u0259 effektiv n\u0259zar\u0259t mexanizml\u0259ri qurulmal\u0131d\u0131r ki, h\u0259m sui-istifad\u0259nin, h\u0259m d\u0259 keyfiyy\u0259tsiz m\u0259hsullar\u0131n bazara \u00e7\u0131xmas\u0131n\u0131n qar\u015f\u0131s\u0131 al\u0131ns\u0131n&#8221;.<\/p>\n<p><strong>Xalid\u0259 G\u018fRAY,<br \/>\n\u201cYeni M\u00fcsavat\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni mexanizm ancaq qiym\u0259tl\u0259rin son h\u0259ddini m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyi d\u0259rman vasit\u0259l\u0259rinin t\u0259minat\u0131 prosesini a\u00e7\u0131qlay\u0131b. Bununla ba\u011fl\u0131 \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyinin D\u0259rman v\u0259 tibbi vasit\u0259l\u0259r \u015f\u00f6b\u0259sinin m\u00fcdiri Elmin Quliyev bildirib ki, v\u0259t\u0259nda\u015f tibb m\u00fc\u0259ssis\u0259sind\u0259 qeydiyyat\u00e7\u0131ya yax\u0131nla\u015f\u0131b m\u00fcvafiq ixtisasl\u0131 h\u0259kimin q\u0259buluna y\u00f6n\u0259ldil\u0259c\u0259k. H\u0259kim t\u0259r\u0259find\u0259n m\u00fcayin\u0259 olunacaq v\u0259 diaqnoz qoyulacaq. Z\u0259ruri hallarda \u201cE-Resept\u201d sistemi il\u0259 icbari tibbi s\u0131\u011forta \u00fczr\u0259 resept yaz\u0131lacaq. V\u0259t\u0259nda\u015f resept \u0259sas\u0131nda \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyi il\u0259 m\u00fcqavil\u0259 ba\u011flam\u0131\u015f aptek\u0259 yax\u0131nla\u015facaq. \u00d6z \u015f\u0259xsiyy\u0259t v\u0259siq\u0259sini t\u0259qdim ed\u0259c\u0259k v\u0259 ona s\u0131\u011forta hesab\u0131na qar\u015f\u0131lanan&hellip;<\/p>\n","protected":false},"author":2,"featured_media":836280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604-546x365.jpg",546,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",640,428,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2025\/12\/447dad47f5d68f3b8e28229b59d0f604.jpg",660,441,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=19\" rel=\"category\">G\u00fcnd\u0259m<\/a>","rttpg_excerpt":"Yeni mexanizm ancaq qiym\u0259tl\u0259rin son h\u0259ddini m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyi d\u0259rman vasit\u0259l\u0259rinin t\u0259minat\u0131 prosesini a\u00e7\u0131qlay\u0131b. Bununla ba\u011fl\u0131 \u0130cbari Tibbi S\u0131\u011forta \u00fczr\u0259 D\u00f6vl\u0259t Agentliyinin D\u0259rman v\u0259 tibbi vasit\u0259l\u0259r \u015f\u00f6b\u0259sinin m\u00fcdiri Elmin Quliyev bildirib ki, v\u0259t\u0259nda\u015f tibb m\u00fc\u0259ssis\u0259sind\u0259 qeydiyyat\u00e7\u0131ya yax\u0131nla\u015f\u0131b m\u00fcvafiq ixtisasl\u0131 h\u0259kimin q\u0259buluna y\u00f6n\u0259ldil\u0259c\u0259k. H\u0259kim t\u0259r\u0259find\u0259n m\u00fcayin\u0259 olunacaq v\u0259 diaqnoz qoyulacaq.&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/836279"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=836279"}],"version-history":[{"count":2,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/836279\/revisions"}],"predecessor-version":[{"id":836282,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/836279\/revisions\/836282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/836280"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=836279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=836279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=836279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}