{"id":838472,"date":"2026-01-21T08:00:59","date_gmt":"2026-01-21T04:00:59","guid":{"rendered":"https:\/\/arantv.az\/?p=838472"},"modified":"2026-01-21T08:00:59","modified_gmt":"2026-01-21T04:00:59","slug":"usaqlari-marketinq-t%c9%99l%c9%99l%c9%99rind%c9%99n-nec%c9%99-qoruyaq","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=838472","title":{"rendered":"U\u015faqlar\u0131 marketinq t\u0259l\u0259l\u0259rind\u0259n nec\u0259 qoruyaq?"},"content":{"rendered":"<div class=\"content lead font-weight-normal\">\n<p>M\u00fcasir d\u00f6vrd\u0259 reklam v\u0259 marketinq t\u0259kc\u0259 b\u00f6y\u00fckl\u0259rin deyil, h\u0259m d\u0259 \u0259n h\u0259ssas sosial qruplardan biri olan m\u0259kt\u0259blil\u0259rin g\u00fcnd\u0259lik h\u0259yat\u0131na d\u0259rind\u0259n n\u00fcfuz etmi\u015fdir. G\u00f6z ox\u015fayan r\u0259ngl\u0259r, c\u0259lbedici dizaynlar v\u0259 diqq\u0259ti d\u0259rhal c\u0259lb ed\u0259n g\u00f6r\u00fcnt\u00fcl\u0259r marketinq d\u00fcnyas\u0131nda t\u0259sad\u00fcfi se\u00e7ilmir. X\u00fcsusil\u0259 m\u0259kt\u0259blil\u0259r \u00fc\u00e7\u00fcn haz\u0131rlanan reklamlar vizual elementl\u0259r vasit\u0259sil\u0259 m\u0259hsulu daha d\u0259y\u0259rli v\u0259 z\u0259ruri kimi t\u0259qdim edir. Bu vizual aldan\u0131\u015f u\u015faqlar\u0131n t\u0259nqidi d\u00fc\u015f\u00fcnm\u0259 qabiliyy\u0259tini k\u00f6lg\u0259d\u0259 qoyaraq, onlar\u0131 g\u00f6r\u00fcnt\u00fcn\u00fcn arxas\u0131nda gizl\u0259n\u0259n real m\u0259qs\u0259dl\u0259ri g\u00f6rm\u0259kd\u0259n uzaqla\u015fd\u0131r\u0131r.<\/p>\n<p><img src=\"https:\/\/ikisahil.az\/upload\/\/2026\/01\/19\/\/-ab452534176883460826239865410731584.jpeg\" alt=\"\" \/><\/p>\n<p><em><strong>Psixoloq Ayt\u0259n \u018fl\u0259kb\u0259rova \u201c\u0130ki sahil\u201d\u0259 a\u00e7\u0131qlamas\u0131nda qeyd edib ki,\u00a0<\/strong><\/em>vizual t\u0259sirl\u0259rl\u0259 yana\u015f\u0131, psixoloji t\u0259l\u0259l\u0259r d\u0259 marketinq strategiyalar\u0131n\u0131n \u0259sas t\u0259rkib hiss\u0259sidir. \u201cham\u0131 bunu al\u0131r\u201d, \u201cs\u0259n d\u0259 geri qalma\u201d kimi mesajlar m\u0259kt\u0259blil\u0259rd\u0259 sosial t\u0259zyiq v\u0259 k\u0259narda qalmaq qorxusu yarad\u0131r. Bu c\u00fcr psixoloji t\u0259sirl\u0259rin n\u0259tic\u0259sind\u0259 \u015fagirdl\u0259r m\u0259hsulu real ehtiyaclar\u0131na g\u00f6r\u0259 deyil, q\u0259bul olunmaq v\u0259 dig\u0259rl\u0259rind\u0259n geri qalmamaq ist\u0259yi il\u0259 se\u00e7irl\u0259r. Bel\u0259likl\u0259, reklamlar onlar\u0131n emosiyalar\u0131na y\u00f6n\u0259lir v\u0259 rasional q\u0259rar verm\u0259 imkanlar\u0131n\u0131 z\u0259ifl\u0259dir. Vizual aldan\u0131\u015flar v\u0259 psixoloji t\u0259l\u0259l\u0259r m\u0259kt\u0259blil\u0259ri istehlak\u00e7\u0131 kimi formala\u015fd\u0131rmaqla yana\u015f\u0131, onlar\u0131n d\u00fc\u015f\u00fcnc\u0259 t\u0259rzin\u0259 d\u0259 ciddi t\u0259sir g\u00f6st\u0259rir. Bu t\u0259sirl\u0259rin f\u0259rqind\u0259 olmaq v\u0259 u\u015faqlara reklamlar\u0131n gizli mexanizml\u0259rini anlatmaq, onlar\u0131 marketinqin g\u00f6r\u00fcnm\u0259y\u0259n t\u0259sirl\u0259rind\u0259n qoruma\u011f\u0131n \u0259n vacib yollar\u0131ndan biridir.<\/p>\n<p>Psixoloq bildirib ki, \u201cz\u0259r\u0259rsizdir\u201d mifinin yarad\u0131lmas\u0131 istehsal\u00e7\u0131lar\u0131n \u0259n \u00e7ox istifad\u0259 etdiyi psixoloji t\u0259sir mexanizml\u0259rind\u0259n biridir. Bu m\u0259hsullar\u0131n \u201ct\u0259hl\u00fck\u0259siz\u201d v\u0259 ya \u201cz\u0259r\u0259ri az\u201d alternativ kimi t\u0259qdim edilm\u0259si u\u015faqlarda risk anlay\u0131\u015f\u0131n\u0131 z\u0259ifl\u0259dir v\u0259 onlarda yanl\u0131\u015f t\u0259hl\u00fck\u0259sizlik hissi formala\u015fd\u0131r\u0131r. Bununla da, as\u0131l\u0131l\u0131q yaradan davran\u0131\u015fa ba\u015flama q\u0259rar\u0131 daha asan v\u0259 d\u00fc\u015f\u00fcn\u00fclm\u0259d\u0259n q\u0259bul edilir. M\u00fct\u0259x\u0259ssisl\u0259rin fikrinc\u0259, u\u015fa\u011f\u0131n beynind\u0259 \u201cbu, siqaret deyil, sad\u0259c\u0259 buxard\u0131r\u201d kimi sad\u0259l\u0259\u015fdirilmi\u015f d\u00fc\u015f\u00fcnc\u0259nin yaranmas\u0131 ciddi t\u0259hl\u00fck\u0259 yarad\u0131r. Bu yana\u015fma nikotinin v\u0259 v\u0259rdi\u015fin real t\u0259sirl\u0259rini k\u00f6lg\u0259d\u0259 qoyur, davran\u0131\u015f\u0131 normalla\u015fd\u0131r\u0131r v\u0259 g\u0259l\u0259c\u0259kd\u0259 daha g\u00fccl\u00fc, daha z\u0259r\u0259rli madd\u0259l\u0259r\u0259 ke\u00e7id \u00fc\u00e7\u00fcn psixoloji baryerl\u0259ri aradan qald\u0131r\u0131r. Bel\u0259likl\u0259, \u201cz\u0259r\u0259rsiz\u201d kimi t\u0259qdim olunan m\u0259hsullar \u0259slind\u0259 uzunm\u00fcdd\u0259tli as\u0131l\u0131l\u0131q z\u0259ncirinin ilk halqas\u0131na \u00e7evrilir. Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 bloqerl\u0259rin t\u0259qdim etdiyi r\u0259ngli qutular u\u015faqlar \u00fc\u00e7\u00fcn \u201cm\u00fcasirlik ni\u015fan\u0131\u201d kimi g\u00f6r\u00fcn\u00fcr. Onlar bu m\u0259hsullara sahib olmaqla sosial qrupda q\u0259bul olunma\u011f\u0131 v\u0259 populyarla\u015fma\u011f\u0131 \u0259laq\u0259l\u0259ndirirl\u0259r. Valideyn n\u0259zar\u0259ti v\u0259 u\u015faqlar\u0131n maarifl\u0259ndirilm\u0259si bu c\u00fcr t\u0259sirl\u0259rin qar\u015f\u0131s\u0131n\u0131 almaqda \u0259sas rol oynay\u0131r. Marketinq \u015firk\u0259tl\u0259ri yeniyetm\u0259l\u0259ri sad\u0259c\u0259 \u201cdaimi m\u00fc\u015ft\u0259ri\u201d kimi g\u00f6r\u00fcr v\u0259 onlar\u0131n maraqlar\u0131n\u0131 \u00f6z m\u0259hsullar\u0131n\u0131 satmaq m\u0259qs\u0259din\u0259 y\u00f6nl\u0259ndirirl\u0259r. M\u00fct\u0259x\u0259ssisl\u0259r hesab edirl\u0259r ki, valideynl\u0259r u\u015faqlara bu bazarda \u201cm\u00fc\u015ft\u0259ri deyil, \u015f\u0259xsiyy\u0259t\u201d olduqlar\u0131n\u0131 a\u015f\u0131lamal\u0131d\u0131rlar.<\/p>\n<p>Bunun \u00fc\u00e7\u00fcn u\u015faqlara marketinq oyunlar\u0131n\u0131 sad\u0259 v\u0259 anla\u015f\u0131lan dild\u0259 izah etm\u0259k laz\u0131md\u0131r: reklamlar\u0131n niy\u0259 cazib\u0259dar g\u00f6r\u00fcnd\u00fcy\u00fcn\u00fc, hans\u0131 psixoloji f\u0259ndl\u0259rd\u0259n istifad\u0259 edildiyini v\u0259 bunun u\u015fa\u011f\u0131n se\u00e7iml\u0259rin\u0259 nec\u0259 t\u0259sir g\u00f6st\u0259rdiyini anlatmaq vacibdir. Eyni zamanda, m\u0259kt\u0259bl\u0259rd\u0259 \u201cmedia savadl\u0131l\u0131\u011f\u0131\u201d d\u0259rsl\u0259rinin t\u0259\u015fkili bu problemin h\u0259llin\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r. Bel\u0259 d\u0259rsl\u0259rd\u0259 \u015fagirdl\u0259r reklamlardak\u0131 mesajlar\u0131 t\u0259hlil etm\u0259yi, onlar\u0131n m\u0259qs\u0259d v\u0259 niyy\u0259tl\u0259rini anlama\u011f\u0131 \u00f6yr\u0259n\u0259 bil\u0259rl\u0259r. N\u0259tic\u0259d\u0259 u\u015faqlar h\u0259qiq\u0259tl\u0259ri d\u0259rk etdikc\u0259 aldanmaq riskini daha yax\u015f\u0131 anlayar v\u0259 bu da onlar\u0131n t\u0259nqidi d\u00fc\u015f\u00fcnm\u0259 qabiliyy\u0259tinin g\u00fccl\u0259nm\u0259sin\u0259 \u015f\u0259rait yaradar.<\/p>\n<p><strong>\u015e\u0259msiyy\u0259 \u018fliq\u0131z\u0131, \u201c\u0130ki sahil\u201d<\/strong><\/p>\n<\/div>\n<div class=\"d-none d-sm-block\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fcasir d\u00f6vrd\u0259 reklam v\u0259 marketinq t\u0259kc\u0259 b\u00f6y\u00fckl\u0259rin deyil, h\u0259m d\u0259 \u0259n h\u0259ssas sosial qruplardan biri olan m\u0259kt\u0259blil\u0259rin g\u00fcnd\u0259lik h\u0259yat\u0131na d\u0259rind\u0259n n\u00fcfuz etmi\u015fdir. G\u00f6z ox\u015fayan r\u0259ngl\u0259r, c\u0259lbedici dizaynlar v\u0259 diqq\u0259ti d\u0259rhal c\u0259lb ed\u0259n g\u00f6r\u00fcnt\u00fcl\u0259r marketinq d\u00fcnyas\u0131nda t\u0259sad\u00fcfi se\u00e7ilmir. X\u00fcsusil\u0259 m\u0259kt\u0259blil\u0259r \u00fc\u00e7\u00fcn haz\u0131rlanan reklamlar vizual elementl\u0259r vasit\u0259sil\u0259 m\u0259hsulu daha d\u0259y\u0259rli v\u0259 z\u0259ruri kimi t\u0259qdim edir. Bu vizual aldan\u0131\u015f u\u015faqlar\u0131n t\u0259nqidi d\u00fc\u015f\u00fcnm\u0259 qabiliyy\u0259tini k\u00f6lg\u0259d\u0259 qoyaraq, onlar\u0131 g\u00f6r\u00fcnt\u00fcn\u00fcn arxas\u0131nda gizl\u0259n\u0259n real m\u0259qs\u0259dl\u0259ri g\u00f6rm\u0259kd\u0259n uzaqla\u015fd\u0131r\u0131r. Psixoloq Ayt\u0259n \u018fl\u0259kb\u0259rova \u201c\u0130ki sahil\u201d\u0259 a\u00e7\u0131qlamas\u0131nda qeyd edib ki,\u00a0vizual t\u0259sirl\u0259rl\u0259 yana\u015f\u0131, psixoloji t\u0259l\u0259l\u0259r d\u0259 marketinq strategiyalar\u0131n\u0131n \u0259sas t\u0259rkib hiss\u0259sidir. \u201cham\u0131&hellip;<\/p>\n","protected":false},"author":2,"featured_media":838473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313-500x280.jpg",500,280,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313-660x365.jpg",660,365,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313-840x465.jpg",640,354,true],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2026\/01\/4d19b37a176883457219599189510818313.jpg",975,540,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"M\u00fcasir d\u00f6vrd\u0259 reklam v\u0259 marketinq t\u0259kc\u0259 b\u00f6y\u00fckl\u0259rin deyil, h\u0259m d\u0259 \u0259n h\u0259ssas sosial qruplardan biri olan m\u0259kt\u0259blil\u0259rin g\u00fcnd\u0259lik h\u0259yat\u0131na d\u0259rind\u0259n n\u00fcfuz etmi\u015fdir. G\u00f6z ox\u015fayan r\u0259ngl\u0259r, c\u0259lbedici dizaynlar v\u0259 diqq\u0259ti d\u0259rhal c\u0259lb ed\u0259n g\u00f6r\u00fcnt\u00fcl\u0259r marketinq d\u00fcnyas\u0131nda t\u0259sad\u00fcfi se\u00e7ilmir. X\u00fcsusil\u0259 m\u0259kt\u0259blil\u0259r \u00fc\u00e7\u00fcn haz\u0131rlanan reklamlar vizual elementl\u0259r vasit\u0259sil\u0259 m\u0259hsulu daha d\u0259y\u0259rli v\u0259 z\u0259ruri kimi t\u0259qdim edir. Bu vizual&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/838472"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=838472"}],"version-history":[{"count":2,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/838472\/revisions"}],"predecessor-version":[{"id":838475,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/838472\/revisions\/838475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/838473"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=838472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=838472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=838472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}