{"id":89682,"date":"2019-10-26T14:54:14","date_gmt":"2019-10-26T11:54:14","guid":{"rendered":"http:\/\/arantv.az\/?p=89682"},"modified":"2019-10-26T14:54:14","modified_gmt":"2019-10-26T11:54:14","slug":"sosial-s%c9%99b%c9%99k%c9%99d%c9%99-fenomen-olmagin-%c9%99sas-s%c9%99rtl%c9%99ri-ekspert-aciqladi","status":"publish","type":"post","link":"https:\/\/arantv.az\/?p=89682","title":{"rendered":"Sosial \u015f\u0259b\u0259k\u0259d\u0259 fenomen olma\u011f\u0131n \u018fSAS \u015e\u018fRTL\u018fR\u0130 &#8211; Ekspert a\u00e7\u0131qlad\u0131"},"content":{"rendered":"<p><strong>\u0130nternet istifad\u0259\u00e7il\u0259rinin say\u0131 getdikc\u0259 artmaqda davam edir, \u0259ks\u0259r insanlar g\u00fcnl\u0259rinin bir \u00e7ox hiss\u0259sini sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 ke\u00e7irirl\u0259r. Dem\u0259k olar ki, m\u0259\u015fhurlu\u011fa can atan bir \u00e7ox g\u0259ncl\u0259r d\u0259 tan\u0131nmaq \u00fc\u00e7\u00fcn sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n istifad\u0259 edir. Kimi qalmaqall\u0131 m\u00f6vzularla, kimi is\u0259 istedad\u0131 il\u0259 sosial \u015f\u0259b\u0259k\u0259 fenomenin\u0259 \u00e7evrilir.<\/strong><\/p>\n<p>B\u0259s sosial \u015f\u0259b\u0259k\u0259d\u0259 m\u0259\u015fhurla\u015fma\u011f\u0131n do\u011fru yollar\u0131 n\u0259l\u0259rdir?<\/p>\n<p>S\u00f6z\u00fcged\u0259n m\u00f6vzu il\u0259 ba\u011fl\u0131 ki\u00e7ik ara\u015fd\u0131rma apard\u0131q.<\/p>\n<p><strong>ARANTV.AZ<\/strong>\u00a0 Lent.az-a istinad\u0259n\u00a0bildirir ki,\u00a0suallar\u0131 cavablayan Digital Marketinq eksperti\u00a0<strong>Orxan C\u0259f\u0259rli<\/strong>\u00a0sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 m\u0259\u015fhur olma\u011f\u0131n yollar\u0131n\u0131 izah edir:<\/p>\n<p>&#8220;Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 m\u0259\u015fhurla\u015fma\u011f\u0131n bir \u00e7ox yolu var. Ancaq b\u0259zi \u015feyl\u0259ri do\u011fru se\u00e7\u0259r\u0259k bunu etm\u0259k m\u00fcmk\u00fcnd\u00fcr. M\u0259\u015fhur olmaq ist\u0259y\u0259n \u015f\u0259xs, m\u00fc\u0259yy\u0259n etm\u0259lidir ki, hans\u0131 m\u00f6vzu \u00fczr\u0259 payla\u015f\u0131m etm\u0259k arzusundad\u0131r. Fenomen olmaq ist\u0259y\u0259n insan \u00f6z imicin\u0259 uy\u011fun g\u00f6rd\u00fcy\u00fc m\u00f6vzuya q\u0259rar verib, daimi \u015f\u0259kild\u0259 bununla ba\u011fl\u0131 payla\u015f\u0131mlar etm\u0259lidir. Do\u011fru m\u00f6vzunu se\u00e7imi \u0259n kritik m\u0259s\u0259l\u0259l\u0259rd\u0259n biridir. M\u00fc\u0259yy\u0259n bir m\u00f6vzunu se\u00e7ib daimi \u015f\u0259kild\u0259 bununla ba\u011fl\u0131 payla\u015f\u0131mlar etm\u0259k izl\u0259yicini v\u0259 m\u0259zmunu bir-birin\u0259 ba\u011flayacaq. Fenomenl\u0259r ad\u0259t\u0259n, s\u0259yah\u0259t, d\u0259b, h\u0259yat t\u0259rzi, yem\u0259k, idman, oyun, sa\u011flaml\u0131q m\u00f6vzular\u0131 \u00fczr\u0259 davam edirl\u0259r. Dig\u0259r \u0259sas m\u0259s\u0259l\u0259l\u0259rd\u0259n birid\u0259 do\u011fru platforman\u0131 se\u00e7m\u0259kdir. Platforma se\u00e7imi m\u00f6vzu v\u0259 payla\u015f\u0131m t\u0259rzin\u0259 g\u00f6r\u0259 d\u0259yi\u015fir. \u0130\u015f adamlar\u0131 \u00fc\u00e7\u00fcn &#8220;Linkedin&#8221; uy\u011fun ola bil\u0259r, \u0259g\u0259r moda \u00fczr\u0259 payla\u015f\u0131mlar olacaqsa, &#8220;\u0130nstagram&#8221; \u0259n yax\u015f\u0131 se\u00e7imdir. Payla\u015f\u0131mlar \u00fc\u00e7\u00fcn video kontent (m\u0259znun) haz\u0131rlay\u0131rsansa, &#8220;Youtube&#8221; uy\u011fun platformad\u0131r. Se\u00e7imd\u0259 h\u0259m d\u0259 ya\u015f m\u00fc\u0259yy\u0259n q\u0259d\u0259r rol oynay\u0131r. Bundan ba\u015fqa onu da dem\u0259k laz\u0131md\u0131r ki, m\u0259\u015fhurla\u015fanlar\u0131n 90%-d\u0259n art\u0131\u011f\u0131 &#8220;instagram&#8221; vasit\u0259si il\u0259 fenomen\u0259 \u00e7evrilib&#8221;.<\/p>\n<p>Ekspert bildirir ki, fenomen\u0259 \u00e7evrilm\u0259k \u00fc\u00e7\u00fcn se\u00e7diyiniz m\u00f6vzu b\u00f6y\u00fck rol oynay\u0131r:<\/p>\n<p>&#8220;Se\u00e7diyiniz m\u00f6vzu da sizi dig\u0259rl\u0259rind\u0259n f\u0259rql\u0259ndir\u0259n bir x\u00fcsusiyy\u0259tin olmas\u0131 \u00e7ox vacibdir. Payla\u015f\u0131mlarda \u00f6z\u00fcn\u00fcz\u0259 xas bir t\u0259rz olmal\u0131d\u0131r. Bu t\u0259rzi h\u0259r payla\u015f\u0131mda eyni c\u00fcr saxlamal\u0131s\u0131n\u0131z. Bu h\u0259m d\u0259 sizin brendl\u0259\u015fm\u0259niz\u0259 k\u00f6m\u0259k olacaq. Eyni zamanda izl\u0259yicil\u0259rin verdiyi reaksiyalardan n\u0259 tip payla\u015f\u0131m\u0131n onlar \u00fc\u00e7\u00fcn daha maraql\u0131 oldu\u011funu t\u0259yin etm\u0259k v\u0259 buna uy\u011fun payla\u015f\u0131mlar etm\u0259k vacibdir. Bundan ba\u015fqa h\u0259d\u0259f k\u00fctl\u0259nizin n\u0259 izl\u0259diyini, n\u0259 tip payla\u015f\u0131mlar\u0131 sevdiyini ba\u015fqa sosial media kanallar\u0131ndan ara\u015fd\u0131rmaq da siz\u0259 b\u00f6y\u00fck k\u00f6m\u0259k olacaq. Bunun \u00fc\u00e7\u00fcn &#8220;Tumblr&#8221; v\u0259 &#8220;Pinterest&#8221; kimi platformalardan yararlanmaq olar. Payla\u015f\u0131mlardak\u0131 ard\u0131c\u0131ll\u0131q da \u00e7ox vacibdir. \u0130zl\u0259yicil\u0259rin kontent\u0259 \u0259n \u00e7ox diqq\u0259t etdiyi g\u00fcnl\u0259ri v\u0259 saatlar\u0131 tap\u0131b, ard\u0131c\u0131l \u015f\u0259kild\u0259 h\u0259min vaxtlarda payla\u015f\u0131m etm\u0259k laz\u0131md\u0131r. \u0130zl\u0259yicil\u0259r\u0259 h\u0259qiq\u0259t\u0259n d\u0259 maraql\u0131 v\u0259 faydal\u0131 olmaq \u00f6n\u0259mlidir. Dem\u0259k olar ki, payla\u015f\u0131m kanallar\u0131 m\u00fcxt\u0259lif olsa da, b\u00fct\u00fcn d\u00fcnyada sosial mediada m\u0259\u015fhur olmaq b\u0259nz\u0259r s\u0259b\u0259bl\u0259rd\u0259n olur. H\u0259d\u0259f k\u00fctl\u0259nizd\u0259 rezonansa s\u0259b\u0259b olacaq payla\u015f\u0131mlar, burada \u0259sas yeri tutur. \u0130nsanlar bildikl\u0259rinizi onlara t\u0259m\u0259nnas\u0131z \u00f6yr\u0259tdiyinizi anlamal\u0131d\u0131r. G\u00fcv\u0259n yaratmaq onlar \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259tlidir. Bunun \u00fc\u00e7\u00fcn orijinall\u0131\u011f\u0131 v\u0259 \u015f\u0259ffafl\u0131\u011f\u0131 qoruyub saxlamaq laz\u0131md\u0131r. Bundan ba\u015fqa h\u0259r sosial \u015f\u0259b\u0259k\u0259l\u0259rin \u00f6z d\u0259yi\u015fiklikl\u0259ri olur, bunlar\u0131 \u00f6yr\u0259nm\u0259k v\u0259 yenilikl\u0259rd\u0259n ilk sizin x\u0259b\u0259rdar olman\u0131z \u00fcst\u00fcnl\u00fcy\u00fcn\u00fczd\u00fcr. &#8220;H\u0259\u015ft\u0259ql\u0259rin&#8221; istifad\u0259si &#8220;\u0130nstagram&#8221;da \u00e7ox vacibdir, ancaq &#8220;Facebook&#8221;da o q\u0259d\u0259rd\u0259 \u0259h\u0259miyy\u0259tli deyil. Bu v\u0259 buna b\u0259nz\u0259r detallardan ilk sizin x\u0259b\u0259riniz olmal\u0131d\u0131r. \u00d6z\u00fcn\u00fcz haqq\u0131nda daha az, m\u00f6vzunuz v\u0259 d\u0259yi\u015f\u0259n trendl\u0259r haqq\u0131nda daha \u00e7ox payla\u015f\u0131mlar etm\u0259lisiniz&#8221;.<\/p>\n<p>Qeyd ed\u0259k ki, Digital Marketinq eksperti Orxan C\u0259f\u0259rli Macar\u0131standa Biznesin idar\u0259edilm\u0259si v\u0259 menecment \u00fczr\u0259 t\u0259hsil al\u0131b. Daha sonra r\u0259q\u0259msalla\u015fma \u00fczr\u0259 bir \u00e7ox xarici t\u0259lim v\u0259 t\u0259dbirl\u0259rd\u0259 i\u015ftirak edib. Bir \u00e7ox yerli v\u0259 xarici m\u0259hsullar\u0131n r\u0259q\u0259msalla\u015fmas\u0131, r\u0259q\u0259msal marketinqi, r\u0259q\u0259msal m\u0259hsullar\u0131n yarad\u0131lmas\u0131 \u00fczr\u0259 \u00e7al\u0131\u015f\u0131b. Haz\u0131rda Apa Group-da i\u015fl\u0259yir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet istifad\u0259\u00e7il\u0259rinin say\u0131 getdikc\u0259 artmaqda davam edir, \u0259ks\u0259r insanlar g\u00fcnl\u0259rinin bir \u00e7ox hiss\u0259sini sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 ke\u00e7irirl\u0259r. Dem\u0259k olar ki, m\u0259\u015fhurlu\u011fa can atan bir \u00e7ox g\u0259ncl\u0259r d\u0259 tan\u0131nmaq \u00fc\u00e7\u00fcn sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n istifad\u0259 edir. Kimi qalmaqall\u0131 m\u00f6vzularla, kimi is\u0259 istedad\u0131 il\u0259 sosial \u015f\u0259b\u0259k\u0259 fenomenin\u0259 \u00e7evrilir. B\u0259s sosial \u015f\u0259b\u0259k\u0259d\u0259 m\u0259\u015fhurla\u015fma\u011f\u0131n do\u011fru yollar\u0131 n\u0259l\u0259rdir? S\u00f6z\u00fcged\u0259n m\u00f6vzu il\u0259 ba\u011fl\u0131 ki\u00e7ik ara\u015fd\u0131rma apard\u0131q. ARANTV.AZ\u00a0 Lent.az-a istinad\u0259n\u00a0bildirir ki,\u00a0suallar\u0131 cavablayan Digital Marketinq eksperti\u00a0Orxan C\u0259f\u0259rli\u00a0sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 m\u0259\u015fhur olma\u011f\u0131n yollar\u0131n\u0131 izah edir: &#8220;Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 m\u0259\u015fhurla\u015fma\u011f\u0131n bir \u00e7ox yolu var. Ancaq b\u0259zi \u015feyl\u0259ri do\u011fru se\u00e7\u0259r\u0259k bunu etm\u0259k m\u00fcmk\u00fcnd\u00fcr. M\u0259\u015fhur olmaq ist\u0259y\u0259n&hellip;<\/p>\n","protected":false},"author":2,"featured_media":89683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"gutentor_comment":0,"rttpg_featured_image_url":{"full":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"landscape":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"portraits":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000-150x150.jpg",150,150,true],"medium":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000-300x225.jpg",300,225,true],"large":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"1536x1536":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"2048x2048":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false],"post-thumbnail":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000-240x172.jpg",240,172,true],"advps-thumb-one":["https:\/\/arantv.az\/wp-content\/uploads\/2019\/10\/sosial_sebeke_0000.jpg",482,361,false]},"rttpg_author":{"display_name":"V\u00fcsal Rafiqo\u011flu","author_link":"https:\/\/arantv.az\/?author=2"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/arantv.az\/?cat=1\" rel=\"category\">C\u0259miyy\u0259t<\/a>","rttpg_excerpt":"\u0130nternet istifad\u0259\u00e7il\u0259rinin say\u0131 getdikc\u0259 artmaqda davam edir, \u0259ks\u0259r insanlar g\u00fcnl\u0259rinin bir \u00e7ox hiss\u0259sini sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 ke\u00e7irirl\u0259r. Dem\u0259k olar ki, m\u0259\u015fhurlu\u011fa can atan bir \u00e7ox g\u0259ncl\u0259r d\u0259 tan\u0131nmaq \u00fc\u00e7\u00fcn sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n istifad\u0259 edir. Kimi qalmaqall\u0131 m\u00f6vzularla, kimi is\u0259 istedad\u0131 il\u0259 sosial \u015f\u0259b\u0259k\u0259 fenomenin\u0259 \u00e7evrilir. B\u0259s sosial \u015f\u0259b\u0259k\u0259d\u0259 m\u0259\u015fhurla\u015fma\u011f\u0131n do\u011fru yollar\u0131 n\u0259l\u0259rdir? S\u00f6z\u00fcged\u0259n m\u00f6vzu il\u0259 ba\u011fl\u0131 ki\u00e7ik&hellip;","_links":{"self":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/89682"}],"collection":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=89682"}],"version-history":[{"count":0,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/posts\/89682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=\/wp\/v2\/media\/89683"}],"wp:attachment":[{"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=89682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=89682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arantv.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=89682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}